National Electric Light Association#Federal Trade Commission Investigation
{{Short description|United States trade association for power plants in the 1800s}}
{{redirect|NELA|the district of Los Angeles|Northeast Los Angeles}}
{{Infobox organization
| name = National Electric Light Association
| image = National Electric Light Association Logo.png
| caption = NELA Logo
| mission =
| successor = Edison Electric Institute
| formation = {{start date and age|1885}}
| founder = George S. Bowen
Franklin S. Terry
Charles S. Brown
| founding_location =Chicago, Illinois, U.S.
| dissolved = {{end date and age|1933|02|15}}
| type = Association
| headquarters =New York City, New York
| location =
| region = North America
| services = Publication: Bulletin (monthly)
Publication: Rate Research (semi-annual)
Publication: Convention Proceedings
Publications: Electrical Courses
Lobbying
Yearly conventions
Public Relations
| methods =
| fields = Electric Industry
| membership = 11,000
| membership_year = 1921
| leader_title = President
| leader_name = Yearly Term
| board_of_directors =
| key_people = Samuel Insull
Sidney Z. Mitchell
Henry L. Doherty
Merlin H. Aylesworth
| subsidiaries = Mississippi Electric Assn.
Northwest Electric Light & Power Assn.
Pennsylvania Electric Assn.
Wisconsin Electric Assn.
| secessions =
| affiliations = U.S. Chamber of Commerce
American Electric Railway Assn.
American Gas Assn.
Joint Committee of National Utility Assn.
| budget =
}}
The National Electric Light Association (NELA) was a national United States trade association that included the operators of electric central power generation stations, electrical supply companies, electrical engineers, scientists, educational institutions and interested individuals. Founded in 1885 by George S. Bowen, Franklin S. Terry and Charles A. Brown, it represented the interests of private companies involved in the fledgling electric power industry that included companies like General Electric, Westinghouse and most of the country's electric companies. The NELA played a dominant role in promoting the interests and expansion of the U.S. commercial electric industry. The association's conventions became a major clearinghouse for technical papers covering the entire field of electricity and its development, with a special focus on the components needed for centralized power stations or power plants. In 1895 the association sponsored a conference that led to the issue of the first edition of the U.S. National Electrical Code. Its rapid growth mirrored the development of electricity in the U.S. that included regional and statewide affiliations across the country and Canada. It was the forerunner of the Edison Electric Institute (founded in 1933). Its highly aggressive battle against municipal ownership of electric production led to extensive federal hearings between 1928 and 1935 that led to its demise.{{cite news |title=Utility Propaganda Among Schools and Educators |url=https://cdnc.ucr.edu/?a=d&d=SoSc19350328.2.27&e=------193-en--20--1--txt-txIN-national+electric+light+association-ARTICLE------ |accessdate=5 April 2019 |issue=52 |newspaper=Sotoyome Scimitar |date=28 March 1935|volume = 36}} Its logo is an early depiction of Ohm's law which is "C equals E divided by R," or "the current strength in any circuit is equal to the electromotive force divided by the resistance," or the basic law of electricity. It was established in 1827 by Dr. G. S. Ohm.
Structure
During its first convention, the NELA set up a formal structure that included a constitution and a governing body made up of elected officers using committees to carry out the interests of its members. By 1904, the NELA had 588 members that were broken down into major classes. The membership included all of the major electric suppliers, like Edison Electric Company that later became General Electric as well as most of the larger electric generating companies from the east to west coast. The list of honorary members included Baron Alphonse James de Rothschild, Charles A. Coffin (the head of General Electric), George Westinghouse, Lord Kelvin, Charles F. Brush, Thomas A. Edison, Prof. Elihu Thomson, and Nikola Tesla. Tesla read his technical paper on "Light and Other High Frequency Phenomena" at the 1893 convention in St. Louis.{{cite web |title=The Tesla Lecture in St. Louis |url=https://hello-earth.com/nikolatesla/theteslalectureinstlouis/theelectricalengineer8march1893.html |website=Hello-Earth.com |accessdate=24 March 2019}} By 1921, the NELA had eight different classes of membership with over 11,000 members including companies, associations and individuals from other countries.
File:1915 NELA Structure.pngThe NELA had nearly 30 different committees in place that came together during its conventions. These committees that included geographical representatives from the industry broken down by region and state-affiliated associations and industry representatives coordinated the distribution of reports on best practices and standards of the industry from the ratings of light bulbs, safety, accounting practices, engineering designs of equipment to advertizing, public relations and legislative campaigns.
Each year, the NELA selected a new president to lead the association from an executive of a major electric power company. For example, in 1898 Sam Insull from the Commonwealth Edison Company was selected the same year that his hometown of Chicago hosted the June 7–9 event.{{cite web |last1=National Electric Light Association |title=Proceedings: Convention, Volume 17 1898 |url=https://books.google.com/books?id=RCjOAAAAMAAJ&q=national+electric+light+association+convention |website=Google Books |year=1898 |accessdate=24 March 2019}} The president would preside over the convention that included an introductory speech that summarized the major events of the year. Part of Insull's speech{{cite journal |last1=Insull |first1=Samuel |title=Opening Address before the National Electric Light Association |journal=National Electric Light Association Proceedings |date=7 June 1898 |volume=21 |pages=23–27 |url=https://books.google.com/books?id=7yAAAAAAMAAJ |accessdate=5 April 2019}} stunned attendees as he promoted the idea that electric companies were natural monopolies that should be regulated at the state rather than local level. Within fifteen years, his idea would sweep the nation.
File:National Electric Light Association Bulletin.png
The association maintained a modest year-round staff in New York City. They managed the group's budget, produced and distributed its reports and coordinated the conventions along with the host electric company. Prior to 1905, events were three days long but jumped to five-days by 1910. In 1907, the association introduced a monthly Bulletin that was distributed to all members. By 1910, the NELA was approaching 7,000 members, with its main office maintaining an exchange network of 114 trade and company journals being produced by its members in 1922.
Each convention was organized to draw prominent media coverage. Exhibitions that included dazzling displays of lighting and the latest electric appliances were modeled after the wildly popular 1893 Chicago World's Fair. It was always held at a high-profile luxury hotel. The convention's publicity included local and national celebrities. Opening ceremonies for the convention and exhibition included a welcome speech by the host city's mayor. Each day would have a morning and evening session that started with a live presentation of a major paper followed by a discussion on the topic by those in attendance. This was followed by entertainment, trips to the exhibition hall or local company's central electric power station.
History
The National Electric Light Association's (NELA) formation and activities parallel the history of the U.S. electric industry and early development of energy use via electricity and its role in lighting. Electric lighting started with the use of Arc lamps, soon followed by Thomas Edison and Joseph Swan's incandescent light bulb. Most indoor lighting prior to this was done by wood fireplaces, candles, Whale oil, or kerosene in buildings. While the invention of arc lamps for street lighting in larger urban areas date back to the beginning of the 19th century. The first Power stations used hydro-electric power that evolved from watermills and centuries of mechanical development. Edison's Pearl Street Station was the first commercial steam powered central station where coal-fed boilers were used to produce electricity by generators.
