NabiscoWorld
{{Short description|American advergaming website}}
{{Infobox website
| name = NabiscoWorld
| founder = Nabisco
| founded = {{start date and age|1999}}
| logo =
| logo_size =
| commercial = Yes
| type = Internet games
| registration = Optional
| language = English
| launch_date = {{start date and age|1999}}
| dissolved = {{end date|2013}}
| screenshot =
| owner = Nabisco
| author = Nabisco, Skyworks Technologies
| current_status = Defunct
| location =
}}
NabiscoWorld was an American advergaming portal set up by Nabisco in association with Skyworks Technologies. The website opened in 1999 as the second games portal set up with Skyworks' support after opening Candystand in 1997.{{Cite web|url=https://kidscreen.com/2004/01/01/skyworks-20040101/|title=Promo Partner Personals: Skyworks' sponsored gaming model soars on-line}} Alongside its launch, NabiscoWorld set up a survey regarding online habits, with the adult demographic favoring games during office breaks.{{Cite web|url=https://www.cnet.com/tech/services-and-software/survey-games-the-most-popular-office-break-activity/|title=Survey: Games the most popular office break activity|website=CNET}}
The first version of the website was designed as a "virtual amusement park" with games and sweepstakes.{{Cite web|url=https://www.latimes.com/archives/la-xpm-2001-jan-25-tt-16644-story.html|title=Enjoy Games --if You Can Ignore Ads|first=Karen|last=Jones|date=January 25, 2001|website=Los Angeles Times}} As of 2004, the website housed games for 17 brands, while still being a heavy target of criticism for its excessive usage of brand messaging, especially towards children and the concerns raised by promoting childhood obesity.{{Cite web|url=https://www.tampabay.com/archive/2004/06/14/online-arcades-draw-fire-for-immersing-kids-in-ads/|title=Online arcades draw fire for immersing kids in ads|website=Tampa Bay Times}} The website, alongside Candystand, had a significant child audience, even though the main demographic was the adult one.{{Cite web|url=https://www.wsj.com/articles/SB108353781815999756|title=Junk-Food Games|first=Joseph|last=Pereira|work=Wall Street Journal |date=May 3, 2004|via=www.wsj.com}} As of May 2005, 60% of the accesses were from adults.{{Cite web|url=https://www.denverpost.com/2005/07/22/this-just-in-42/|title=This just in|work=Denver Post|date=July 22, 2005}}
At the end of 2012, following the creation of Mondelez, the website added an announcement saying that, due to changes, the games were removed from the site.{{Cite web |date= |title=NabiscoWorld - Free Web Games - Online Sweepstakes |url=http://www.nabiscoworld.com/ |archive-url=https://web.archive.org/web/20121205102307/http://www.nabiscoworld.com/ |archive-date=2012-12-05 |access-date= |website=www.nabiscoworld.com}} In early 2013, Snackworks took over the former NabiscoWorld website.