Nashpati Prime
{{Short description|Pakistani digital media company}}
{{Use dmy dates|date=July 2020}}{{Infobox dot-com company
| name = Nashpati Prime
| logo = Nashpati Prime.png
| caption =
| collapsible =
| collapsetext =
| type = Video on demand
| company_type = Private
| traded_as =
| foundation = {{Start date and age|2018|7}}
| area_served =
| founder = {{plainlist|
}}
| key_people =
| industry = Technology & Entertainment , Mass media
| products = {{flatlist|
- Streaming media
- video on demand
}}
| services =
| revenue =
| operating_income =
| divisions =
| subsid =
| website = {{URL|https://nashpati.com/}}
| alexa =
| registration =
| num_users =
| location = Karachi, Pakistan
}}
Nashpati Prime is a Pakistani digital media company based in Karachi. It serves video-on-demand content for entertainment purposes. The venture began operations in July 2018.{{Cite web|last=Shabbir|first=Buraq|title=Nashpati Prime set for online expansion|url=https://www.thenews.com.pk/magazine/instep-today/622692-nashpati-prime-set-for-online-expansion|access-date=2020-08-01|website=The News International|language=en}}
Background
QLinksGroup initiated Nashpati Prime as part of its expansion towards a digital shift with a clear focus on providing entertainment through video on demand.{{cn|date=June 2024}} The group has been previously involved with Television Productions, Post Productions, and Campaign Design for Producers, Film Makers, and Broadcasters.{{cn|date=June 2024}} It has showcased various platforms, including YouTube, Facebook, Instagram, and its website.{{Cite web|last=Jawaid|first=Mohammad Kamran|date=2019-09-01|title=Streaming: The Web We Weave|url=https://www.dawn.com/news/1502929|access-date=2020-08-03|website=DAWN.COM|language=en}}
The venture also serves as a content creator with distribution on partner platforms in the form of alliances.{{Cite web|date=2019-06-08|title=Hamza Firdous shares details about his upcoming projects|url=https://www.thenews.com.pk/magazine/481350-hamza-firdous-shares-details-about-his-upcoming-projects|access-date=2020-08-03|website=The News International|language=en}}
Content
Nashpati Prime has programs outlay from a broad spectrum of genres. Some of the projects include,
Saat Mulaqatein:
Drama web series directed by Kashif Nisar and starring Nauman Ejaz and Zara Tareen. The story revolves around a couple who fall out of love and have subsequent interactions during their course of separation.
Arpitah:
Horror web series starring Sarwat Gillani, Yasra Rizvi, Zain Afzal, and Khalid Nizami and created by Qaiser Ali.{{Cite web|date=2019-12-23|title=Sarwat Gilani will play a Christian woman in a new horror web series|url=https://images.dawn.com/news/1184275|access-date=2020-09-04|website=Images|language=en}}
To be Honest:
Internet celebrity talk show hosted by standup comedian Tabish Hashmi with a wide array of guests. The show was directed and created by Azfar Ali.
Khanabadosh:
Public service program hosted and conducted by drama writer Zafar Mairaj, who covers various topics concerning value systems, prejudice, human rights, and life in general.{{Cite web|date=2020-03-06|title=Meet the man bringing folk wisdom to social media|url=http://tribune.com.pk/story/2170640/meet-man-bringing-folk-wisdom-social-media|access-date=2020-09-04|website=The Express Tribune|language=en}}
Recognition
Nashpati Prime has been credited with initiating a 'Digital First' through its show To be Honest, initially streamed on its platform and later on satellite television TV One.{{Cite web|title='To be Honest' becomes Pakistan entertainment industry's 'Digital First' show {{!}} Trade Chronicle|date=20 August 2020|url=https://tradechronicle.com/to-be-honest-becomes-pakistan-entertainment-industrys-digital-first-show/|access-date=2020-08-25|language=en-US}}
Original programming
| class="wikitable" text-align:center;" |
| Name
! Release Date ! Genre ! No. of episodes ! Notes ! Ref(s) |
|---|
| Saat Mulaqatein
|28 November 2019 |Web series |9 |Featuring Noman Ijaz & Zara Tareen |{{Cite web|author=Images Staff|date=2019-11-30|title=Saat Mulaqatain is a web series about a couple falling out of love|url=https://images.dawn.com/news/1184117|access-date=2020-08-01|website=DAWN Images|language=en}} |
| To Be Honest
|8 January 2020 |Talkshow |10 | |{{Cite web|last=Shabbir|first=Buraq|title=Binjee offers diverse and original digital content in Pakistan|url=https://www.thenews.com.pk/magazine/instep-today/522368-binjee-offers-diverse-and-original-digital-content-in-pakistan|access-date=2020-08-01|website=The News International|language=en}} |
| Dastak Na Do
|10 May 2020 |Web series |9 |Featuring Saba Hameed, Arjumand Rahim & others | |
References
{{reflist}}
External links
- [https://nashpati.com/ Official website]
- [https://m.youtube.com/channel/UCRfxnK9cc4b6w6B-tGrpZag Nashpati Prime] on YouTube