On February 25, 1885, NELA held its first convention in Chicago Illinois with an estimated 90 people in attendance.{{cite web |title=General Historical Review of the National Electric Light Association |website=google books|year=1892|url=https://books.google.com/books?id=JUtEAQAAIAAJ&q=G.+S.+Bowen+and+Charles+A.+Brown+electric+history&pg=PA133 |publisher=The Electrical World, Volume 19, 1992 |accessdate=17 March 2019}} Its first president was J. Frank Morrison. The founding meeting was organized by George S. Bowen, Franklin S. Terry, and Charles A. Brown. Franklin S. Terry was known for having organized a number of local and then regional Incandescent light bulb companies that included the National Electric Lamp Company that was merged with General Electric in 1911.{{cite web |last1=Martin |first1=T. Commerford |last2=Coles |first2=Stephen Leidy |title=The Story of Electricity |url=https://archive.org/details/cu31924057828372/page/n587 |website=Archive.org |accessdate=17 March 2019}} Charles Brown was the head of the Western Electric Company, an electrical engineering and manufacturing company that served as the primary supplier to AT&T and the Bell Operating Companies. George Bowen was the founder of the Elgin Electric Light Company of Elgin Illinois and the head of the Chicago & Pacific railway company.{{cite web |title=George S. Bowen papers, 1856-1928 |url=http://chsmedia.org/media/fa/fa/M-B/BowenG-inv.htm |website=Chicago Historical Society |accessdate=17 March 2019}}
From its founding, until 1891, the NELA held semi-annual conventions, when it switched to annual events that were hosted by various cities across the United States. These conventions had a number of major goals that included formal presentations by scientists and engineers on the subjects of municipal street lights, residential lights, appliances, central power station construction and operations. The conventions also included major exhibitions of the latest appliances, motors, and equipment being produced by electric supply companies. In addition, the convention was meant to help newly formed electric generating companies discuss the latest innovations in the transmission of electricity. The conventions with its lighting exhibitions quickly became a major promotional tool for the electric industry that NELA would soon represent as membership expanded nationwide over the next few years. The turnout from around the country for the first convention convinced the attendees that this should become a regular event as a constitution was set up along with committees to coordinate future conventions.
File:1899 NELA Convention NYC.png
The second convention was August 18–19, 1885 in New York City. At this convention discussions were held about how to run a central power station, what kinds of members could join and debates between Electric arc vs. incandescent lighting. It was reported that roughly 350,000 arc and incandescent lights were already in operation around the country by 1886. The NELA's earliest public relations concern was with Insurance Companies as a result of Edison's public demonstrations known as the war of the currents. Its conventions were already starting to include exhibitions by supply companies. A number of committees were set up to deal with a broad variety of issues that were rapidly evolving at this early date of the industry's development with a strong focus on statistics, both as internal feedback for the industry but also for promotion.
By the third convention at Baltimore, finding a space big enough for all the exhibitors became a problem. The 1887 convention at Philadelphia was the first year the NELA took up the issue of Alternating current as a possible source of long-distance transmission and power, while the number of delegates jumped to 344 with its summer convention at Boston. Topics from how to insulate wires to storage batteries and motors were just beginning to be discussed. By 1888, one of the major issues was whether put all electrical wiring underground as was the demand in New York City and the growing problem of competing electric company lines on a single electric pole. During their 1889 convention in Chicago, the NELA statistics bureau pointed out that there were now 2.7 million arc and incandescent lights in the country or nearly a tenfold increase in three years. By 1892 the NELA had 26 Honorary members, 90 active members and 111 associate members in the association.{{cite web |title=1892 NELA Convention |url=https://books.google.com/books?id=ujwpAAAAYAAJ&q=1892+proceedings+of+the+national+electric+light+association&pg=PP9 |website=google books |year = 1892|accessdate=17 March 2019}}
Between 1900 and 1902 the NELA conventions included 16 papers, 4 reports and their first discussions about appliances, standardized accounting practices and consumer complaints. In 1903, however, the number of published papers and reports started to skyrocket with 14 papers and 5 reports that were published in two volumes with major pieces on corporate consolidation and the promotion of electric signs. This grew again in 1904 with 16 papers, 18 reports 3 discussions and 3 additional special reports (appendixes) with the convention expanding to a week-long event. The highlights included presentations on legislation, long-distance transmission, electric heating, advertising methods and remote control of appliances. 1905 had 16 papers and 16 reports with more discussions on advertising and networking with alliances as well as a separate report on municipal ownership that was not released as well as the introduction to the idea of co-operation within the industry to organize and promote its agenda across a broad array of issues.
=Electric Industry Co-operation 1890–1905=
NELA's conventions played a prominent role in bringing manufacturers, engineers and central station companies together to share information about issues the newly emerging industry faced. The three-day conventions would include around five technical papers and debates on lighting, motors, circuits and central station hardware that included the popular exhibits of equipment being produced. During this early period, there were no appliances being produced.
In one of its most important early contributions between 1890 and 1897,{{cite web |title=National Conference on Standard Electrical Rules, March 1896 |url=https://www.electrical-contractor.net/NFPA/1896Minutes.pdf |website=Electrical-Contractor.Net |accessdate=8 April 2019}} the NELA led a campaign that brought seven other national associations together, including the Underwriters National Electric Association, known today as the National Fire Protection Association, along with the insurance industry to produce the National Electrical Code.{{cite web |title=1897 National Electric Code |url=https://archive.org/details/00701897/page/n1 |website=Archive.org |year=1897 |accessdate=8 April 2019}}
In 1893, NELA's St. Louis convention had its first paper on Alternating Current, a presentation by Nikola Tesla{{cite news |title=Missouri News |url=https://chroniclingamerica.loc.gov/lccn/sn89066695/1893-03-02/ed-1/seq-3/#date1=1890&sort=date&rows=50&words=Tesla&searchType=basic&sequence=0&index=32&state=&date2=1896&proxtext=tesla&y=10&x=5&dateFilterType=yearRange&page=14 |accessdate=6 September 2019 |agency=Marble Hill Press |date=2 March 1893}} that drew a large crowd{{cite news |title=Tesla's Triumphs |url=https://chroniclingamerica.loc.gov/lccn/sn84024283/1893-03-09/ed-1/seq-6/#date1=1890&sort=date&rows=50&words=TESLA+Tesla&searchType=basic&sequence=0&index=39&state=&date2=1896&proxtext=tesla&y=10&x=5&dateFilterType=yearRange&page=14 |accessdate=6 September 2019 |publisher=Iron County register |date=9 March 1893}} and the morals of corporations. The presentation on Corporate Morals was NELA's first paper mentioning the tension between private vs. public ownership of electric generating facilities. At the time, only the very wealthiest members of the country could afford electric lighting while the only other market was for street lighting. A.E. Armstrong started his presentation on corporate morals with a joke about how a preacher told him that “the first corporation of which mention is ever made, and it is in the Bible, brought death and misery into the world, and that same history has ever repeated itself." He then acknowledged that he couldn't kill the preacher, but reassured him that his business wasn't actually a corporation, just a partnership. During his presentation, he spoke of moral obligations required by both the public and corporations, but also about tactics against the cooperative movement that distrusted corporations and how easily a few organized men can disperse mobs.{{cite book |last1=National Electric Light Association |title=National Electric Light Association 16th Convention |date=1893 |publisher=THE JAMES KEMPSTER PRINTING COMPANY |location=New York |pages=360–363}} NELA's president then stated that the industry had failed to understand or promote the importance of Corporate personhood to the public.
