Na Maloom Afraad

{{Use Pakistani English|date=March 2017}}

{{Use dmy dates|date=March 2017}}

{{Infobox film

| name = Na Maloom Afraad

| image = File:Na Maloom Afraad.jpg

| alt = Fahad Mustafa (front) holding bike, Javed Sheikh (mid) holding bag of money & Mohsin Abbas Haider (back) holding fire lighter

| caption = Theatrical release poster

| native_name = {{Infobox name module|ur|{{Nq|نا معلوم افراد}}}}

| director = Nabeel Qureshi

| writer = Nabeel Qureshi
Fizza Ali Meerza

| producer = Fizza Ali Meerza
Mehdi Ali

| starring = Fahad Mustafa
Javed Sheikh
Mohsin Abbas Haider
Urwa Hocane
Salman Shahid
Kubra Khan

| cinematography = Rana Kamran

| editing = Asif Mumtaz

| music = Shani Arshad
Lyrics: Sabir Zafar
Mohsin Abbas Haider

| studio = Filmwala Pictures

| distributor = Hum Films
Eveready Pictures
Sony Pictures

| released = {{Film date|df=yes|2014|10|06|Pakistan|2015|5|22|U.K.}}

| runtime = 137 minutes

| country = Pakistan

| language = Urdu

| budget = {{PKRConvert|90|m}}

| gross = {{PKRConvert|140|m}} (Worldwide){{cite web| url= https://galaxylollywood.com/top-grossers/| title= Top Grossing films of Lollywood| work= galaxylollywood.com| accessdate= 4 August 2018}}

}}

Na Maloom Afraad (lit. Unidentified People) is a 2014 Pakistani action comedy film co-written and directed by Nabeel Qureshi in his directorial debut.{{cite web|title=Nabeel Qureshi: 'Fard' behind 'Namaloom Afraad'|url=http://www.hipinpakistan.com/script-one-hundred-percent-original-nabeel-qureshi-debut-movie-namaloom-afraad/|website=HiP|publisher=Khayyam Baig|accessdate=3 September 2014|url-status=dead|archiveurl=https://web.archive.org/web/20140903164623/http://www.hipinpakistan.com/script-one-hundred-percent-original-nabeel-qureshi-debut-movie-namaloom-afraad/|archivedate=3 September 2014|df=dmy-all}} It stars Javed Sheikh, Fahad Mustafa, Mohsin Abbas Haider with supporting cast of Urwa Hocane, Kubra Khan and Salman Shahid.{{cite news|title=Did you know?: Na Maloom Afraad to reveal identities post-Ramazan|url=http://tribune.com.pk/story/720862/did-you-know-na-maloom-afraad-to-reveal-identities-post-ramazan/|accessdate=13 June 2014|work=The Express Tribune}} The story follows Shakeel (Sheikh), Farhaan (Mustafa) and Moon (Haider), three individuals struggling with poverty who chase every possible means of becoming rich, all getting into trouble as they struggle to fulfill their desires and ambitions through morally questionable ways.{{cite web|title=Na Maloom Afraad- Pakistani Movie on Karachi's Turmoil to Release in August|url=http://www.brandsynario.com/news/na-maloom-afraad-pakistani-movie-on-karachis-turmoil-to-release-in-august|website=Brandsynario|publisher=Maheen Nusrat|accessdate=13 June 2014}}

Most of the Na Maloom Afrad shots were filmed in real locations of Saddar Town, maintaining the authenticity of scenes and staying true to actual content; many elements of post-production required consideration before principal photography.{{cite web|title=Na Maloom Afraad: The known unknowns|url=http://www.dawn.com/news/1121343|work=Madeeha Syed |publisher=Dawn News|date=16 July 2014 |accessdate=23 July 2015}} The script was written years before the shooting, the cast went through meticulous rehearsals,{{cite web|title=From Na Maloom To Being Somebody! – Nabeel Qureshi talks about his successful journey into films|url=http://tns.thenews.com.pk/nabeel-qureshi-about-his-success/#.Va_4NPmqqko|work=Omair Alavi|publisher=The News on Sunday|date=21 December 2014|accessdate=23 July 2015|archive-url=https://web.archive.org/web/20150404055455/http://tns.thenews.com.pk/nabeel-qureshi-about-his-success/#.Va_4NPmqqko|archive-date=4 April 2015|url-status=dead}} and it became one of the few films that are developed completely in Pakistan.{{cite web|title=Na Maloom Afraad is 100% Pakistani|url=http://e.thenews.com.pk/newsmag/mag/detail_article.asp?magId=11&id=8885|work=Mehreen Hassan|publisher=The News International|accessdate=23 July 2015}} The film was shot in Karachi during January 2014 with a budget of {{PKRConvert|9|c}} jointly franchised by Hum Films, Filmwala Pictures and Eveready Pictures.{{cite web|title=Na Maloom Afraad by Filmwala pictures|url=http://blogs.tribune.com.pk/tag/filmwala-pictures/|publisher=The Express Tribune|date=3 October 2015|accessdate=25 July 2015}}{{cite web|title=Na Maloom Afraad by Filmwala pictures|url=http://www.thepakistanifilms.com/na-maloom-afraad/|publisher=The Pakistani Films|date=13 November 2014|accessdate=25 July 2015}} It premiered the following year in November where it closed the South Asian International Film Festival 2014.{{cite web|title="Dukhtar" and "Na Maloom Afraad" to be screened at international film festival|url=http://www.dawn.com/news/1143121/dukhtar-and-na-maloom-afraad-to-be-screened-at-international-film-festival|publisher=Dawn News|date=8 November 2014|accessdate=25 July 2015}}

