Nailed It!

{{short description|American reality bake-off competition show}}

{{Use mdy dates|date=March 2025}}

{{Infobox television

| image = Nailed It - Netflix Show Poster.jpg

| genre = Reality television

| creator =

| presenter = {{Plainlist|

}}

| theme_music_composer =

| opentheme =

| endtheme =

| composer =

| country = United States

| language = English

| num_seasons = 7 + 3 special seasons

| num_episodes = 66

| list_episodes = List of Nailed It! episodes

| executive_producer =

| producer =

| editor =

| location =

| cinematography =

| camera =

| runtime = 32–34 minutes

| company = Magical Elves

| channel = Netflix

| first_aired = {{Start date|2018|3|9}}

| last_aired = present

| related = {{Plainlist|

}}

}}

Nailed It! is an American reality television series that premiered on March 9, 2018. The series is exclusively available on Netflix. The series is a bake-off competition in the style of reality television, where three amateur bakers compete to replicate complicated cakes and confectionery in order to win a $10,000 cash prize and the "Nailed It" trophy.

A second season was released on June 29, 2018. A holiday season, dubbed Nailed It! Holiday!, was released on December 7, 2018. The third season was released on May 17, 2019. A second holiday season of Nailed It! Holiday! was released on November 22, 2019.{{cite news|title=Netflix Renews Nailed It! Holiday! For Season 2 + Premiere Date + Trailer|url=https://www.renewcanceltv.com/netflix-renews-nailed-it-holiday-for-season-2-premiere-date-trailer/|work=RenewCancelTV|access-date=November 14, 2019}} The fourth season was released on April 1, 2020. The fifth season, dubbed Nailed It! Double Trouble, is the series' first spin-off season that features contestants competing in pairs. It premiered on March 26, 2021.{{cite web|url=https://popculture.com/streaming/news/new-netflix-original-content-coming-march-2021/#3|title=New Netflix Original Content Coming in March 2021|last=Schonter|first=Allison|website=Popculture|date=February 24, 2021|accessdate=February 24, 2021}} The sixth season was released on September 15, 2021.{{cite web |last1=Cordero |first1=Rosy |title=Netflix Announces 'Baking Impossible' & 'School of Chocolate' Series, Sets Premiere Dates For 'Nailed It!' & 'Bake Squad' |url=https://deadline.com/2021/08/netflix-baking-impossible-school-of-chocolate-series-premiere-dates-for-nailed-it-bake-squad-1234808897/ |website=Deadline Hollywood |date=August 4, 2021}} The seventh season, dubbed Nailed It! Halloween, was released on October 5, 2022.{{cite news|last=Nosa|first=Diana|title=Nailed It! season 7 release date, synopsis, and more: When is the new season coming out?|url=https://netflixlife.com/2022/08/19/nailed-it-season-7-release-date-updates/|date=August 19, 2022|access-date=September 21, 2022|website=Netflix Life}}

On March 1, 2022, it was reported that production was suspended indefinitely on the series after crew members went to strike to secure a contract with the International Alliance of Theatrical Stage Employees.{{cite web|last1=Kilkenny|first1=Katie|title=Crewmembers Strike 'Nailed It!' Amid IATSE Contract Dispute|url=https://www.hollywoodreporter.com/business/business-news/nailed-it-strike-iatse-crew-labor-1235101969|work=The Hollywood Reporter|date=March 1, 2022|access-date=March 5, 2022 }} The strike saw the seventh season's episode total halved, as only four of the planned eight episodes had been filmed before the strike commenced.{{cite web | url=https://deadline.com/2022/03/nailed-it-halloween-episode-cut-strike-netflix-series-shuts-down-union-contract-1234969551/ | title='Nailed It! Halloween!' Production Shut Down as Crew Tries to Unionize; Remaining Episodes Won't be Filmed | date=3 March 2022 }}

The spin-off The Big Nailed It Baking Challenge was released on August 4, 2023.

The series has received critical acclaim and was nominated for five Primetime Emmy Awards, including three for Outstanding Competition Program and twice for Outstanding Host for a Reality or Competition Program. The latter nomination made Nicole Byer the first Black woman to be nominated for the award.

