Natural Alternatives International
{{Infobox company
| name = Natural Alternatives International, Inc.
| logo = Image:NAI Crest.svg
| type = Public
| traded_as = {{NASDAQ|NAII}}
Russell Microcap Index component
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| foundation = {{start date and age|1980}}
| founder = Mark A. LeDoux
| location_city = Carlsbad, California
| location_country = U.S.
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| industry = Health
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| num_employees = over 240
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| homepage = {{url|http://nai-online.com}}
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Natural Alternatives International, Inc. (NAI) is an American company based in Carlsbad, California which manufactures nutritional supplements such as Juice Plus. NAI was founded in 1980 by Mark A. LeDoux,{{cite web|url=http://www.nai-online.com/management.html |title=Natural Alternatives International: Executive management|accessdate=2007-07-26|publisher=www.nai-online.com |archiveurl = https://web.archive.org/web/20070701191345/http://www.nai-online.com/management.html |archivedate = 2007-07-01}} and had 241 employees in 2007. NAI's manufacturing facilities are located in Vista, California, Switzerland and Japan.{{cite web|url=http://quote.morningstar.com/Quote/Quote.aspx?ticker=NAII |title=Morningstar company information|accessdate=2007-06-27|publisher=morningstar.com}}
Product Lines
NAI manufactures products sold by other companies such as National Safety Associates, Mannatech,{{cite web|url=http://www.abc.net.au/tv/thecheckout/clips/?play=checkout_03_07_arbonne.mp4 |title=The Check out|accessdate=2015-05-30|publisher=CHASER PUBLISHING PTY LTD}} NuSkin Enterprises, Jenny Craig, and Dr. Reginald Cherry. NAI previously held a multimillion-dollar contract with the U.S. Olympic Committee, which expired in March 1997.{{cite web|url=http://edgar.secdatabase.com/1461/93639298001292/filing-main.htm |title=Natural Alternatives International, Form 10-K, Annual Report, Filing Date Sep 28, 1998 |publisher=secdatabase.com |accessdate =May 14, 2018}}
NAI experienced a dramatic shift in its financial situation when NuSkin Enterprises, one of NAI’s largest customers, did not renew its manufacturing contract and began the process of transferring to another manufacturer. Sales subsequently declined 15.5% from $67.9 million USD in 1998, with a net profit of $5.9 million, to $57.4 million in 1999, with a net loss of $2.9 million.{{cite web|url=http://biz.yahoo.com/ic/13/13791.html |title=Natural Alternatives International, Inc. |accessdate=2007-07-26|publisher=fundinguniverse.com}}
Juice Plus
One of their main products is Juice Plus, launched in 1993, which was brought up during the O. J. Simpson murder case in 1995, since O. J. Simpson was the product's chief spokesperson.{{cite news|newspaper=Fort Worth Star-Telegram |date=July 19, 1995 |author=Linda Deutsch |author-link=Linda Deutsch |title=Simpson exercise video shown in murder trial. Defendant jokes about punching wives.}}
NAI manufactures Juice Plus products through an exclusive worldwide manufacturing agreement with National Safety Associates.{{cite web|url=http://www.nai-online.com/business_development.html |title=Natural Alternatives International: Business development|accessdate=2007-07-26|publisher=www.nai-online.com |archiveurl = https://web.archive.org/web/20070622155631/http://nai-online.com/business_development.html |archivedate = 2007-06-22}} During the fiscal year ended June 30, 2006, National Safety Associates accounted for approximately 38% of NAI's net sales.{{cite web|url=http://biz.yahoo.com/ic/13/13791.html |title=Reuter's Company Overview: Natural Alternatives International, Inc.
|accessdate=2007-07-26|publisher=stocks.us.reuters.com}}