Na Maloom Afraad had a wide theatrical release in Pakistan on 6 October 2014 at Eid al-adha, followed by a release in UK on 22 May 2015 which has grossed {{PKRConvert|140|m}} worldwide. The film garnered wide critical praise. At 3rd Hum Awards film was awarded Hum Honorary Special Recognition Award to Nabeel and Fizza. The film became the most nominated film of the Lux's 14th annual awards ceremony in the film section with a total of seven nominations in four categories, ultimately winning Best Film for Fizza, Best Director for Nabeel and Best Actor for Javed.{{cite web|title=Lux Style Awards 2015: 'Na Maloom Afraad' declared best film, Javaid Sheikh best actor and Ayeza Khan best TV actress|date=October 2015 |url=http://en.dailypakistan.com.pk/lifestyle/lux-style-awards-2015-na-maloom-afraad-declared-best-film-javaid-sheikh-best-actor-and-ayeza-khan-best-tv-actress/|publisher=Daily Times|accessdate=1 October 2015}}

It became first Pakistani film since 2007 to make the milestone of longest running film for 165 days (22 weeks) breaking the record of Waar who previously held for 163 days.{{cite news|title=Na Maloom Afraad is Pakistan's longest running film since 2007|url=http://tribune.com.pk/story/857775/na-maloom-afraad-becomes-longest-running-film-since-2007/|accessdate=26 March 2015|work=The Express Tribune}}

A sequel titled Na Maloom Afraad 2 was released on 2 September 2017 which collected Rs. 210 million at the box office and became the second highest-grossing film of 2017.{{cite news|date=7 October 2017|url=https://tribune.com.pk/story/1525333/p|author=Rahul Aijaz|title='Na Maloom Afraad 2' banned, previewed and cleared again in Punjab|work=The Express Tribune|accessdate=8 October 2017}}

Plot

Farhan (Fahad Mustafa), is a sales representative at IFU life insurance company in Karachi and is fired after he fails to materialize any deal in a year. Moon (Mohsin Abbas Haider), who hails from Punjab (Faisalabad), has a dream of going to Dubai, but ends up coming to Karachi while his family continues to believe he is living in Dubai. And Shakeel bhai (Javed Shaikh), an honest man who works as a government servant and owner of homemade pickle business 'Shama Achar' is under pressure to get his younger sister Naina (Urwa Hocane) married, but can't due to financial constraints. Farhan is a paying-guest of Shakeel and is in love with his sister.

Moon becomes the new tenant of Shakeel, after being expelled by his landlady (Shehnaz Pervaiz) for not paying rent on time. Jobless, Farhan and Moon plan to take a life insurance to open an account in a bank and then burn it in Karachi strike, posing as 'Na Maloom Afraad', so that they claim desired amount of money in the claim from insurance company. Meanwhile, a proposal comes for Naina and they ask for a car as dowry; devastated with his situation Shakeel goes to break his fixed deposit, but realizes that he had already withdrawn it in 1998 for his mother's (Zaheen Tahira) operation. Thinking of mortgaging his home, it's revealed to Shakeel that the government has given them a one-month notice for leaving their houses due to bridge construction over the area. With all these difficulties, Shakeel tries to kill himself but is saved by the police. Both Moon and Farhan reveal their plan to Shakeel, of which first he refused to part of, but due to his problems he reluctantly agrees. Farhan goes to Gogi (Salman Shahid) a local mobster, to borrow money for their plan. Gogi gives him three lacs, which Farhan agrees to return with interest of six lacs. Shakeel and Farhan, posing as husband and wife, open an account with the bank and they get robbed. Moon falls in love with the bank worker Hina (Kubra Khan).

