NOS (drink)

In February 2005, the Fuze Beverage company launched the beverage. The name "NOS" was licensed from Holley Performance Products, which manufactures the Nitrous Oxide Systems (NOS) brand of automotive nitrous injection systems.{{cite news|title=Fuze to Launch New Products. CEO Says IPO 'Not Out-of-the-Question.' Distribution Handled by Coke and Independent Bottlers and Distributors.|url=http://www.beverage-digest.com/editorial/050218.php|access-date=10 February 2016|work=Beverage Digest|date=February 18, 2005|archive-url=https://web.archive.org/web/20160222200005/http://www.beverage-digest.com/editorial/050218.php|archive-date=22 February 2016|url-status=dead}}{{cite news|author1=Fuze Beverage|author-link=Fuze Beverage|title=NOS Energy Drink Releases 2 oz. Energy PowerShot: Superior performance ... Smaller package|url=http://www.prnewswire.com/news-releases/nos-energy-drink-releases-2-oz-energy-powershot-59485142.html|access-date=10 February 2016|work=PR Newswire|date=March 18, 2008|location=Englewood Cliffs, New Jersey}} According to Holley, NOS is the first automotive product to have a consumable food product share its name and logo.{{cite web|title=About NOS|url=https://www.holley.com/brands/nos/|publisher=Holley Performance Products|access-date=10 February 2016}} In February 2007, Fuze was purchased by the Coca-Cola Company, which transferred the NOS licence to Coca-Cola.{{cite web|url=http://www.dailycamera.com/ci_13073446|title=Coca-Cola buys Fuze Beverage|work=dailycamera.com|access-date=19 May 2015}}{{cite news|last1=Fitzgibbons|first1=Patrick|last2=Coffey|first2=Sarah|title=Coca-Cola to buy juice and tea maker Fuze|url=https://www.reuters.com/article/idUSN0129387920070201|work=Reuters|date=February 1, 2007}} On June 12, 2015, Coca-Cola announced the transfer of its energy division, including NOS and Full Throttle, to Monster Beverage.

NOS has been involved in various forms of motorsports as its main source of advertising. Team NOS currently consists of NASCAR Cup Series driver Ricky Stenhouse Jr., Formula Drift driver Chris Forsberg, World of Outlaws drivers Sheldon Haudenschild and Tyler Courtney along with Ultimate Drift Brasil driver Erick Medici and YouTuber TJ Hunt. They also are the title sponsor of the World of Outlaws Sprint Cars, known officially as the “World of Outlaws NOS Energy Drink Sprint Cars”. They are the title sponsor of the Knoxville Nationals.

NASCAR driver Kyle Busch and off-road driver Brian Deegan are former members of Team NOS. Busch became a NOS Energy driver in 2008 when he first joined Joe Gibbs Racing. He has raced the No. 18 NOS Energy Toyota Camry to victory lane a record number of times in the Xfinity Series, where he is the all-time leader in race wins, initially from 2008 until 2011, when he switched to then-rival Monster Energy in 2012.

Following Monster's acquisition of Coca-Cola's energy beverage products, and a corporate decision to realign the Busch Brothers, both of whom are affiliated with Monster Beverage, Kyle was aligned with NOS Energy in 2016.{{cite web|title=Team Nos|url=http://www.drinknos.com/team-nos|website=Drink Nos|access-date=12 September 2016}} In the fall of 2016, Monster Beverage released its newest flavor "NOS Rowdy" which was inspired by Kyle Busch and his nickname "Rowdy". The sponsorship ended after the 2018 season.{{cite web |last1=Gluck |first1=Jeff |title=Did Kyle Busch create the next big energy drink? |url=https://theathletic.com/1603601/2020/07/02/did-kyle-busch-create-the-next-big-energy-drink/ |website=The Athletic |date=February 12, 2020 }} The sponsorship would be switched back to Monster Energy in 2019. Kyle Busch ultimately started his own energy drink and ended his sponsorship with Monster and NOS.

In 2019, NOS became the title sponsor of the World of Outlaws Sprint Car Series, replacing Craftsman Tools. NOS is also the primary sponsor of World of Outlaws NOS Energy Drink Sprint Cars Series driver, Sheldon Haudenschild.[https://www.floracing.com/articles/6329020-nos-energy-drink-new-title-sponsor-of-world-of-outlaws NOS Energy Drink New Title Sponsor Of World of Outlaws] - FloRacing, 21 January 2019

Ingredients are carbonated water, high fructose corn syrup, citric acid, sodium citrate, sodium hexametaphosphate (preservative), caffeine, taurine, natural flavors, acacia, potassium sorbate (preservative), glycerol ester of rosin, inositol, sucralose, yellow 5, calcium disodium edta (preservative), pyridoxine hydrochloride (vitamin B6), yellow 6, guarana, and cyanocobalamin (vitamin B12).{{cite web |author=MyRedeemPinWidget |date=2007-02-20 |title=NOS - High-Performance Energy Drink |url=http://www.drinknos.com/products.do |url-status=dead |archive-url=https://web.archive.org/web/20130510224601/http://www.drinknos.com/products.do |archive-date=2013-05-10 |access-date=2013-05-30 |publisher=Drinknos.com, The Coca-Cola Company}}

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• {{Official website|1=http://www.drinknos.com/}}

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{{Energy Drinks}}

Category:Energy drinks

Category:Food and drink introduced in 2004

Category:Caffeinated drinks