From 1894 until the end of the century, 42 formal papers and five lectures were presented at NELA conventions on technical subjects from Lightning arresters, meter rates, lighting large cities to electrical safety issues. In 1896, a few special topics stuck out like a lecture on Roentgen Rays, electrolysis and standardized electric sockets. Besides the usual business of the conventions which was handled by committee, the association's 1898 president, Samuel Insull introduced the heretical idea of Europe's public regulation of electric companies as a way to legitimize the industry's promotion of its natural monopoly business model.{{cite book |title=President Insull's Address: National Electric Light Association Proceedings |date=1898 |publisher=The James Kempster Printing Co. |location=New York |page=27}}
Between 1900 and 1902 the NELA conventions included 16 papers, 4 reports and their first discussions about appliances, standardized accounting practices and consumer complaints.{{cite book |last1=National Electric Light Association |title=National Electric Light Association 23rd Convention |date=1900 |publisher=The James Kempster Printing Co. |location=New York |pages=1–417}}{{cite book |last1=National Electric Light Association |title=National Electric Light Association 24th Convention |date=1901 |publisher=The James Kempster Printing Co. |location=New York |pages=1–210}}{{cite book |last1=National Electric Light Association |title=National Electric Light Association 25th Convention |date=1902 |publisher=The James Kempster Printing Co. |location=New York |pages=1–273}} In 1903, however, the number of published papers and reports started to skyrocket with 14 papers and 5 reports that were published in two volumes with major pieces on corporate consolidation and the promotion of electric signs.{{cite book |last1=National Electric Light Association |title=National Electric Light Association 26th Convention |date=1903 |publisher=The James Kempster Printing Co. |location=New York |pages=1–523}} This grew again in 1904 with 16 papers, 18 reports 3 discussions and 3 additional special reports (appendixes) with the convention expanding to a week long event. The highlights included presentations on legislation, long-distance transmission, electric heating, advertising methods and remote control of appliances.{{cite book |last1=National Electric Light Association |title=National Electric Light Association 27th Convention |date=1904 |publisher=The James Kempster Printing Co. |location=New York |pages=1–575}} 1905 had 16 papers and 16 reports with more discussions on advertising and networking with alliances as well as an separate report on municipal ownership that was not released as well as the introduction to the idea of co-operation within the industry to organize and promote its agenda across a broad array of issues.{{cite book |last1=National Electric Light Association |title=National Electric Light Association 28th Convention |date=1905 |publisher=The James Kempster Printing Co. |location=New York |pages=1–484}}
=Electric Industry Co-operation Campaign 1905–07=
In February 1905, the light bulb industry's National Electric Lamp Association (not to be confused with the NELA) financed the formation of the Co-operative Electrical Development Association with the goal of making it the coordinator of a public relations campaign for the entire electric industry. In June 1905, J.R. Crouch, a prominent leader of the lamp industry (who helped form Nela Park) took the proposal to the National Electric Light Association's convention in Denver Colorado. After investigating the proposal for a year, NELA agreed to a three-year test period that set aside .02% of the industry's national income for the Co-operative plan with Crouse in charge.{{cite web |title=1907 Journal of Electricity, Power and Gas: History of the Co-operative Electrical Development Association |url=https://books.google.com/books?id=xN4-AQAAMAAJ&q=1907+journal+of+electricity%2C+power+and+gas&pg=PA63 |website=Google Books |year = 1907|publisher=Technical Publishing Company |accessdate=17 June 2019}}
On March 23, 1906, 65 representatives from major east coast electric companies met to hear Crouse's latest presentation on the Co-operation campaign that had been given a $60,000 budget to proceed for 3 years. Crouse made a 45-page presentation that included 10 papers on major aspects of the plan by the acting president of NELA, General Electric, Westinghouse, Western Electric and other segments of the industry as a whole. NELA then created a new Commercial Section committee with a budget of $30,000 for the Co-operative Electrical Development Association's office in New York City. The next step was to have Crouse announce details of the project at the June 1906 NELA Convention.{{cite web |last1=Crouse |first1=J.R. |title=Profitable Commercial Co-operation |url=https://archive.org/details/convention06sciegoog/page/n420 |website=archive.org |year=1890 |publisher=James Kempster Printing Co. |accessdate=18 June 2019}}
Crouse's presentation at the NELA convention for the Co-operative Electrical Development Association's goal to promote a dramatic expansion in the consumption of electricity by coordinating a nationwide public relations campaign aimed at the American public was the first step. He then laid out the major parts of the plan:
- The distribution of 26 pamphlets on best practices that would eventually go into the formation of a national handbook;
- The formation of a national quarterly magazine – the NELA Bulletin that started production in 1907;
- The formation of central station commercial departments that integrate their work with national advertising agencies;
- A nationwide news clipping and Press Bureau to monitor public opinion and distribute PR pieces to the national media;
- Coordinated advertising campaigns between trade journals, appliance wholesalers, manufacturers and electric companies;
- Establishment of a statistics department to distribute and promote industry growth and projected goals;
- Networking with other trades, the country's magazine industry and the Chamber of Commerce;
- Networking with the architectural and engineering communities on electrical designs in new and old buildings.
The movement's slogan would be: All Together, All the Time, for Everything Electrical. As part of the plan, one of NELA's largest ongoing campaigns against Municipal ownership which had its own committee was renamed to the Committee on Public Policy during the convention. In 1907 J.R Crouse became seriously ill so the industry partially shelved the larger project, not just because of him but due to the dramatic changes taking place nationwide - The change in how the industry would be regulated.