All disguise themselves as a rich people and then get an insurance policy to own a fake claim. Moon, who has also borrowed money from Gogi earlier for going to Dubai, is running from him due to the drugs he saw in a doll which he gave him to transfer to another mobster in Dubai. After Jumma prayer, all three are jammed in a strike and try to burn the bank but they are caught on camera and merely escape from police. Looking at every plan going wrong, Shakeel borrows money from Gogi by giving his house on mortgage. Gogi reaches them and asks Moon for the drugs. Unable to get them, he gives them one week to give him a crore. All blame each other for their situation. Shakeel falls unconscious and on the way to the hospital they get stuck in the strike, however it is later revealed that it was a part of plan to escape from strikers. They provoke the strikers to burn the bank but only then they learn that bank is empty. Later an IFU insurance inspector Samuel (Nayyar Ejaz) came to give them claim of thirty lacs, and warns them that he knows about what they did.

They go to Gogi to offer him thirty lacs and ask him for time, but then get into a fight with a Dubai mobster and Gogi. Both of them get killed and all of three come home shocked. They find a phone ringing in a suitcase containing money and jewellery. It is then revealed that Hina robbed the bank before the strike for them. With the money, all gets settled; Shakeel buys a new home and standardises his pickle business, Farhan happily marries Naina and Moon fulfils his dream of going to Dubai.

Cast

  • Fahad Mustafa as Farhan Ahmed
  • Jawed Sheikh as Shakeel Ansari
  • Mohsin Abbas Haider as Moon
  • Urwa Hocane as Naina
  • Kubra Khan as Hina
  • Salman Shahid as Gogi
  • Amber Wajid as Shama
  • Irfan Motiwala as Polka
  • Masood Khan as Jango
  • Saleem Mairaj as Abdul Qadeer
  • Muhammad Abdullah as Abdullah
  • Nayyar Ejaz as Samuel (Special appearance)
  • Amanullah Khan as Moon's uncle (Special Appearance)
  • Mehwish Hayat{{cite news|title=Labor of love: Mehwish Hayat on her upcoming item number|url=http://www.dawn.com/news/1117030|accessdate=8 July 2014|work=DAWN.com|publisher=Mahjabeen Mankani}}{{cite web|title=Mehwish Hayat prominent among 'Na Maloom Afraad'|url=http://www.pakistantoday.com.pk/2014/04/25/entertainment/mehwish-hayat-prominent-among-na-maloom-afraad/|website=Pakistan Today|accessdate=24 June 2014}} as call girl as known as Billi (Special Appearance)
  • Zaheen Tahira as Shakeel's Mother (Cameo)
  • Shehnaz Pervaiz as Landlady
  • Ali Rizvi as Tea Owner
  • Paras Masroor as News Reporter

Production

= Development =

In 2012, director of telefilms at a comedy-show Banana News Network Nabeel Qureshi had an idea of making a film with the producer and screenwriter Fizza Ali Meerza who was Qureshi's friend and colleague at National Academy of Performing Arts before dropping out.{{cite web|title=Film is about story telling-Nabeel Qureshi|url=http://tns.thenews.com.pk/interview-nabeel-qureshi/#.VbOJjrOqqkq|publisher=The News Sunday|date=28 December 2014|accessdate=25 July 2015}} According to directors account the idea originates in a casual conversation with Fizza about banks, lockers and their insurance which ends up with the final name of 'Na Maloom Afraad', the director said, "within the next 24 hours, we had our story." In 2013 before Ramadan, Nabeel and Fizza co-write the film. Fizza and her brother financed the film with the initial budget of {{PKRConvert|5|m}} under the banners of their own production company Filmwala Pictures. To maintain the budget of film producer wanted to make a film in Canon EOS 5D without taking extra technicalities in shooting. But the final budget of film was closed around {{PKRConvert|9|c}}, becoming one of the biggest-budgeted films made in Pakistan. In early 2014, Hum TV came on board as media partner and by mid of year Eveready Pictures was in final negotiation for the Pakistan distribution rights.{{cite web|title=Na-Maloom Afraad set to hit screens on Eid-ul-Azha|url=http://www.awaztoday.com/News_Na-Maloom-Afraad-set-to-hit-screens-on-Eid-ul-Azha_3_49800_Showbiz-News.aspx|publisher=Awaz Today|date=6 September 2014|accessdate=25 July 2015}}{{cite web|title=Na Maloom Afraad- A Pakistani Entertainer|url=https://www.ebuzztoday.com/67614/|publisher=EbuzzToday|date=3 October 2014|accessdate=25 July 2015}} Award-winning cinematographer Rana Kamran (who previously work with Fizza on a film Armaan) was announced the director of the photography of the film.{{cite web|title=NMA-A possible game-changer—Director Nabeel Qureshi along with DOP Rana Kamran during filming of Na Maloom Afraad|url=http://www.gulf-times.com/mobile//pakistan/186/details/411043/pakistani-film-na-maloom-afraad-a-possible-game-changer|publisher=Gulf Times|date=5 October 2014|accessdate=5 July 2015}}