Premise

Nailed It! was inspired by the craze of people trying and failing to make elaborate cakes they found on the Internet.{{Cite web|last=Renae|first=Kirstie|title=11 things you probably didn't know about Netflix's 'Nailed It!'|url=https://www.insider.com/cool-things-you-didnt-know-about-nailed-it-netflix|access-date=2020-08-16|website=Insider}} Three amateur bakers with demonstrated poor baking skills attempt to re-create edible masterpieces for a $10,000 prize and the Nailed It! trophy. Competitors take part in two challenges over the course of the 35-minute episodes; their efforts are judged by co-hosts Nicole Byer and Jacques Torres, joined by a different guest judge each episode. The "Hero" cakes that the contestants must replicate are created by Charity George: Seasons 1 & 2; Monika Stout and Viki Kane: Seasons 3, 4, 5, Holiday 1 and 2; and Monika Stout and Michelle Boyd: Seasons 6, 7 and The Big Baking Challenge.

The first challenge is called "Baker's Choice", where the contestants pick one of three similar confectionery treats and try to recreate it. The winner of this challenge gets a special prize and is allowed to wear a golden chef's hat.

In the second challenge, "Nail It or Fail It", contestants have two hours to recreate a complicated cake from scratch. They each receive a "Panic Button", which allows them to get three minutes of assistance from one of the judges. The worst-performing baker from the first challenge gets a second button to distract the other bakers – the specific function varies depending on the episode, but normally involves Nicole annoying the bakers.{{cite news|last=Worboys|first=Audrey|title=LMFAO, There's A New Netflix Show Exclusively For Cake Fails|url=https://www.buzzfeed.com/audreyworboys/netflix-cake-fail-show-nailed-it|work=BuzzFeed|date=March 10, 2018|access-date=March 12, 2018}} The three judges decide on the winning cake based upon presentation and taste. The winner receives a trophy and the $10,000 prize.{{cite magazine|last=Romano|first=Nick|title=Nailed It is the Netflix series about baking fails you didn't know you needed|url=http://ew.com/tv/2018/03/10/nailed-it-netflix-baking-fails/|magazine=Entertainment Weekly|date=March 10, 2018|access-date=March 12, 2018}} However in one episode, celebrity contestant Paul Scheer decided to split the $10,000 between his competitors and keep the trophy and one episode saw three winning contestants.

Cast

Episodes

{{main|List of Nailed It! episodes}}

{{:List of Nailed It! episodes}}

Release

All six episodes of the first season were released exclusively to Netflix on March 9, 2018.{{cite web|title=Nailed It!|url=https://www.netflix.com/title/80179138|work=Netflix|date=March 9, 2018|access-date=March 12, 2017}} The second season features six regular episodes and one bonus episode, and was released on Netflix on June 29, 2018.{{Cite web|title=Nailed It Season 2|url=https://www.bustle.com/p/when-does-nailed-it-season-2-premiere-the-show-is-baking-up-more-episodes-asap-8609434/amp|work=Bustle|date=March 27, 2018}} The season ends with a crossover special, featuring the "Fab Five" of Netflix's Queer Eye series, with the series' food and wine expert Antoni Porowski serving as guest judge. The third season was released on May 17, 2019, with six episodes.{{Cite web|last=Yang|first=Rachel|title='Nailed It!' Season 3 Sets May Premiere Date at Netflix|url=https://variety.com/2019/tv/news/nailed-it-season-3-sets-may-premiere-date-netflix-1203194977/|work=Variety|date=April 23, 2019|access-date=February 24, 2020|language=en}}

The fourth season was released on April 1, 2020,{{cite web|title=Video: "Nailed It!" – Season 4 Official Trailer – Netflix|url=http://www.thefutoncritic.com/video/2020/03/18/video-nailed-it-season-4-official-trailer-netflix-533110/20200318netflix01/|work=The Futon Critic|date=March 18, 2020}} followed the fifth season premiered on March 26, 2021, and the sixth season on September 15, 2021. Due to the COVID-19 pandemic, the fifth, sixth, and seventh season featured slight differences such as cake selections being done verbally rather than by running towards them, the rectangular judges panel being replaced by a large semi-circle, and the contestants' kitchens being socially-distanced.{{Cite web|title=Did 'Nailed It! Double Trouble' Film on the Same Set as the Original Show?|url=https://www.distractify.com/p/where-is-nailed-it-double-trouble-filmed|access-date=2021-04-01|website=Distractify|date=26 March 2021 |language=en-US}}

