NTENT

{{Short description|Semantic search and natural language understanding technology company}}

{{Multiple issues|

{{COI|date=April 2018}}

{{Advert|date=October 2022}}

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{{Infobox company

| name = NTENT

| logo = NTENT logo.jpg

| former_name = Vertical Search Works

| type =

| industry = Technology

| founded = 2010

| founders = {{Unbulleted list|Pat Condo{{Cite press release|title=NTENT Appoints Dan Stickel as New CEO|date=21 July 2015|publisher=NTENT|url=https://www.businesswire.com/news/home/20150721005108/en/NTENT-Appoints-Dan-Stickel-CEO|via=BusinessWire}}{{Self-published source|date=January 2018}}|Colin Jeavons}}

| hq_location_city = New York City, New York

| hq_location_country = United States

| key_people = {{Unbulleted list|Pat Condo (CEO)|Ricardo Baeza-Yates (CTO)}}

| website = {{URL|ntent.com}}

}}

NTENT is a semantic search and natural language understanding technology company based in New York City. It was founded in 2010 as a result of a merger between Convera Corporation and Firstlight ERA.

History

NTENT was founded in February 2010 as the result of a merger between Convera Corporation and Firstlight ERA, with roots in semantic search and natural language processing technologies dating back to the early 1980s.{{cite web|title=Convera Completes Merger Of Its Operating Subsidiaries With Vertical Search Works - Quick Facts|url=http://www.rttnews.com/story.aspx?Id=1209174|website=RTT News|accessdate=15 November 2010}}

NTENT applied the contextual ad platform technology from Firstlight ERA to enter the advertising sector.{{cite web|title=Excalibur Technologies Corp|url=http://www.secinfo.com/d9kph.7a.d.htm/|publisher=SEC Info|accessdate=21 September 2014}} Utilizing semantic analysis and advanced targeting capabilities, NTENT partnered with digital publishers, brands, and marketers Meredith Corporation, NBC, Scripps, and Viacom to launch a native, contextual ad platform that automatically matched advertisements to the concept of an article without the need of a complex keyword management, thereby providing end-users with a native advertising experience.{{cite web|last1=Starr|first1=Barbara|title=For Google Shipping & More, Vertical Search Works|url=http://searchengineland.com/for-google-shopping-more-vertical-search-works-137390|website=Search Engine Land|date=25 October 2012 }}{{cite web|last1=Sullivan|first1=Laurie|title=Brand Images Heighten Paid-Search Ads|url=http://www.mediapost.com/publications/article/153875/|website=MediaPost|accessdate=8 January 2013}}{{cite web|last1=Sullivan|first1=Laurie|title=Foodies Get Search Engine Organizing Results in Categories, Images|url=http://www.mediapost.com/publications/article/165831/foodies-get-search-engine-organizing-results-in-ca.html|website=MediaPost|accessdate=8 January 2013}}{{cite web|last1=Sullivan|first1=Laurie|title=Semantic Search And Raw Data On Rise|url=http://www.mediapost.com/publications/article/157899/|website=MediaPost|accessdate=8 January 2013}}

In June 2016, NTENT announced the expansion of its semantic search and natural language processing technologies, including support for the Russian language. This marked a key milestone for NTENT, whose core technology stack has evolved to include branches of Artificial Intelligence (AI) such as machine learning, knowledge representation and natural language understanding, to create a proprietary ontology with the ability to interpret taxonomic relationships and organize concepts regardless of language.{{cite web |title=NTENT's Semantic Technology Now Transforms Information Discovery for Russian Speakers, Making it Faster and Easier to Find Information |url=http://finance.yahoo.com/news/ntent-semantic-technology-now-transforms-124000363.html |archive-url=https://web.archive.org/web/20170504000735/http://finance.yahoo.com/news/ntent-semantic-technology-now-transforms-124000363.html |archive-date=4 May 2017 |accessdate=21 June 2016 |website=Yahoo! Finance}}{{cite web|title=NTENT's Semantic Technology Transforms Information Discovery Now for Russian Speakers, Making it…|url=https://medium.com/@NTENT/ntents-semantic-technology-transforms-information-discovery-now-for-russian-speakers-making-it-135314fd4571|website=Medium|accessdate=24 July 2017|date=21 June 2016}}{{cite web|title=Finding the Content Fast|url=http://taxodiary.com/2016/10/finding-the-content-fast/|website=TaxoDiary|accessdate=24 July 2017}}

In the autumn of 2016, NTENT further widened its international presence by opening an office in Barcelona.{{Cite web |date=2016-09-29 |title=NTENT Widens International Presence with Opening of Barcelona Office |url=https://www.businesswire.com/news/home/20160929005421/en/NTENT-Widens-International-Presence-with-Opening-of-Barcelona-Office |access-date=2022-05-09 |website=www.businesswire.com |language=en}} The office operated as a Spanish private limited company. Allegedly due to the COVID-19 recession, all the Spanish office's employees were furloughed in the spring of 2020, and the office eventually went into liquidation.{{Cite web |title=NTENT-HISPANIA SL - Informe de empresa {{!}} DatosCif |url=https://www.datoscif.es/empresa/ntent-hispania-sl |access-date=2022-05-09 |website=www.datoscif.es}}{{Cite web |date=29 April 2022 |title=BOLETÍN OFICIAL DEL REGISTRO MERCANTIL |url=https://www.boe.es/borme/dias/2022/04/29/pdfs/BORME-A-2022-82-08.pdf}}

In Match 2021, NTENT's CEO Pat Condo founded a new company called Seekr Technologies.{{Cite web |title=Search Expert Develops Rating System To Help Advertisers Buy Trusted Media |url=https://www.mediapost.com/publications/article/372168/search-expert-develops-rating-system-to-help-adver.html |access-date=2022-05-10 |website=www.mediapost.com |language=en}} Since December 2021, NTENT website automatically redirects to [https://news.seekr.com/ Seekr News homepage].{{Cite web |title=Top News | Seekr |url=https://ntent.com/ |access-date=2022-05-09 |website= |archive-url=https://web.archive.org/web/20220117232702/https://ntent.com/ |archive-date=17 January 2022 |url-status=dead}}

= Executive history =

Co-founder Pat Condo is the company's CEO and Chairman. In July 2016, Ricardo Baeza-Yates was named as the company's CTO, having come from Yahoo! where he served as the Chief Research Scientist.{{Cite press release|title=Former Yahoo! Chief Research Scientist Joins NTENT|date=7 July 2016|publisher=NTENT|url=https://www.businesswire.com/news/home/20160707005164/en/Yahoo!-Chief-Research-Scientist-Joins-NTENT|via=BusinessWire}}{{Self-published source|date=January 2018}} He held the CTO position at NTENT until 2020.{{Cite web |title=Ricardo Baeza-Yates' Personal Web Site |url=https://www.baeza.cl/ |access-date=2022-05-09 |website=www.baeza.cl}}

Technology

NTENT's platform uses enhanced semantic ranking and knowledge base technologies. By applying advanced semantic ranking algorithms across a vast lexicon and custom ontology using machine learning and natural language understanding, NTENT's semantic and knowledge base technologies disambiguate complex queries to detect user intention and deliver relevant results for users.{{cite web |last1=Guess |first1=A. R. |title=NTENT Solves Ambiguity with Enhanced Semantic Ranking |url=http://www.dataversity.net/ntent-solves-ambiguity-enhanced-semantic-ranking/ |website=Dataversity |date=22 December 2016 |accessdate=22 December 2016}}

References