= Casting =

In 2013, after the finishing work on script Nabeel and Fizza themselves chose the cast. Jawed Sheikh was the first person who was offered for the role of Shakeel Bhai, director recounts that "we had late Moeen Akhtar in our mind but after he passed away we for looked for the next best person and Jawed Sheikh came to mind".{{cite web|title=Fahad Mustafa and Javaid Sheikh working in film Na Maloom Afraad|url=http://reviewit.pk/fahad-mustafa-and-javed-sheikh-working-together-in-film-na-maaloom-afraad/|website=Reviewit.pk|date=17 February 2014 |publisher=Rashid Nazir Ali|accessdate=13 June 2014}} After reading the script sheikh accepted to do the film.{{cite web|title=From Na Maloom To Being Somebody!-Nabeel Qureshi talks about his successful journey into films|url=http://tns.thenews.com.pk/nabeel-qureshi-about-his-success/#.VbOG2rOqqkp|publisher=The News Sunday|date=21 December 2014|accessdate=25 July 2015|archive-url=https://web.archive.org/web/20150404055455/http://tns.thenews.com.pk/nabeel-qureshi-about-his-success/#.VbOG2rOqqkp|archive-date=4 April 2015|url-status=dead}}

For the role of Farhan, television actor Fahad Mustafa came on board marking his debut in the field, director said, "It was hard to convince him to do a film because he had rejected many offers but thankfully, he liked the story and agreed."{{cite news|title=Na Maloom Afraad ft. Fahad Mustafa and Urwa Hocain|url=http://newsmedia247.com/watch-trailer-of-na-maloom-afraad-ft-fahad-mustafa-and-urwa-hocain-72204|archive-url=https://web.archive.org/web/20140707052906/http://newsmedia247.com/watch-trailer-of-na-maloom-afraad-ft-fahad-mustafa-and-urwa-hocain-72204|url-status=usurped|archive-date=7 July 2014|accessdate=29 June 2014|work=News Media 247|publisher=Nimra Alam}} Finally for the third main lead role of Moon was given to Mohsin Abbas Haider, who was a long time friend and colleague of director from Banana News Network, Nabeel emphasize that "Mohsin and I go a long way back and I always had him in mind for the role of Moon; there was no other person approached for the role." Mohsin also mark his debut as a film actor. Television actor Saleem Mairaj was offered a role of Abd-ul-Qadir a drug addict, for which he was reluctant at first but after briefing, he accepts the role and veteran PTV actor Nayyar Ejaz confirmed to play the role of insurance company agent Samuel.{{cite web|title=NMA A must watch movie with an amazing cast|url=http://blogs.arynews.tv/na-maloom-afraad-a-must-watch/|publisher=ARY News|date=11 October 2014 |accessdate=25 July 2015}} Irfan Motiwala and Masood Khan confirmed to play the roles of henchmen Polka and Jango respectively.{{cite web|title=Erfan Motia Wala in Na Maloom Afraad|url=http://www.movies.com.pk/celebrity/Erfan-Motiwala/10532|publisher=Movies.com.pk|accessdate=25 July 2015}}{{cite web|title=Masood Khan as Jango in Na Maloom Afraad|url=http://www.movies.com.pk/celebrity/Masood-Khan/10533|publisher=Movies.com.pk|accessdate=25 July 2015}} Waseem Abbas was offered the role of Gogi a local mobster and a drug dealer, but he refused to do a small role. Director then approached Salman Shahid who was also less interested for the role but after knowing that Nabeel has directed BNN's telefilms, was then willing to listen to the script, he eventually ended up agreeing to do the role.

Ambar Wajid was selected to play the role of Shama as Shakeel's wife. Kubra Khan joined the cast to play the role of Hina, a bank worker and love interest of Moon. Kubra marked her acting debut in the film, who previously worked on commercials. Television actress Urwa Hocane was selected to play the role of Naina, who in film is the sister of Shakeel and loves Farhan. Hoccane also marked her film debut from Na Maloon Afraad. Actress Meera was selected to play the role of Billi in the early stages of film, when only Sheikh was confirmed for the cast. But she refused to do the role due to her skin disease at that time, later Mehwish Hayat came on board to do the role.{{cite web|title=Labor of love: Mehwish Hayat on her upcoming item number|url=http://www.dawn.com/news/1117030/labour-of-love-mehwish-hayat-on-her-upcoming-item-number|work=Mahjabeen Mankani|publisher=Dawn News|date=8 July 2014|accessdate=25 July 2015}}{{cite web|title=Mehwish Hayat: 'Purr'fecting her act|url=http://www.dawn.com/news/1145792/mehwish-hayat-purrfecting-her-act|author=Saima Salman|publisher=Dawn News|date=24 November 2014|accessdate=25 July 2015}} A special character of Stray Dog was added, who was specially trained for the film by stunt director Mehboob Shah. In addition to the cast well known television starlets Shehnaz Pervez, Zaheen Tara, Ali Rizvi and Paras Masroor also play minor roles as a landlady of Moon, mother of Shakeel, tea restaurant owner and crime show host respectively.