=The electric power industry gets regulated 1907=
Prior to 1907, city governments across the country were in charge of electric company's licenses (franchises) and setting rates. The country's central stations were tiny compared to modern electric power companies, with larger cities having a number of competing companies. This politicized situation led to major scandals from New York to San Francisco. One public reaction to this was the growing number of cities like San Francisco, Cleveland and Seattle that built their own power stations. The other response was regulation reform which was first proposed by Samuel Insull in 1898 at NELA's convention. His proposal was to shift regulatory control from the city to the state in exchange for monopoly control over service territories. In 1905, the National Civic Federation did a two-year investigation of municipal vs. private electric stations.{{cite web |title=Report to the National Civic Federation: Commission on Public Ownership and Operation |date=August 1907 |url= https://archive.org/details/municipalprivate01natiuoft/page/n6 |publisher=NCF |accessdate=19 June 2019}} They ended up promoting Insull's plan which he'd gotten from Europe.{{cite news |title=Ownership is Discussed by National Authorities |url=https://chroniclingamerica.loc.gov/lccn/sn85066387/1907-07-15/ed-1/seq-7/ |accessdate=19 June 2019 |volume=102 |issue=45 |newspaper=San Francisco Call |date=15 July 1907}} In 1907, model legislation giving regulatory control of all "public utilities" to the state was adopted by Wisconsin, New York and Massachusetts. It quickly spread nationwide.
File:Society For Electrical Development Inc.png
In September 1912 industry leaders met at the NELA's Association Island (located on Lake Ontario) and agreed to restart J.R. Crouse's national public relations campaign as laid out in 1906. The new organization, known as the Society for Electrical Development Inc., with an initial budget of $150,000 had its first meeting on October 12 at the offices of the National Electric Light Association. A committee led by H.L. Doherty from the association Island meeting setup its bylaws including the twenty board of governors placed in charge that were selected from across the entire electrical industry.{{cite journal |title=Society for Electrical Development |journal=National Electric Light Association Bulletin |date=October 1912 |volume=6 |issue=2 |page=77 }} In September 1913, a second meeting chaired by NELA's president J.B. McCall known as Camp Co-operation was held. Attendees included the head of National City Bank, General Electric, Westinghouse, Western Electric, Senators, academics, patent lawyers and state regulatory commissioners. Even Thomas Edison sent a letter in support. The four-day retreat's informal settings were similar to the Bohemian Club. Twenty prominent speakers from the industry and government spoke including Samuel Insull and J.R. Crouse. Details of the event were published and circulated to NELA members nationwide.{{cite web |title=Camp Co-operation |url=https://books.google.com/books?id=4KRAAAAAIAAJ&q=camp+co-operation |website=Google Books |year=1914 |publisher=Roycroft |accessdate=19 June 2019}} There were four "Camp Co-operation" meetings held at Association Island between 1912 and 1920.
The Society held a competition that ended on May 5, 1913, for the best slogan and logo with the winner being "Do It Electrically".{{cite journal |title=Do It Electrically |journal=NELA Bulletin |date=May 1913 |volume=6 |issue=9 |page=529}} James Wakemen was made the manager of the Society with Henry L Doherty president. By June 1913 the Society had 180 members with and $125,000 pledged.{{cite journal |title=Central Station Statistics |journal=NELA Bulletin |date=June 1913 |volume=6 |issue=10 |page=601}} During the June NELA convention an example from Cleveland known as the "People's Electrical Page" with a full page of advertisements and publicity pieces three times a week by local companies was demonstrated as a new model for coordinating newspaper content. The ad campaigns for residential and commercial clients included 25 rotating subjects during the year ending with Christmas.{{cite book |title=National Electric Light Association Proceedings |date=1913 |publisher=James Kempster Printing Co |location=New York City |page=120}} By 1917, the Society's annual Christmas campaign that started on November 29 sent its 1,300 members 450,000 pieces of material with their annual Electrical Prosperity Week. One of the most popular items were stamps (see color stamp image below) as well as colorful window posters and movies.{{cite journal |title=he Society's Holiday Campaign a Success |journal=Electrical Merchandising |date=January 1918 |volume=19 |issue=1 |page=41}}
The 38th annual NELA convention was held between June 7 and 11, 1915 in San Francisco at the same time as the Panama Pacific International Exposition. By 1915, the NELA had 29 standing committees made up of 500 working members that produced 2,500 pages of reports and 17 technical papers. Besides the regular convention where the papers and reports were shared, many other events took place, including daily ceremonies at the Expo with special light shows, parades, tours, and evening balls. A specially lit electric temple was erected in downtown Union Square, while addresses by industry leaders, regulators and politicians covering a wide variety of topics including the state of the west coast's massive hydro-electric development. One of the four major NELA sections on accounting practices demonstrated the latest technique of punched cards and accounting machines to handle large numbers of ratepayers, another section demonstrated the latest electric cars, while an entirely new section was opened up to begin active relationships with technical colleges and institutions nationwide. Reports claimed that NELA's total membership at over 13,000 by the time of the convention with its public relations section being increasingly important.{{cite journal |title=The San Francisco Convention |journal=National Electric Light Association Bulletin |date=June 1915 |volume=2 |issue=6 |page=391 |url=https://books.google.com/books?id=L2dHcm-YNscC&q=1915+national+electric+light+association+bulletin |accessdate=13 April 2019}}
=Goodwin Plan - California Electric Co-operation Campaign=
File:Goodwin Plan - August 1920 Electrical Merchandizing pg 75 V. 24 Number 2 McGraw Hill Publishing.pngDuring World War I, William L. Goodwin conceived of the California Electric Co-operation campaign to coordinate appliance sales between major segments of the electric industry. The campaign spread across California, Australia and then to the rest of the U.S. via the industry's trade journals. The model was first devised in Fresno California using Hoover vacuum cleaners but was used for other appliances as well. The plan started with local newspaper advertisements developed by the manufacturer for use by the electric company. The manufacturer would then also work with the local wholesaler of the product to make sure supplies were in place when the campaign began. Trained door to door salesmen driving company cars with logos of the product used the electric company's database so the peddlers knew the names of the customers when they knocked on their door. The last part of the deal was to sell the appliance on credit. Five dollars down and it's yours for monthly payments. The strategy increased appliance sales five times higher than appliance stores and resulted in increased electric use for the utility company.
=1925 San Francisco Convention=
NELA's 1925 annual convention was held between June 16 and 19 in San Francisco California. Besides being two weeks later than usual, it just happened to coincide with the San Francisco Board of Supervisors vote the day after the convention that gave away 30 years of work by the city to build its own municipal power facility. On May 26, 1898, after years of political struggle, San Francisco passed a new city charter{{cite web |title=1898 SF City Charter Article 12 Acquisition of Public Utilities |url=https://archive.org/details/charterofcitycou1900sanf/page/124 |website=Archive.org |year=1899 |publisher=City of San Francisco |accessdate=11 July 2019}} calling for the public ownership of all utility services. It was in need of a new water supply and the replacement of the corrupt Spring Valley Water Company.{{cite web |last1=Ingalls |first1=Libby |title=Spring Valley Water Company |url=http://www.foundsf.org/index.php?title=Spring_Valley_Water_Company |website=FoundSF.org |accessdate=11 July 2019}} The city identified a candidate site in Yosemite National Park for the construction of a new water and power supply known as Hetch Hetchy. It would take years of fighting the water company, private interests and John Muir before the dust settled and construction began in 1914.
