Nature Valley

{{Short description|American snack bar brand}}

{{Infobox brand

| name = Nature Valley

| logo =nature-valley-logo.png

| logo_upright =

| logo_alt =

| logo_caption =

| image = Two Oats n Honey Nature Valley bars, Jan 2020.jpg

| image_upright =

| alt =

| caption = Two Oats 'n Honey Nature Valley bars

| producttype = Granola bars

| currentowner = General Mills

| producedby =

| country = United States

| introduced = {{start date and age|1973}}

| discontinued =

| related =

| markets =

| previousowners =

| trademarkregistrations =

| ambassadors =

| tagline = We are better outside

| module =

| module1 =

| website = {{URL|https://www.naturevalley.com}}

}}

Nature Valley is an American brand of snack bars owned by General Mills.

They produce a variety of cereal bars and granola bars. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'. Their selection can be categorized as crunchy bars, protein bars, fruit and nut bars, and various nut bars.{{Cite web |url=https://www.naturevalley.com/products/?category=bars-all |title=Nature Valley - Granola Bars, Snacks, Nut Bars, Granola, and Protein Bars |website=www.naturevalley.com |language=en-US |access-date=2017-05-04}}

History

Nature Valley first launched with a granola cereal, but after realizing that their product could not be eaten outside and on the go, they introduced its granola bar in 1973. {{Cite news|url=https://www.generalmills.com/Brands/Snacks/nature-valley|title=General Mills: Nature Valley|access-date=2017-11-08}} The brand later introduced more types of granola bars such as: crunchy, chewy, clusters, nut, yogurt coated and protein packed.{{Cite web|url=https://history.generalmills.com/brand-nature-valley.html|title=General Mills 150 - Making Food People Love|website=General Mills 150|access-date=2017-11-08}}

References