Awards and nominations

class="wikitable plainrowheaders" width:100%;"
scope="col" | Year

! scope="col" | Award

! scope="col" | Category

! scope="col" | Nominee(s)

! scope="col" | Result

! scope="col" class="unsortable" | {{Abbr|Ref.|References}}

align="center"|2018

| TCA Awards

| rowspan="2"| Outstanding Achievement in Reality Programming

| rowspan="3"| Nailed It!

| {{nom}}

| align="center"|{{cite web|url=https://variety.com/2018/tv/awards/2018-tca-awards-nominees-killing-eve-atlanta-the-marvelous-mrs-maisel-glow-1202850288/|title='Killing Eve,' 'Atlanta,' 'GLOW' Among 2018 TCA Award Nominees|work=Variety|date=June 19, 2018|accessdate=July 23, 2021|first=Danielle|last=Turchiano}}

rowspan="3" align="center"| 2019

| TCA Awards

| {{nom}}

| align="center"|{{cite magazine|url=https://ew.com/awards/2019/06/19/2019-tca-award-nominations/|title=Game of Thrones, Fleabag, Pose land major TCA Award nominations|date=June 19, 2019|accessdate=July 23, 2021|magazine=Entertainment Weekly|first=Joey|last=Nolfi}}

Teen Choice Awards

| Choice Summer TV Series

| {{nom}}

| align="center"|{{cite magazine|url=https://ew.com/awards/2019/08/11/teen-choice-awards-2019-see-full-list-winners-nominees/|title=Teen Choice Awards 2019: See the full list of winners and nominees|last=Yang|first=Rachel|magazine=Entertainment Weekly|date=August 11, 2019|access-date=July 28, 2020}}

Primetime Emmy Awards

| rowspan="2" | Outstanding Competition Program

| rowspan="2"| Nailed It!

| {{nom}}

|rowspan="3" align="center"| {{Cite web |url=https://www.emmys.com/shows/nailed-it|title=Nailed It! - Emmy Awards, Nominations and Wins|access-date=July 23, 2021|work=Academy of Television Arts & Sciences}}

rowspan="2" align="center"| 2020

| Primetime Emmy Awards

| {{nom}}

Primetime Creative Arts Emmy Awards

| Outstanding Host for a Reality or Competition Program

| Nicole Byer

| {{nom}}

rowspan="7" align="center"|2021

| Artios Awards

| Casting for a Reality Series

| Samantha Hanks, Shannon McCarty, and Heather Allyn

| {{nom}}

| align="center"|{{cite web|url=https://www.hollywoodreporter.com/movies/movie-news/2021-artios-casting-awards-winners-list-4167423/|title=Artios Awards: 'Borat 2,' 'Trial of the Chicago 7,' 'Minari' Among Film Winners|work=The Hollywood Reports|date=April 15, 2021|accessdate=July 23, 2021|first=Hilary|last=Lewis}}

rowspan="2"|MTV Unscripted Movie & TV Awards

| Best Lifestyle Show

| Nailed It!

| {{won}}

| rowspan="2" align="center"|{{cite web|url=https://www.thewrap.com/2021-mtv-unscripted-tv-awards-complete-list-of-winners/|title=2021 MTV Unscripted Movie and TV Awards: Complete List of Winners|date=May 17, 2021|accessdate=July 23, 2021|work=TheWrap|first=Samson|last=Amore}}

Best Host

| Nicole Byer

| {{nom}}

Primetime Emmy Awards

| Outstanding Competition Program

| Nailed It!