File:Hetch Hetchy Power (5895300271).jpg
By the spring of 1925, the dam was complete, the city's new water supply was almost done and power lines had been strung within a mile of a newly constructed Pacific Gas & Electric Company substation, when the mayor lied about the city running out of wire. With 4,000 electric company executives from across the U.S. in town, the conservative San Francisco Chronicle filled its front pages with speeches touting the benefits of private ownership of electricity. On June 20, openly defying the 1913 federal Raker Act that banned private sale of Hetch Hetchy power, the Board of Supervisors voted to lease all power from the facility to the Pacific Gas & Electric Company. Attempts to reverse the contract, including a 1940 U.S. Supreme Court decision,{{cite web |title=United States v. San Francisco, 310 U.S. 16 Decided April 22, 1940 |url=https://www.courtlistener.com/opinion/103341/united-states-v-san-francisco/ |website=courtlistener.com |accessdate=11 July 2019}} and decades of political campaigns have failed to break the agreement.
=Federal Trade Commission Investigation=
File:1927 12-18 WES Walsh Resolution calling for utility industry probe.pngAccording to the March 21st, 1927 New York Herald Tribune,{{cite web |title=FTC Investigation: Exhibit 1952: Government Ownership Advocates Plan Attack on Private Business |url=https://babel.hathitrust.org/cgi/pt?id=uc1.c025484445&view=image&seq=429 |website=HathiTrust.Org |publisher=New York Herald Tribune |accessdate=5 August 2019}} "Power Trust" opponents met on March 11 in the Washington D.C. office of Nebraska's Republican Senator George W. Norris. Norris, along with former Pennsylvania governor Gifford Pinchot, U.S. senators, house members, "leaders of radical organizations and movements" came together to plan a government ownership drive. In reality, the group was developing plans for a senate investigation of the electric industry. In June, just as the Federal Trade Commission's (FTC) report{{cite web |title=1927 Federal Trade Commission Report |url=https://www.ftc.gov/sites/default/files/documents/reports_annual/annual-report-1927/ar1927_0.pdf |website=FTC.gov |accessdate=5 August 2019}} on the country's most controversial electric holding company, the Electric Bond and Share Company was released, Montana Senator Thomas J. Walsh introduced a resolution calling for a Senate investigation of the country's electric utilities. The reasons for Senator Walsh's investigation was clear:
- General Electric's (GE) central role in the 1925 global Phoebus cartel's planned obsolescence of light bulbs
- The 1926 U.S. Dept. of Justice light bulb price-fixing lawsuit (United States v. General Electric Co.)
- GE's ownership of over 10% of the country's electric utilities via its Electric Bond and Share Company
- GE's leading role with NELA in the long-standing war against municipal ownership of electric stations
- State attempts to regulate holding company abuses had failed
- while over 95% of America's 6.5 million farmers and most of the country's urban poor had no access to electricity{{cite book |title=FTC Exhibit 3862: The Manufacturer and News Bureau |url=https://babel.hathitrust.org/cgi/pt?id=uc1.c025484463&view=image&seq=327 |via=HathiTrust.Org |series = [United States] 70th Cong., 1st sess. Senate. Doc. 92|publisher=E. Hofer & Sons |accessdate=5 August 2019}}
Walsh's initial legislation failed but the coalition did not give up. He reintroduced his resolution on December 17, 1927{{cite news |title=Walsh Asks Probe of Public Utilities |newspaper=The Washington D.C. Sunday Star |date=December 18, 1927}} that received positive support from newspapers around the country. The electric industry was initially opposed to any investigation but then reversed its strategy, using its senate allies to amend the resolution, transferring the investigation to the Federal Trade Commission. On February 15, 1928, the Walsh resolution, or Senate Resolution 83{{cite web |title=Senate Resolution Number 83 - 70th Congress first session |url=https://babel.hathitrust.org/cgi/pt?id=uc1.b2937784&view=1up&seq=214 |website=HathiTrust.Org |accessdate=5 August 2019}} passed with the requirement for public hearings. It directed the Federal Trade Commission to investigate the U.S. electric industry and make monthly written status reports to the Senate on the following:
- The capital assets and liabilities of gas and electric holding companies or any of its subsidiaries doing interstate or international business;
- all financial activities surrounding the above-mentioned corporation's securities or stocks;
- all connections between stockholders, holding companies and subsidiaries;
- all services, earnings, and expenses between holding companies and its subsidiaries; and
- the value or detriment to the public of holding companies and any proposed corrective legislation.
And
- The utility industry and its association's effort to manipulate opinion of public ownership of electrical generation; and
- since 1923, any attempt to influence the outcome of federal elections.{{cite book |title=Federal Trade Commission Volume 81A: Efforts to Influence or Control Elections |url=https://babel.hathitrust.org/cgi/pt?id=uc1.b2937790&view=1up&seq=265 |via=HathiTrust.Org |series = [United States] 70th Cong., 1st sess. Senate. Doc. 92|publisher=U.S. government Printing Office |accessdate=7 August 2019}}
The commission's public hearings started on March 8, 1928, and ended on December 12, 1935, spanning three different presidential administrations. The investigation was overseen by the Federal Trade Commission's Chief Counsel Robert E. Healy and Commissioner Edgar A. McCulloch (former Chief Justice of the Arkansas Supreme Court). It was one of the largest federal investigations ever undertaken with a starting budget of $85,000 that increased to over $1 million annually. The seven-year (1928–1936) investigation produced 63,000 pages of testimony and 6,000 exhibits in 94 volumes. The commission sent out dozens of accountants to all 48 states to inspect the financial records of 29 holding companies, 70 sub-holding companies and 278 gas & electric companies with assets of over $19 billion. In addition to the monthly reports, the commission also produced annual summaries of the probe.{{cite web |title=1928-35 Federal Trade Commission Annual Reports document the 7 year investigation of the National Electric Light Association and the electric industry |url=https://www.ftc.gov/policy/reports/policy-reports/ftc-annual-reports |website=FTC.Gov |date=12 June 2013 |publisher=U.S. Government Printing Office |accessdate=8 August 2019}} The 94 volumes are broken down as follows:
- Volumes 1–19 March 1928 – Jan. 1930: the National Electric Light Assoc., committee members, and affiliated company activities.{{cite book |title=United States. Federal Trade Commission. (19281937). Utility corporations: Letters from the chairman of the Federal trade commission transmitting, in response to Senate resolution no. 83, 70th Congress, a monthly report on the electric power and gas utilities inquiry. Washington |url=https://catalog.hathitrust.org/Record/003849155 |via=HathiTrust.org |series=[United States] 70th Cong., 1st sess. Senate. Doc. 92 |publisher=U.S. Government Printing Office |accessdate=7 August 2019}}
- Volumes 20–80 Feb. 1930 – Sept. 1935: investigations of specific electric companies.
