NET (brand)
{{short description|Asian casual clothing brand}}
{{Infobox brand
| name = NET
| logo = NET_logo_2011.jpg
| image = NET 新竹站前店 民族門 2022-09-18.jpg
| caption = The storefront of a NET clothing shop in Hsinchu City
| producttype = Casual lifestyle clothing
| currentowner = Ju Fu Fashion Development Corp.
| producedby =
| country = Taiwan
| introduced = {{start date and age |1991 }}
| discontinued =
| related =
| markets = Taiwan
| previousowners =
| trademarkregistrations =
| ambassadors =
| tagline =
| website = {{url |https://www.net-fashion.net/}}
}}
NET is a Taiwan-owned clothing company that makes mass-market casual clothing and other items, selling the bulk of its products in Taiwan.{{cite news|title=NET屹立不搖抵擋快時尚危機！ 連續13年行善受肯定|url=https://www.ettoday.net/news/20220221/2192540.htm|accessdate=2024-04-09|publisher=ETtoday|date=2022-02-21}} It was founded in 1991 and as of 2024, had 144 stores across Taiwan.{{cite news|author=方翊倩|title=NET被品牌夾殺卻不倒 網紅曝3優勢：外國人來台必逛|url=https://www.chinatimes.com/realtimenews/20240103002658-263301?chdtv|accessdate=2024-04-09|publisher=China Times|date=2024-01-03}}
History
{{More citations needed section|date=April 2024}}
In the 1960s and 1970s, the Taiwan clothing industry was booming, with many garments manufactured in Taiwan. However, as the volume of garments increased, some garments did not meet the requirements of foreign buyers, or the garments had defects or had transportation delays.
However, Taiwanese manufacturers had to face the pressure of inventory accumulation due to returns from foreign original manufacturers. The Housewives Shopping Mall mainly sold ready-made clothing for export. In order to solve the problem of insufficient supply, it began to invest in a business model focusing on self-developed products and designed clothing to sell locally.{{cite news|title=台灣本土服飾NET屹立不搖30年！從前身「主婦商場」進軍快時尚|url=https://time.udn.com/udntime/story/122833/7777706|accessdate=2024-04-09|publisher=United Daily News|date=2024-02-19}}
In October 1991, Taiwan's first self-created clothing brand NET was established in Housewives Mall.{{cite news|title=NET 為什麼在台灣這麼多年都不倒？|url=https://www.businesstoday.com.tw/article/category/80392/post/201801290007/|accessdate=2024-04-09|publisher=Business Today|date=2018-01-29}}
In 1993, Housewives Mall opened its first flagship store on Nanjing East Road, Taipei City.
In 1996, the Housewife Shopping Mall was renamed Jia Fang Clothing Co., Ltd. (J-fun Corp.).
In 1997, Jia Fang Clothing entered the information industry and established the large-scale information store "T.T. Station Information Plaza" on the first floor and first basement floor (Shude Building) of No. 36, Section 1, Zhongxiao West Road, Zhongzheng District, Taipei City.
In 2008, Jiafang Fashion was renamed Ju Fu Fashion Development Corp.{{cite news|author=Keoni Everington|title=Taiwan's NET sells polo shirts with Ukrainian flag |url=https://www.taiwannews.com.tw/news/4882433|accessdate=2024-04-09|publisher=Taiwan News|date=2023-05-05}}
See also
References
{{reflist}}
External links
- [https://www.net-fashion.net/}-/ Net Official Website]
- [http://company.g0v.ronny.tw/id/70840479 Taiwan Company Information]
- {{facebook|nettaiwan}}
- {{instagram|net_taiwan}}
{{Commons category|NET (brand)}}
{{DEFAULTSORT:NET (Brand)}}
Category:Clothing companies established in 1991
Category:1991 establishments in Taiwan