NUVI
{{Short description|Software and marketing service company}}
{{Infobox company
| name = Nuvi
| logo = Nuvi logo blue.png
| type = Private
| traded_as = NUVI:US
| foundation = 2012
| location = Lehi, Utah, Chicago, Illinois
| products = Listen, Plan, Publish, Engage, Analyze, Locate, Review, Capture
| key_people = Michael Mullarkey, CEO
| num_employees = 150 (2016)
| homepage = {{URL|http://www.nuvi.com}}
}}
Nuvi is a software and marketing services company that develops a SaaS customer experience management{{Broken anchor|date=2024-06-14|bot=User:Cewbot/log/20201008/configuration|target_link=Customer experience#Management|reason= The anchor (Management) has been deleted.}} (CXM) and social media marketing platform. The Nuvi platform has eight tools: Listen, Plan, Publish, Engage, Analyze, Locate, Review, and Capture. The tools aggregate data from across public and private sources of social media, print media, blog, forum, video, and online review content, apply artificial intelligence algorithms to highlight key marketing insights, and enable teams to plan and publish original marketing content.{{cite web|url=https://www.nuvi.com/solution/nuvi-enterprise|title=Nuvi Enterprise Marketing Platform - Nuvi|publisher=}}
Nuvi's SaaS-based Social Media Suite is used by 300 international customers and 800+ U.S. customers, including 85 customers in its home state of Utah.{{cite web|url=http://www.businesswire.com/news/home/20160511006302/en/|title=Social Media Giant NUVI Doubles in Size, Moves to New Headquarters in Lehi, Utah - Business Wire|date=11 May 2016|publisher=}}
History
In August 2013, Nuvi launched a new tool to help analyze user groups on Twitter for trends.{{cite web|url=http://www.techrockies.com/nuvi-launches-twitter-monitoring-tool/s-0050882.html|title=NUVI Launches Twitter Monitoring Tool - silicontap.com|publisher=}}
In August 2015, Nuvi launched "Audiences" as a tool to give marketers access to Facebook's total aggregated and anonymized topic data.{{Cite web|url=https://www.broadwayworld.com/bwwgeeks/article/NUVI-Releases-Audiences-One-of-First-Tools-to-Give-Marketers-Access-to-Facebooks-Complete-Anonymized-and-Aggregated-Topic-Data-20150804|title = Broadway World - Broadway News, Tickets, Videos & More}}
In January, 2017, Nuvi was named Business of the Year for Utah County, Utah.{{Cite news|url=http://www.heraldextra.com/business/local/nuvi-named-business-of-the-year-in-utah-county/article_7e6108ad-bf55-5bf3-b9d2-7e181f4df2e8.html|title=NUVI named Business of the Year in Utah County|last=Herald|first=Karissa Neely Daily|work=Daily Herald|access-date=2017-07-30|language=en}}
In September 2017, Nuvi cut the ribbon for the Nuvi Basketball Center named for them at the Utah Valley University (UVU).{{cite web |url=https://www.uvu.edu/supportuvu/gifts-in-action/nuvi_ribboncutting.php |title=NUVI Basketball Center Delivers {{!}} The Latest Developments {{!}} Home |website=www.uvu.edu |url-status=dead |archive-url=https://web.archive.org/web/20180125134541/https://www.uvu.edu/supportuvu/gifts-in-action/nuvi_ribboncutting.php |archive-date=2018-01-25}} {{Cite web|url=https://www.deseretnews.com/article/865688726/UVU-basketball-Utah-Valley-cuts-down-the-nets-to-open-NUVI-Basketball-Center.html|archive-url=https://web.archive.org/web/20180125074610/https://www.deseretnews.com/article/865688726/UVU-basketball-Utah-Valley-cuts-down-the-nets-to-open-NUVI-Basketball-Center.html|url-status=dead|archive-date=January 25, 2018|title = UVU basketball: Utah Valley cuts down the nets to open NUVI Basketball Center|website = Deseret News|date = 13 September 2017}}{{Cite web|url=https://www.businesswire.com/news/home/20170913005723/en/Privately-Funded-NUVI-Basketball-Center-Open-UVU|title=Privately Funded NUVI Basketball Center to Open at UVU|date=13 September 2017}}
In July 2020, Nuvi was included in the MarTech RADAR 2019 list of top B2B technology companies.{{Cite web|url=https://martechseries.com/analytics/b2b-data/martech-radar-2019-top-250-b2b-technology-companies-you-should-follow/|title=Nuvi Ranks in World's Fastest-Growing SaaS Companies for 2020|website=martechseries.com|date=13 July 2020|access-date=2020-08-18|language=en}}
In August 2020, Nuvi was identified as one of the world's fastest growing SaaS companies by SaaS Magazine.{{Cite news|url=https://www.marketwatch.com/press-release/nuvi-ranks-in-worlds-fastest-growing-saas-companies-for-2020-2020-08-11|title=MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow|access-date=2020-08-18|language=en}}
In May 2016, Nuvi expanded into a 45,000 square foot building in Utah’s Thanksgiving Point Business Park.{{cite web|url=http://www.techrockies.com/nuvi-expands-into-new-utah-headquarters/s-0065286.html|title=NUVI Expands Into New Utah Headquarters - silicontap.com|publisher=}} An array of six 48” high-definition screens are located centrally in the Command Center to produce visual displays of social media feeds in real time. In addition to the Command Center, the office also features snack stations, a bleacher-style stadium conference room, open-area work spaces, and an indoor gym.
In July, 2018, Nuvi was acquired by Chicago-based social-media software firm and agency, Brickfish.{{Cite web|url=https://www.businesswire.com/news/home/20180920005170/en/Brickfish-Enhances-Social-Platform-Addition-Nuvis-Listening|title=Brickfish Enhances Social Platform with Addition of Nuvi's Listening and Intelligence Offering|date=2018-09-20|website=www.businesswire.com|language=en|access-date=2019-06-10}}
In May, 2019, Brickfish rebranded its entire suite of social media software solutions as Nuvi.{{Cite web|url=https://nuvi.com/we-are-nuvi/|title=We Are Nuvi – Nuvi|language=en-US|access-date=2019-06-10}} The apps that are part of the Nuvi Suite are [https://nuvi.com/listen/ Nuvi Listen] (social media listening), [https://nuvi.com/plan/ Nuvi Plan] (content strategy and planning), [https://nuvi.com/publish/ Nuvi Publish] (team collaboration and publishing), [https://nuvi.com/engage/ Nuvi Engage] (reputation management), and [https://nuvi.com/analyze/ Nuvi Analyze] (campaign analytics).
In May 2019, Nuvi acquired Utah-based social-healthcare software company, Banyan.{{Cite web|url=https://www.businesswire.com/news/home/20190523005581/en/Nuvi-Acquires-Social-Healthcare-Leader-Banyan|title=Nuvi Acquires Social Healthcare Leader Banyan|date=2019-05-23|website=www.businesswire.com|language=en|access-date=2019-06-10}}
In April 2021, Nuvi was acquired by the online reputation management firm, Reputation.com.{{Cite web|url=https://www.zdnet.com/article/reputation-acquires-nuvi-to-add-social-listening-visualization-to-its-cx-platform/|title=Reputation acquires Nuvi to add social listening, visualization to its CX platform|website=ZDNet|language=en|access-date=2021-04-05}}