| {{nom}}

| align="center" rowspan="2"|

Primetime Creative Arts Emmy Awards

| Outstanding Host for a Reality or Competition Program

| Nicole Byer

| {{nom}}

Producers Guild of America Awards

| Outstanding Producer of Game & Competition Television

| Patrick J. Doody, Gaylen Gawlowski, Casey Kriley, Jo Sharon, Sandra Birdsong, Anika Guldstrand, Cat Sullivan, and Melissa Johnson

| {{nom}}

| align="center"|{{cite web|title=PGA Awards: 'Nomadland' Wins Best Picture, 'Schitt's Creek', 'The Crown' Top TV – Complete Winners List|url=https://deadline.com/2021/03/producers-guild-awards-2021-winners-list-1234718035/|website=Deadline|accessdate=July 23, 2021|date=March 20, 2021|first=Patrick |last=Hipes}}

TCA Awards

| Outstanding Achievement in Reality Programming

| Nailed It!

| {{nom}}

| {{cite web|url=https://variety.com/2021/tv/news/2021-tca-awards-nominations-list-ted-lasso-wandavision-1235020447/|title='Ted Lasso' Scores the Most 2021 TCA Awards Nominations|last=Turchiano|first=Danielle|website=Variety|date=July 15, 2021|access-date=July 22, 2021}}

rowspan="2" align="center"| 2022

| Primetime Emmy Awards

| Outstanding Competition Program

| Nailed It!

| {{nom}}

| align="center" rowspan="2"|

Primetime Creative Arts Emmy Awards

| rowspan="2"|Outstanding Host for a Reality or Competition Program

| rowspan="2"|Nicole Byer

| {{nom}}

2023

| Primetime Creative Arts Emmy Awards

| {{nom}}

| {{cite web |url=https://www.emmys.com/sites/default/files/Downloads/75th-nominations-list-v1.pdf?q=2023 |title=75th Emmy Awards Complete Nominations List |publisher=Academy of Television Arts & Sciences |access-date=August 12, 2023}}

International versions

A Mexican version of the show debuted in February 2019. ¡Nailed it! México is hosted by comedian Omar Chaparro and professional chef Anna Ruiz, along with guest judges. Sylvia Weinstock appears in one episode as a guest judge.{{Cite news|url=https://www.bloomberg.com/news/articles/2018-08-27/netflix-gets-real-about-reality-tv-with-mexican-nailed-it|title=Netflix Gets Real About Reality TV With Mexican 'Nailed It'|date=August 27, 2018|work=Bloomberg.com|access-date=March 22, 2020|language=en}}{{cite news|last=White|first=Brett|title='Nailed It! Mexico': Everything You Need to Know about Netflix's Latest Baking Show|url=https://decider.com/2019/02/08/what-is-nailed-it-mexico-on-netflix/|work=Decider|access-date=March 12, 2019|date=February 8, 2019}} A French version of the show debuted in October 2019. C'est du gâteau! is hosted by humorist Artus and professional chef Noémie Honiat, along with guest judges. Jacques Torres appears in one episode as a judge.{{Cite tweet|user=jacquestorres|last=Torres|first=Jacques|author-link=Jacques Torres|number=1187781867946303488|title=It was such and honor to be a guest judge on the @NailedIt family expansion|access-date=August 16, 2020}} The Spanish version of the show, Niquelao!, debuted in October 2019, hosted by actress La Terremoto de Alcorcón and professional chef Christian Escribà, along with guest judges.{{cite web|last=de Dios|first=Marisa|title=Los desastres culinarios llegan a Netflix con 'Niquelao!'|url=https://www.elperiodico.com/es/tele/20191024/desastres-culinarios-llegan-netflix-niquelao-7695246|work=El Periódico|date=October 24, 2019|access-date=January 10, 2020|language=es}} A German version of the show debuted on Netflix in January 2020, hosted by actress and model Angelina Kirsch.

Other media

On October 4, 2022, Netflix's game services launched a mobile game based on the series titled Nailed It! Baking Bash.{{Cite web|last=Nelson|first=Jared|title=Based on the Baking Reality Show, 'Nailed It! Baking Bash' Arrives on the Netflix Games Service October 4th|url=https://toucharcade.com/2022/09/23/nailed-it-baking-bash-release-date/|date=September 23, 2022|access-date=Oct 20, 2022|website=toucharcade}}

Notes

{{Notelist}}

References