= Filming =

Principal photography began in January 2014 in Karachi. Filming took place around Saddar Town. The Saddar scenes involve an actual strike in a town; the production had to close the town for shooting; tyres and three to five cars were placed the night before the shooting to burn, in order to make scene like a strike. This was the first time in Pakistan a shooting for film took place on such a level. Filming continued till June and completed in early July. Post-production and editing were completed between July and early August. It became the first Pakistani film to be shot and released in the same year, and the second Pakistani film which was shot completely on the Arri Alexa XT digital cameras with anamorphic lenses after Jalaibee.{{cite news|title=Filmwala Pictures to release 'Na Maloom Afraad' post Ramazan|url=http://www.dailytimes.com.pk/entertainment/12-Jun-2014/filmwala-pictures-to-release-na-maloom-afraad-post-ramazan|accessdate=13 June 2014|work=Daily Times}}

Music

{{Infobox album

| name = Na Maloom Afraad

| type = Soundtrack

| artist = Sabir Zafar, Shani Arshad & Mohsin Abbas Haider

| cover =

| alt =

| released =

| recorded =

| venue =

| studio =

| genre =

| length =

| language = Urdu

| label =

| producer = Fizza Ali Meerza
Mehdi Ali

| prev_title =

| prev_year =

| next_title =

| next_year =

}}

The music album was released on 5 September 2014 in a press conference held at Pearl Continental Hotel, Karachi where the film's star cast along with production team was present.{{cite web|title=Na Maloom Afrad's Music Release and News Conference|url=http://www.pakium.pk/2014/09/07/na-maloom-afrad-music-release-news-conference|website=Pakium|date=7 September 2014 |accessdate=9 August 2016}} Lyrics are penned by Sabir Zafar & Mohsin Abbas Haider consisting of nine tracks, with Shani & Kami composing seven and Vicky Haider & Naqash Haider with one track. Film's lead actor Mohsin Abbas Haider also wrote and sung one track Sapno Ki Mala, which was the impromptu addition to film album. The film promotion started on 13 September, with release of its first video promo of song Darbaar.{{cite news|title='Darbadar': Na Maloom Afraad's new teaser is out|url=http://www.dawn.com/news/1132131/darbadar-na-maloom-afraads-new-teaser-is-out|accessdate=16 September 2014|work=DAWN.com}} The item song of film Billi is filmed on Mehwish Hayat and is sung by Saima Iqbal while it is written by Fizza Ali Meerza and Nabeel Qureshi.

=Track listing=

{{track listing

|extra_column = Singer(s)

