NUE Agency#CRWN
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{{Notability|Companies|date=June 2023}}
{{Advert|date=June 2023}}
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{{Infobox company
| name = New Universal Entertainment (NUE) Agency
| type = Private
| logo =
| foundation = New York, New York, United States (2008)
| location = New York, New York, United States
| key_people = Jesse Kirshbaum, Founder and CEO
Alex Kirshbaum, Partner
| products = Strategic Marketing, Creative, Lifestyle marketing, Digital Promotion, Public Relations
| homepage = {{URL|http://www.Nueagency.com/}}
}}
Nue Agency is a creative music agency located in New York City.{{Cite web|url = http://www.huffingtonpost.com/entry/bands-brands-and-technology-how-one-agency-stands_us_5769ca18e4b018c1a15b1e7b|title = via Huffington Post |website = HuffPost |date = 21 June 2016 }} In 2013 they were named to Inc Mag's 500 list as the 3rd fastest growing Media Company.{{Cite web|url = http://www.inc.com/profile/nue-agency|title = NUE Agency is #267 on INC 500 Fastest Growing Private Companies}}
History
Nue Agency was founded in 2008 by Jesse Kirshbaum{{cite web|url=http://infinitemag.net/2014/04/jesse-kirshbaum-renaissance-man-2/#sthash.D6DUMdfX.dqYb4Seh.dpbs |title= Jesse Kirshbaum – The Renaissance Man |publisher=Infinite Mag |date=2014-04-07 |accessdate=2015-04-01}}{{cite magazine|url=http://www.billboard.com/biz/articles/news/digital-and-mobile/1563099/jesse-kirshbaum-talks-flashfwd-awards-music-tech-more |title= Jesse Kirshbaum Talks FlashFWD Awards, Music Tech, More |magazine=Billboard |date=2013-05-21 |accessdate=2015-02-02}} who still serves as the company's CEO. Alex Kirshbaum (Jesse's brother) also works for the company.{{Cite web |title=NUE Agency, LLC {{!}} LinkedIn |url=https://www.linkedin.com/company/nue-agency-llc |access-date=2023-12-08 |website=www.linkedin.com |language=en}}
Nue has acted as an agent for Clipse,{{cite web|url=http://encore.celebrityaccess.com/?encoreId=232&articleId=33947 |title=Agency Signing |publisher=Encore |date=2010-02-04 |accessdate=2015-02-02}} Wale,{{cite magazine|url=http://www.billboard.biz/bbbiz/industry/record-labels/nue-agency-forms-avenue-music-partnerships-1006613952.story |title=NUE Agency Forms aveNUE Music Partnerships |magazine=Billboard |date=2012-03-29 |accessdate=2012-11-07}}{{cite web|url=http://www.pollstar.com/hotstar_article.aspx?ID=119595 |title=HotStar: Wale |publisher=Pollstar |date=2009-05-01 |accessdate=2013-05-16}} Mike Posner,{{cite web|url=http://www.pollstar.com/hotstar_article.aspx?ID=218088 |title=HotStar: Mike Posner |publisher=Pollstar |date=2013-08-27 |accessdate=2013-05-02}} Chiddy Bang, White Panda,{{cite web|url= http://dmw-music.com/east13/east13/speakers/matt-adler/ |title=MattAdlerbooking |publisher=DMW-Music |date=2013-02-20 |accessdate=2015-02-02}}