- Volumes 81–84 A-D Oct. – Dec. 1935: the Natural Gas Industry investigation, conclusions and recommendations.
- Volumes containing Exhibits Numbers 1–4047.
- Volumes 69-A through 81-A Sept. 1934 – Dec. 1935: seven special reports including the FTC's conclusions and Recommendations.
- [https://babel.hathitrust.org/cgi/pt?id=uc1.b2937782&view=image&seq=9 Volume 69-A 9-15 1934: Pros and cons of federal ownership]
- [https://babel.hathitrust.org/cgi/pt?id=uc1.b2937784&view=image&seq=203 Volume 71-A 11-15 1934: Propaganda Part I: Efforts by Associations and Agencies of Electric and Gas Utilities to Influence Public Opinion]
- [https://babel.hathitrust.org/cgi/pt?id=uc1.b2937784&view=image&seq=711 Volume 71-B 11-15 1934: Propaganda Part II: Index of names and exhibits Vol 1-20]
- [https://babel.hathitrust.org/cgi/pt?id=mdp.39015052307835&view=image&seq=323 Volume 72-A 6-17 1935: Financial Investigation Phase of Holding Companies]
- [https://babel.hathitrust.org/cgi/pt?id=uc1.b2937786&view=1up&seq=307 Volume 73-A 1-28 1935: Conclusions and Recommendations for governing holding Companies]
- [https://babel.hathitrust.org/cgi/pt?id=uc1.b2937788&view=image&seq=9 Volume 77-A 5-16 1935: Propaganda Index for testimony & exhibits Vol. 21-45]
- [https://babel.hathitrust.org/cgi/pt?id=uc1.b2937790&view=image&seq=9 Volume 81-A 11-14 1935: Propaganda Part III Efforts by Electric and Gas Utilities to Influence Public Opinion]
File:1934 11-15 FTC Propaganda Report - Efforts by Associations and Agencies of Electric and Gas Utilities to Influence Public Opinion.pngThe Federal Trade Commission's final conclusions called the electric utility industry's practices "evil"{{cite book |title=Federal Trade Commission Investigation of Electric Utility Industry Volume 73A Chapter 14 |url=https://babel.hathitrust.org/cgi/pt?id=uc1.b2937786&view=image&seq=371 |via=HathiTrust.org |series = [United States] 70th Cong., 1st sess. Senate. Doc. 92|publisher=US Government Printing Office |accessdate=7 August 2019}} and recommended that holding companies working across state lines be broken up. The industry's decades-old "propaganda" campaign{{cite book |title=Summary Report of the Federal Trade Commission: Efforts by Associations and Agencies of Electric and Gas Utilities to Influence Public Opinion |url=https://babel.hathitrust.org/cgi/pt?id=mdp.39015052307843&view=image&seq=217 |via=HathiTrust.org |series = [United States] 70th Cong., 1st sess. Senate. Doc. 92|publisher=United States Government Printing Office |accessdate=7 August 2019}} which was led by NELA and the very largest holding companies actively worked to undermine public ownership of power stations, using every conceivable strategy and medium. The report states that "the record establishes that, measured by quantity, extent, and cost, this was probably the greatest peace-time propaganda campaign ever conducted by private interests in this country.{{cite book |title=United States. Federal Trade Commission. (19281937). Utility corporations: Letters from the chairman of the Federal trade commission transmitting, in response to Senate resolution no. 83, 70th Congress, a monthly report on the electric power and gas utilities inquiry. |url=https://babel.hathitrust.org/cgi/pt?id=uc1.b2937784&view=image&seq=607 |via=HathiTrust.org |series = [United States] 70th Cong., 1st sess. Senate. Doc. 92|publisher=U.S. Printing Office |accessdate=13 August 2019}} The NELA's handbook{{cite web |title=NELA Handbook |url=https://catalog.hathitrust.org/Record/005302081?type%5B%5D=all&lookfor%5B%5D=nela%20handbook&ft= |website=HathiTrust.Org |publisher=National Electric Light Association |accessdate=7 August 2019}} was used to train thousands of industry proponents of private ownership. Its tactics included fear-based red-baiting attacks that were deployed using every possible medium. The campaign included both free and paid for advertising in the hundreds of thousands of pieces costing ten's of millions of dollars annually, and in most cases paid for out of the ratepayers pocket. Millions more were spent to influence government officials and elections. From ownership of newspapers, and radio stations, all the way to editorial control over the nation's textbooks, the industry promoted itself while leaving no stone unturned in its brutal attack against the country's municipally owned power stations.
Once the investigation was underway, most of the country's newspapers went silent on the investigation. On May 5, 1928 Senator George Norris attacked the press for failing to cover the dramatic issues being exposed during the public hearings.{{cite news |title=Utilities Industry Declared Success - Senator Norris Asserts Press Gave To Little Publicity to Probe |agency=Associated Press |issue=pg 3 |newspaper=Washington D.C. Evening Star |date=5 May 1928}} One major controversy was the industry's veto power over what was allowed in the country's school text books. As a result, the National Education Association denounced this activity.{{cite journal |title=Public Utilities' Propaganda in the Schools |url=https://library.cqpress.com/cqresearcher/document.php?id=cqresrre1928062800 |website=CQPress.com | date=1928 |publisher=CQ Researcher | doi=10.4135/cqresrre1928062800 | s2cid=267243924 |accessdate=30 June 2019|url-access=subscription }}
One of the largest parts of the investigation focused on the industry's decades-old propaganda war hidden behind their deceptive "co-operation campaign". The multiple volumes and thousands of pages of exhibits and testimony on the subject was summarized by Jack Levin in one of the few books to have ever been written about the results of the FTC's investigation. In Chapter twelve, he detailed how NELA's national network of Public Utility Information Committees stigmatized the democrats, republicans and cities supporting public power as un-American, resulting in the country's media freely giving away ten's of thousands of stories mixed in with the $30 million a year advertising budget of the industry.{{cite book |last1=Levin |first1=Jack |title=Power ethics: an analysis of the activities of the public utilities in the United States |date=1931 |publisher=A. A. Knopf. |location=New York |page=100 |url=https://babel.hathitrust.org/cgi/pt?id=mdp.39015030434354&view=image&seq=120 |accessdate=7 August 2019}}
File:Howard C. Hopson explains AG&E set-up.jpgThe investigation concluded on the last day of 1935. According to the FTC, the investigation resulted in the "enactment of such remedial legislation as the Securities Act of 1933, the Public Utility Holding Company Act of 1935, the Federal Power Act of 1935, and the Natural Gas Act of 1938.”{{cite web |title=FTC Milestones: Making the case for reform of public utility holding company laws |url=https://www.ftc.gov/news-events/blogs/competition-matters/2014/11/ftc-milestones-making-case-reform-public-utility |website=FTC.Gov |date=18 November 2014 |publisher=Federal Trade Commission |accessdate=30 June 2019}} The Investigation resulted in 94 volumes of reports up to 2,000 pages in length,{{cite web |title=FTC Investigation of utility companies, pt. 1-92 |url=https://digital.library.unt.edu/govdocs/ssi/browseVolumes.php?congress=70&pageID=1 |website=/digital.library.unt.edu |publisher=University of North Texas Libraries |accessdate=30 June 2019}} with its last report issued in 1936.{{cite web |title=final report of the Federal Trade Commission to the Senate of the United States pursuant to Senate resolution no. 83, 70th Congress, 1st session on economic, corporate, operating, and financial phases of the natural-gas-producing, pipe-line, and utility industries, with conclusions and recommendations. |url=https://catalog.hathitrust.org/Record/010609073 |website=Hatha Trust |publisher=US GPO: Federal Trade Commission |accessdate=30 June 2019}} On March 12, 1935, President Franklin D. Roosevelt released a report based on the Federal Trade Commission investigation he commissioned by the National Power Policy Committee. This report became the template for the Public Utility Holding Company Act of 1935.