|total_length = {{Duration|m=|s=}}

|title1 = Sapno Ki Mala

|extra1 = Mohsin Abbas Haider

|lyrics1 = Mohsin Abbas Haider

|music1 = Shani

|length1 = 2:30

|title2 = Darbadar

|extra2 = Sara Raza Khan

|lyrics2 = Sabir Zafar

|music2 = Vicky Haider
Naqash Haider

|length2 = 3:54

|title3 = Phurr Phurr

|extra3 = Sajjad Ali

|lyrics3 = Sabir Zafar

|music3 = Shani & Kami

|length3 = 3:14

|title4 = Billi

|extra4 = Saima Iqbal

|lyrics4 = Nabeel Qureshi
Fizza Ali Meer

|music4 = Shani & Kami

|length4 = 3:21

|title5 = Makri Ka Jala

|extra5 = Shani

|lyrics5 =

|music5 = Shani

|length5 =

|title6 = Goli Teeti Main

|extra6 = Mohsin Abbas Haider

|lyrics6 = Mohsin Abbas Haider

|music6 = Shani

|length6 = 1:20

|title7 = Manga Tanga

|extra7 = Rajab Ali

|lyrics7 = Sabir Zafar

|music7 = Shani & Kami

|length7 = 2:38

|title8 = Mere Neher

|extra8 = N/A

|lyrics8 = Sabir Zafar

|music8 = Shani

|length8 = N/A

|title9 = D.O.G

|extra9 = N/A

|lyrics9 = N/A

|music9 = N/A

|length9 = N/A

}}

Release

The theatrical trailer was released on 27 June 2014 on social media and later on television.{{cite news|title=Trailer's out: Namaloom Afraad shows blockbuster potential|url=http://www.dawn.com/news/1115726/trailers-out-namaloom-afraad-shows-blockbuster-potential|accessdate=29 June 2014|work=DAWN.com|publisher=Madeeha Syed}}{{cite news|title=Na Maloom Afraad theatrical trailer released|url=http://tribune.com.pk/story/728149/na-maloom-afraad-theatrical-trailer-released/|accessdate=28 June 2014|work=The Express Tribune}} was announced at a press conference held in Karachi{{cite news|title=Na Maloom Afraad to release on Eid ul Azha|url=http://magazine.thenews.com.pk/mag/detail_article.asp?id=8872&magId=11|accessdate=6 September 2014|work=Instep – The News}} that the film will be distributed by Hum Films and Eveready Pictures in cinemas across Pakistan on Eid ul-Adha 2014{{cite news|title=Na-Maloom Afraad set to hit screens on Eid-ul-Azha|url=http://www.dawn.com/news/1130062/na-maloom-afraad-set-to-hit-screens-on-eid-ul-azha|accessdate=7 September 2014|work=DAWN.com}}{{cite news|title=Na Maloom Afraad set to be released on Eidul Azha|url=http://tribune.com.pk/story/758334/na-maloom-afraad-set-to-be-released-on-eidul-azha/|accessdate=7 September 2014|work=The Express Tribune}} At box office film competed Shaan Shahid’s Operation 021 and Hrithik Roshan’s Bang Bang on their release in Eid days.{{cite news|title=Na Maloom Afraad all set to do some damage at the box office|url=http://tribune.com.pk/story/758838/na-maloom-afraad-all-set-to-do-some-damage-at-the-box-office/|accessdate=9 September 2014|work=The Express Tribune}}{{cite news|title='Na Maloom Afraad' to release on Eidul Azha|url=http://www.dailytimes.com.pk/entertainment/11-Sep-2014/na-maloom-afraad-to-release-on-eidul-azha|accessdate=16 September 2014|work=Daily Times|publisher=Haroon Ishaq}}{{cite news|title=Na Maloom Afraad set to release on Eid|url=http://nation.com.pk/entertainment/11-Sep-2014/na-maloom-afraad-set-to-release-on-eid|accessdate=16 September 2014|work=The Nation}} On 23 November 2014 Na Maloom Afraad had its New York City premiere at South Asian International Film Festival.{{cite news|title='Dukhtar' and 'Na Maloom Afraad' to be screened at international film festival|url=http://www.dawn.com/news/1143121|accessdate=30 November 2014|work=DAWN.com}} The film released on limited screens in U.K. on 22 May{{cite news|title=Na Maloom Afraad set to take UK by storm today|url=http://www.dailytimes.com.pk/entertainment/22-May-2015/na-maloom-afraad-set-to-take-uk-by-storm-today|accessdate=30 May 2015|work=Daily Times}} and in U.A.E. on 3 September 2015.{{cite news|title=Na Maloom Afraad made for cinema, hope does great in UAE|url=http://www.khaleejtimes.com/citytimes/in-the-city/na-maloom-afraad-a-cinema-movie-hope-does-great-in-uae|accessdate=9 August 2016|work=Khaleej Times|publisher=Yousuf Saifuddin Kapadia|date=3 September 2015}} The satellite rights if of the movie were syndicated between HUM TV and Sony Max Int. The film had its TV premiere on Hum TV as an Eid special on 19 July 2015. The film was released in DVD on 13 August 2015.{{cite news|title='Na Maloom Afraad' DVD hits stores|url=http://tribune.com.pk/story/938728/na-maloom-afraad-dvd-hits-stores/|accessdate=17 August 2015|work=The Express Tribune}} The film has been made streaming available on Netflix.