Big Sean,{{cite web|url=http://sxsw.com/music/news/2015/crwn-sxsw-conversation-big-sean-elliott-wilson |title=CRWN @ SXSW: A Conversation with Big Sean & Elliott Wilson |publisher=NUE Agency |date=2015-03-09 |accessdate=2015-03-20}} J. Cole,{{cite web|url=http://massappeal.com/j-cole-talks-new-album-at-crwn-interview/ |title=J. Cole Talk New Album at CRWN Interview |publisher=MassAppeal |date=2013-05-29 |accessdate=2015-03-06}} Logic,{{cite web|url=http://www.livenation.com/events/148719-aug-9-2012-logic-tayyib-ali-yonas-presented-by-nue-agency-noizy-cricket |title=Logic + Tayyib Ali + Yonas : Presented By Nue Agency & Noizy Cricket!! |publisher=Livenation |date=2012-08-09 |accessdate=2015-03-02}} Capital Cities,{{cite web|url=http://cyberprmusic.com/2012/10/17/chartingthecoursejessekirshbaum/ |title=Charting the Course: A Radio Promo Discussion – Jesse Kirshbaum of NUE Agency |publisher=Encore |date=2012-10-17 |accessdate=2015-03-01}} Action Bronson,{{cite magazine|url=http://www.billboard.biz/bbbiz/backbeat/backbeat-of-monsters-and-men-jezabels-play-1007769552.story |title=Backbeat: Of Monsters and Men, Jezabels Play Billboard's Packed Post Party At Chicago's Double Door |magazine=Billboard |date=2012-08-07 |accessdate=2012-11-07}} Odd Future,{{cite web|url= http://www.complex.com/music/2010/11/the-show-odd-futures-nyc-debut-at-webster-halls-studio/ |title=The Show: Odd Future's NYC Debut At Webster Hall's Studio |publisher=Livenation |date=2012-08-09 |accessdate=2015-03-02}} Solange Knowles, Pusha T,{{cite web|url=http://net-worth.net/pusha-t-net-worth/ |title=Pusha T Net Worth |publisher=NetWorth |date=2014-07-08 |accessdate=2015-03-06}} Hoodie Allen,{{cite web|url=http://www.birthplacemag.com/2010/10/hip-hop-at-cmj-music-maration-i-heart-nue-york/ |title= HIP HOP AT CMJ MUSIC MARATION: I HEART NUE YORK SHOWCASE |publisher=BirthPlaceMag |date=2010-10-22 |accessdate=2014-01-05}} and Sound Remedy.
The Patch
Nue Agency is the lead agency{{cite web|url=http://adage.com/article/cmo-strategy/sour-patch-kids-opens-house-touring-bands/295671/ |title=Play to Stay: Sour Patch Kids Opens Brooklyn House for Touring Bands |publisher=AdvertisingAge |date=2014-11-03 |accessdate=2015-11-03}} for The Patch,{{cite web|url=http://thepatchhouse.tumblr.com/ |title=The Patch |publisher=Sour Patch Kids}} and artists' housing program run with Sour Patch Kids. It provides free housing for touring artists in Brooklyn, NY, Austin, TX, and Hollywood, CA. Artists including Zella Day,{{cite magazine|url=http://www.billboard.com/articles/news/magazine-feature/6649171/candy-brand-sour-patch-kids-patch-houses-interview |title=Candy Brand Sour Patch Kids Providing a Free Home-Away-From Home for Emerging Artists |magazine=Billboard |date=2015-08-03 |accessdate=2015-11-03}} Conrad Sewell,{{cite magazine|url=http://www.billboard.com/articles/events/hot-100-festival/6677628/conrad-sewell-the-patch-interview |title=Conrad Sewell on Mimicking Michael Jackson and Touching People With His Music |magazine=Billboard |date=2015-08-26}} and Deer Tick (band){{cite web|url=http://www.vulture.com/2015/02/sour-patch-kids-indie-bands.html |title=Inside Sour Patch Kids' Brooklyn Crash Pad for Indie Bands |work=Vulture |date=2015-02-25 |accessdate=2015-11-03}} have stayed at the homes.
In September 2015, Sour Patch Kids and Nue Agency won a Clio{{cite web|url=http://www.clioawards.com/winners/2015/music_events/entry.cfm?entryid=201520269&ispartofcampaign=0&index=4 |title=Sour Patch Kids The Patch |publisher=Clio Awards 2015 |accessdate=2015-11-03}} Music award for their work in brand activation with The Patch.