=Closure=
On April 4, 1932, three major utility groups rejoined NELA after its executive director Paul Clapp resigned.{{cite news |title=Utility Companies Rejoin Power Body |newspaper=Journal of Commerce NYC |date= 8 April 1932}} Clapp was associated with Samuel Insull, who was a past president of NELA and one of its most powerful leaders. Four days later, Insull's massive Middle West Utility empire failed to obtain a critical loan from National City Bank. On April 16, Middle West which was made up of 24 holding companies and 239 operating companies, covering 30 U.S. states went into receivership.{{cite book |last1=Rudolph |first1=Richard |last2=Ridley |first2=Scott |title=Power Struggle |date=1986 |publisher=Harper & Rowe |isbn=0-06-015584-1 |page=[https://archive.org/details/powerstrugglehun00rudo/page/57 57] |url-access=registration |url=https://archive.org/details/powerstrugglehun00rudo/page/57 }} Two months later, Insull fled to Europe after resigning his chairmanship of Middle West. Its bankruptcy was the largest electric company failure in U.S. history until the 2001 collapse of Enron.
During NELA's June 1932 convention, a committee was formed to investigate the potential of merging with the Association of Edison Illuminating Companies. NELA was dissolved on February 15, 1933, at the end of its 56th convention in New York City. However, on January 12, 1933, the Edison Electric Institute was formed to take over as the association representing the U.S. electric industry.{{cite news |title=N.E.L.A. Dissolution Voted at Meeting |newspaper=The Journal of Commerce - New York |date= 16 February 1933}}
Sources
- [http://home.frognet.net/~ejcov/ch6.html Early Incandescent Lamps]
- [https://web.archive.org/web/20030611142800/http://gsbwww.uchicago.edu/fac/valery.yakubovich/research/elrates%20january%202002.doc Electric Charges: The Social Construction of Rate Systems]
- [https://www.ftc.gov/news-events/blogs/competition-matters/2014/11/ftc-milestones-making-case-reform-public-utility FTC Milestones: Making the case for reform of public utility holding company laws]
- [https://www.ftc.gov/policy/reports/policy-reports/ftc-annual-reports 1928–35 Federal Trade Commission Annual Reports document the 7-year investigation of the National Electric Light Association and the electric industry]
External links
- [http://onlinebooks.library.upenn.edu/webbin/book/lookupname?key=National%20Electric%20Light%20Association NELA Online Books Page]
- [https://babel.hathitrust.org/cgi/pt?id=uc2.ark:/13960/t7br90r8j&view=1up&seq=5 Ontario Hydro. (1922). Re "Murray Report" on Electric Utilities: Refutation of Unjust Statements Contained in a Report Published by the National Electric Light Association Entitled "Government Owned and Controlled Compared with Privately Owned and Regulated Electric Utilities in Canada and the United States" Respecting the Hydro-Electric Power Commission of Ontario. Toronto.]
- [https://ethw.org/w/images/9/9d/AR-113_-_The_Society_for_Electrical_Development.pdf Society for Electrical Development]
- [https://catalog.hathitrust.org/Record/100188888 1909–1922 Proceedings of National Electric Light Association]
- [https://ergoweb.com/revisiting-the-infamous-hawthorne-effect/ 1924 NELA's role in the Hawthorne Effect Scandal and coverup]
- [https://babel.hathitrust.org/cgi/pt?id=mdp.35128000808632&view=1up&seq=3 1928 NELA Handbook]
- [https://pm20.zbw.eu/folder/co/072951/00032 1931 6-12 NELA: Utilities to Wage War on Political Agitators]
- [https://cdnc.ucr.edu/?a=d&d=SoSc19350328.2.27&srpos=15&e=------193-en--20--1--txt-txIN-national+electric+light+association-ARTICLE------ 1935 Federal Trade Commission Report that NELA and utilities spend $25 million a year on advertising and national Propaganda Campaign at public schools nationwide]
- [https://www.otrr.org/FILES/Magz_pdf/Radio%20Stars/Radio%20Stars%203401%20-%20incomplete.pdf#page=25 Merlin Aylesworth and the Saga of NBC]
- [https://babel.hathitrust.org/cgi/pt?id=mdp.39015030434354&view=1up&seq=35 Sam Insull's role in NELA's nationwide propaganda campaign - Origin Power ethics; an analysis of the activities of the public utilities by Jack Levin ]
- {{PM20|FID=co/072951|TEXT=Documents and clippings about|NAME=}}
- [https://www.academia.edu/6544124/Of_limited_use_The_role_of_motion_pictures_in_the_National_Electric_Light_Association_s_campaign_against_public_ownership 'Of limited use?': The role of motion pictures in the National Electric Light Association’s campaign against public ownership]
Gallery
{{Cleanup gallery|date=September 2019}}
File:J. Frank Morrison NELA First president.png|J. Frank Morrison First president of National Electric Light Association 1885
File:1892 Franklin S. Terry NELA co-founder.png|Franklin S. Terry Co-founder of the NELA {{circa|1892}}
File:1892 Our Business is selling coal and making money.png|NELA history article: Our business is making money {{circa|1892}}
File:1898 NELA Convention Insull.png|NELA Convention Book Cover of Samuel Insull{{dash}}June 1898
File:New York utility lines in 1890.jpg|Competing electric company lines in New York City in the 1890s
File:New York City NELA Convention at Madison Square Gardens c. 1899.png|New York City NELA Convention at Madison Square Gardens {{circa|1899}}
File:1899 New York City - Madison Square Gardens NELA Convention layout.png|NELA Convention Layout at Madison Square Gardens {{circa|1899}}
File:1905 Electrical World National Electric Light Association Headquarters.png|United Engineering Building NY City: headquarters for NELA {{circa|1905}}
File:25w39.jpg|United Engineering Building today{{dash}}Engineering Societies' Building and is now a historic building
File:1906 NELA Convention Atlantic City postcard.jpg|NELA Convention Post Card Atlantic City NJ {{circa|1906}}
File:1907 Electrical World - Washington D.C. NELA Convention Floor Plan.png|Washington D.C. NELA Convention Floor Plan{{dash}}New Willard Hotel{{dash}}1907
File:1907 NELA Convention Exhibition Hall.png|NELA Exhibition Hall{{dash}}Washington D.C.{{dash}}1907
File:Willard InterContinental.JPG|Willard Hotel{{dash}}Washington D.C.