= Box office =

Na Maloom Afraad opened on approx 78 screens, the lowest on Eid among other two releases O21 and Bang Bang on day one but picked heavily since and collected {{PKRConvert|1.77|c}}{{cite web|title=1st Week collections are out; Operation-021 and Na Maloom Afraad both score big numbers|url=http://galaxylollywood.com/2014/10/13/box-office-updates-live-1st-week-collections-are-out-operation-021-and-na-maloom-afraad-both-score-big-numbers-galaxy-lollywood-exclusive/|website=Galaxy Lollywood|date=13 October 2014 |publisher=Momin Ali Munshi|accessdate=9 August 2016}} over first 3 Days of Eid which was slightly more than Bang bang but quite below O21. It collected {{PKRConvert|4.5|m}} on first day of release, competing O21 at box office it crossed the figure of {{PKRConvert|51.4|m}} on 9th day of release leaving all competitors behind and became the super hit of the time. Move held extremely well and went on to collect massive {{PKRConvert|4.05|c}} over Eid Week from Monday to Sunday. Movie sustained supremely over the Weekdays and added another {{PKRConvert|2.2|c}} over the Weekdays to take 11 days extended week one to {{PKRConvert|6.25|c}} which is 2nd biggest of 2014 after Kick and 4th biggest of all time after Dhoom 3, Waar and Kick on their release in Pakistan. Movie continued its stable run in second weekend and collected {{PKRConvert|2.65|c}} which was even more than last weekend taking grand total to {{PKRConvert|8.9|c}}. Film showed steady performance in 3rd weekdays as well and despite facing off with Happy New Year, collected {{PKRConvert|0.69|c}} on the 3rd weekend.{{cite web|title=NA MALOOM AFRAAD TOTAL COLLECTION IN PAKISTAN |url=http://www.boxofficeasia.net/2014/11/14/na-maloom-afraad-total-collection-2/ |archive-url=https://web.archive.org/web/20141119061306/http://www.boxofficeasia.net/2014/11/14/na-maloom-afraad-total-collection-2/ |url-status=usurped |archive-date=19 November 2014 |accessdate=14 November 2014 |work=BoxOffice Asia}} The film collected Rs 12.20 crores in Pakistan and Rs 1.80 crores in overseas for a worldwide total of Rs 140 crores.

Reception

{{Music ratings

| rev1 = The Express Tribune

| rev1Score = {{Rating|4|5}}

| rev2 = Dawn News

| rev2Score = {{Rating|4.5|5}}

| rev3 = Rotten Tomatoes

| rev3Score = {{Rating|4.5|5|score=4.6/5 stars}}

}}

=Critical response=

The film got overall positive critical reviews, The film premiered on 29 September 2014 during a press event in Atrium Cinemas, Karachi.{{cite news|title='Na Maloom Afraad' premieres in Karachi|url=http://www.dailytimes.com.pk/national/06-Oct-2014/na-maloom-afraad-premieres-in-karachi|work=Daily Times|publisher=Afrah Jamal|accessdate=9 October 2014}} Film's lead cast along with film director and producer attended the screening event. Several journalists were also present to cover the story.{{cite news|title=Namaloom Afraad: A case for unknown persons|url=http://www.dawn.com/news/1135125/namaloom-afraad-a-case-for-unknown-persons|accessdate=2 October 2014|work=DAWN.com|publisher=Peerzada Salman}} Rafay Mahmood of The Express Tribune rated the movie 4/5 and wrote "Na Maloom Afraad is a smartly-crafted film, which guarantees a paisa-vasool (money earning) experience. From the item number to the one-liners, every scene has a purpose and reveals something about the ongoing social circus in the country."{{cite news|title=Na Maloom Afraad: the game-changer|url=http://tribune.com.pk/story/769451/na-maloom-afraad-the-game-changer/|accessdate=2 October 2014|work=The Express Tribune|publisher=Rafay Mahmood}}{{cite news|title=Pakistani film Na Maloom Afraad a possible game-changer|url=http://www.gulf-times.com/story/411043/Pakistani-film-Na-Maloom-Afraad-a-possible-game-ch|accessdate=9 August 2016|work=Gulf Times}} Samra Muslim of Sunday wrote "Na Maloom Afraad is an out-and-out entertainer, which due to the catchy promos, strong word of mouth and excited audiences, all which will surely have the producers laughing all the way to the bank. Just what the Pakistani film industry needs!"{{cite web|title=Movie review: Na Maloom Afraad|url=http://sunday.com.pk/film-theatre/09-Oct-2014/movie-review-na-maloom-afraad#.VDeBFN3XeK2|website=Sunday|publisher=Samra Muslim|accessdate=10 October 2014}} Maliha Rehman of DAWN.com rated 4.5/5 and –wrote "It’s an all-out, tongue-in-cheek, cleverly-crafted entertainer that leaves you pining for more movies of the same variety."{{cite news|title=Review: Na Maloom Afraad|url=http://www.dawn.com/news/1138131/review-na-maloom-afraad-the-cheeky-fun-side-to-pakistani-cinema|accessdate=15 October 2014|work=DAWN.com|publisher=Maliha Rehman}}

= Accolades =

In Online winning race, It collected 2,736 votes at Tribune's Film Awards 2014, winning in most of categories both by critics and readers.{{cite news|title=Tribune's Film Awards 2014|url=http://tribune.com.pk/story/814576/tribunes-film-awards-2014/|accessdate=1 January 2015|work=The Express Tribune}}

{{Anchor|Awards|Accolades}}

class="wikitable plainrowheaders" style="font-size: 95%;"
scope="col"|Award

! scope="col"|Date of ceremony

! scope="col"|Category

! scope="col"|Recipient(s) and nominee(s)