CRWN
NUE produces CRWN, a live interview series hosted by Elliott Wilson. Guests have included Drake,{{cite web|url=http://newyorktrendnyc.com/2013/09/26/drake-opens-up-to-host-elliott-wilson-in-latest-episode-of-crwn/ |title=Drake Opens Up To Host Elliott Wilson In Latest Episode Of "CRWN" |publisher=NewYorkTrend |date=2013-09-26 |accessdate=2015-03-02}} Macklemore,{{cite web|url=http://allhiphop.com/2013/08/27/crwn-bonus-cuts-macklemore-on-the-sophomore-jinx/|title=CRWN X MySpace Bonus Cuts: Macklemore On The Sophomore Jinx |publisher=Allhiphop |date=2010-09-24 |accessdate=2013-05-02}} Big Sean,{{cite web|url=http://sxsw.com/music/news/2015/crwn-sxsw-conversation-big-sean-elliott-wilson |title=CRWN @ SXSW: A Conversation with Big Sean & Elliott Wilson
|publisher=NUE Agency |date=2015-03-09 |accessdate=2015-03-20}} Lil Wayne,{{cite web|url=http://sxsw.com/music/news/2014/crwn-sxsw-conversation-lil-wayne-and-elliot-wilson|title=CRWN @ SXSW: A Conversation with Lil Wayne and Elliott Wilson |publisher=Videoink |date=2014-03-10 |accessdate=2014-04-01}} R. Kelly,{{cite magazine|url=http://www.billboard.com/articles/news/5839808/r-kelly-talks-lady-gaga-collabo-black-panties-album-in-crwn-series-watch |title= R. Kelly Talks Lady Gaga Collabo & 'Black Panties' Album In CRWN Series: Watch |magazine=Billboard |date=2013-12-16 |accessdate=2015-03-02}}
Rick Ross,{{cite web|url=http://www.defjam.com/crwn-rick-ross/ |title=#CRWN: Rick Ross |publisher=DefJam |date=2014-03-07 |accessdate=2015-01-02}}{{cite web|url=http://www.vibe.com/2014/03/20-things-weve-learned-rick-ross-crwn-interview/ |title=20 Things We've Learned From Rick Ross' CRWN Interview |publisher=Vibe |date=2014-03-06 |accessdate=2014-05-10}} Nicki Minaj,{{cite web|url=http://www.complex.com/music/2014/12/nicki-minaj-crwn-interview |title= Nicki Minaj Talks Her Creative Process, Lil Wayne Wanting to Leave Cash Money, and More On CRWN With Elliott Wilson |publisher=Complex |date=2014-12-19 |accessdate=2015-01-06}} J. Cole, and T.I.{{cite web|url=http://www.moveforwardmusic.com/news/crwn-presented-by-footaction/ |title= CRWN Presented by Foot Action, a Conversation with ELLIOTT WILSON and T.I. |publisher=Moveforwardmusic |date=2014-10-25 |accessdate=2015-03-06}}
SoundCTRL
Nue Agency operates SoundCtrl,{{cite magazine|url=http://www.billboard.com/biz/articles/news/1083688/soundctrls-edm-roundtable-features-aurelias-lainie-copicotto-nue-agencys|title= SoundCTRL's EDM Roundtable Features Aurelia's Lainie Copicotto, Nue Agency's Jesse Kirshbaum, More |magazine=Billboard |date=2012-09-29 |accessdate=2013-01-07}} a publication that covers music and technology. Nue also created and is the executive producer for the FlashFWD awards.{{cite magazine|url=http://www.billboard.com/biz/articles/news/digital-and-mobile/1563099/jesse-kirshbaum-talks-flashfwd-awards-music-tech-more|title= Jesse Kirshbaum Talks FlashFWD Awards, Music Tech, More |magazine=Billboard |date=2013-05-21 |accessdate=2013-09-07}}
References
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