File:NELA.jpg|National Electric Light Association members, {{circa|1912}}
File:May 1914 Electric Merchandise Journal - NELA Welcome Advertisement.png|Philadelphia Electric Company welcome ad to NELA May 1914
File:Bellvue-Stratford Hotel Philadelphia PA 1914 - location of NELA convention (cropped).png|Headquarters for the NELA Convention, the Bellvue-Stratford Hotel in Phialdelpha PA {{circa|1914}}
File:1914 NELA Convention Philadelphia Exhibitiion Hall.png|NELA Convention Philadelphia PA Exhibition Hall {{circa|1914}}
File:1914 NELA Convention Floorplan.png|NELA Convention Floor-plan at the Bellvue-Stratford Hotel {{circa|1914}}
File:1914 Electrical Merchandizing Magazine - Electrical Prosperity Week Adverisement.png|Electrical Society for Electrical Development's Electrical Prosperity Week nationwide campaign Advertisement 1914
File:Society for Electrical Development Inc. stamp for 1914 Electrical Prosperity Week 11-29 to 12-4 1914.jpg|Society for Electrical Development Inc. stamp for Electrical Prosperity Week, November 29 to December 4, 1914
File:1922 J. Robert Crouse Electrical Merchandising Monthly.png|J. Robert Crouse
File:1915 National Electric Light Association San Francisco Ca Convention heaquarters.png|San Francisco NELA convention headquarters {{circa|1915}}
File:1915 NELA Convention report on punch cards.png|Annual NELA Report documenting use of punch cards 1915
File:1915 NELA San Francisco Convention Guide and Brochure.png|NELA San Francisco convention guide and brochure {{circa|1915}}
File:1915 NELA Convention San Francisco Electric Temple.png|NELA San Francisco Convention Electric Temple {{circa|1915}}
File:The story of the exposition; being the official history of the international celebration held at San Francisco in 1915 to commemorate the discovery of the Pacific Ocean and the construction of the (14579551910).jpg|Panama Pacific International Exposition Machinery Hall 1915
File:1916 NELA Convention's Exhibition Hall Chicago.png|NELA's Exhibition Hall in Chicago {{circa|1916}}
File:1916 Society for Electrical Development advertisement in Electrial Merchandising.png|Society for Electrical Development Wire your Home month advertisement in Electrical Merchandising 1916
File:1917 W.L. Goodwin's Wheatstone Bridge Diagram of Distribution and Sales In the Electrical Industry.png|W.L. Goodwin's Wheatstone Bridge model for electric appliance sales{{dash}}1917
File:Society for Electrical Development Inc. Achievements, Activities Aims.png|Book: Society for Electrical Development Inc. Achievements{{dash}}Activities{{dash}}Aims
File:Society for Electrical Development Inc. Achievements - Activities - Aims & Outreach.png|Society for Electrical Development Inc. Achievements{{dash}}Activities{{dash}}Aims & Outreach mediums
File:1918 Electrical Merchandising Ad - 25 points for store managers.png|Society for Electrical Development Store Managers sales hints for women and men 1918
File:1918 NELA Commercial Lighting Bureau structure.png|NELA Commercial Lighting Bureau structure {{circa|1918}}
File:Goodwin Platform July 1918 Electrical Merchandising.png|Goodwin Plan Platform July 1918
File:1919 Electrical Merchandising Magazine - Electric Industry Industry Chart.png|Chart showing Electric Industry Network links 1919
File:NELA Exhibition Hall for 1919 Convention at Alantic City.png|Layout for the 1919 NELA convention exhibition hall in Atlantic City
File:1919 Electrical Merchandising - Photo of Henry L. Doherty.png|Photo of Henry L. Doherty 1919
File:1920 Merlin H. Aylesworth - Electrical World Executive Director of NELA.png|Merlin H. Aylesworth{{dash}}Executive Director of NELA and first president of NBC 1920
File:1920 Electrical Merchandising Journal - photo of William L. Goodwin.png|Photo of William L. Goodwin in Electrical Merchandising journal 1920
File:1920 May 8th 1920 Electrical World - NELA Organization Chart.png|National Electric Light Association Organization Chart{{dash}}Electrical World 1920
File:1920 Electrical world NELA Geographic Divisions.png|1920 Geographical Divisions of NELA
File:1921 June Electrical World Chicago NELA Convention.png|Chicago NELA Convention Collage {{circa|1921}}
File:1921 NELA Bulletin Kilo watt booklet.png|NELA{{dash}}6 Part promotional Kilo-Watt booklets 1921
File:1921 June NELA Bulletin - 12 million pamphlets in 10 months distributed.png|NELA distributes twelve million pamphlets in ten months June 1921 NELA Bulletin
File:1920-22 Collage of Newspaper NELA Advertisements.png|NELA Newspaper Advertisements in U.S. newspapers between 1920 and 1922
File:1921 National Electragist Magazine advertisement from the Society for Electrical Development.png|Society for Electrical Development Advertisement of resources available to electric industry 1921
File:1922 Electrical Merchandizing magazine - Society for Electrical Development chart.png|Electrical Merchandizing magazine{{dash}} Society for Electrical Development chart 1922
File:National Electric Light Association Atlantic City Convention Exhibition hall 1922.png|Exhibition all at the National Electric Light Association's convention held May 15–19, 1922 in Atlantic City
File:O'Shaughnessy Dam.jpg|O'Shaugnessy Dam{{dash}}Hetchy Hetchy Valley
File:Sunset in Hetch Hetchy (4614652908).jpg|Sunset in Hetch Hetchy
File:The Hetch Hetchy Valley, California, by Albert Bierstadt, undated - Museum of Fine Arts, Springfield, MA - DSC03988.JPG|Albert Bierstadt painting of Hetch Hetchy Valley
File:1929 National Electric Light Association Doherty Medal.jpg|NELA Doherty Medal {{circa|1929}}
File:Portrait of George W. Norris.jpg|Senator George W. Norris
File:Samuel Taliaferro Rayburn.jpg|Samuel T. Rayburn
File:Senator Burton K. Wheeler, 3-15-24 LCCN2016848809.jpg|Senator Burton K. Wheeler
File:HugoLaFayetteBlack.jpg|Hugo L. Black