! scope="col"|Result

! scope="col"|{{Abbr|Ref(s)|References}}

scope="row" | Hum Awards

| 23 May 2015

| Special Honorary Recognition Award

| Nabeel Qureshi and Fizza Ali Meerza

| {{won}}

| style="text-align:center;" |{{cite web|title=Winners of Hum Awards 2015|url=http://www.dawn.com/news/1175086|work=correspondent|publisher=Dawn News|date=10 April 2015|accessdate=22 July 2015}}

scope="row" rowspan="9"| Lux Style Awards

| rowspan="9" | 30 September 2015

| Best Film

| Mehd Ali and Fizza Ali Meerza

| {{won}}

| style="text-align:center;" rowspan="9" |{{cite web|title=Winners of the 14th Lux Style Awards 2015|url=http://www.desiblitz.com/content/winners-of-the-14th-lux-style-awards-2015|website=DesiBlitz|date=October 2015 |publisher=Aisha Farooq|accessdate=25 October 2015}}

Best Director

| Nabeel Qureshi

| {{won}}

rowspan="4" | Best Actor

| Fahad Mustafa

| {{Nominated}}

Javed Sheikh

| {{won}}

Mohsin Abbas Haider

|{{Nominated}}

Salman Shahid

| {{Nominated}}

Best Actress

| Kubra Khan

| {{Won}}

Best Original Soundtrack

| Nabeel Qureshi and Fizza Ali Meerza

| {{won}}

Best Song of the Year

| Billi by Saima Iqbal

| {{nom}}

Sequel

{{Main|Na Maloom Afraad 2}}

In an interview with The Express Tribune, film producer commented about sequel as, "We don't know if it's going to be a proper sequel or a spiritual successor through which we'll tell a different story this time."{{cite news|title=Na Maloom Afraad to hit the road again|url=http://tribune.com.pk/story/914888/na-maloom-afraad-to-hit-the-road-again/|date=6 July 2015|work=The Express Tribune}} However, its filming took place in Cape Town, South Africa between February and May 2017.{{cite news|title=Na Maloom Afraad 2: Cast, Trailer, Release Date & Poster|author=Ghazala Sulaiman|url=http://www.brandsynario.com/na-maloom-afraad-2-cast-trailer-release-date-box-office-update/|date=20 June 2017|accessdate=21 June 2017|publisher= BrandSynario}}{{cite news|title=Mohsin Abbas Haider Discusses 'Na Maloom Afraad 2'|author=Madiha Yameen|url=https://www.hipinpakistan.com/news/1152458|date=13 May 2017|accessdate=21 June 2017|publisher= Hip in Pakistan}}

The film released on Eid al-Adha in September 2017.{{cite news|title=Trailer of 'Na Maloom Afraad' sequel to be released on June 21|url=http://dunyanews.tv/en/Entertainment/393199-Trailer-of-Na-Maloom-Afraad-sequel-to-be-release|date=17 June 2017|accessdate=19 June 2017|publisher=Dunya News}}{{cite news|title=Trailer of 'Na Maloom Afraad' sequel released|url=https://www.samaa.tv/editor-s-choice/2017/06/trailer-of-na-maloom-afraad-sequel-released/|date=21 June 2017|accessdate=22 June 2017|publisher=Samaa TV}} Fahad Mustafa, Javed Sheikh, Mohsin Abbas Haider and Urwa Hocane returned to the sequel,{{cite news|title=Urwa Hocane, Fahad Mustafa won't be attending the Lux Style Awards|url=https://www.thenews.com.pk/magazine/instep-today/196279-Urwa-Hocane-Fahad-Mustafa-wont-be-attending-the-Lux-Style-Awards|date=4 April 2017|accessdate=19 June 2017|work=The News}}{{cite news|title=Urwa Hocane's new look for Na Maloom Afraad sequel unveiled|url=https://www.samaa.tv/entertainment/2017/06/urwa-hocane-new-look-for-na-maloom-afraad-sequel-unveiled/|date=5 June 2017|accessdate=19 June 2017|publisher=Samaa TV}} joined by new members Hania Amir and Marina Khan; latter made her film debut.{{cite news|title=I'll be playing the leading lady in Na Maloom Afraad 2: Hania Aamir|url=https://images.dawn.com/news/1177375|date=6 April 2017|accessdate=19 June 2017|work=DAWN Images}}{{cite news|title=Marina Khan will make her film debut with 'Na Maloom Afraad 2'|url=https://images.dawn.com/news/1177846/|date=19 June 2017|accessdate=19 June 2017|work=DAWN Images}}

See also

References

{{Reflist}}