Nestlé Purina PetCare

In 1894, William H. Danforth partnered with George Robinson and William Andrews, as they entered the business of feeding farm animals by founding the Purina Mills in St. Louis, Missouri. The name was changed to Ralston Purina in 1902.{{cite web|url=https://www.purina-arabia.com/meet-purina/history|title=Origin of Purina|publisher=Purina|access-date=November 17, 2017|archive-date=December 14, 2020|archive-url=https://web.archive.org/web/20201214163511/https://www.purina-arabia.com/meet-purina/history|url-status=live}} This was the same year, 1902 when Ralston Purina built its first building at the current headquarters, 800 Chouteau Ave, St. Louis, Missouri.{{Cite web |title=800 Chouteau Avenue, St. Louis, MO {{!}} Office Building |url=https://www.commercialcafe.com/commercial-property/us/mo/st-louis/800-chouteau-avenue/ |access-date=2023-02-20 |website=www.commercialcafe.com}} Nestlé Purina PetCare was formed in December 2001,{{cite news|url=https://news.google.com/newspapers?nid=1893&dat=20011213&id=viovAAAAIBAJ&pg=1266,6627049|agency=Associated Press|title=Nestle Completes Deal to purchase Ralston Purina|access-date=August 27, 2014|date=December 13, 2001|first=David|last=Scott|archive-date=December 14, 2020|archive-url=https://web.archive.org/web/20201214165008/https://news.google.com/newspapers?nid=1893&dat=20011213&id=viovAAAAIBAJ&pg=1266,6627049|url-status=live}} when Nestlé acquired Ralston Purina for $10.3 billion and merged it with Nestlé's pet food business, Friskies PetCare Company. At the same time, the pet food division was sold to the Swiss company Nestlé.{{Cite web |title=Nestlé: investissement dans une usine Purina au Mexique |url=https://www.abcbourse.com/marches/nestle-investissement-dans-une-usine-purina-au-mexique_630941 |website=abc bourse}}{{Cite news |title=FTC Clears Nestle to Buy Ralston Purina; Combined Company Will Dominate Worldwide Pet-Food Market |url=https://www.washingtonpost.com/archive/business/2001/12/12/ftc-clears-nestle-to-buy-ralston-purina/33fd403c-d46e-40b2-a3b7-6f368f5b5fd9/ |archive-url=https://web.archive.org/web/20150924195011/http://www.highbeam.com/doc/1P2-496847.html |archive-date=September 24, 2015 |newspaper=The Washington Post}} Ralston had marketed the Dog Chow, Cat Chow and Pro Plan pet food brands, while Nestlé produced Friskies and Alpo brand pet foods.

The merger was opposed by consumer advocates, such as the Consumer Federation of America, due to anti-trust concerns. The two companies combined would become the largest pet food brand by market share with a 45 percent share of the cat food market. The Federal Trade Commission approved the merger after the Meow Mix and Alley Cat brands from Ralston were sold to J.W. Childs Equity Partners,{{cite news|title=FTC Clears Nestlé to Buy Ralston Purina; Combined Company Will Dominate Worldwide Pet-Food Market|newspaper=The Washington Post|date=December 12, 2001 | first=Amy|last=Joyce|url=http://www.highbeam.com/doc/1P2-496847.html|archive-url=https://web.archive.org/web/20150924195011/http://www.highbeam.com/doc/1P2-496847.html|url-status=dead|archive-date=September 24, 2015|access-date=August 28, 2014}} creating the separate Meow Mix Company.{{cite news|title=A new pitch for cat food is based on celebrating Fluffy's inner beast|first=Stuart|last=Elliott|date=July 8, 2003|url=https://www.nytimes.com/2003/07/08/business/media-business-advertising-new-pitch-for-cat-food-based-celebrating-fluffy-s.html?module=Search&mabReward=relbias%3Ar%2C%7B%221%22%3A%22RI%3A8%22%7D|newspaper=The New York Times|access-date=September 1, 2014}} Ralston's St. Louis, Missouri location was chosen as the new company's North American headquarters.

In 2001, Cargill acquired Agribrands International and decided to retain the Purina brand. At the same time, the pet food division was sold to the Nestlé Group.{{Cite web |title=Histoire Purina aujourd'hui |url=https://www.agripurina.ca/fr/histoire#:~:text=En%202001%2C%20Agribrands%20International%20est,et%20en%20breuvages%20au%20monde. |website=agri purina}}

Nestlé Purina PetCare continued integrating the two companies through 2002.{{cite news|title=Friskies adjusts after merger|newspaper=St. Joseph News-Press|date=March 6, 2002 |first=Greg|last=Kozol|url=http://www.highbeam.com/doc/1P2-14658558.html|archive-url=https://web.archive.org/web/20150924184754/http://www.highbeam.com/doc/1P2-14658558.html|url-status=dead|archive-date=September 24, 2015|access-date=September 1, 2014}} It cut back dry dog food manufacturing at facilities inherited from Friskies PetCare Company in Jefferson, Wisconsin, St. Joseph, Missouri and Arden Hills, Minnesota, then moved those operations to manufacturing facilities acquired from Ralston.{{cite news|title=Wall Street Probe Expands Past Merrill|newspaper=The Capital Times|date=April 11, 2002|url=http://www.highbeam.com/doc/1G1-84694819.html|archive-url=https://web.archive.org/web/20150924164532/http://www.highbeam.com/doc/1G1-84694819.html|url-status=dead|archive-date=September 24, 2015|access-date=September 1, 2014}}{{cite news|title=Friskies will close St. Joseph facility; 120 jobs lost|newspaper=St. Joseph News-Press|date=April 9, 2002|access-date=September 1, 2014|url=http://www.highbeam.com/doc/1P2-14662043.html|archive-url=https://web.archive.org/web/20150924184757/http://www.highbeam.com/doc/1P2-14662043.html|url-status=dead|archive-date=September 24, 2015}} Expanded manufacturing facilities were planned in Dunkirk, New York{{cite news|title=IDA OKs Sales of Land for Nestlé Purina Expansion|newspaper=The Buffalo News|date=February 21, 2002 |first=Norma|last=Braude|access-date=September 1, 2014|url=http://www.highbeam.com/doc/1P2-22455478.html|archive-url=https://web.archive.org/web/20150924190708/http://www.highbeam.com/doc/1P2-22455478.html|url-status=dead|archive-date=September 24, 2015}} and the St. Joseph location was later expanded for wet-food production.{{cite news|title=Nestle Purina PetCare plans $36 million expansion in St. Joe|newspaper=St. Joseph News-Press|date=July 20, 2006|url=http://www.highbeam.com/doc/1P2-14712698.html|archive-url=https://web.archive.org/web/20150328204309/http://www.highbeam.com/doc/1P2-14712698.html|url-status=dead|archive-date=March 28, 2015|access-date=September 1, 2014}} In Asia, it shifted from a "dealer system" to managing its distribution.{{cite news|title=Nestle to scrap Purina unit's dealer network|newspaper=The Nation|date=August 1, 2002|access-date=September 1, 2014|first=Kwanchai|last=Rungfapaisarn|url=http://www.highbeam.com/doc/1P1-54884472.html|archive-url=https://web.archive.org/web/20150924181515/http://www.highbeam.com/doc/1P1-54884472.html|url-status=dead|archive-date=September 24, 2015}} In 2004, Nestlé Purina merged its North American and Latin America operations into a Nestlé Purina PetCare Americas division.{{cite news|title=Nestle Consolidates Pet-Products Units in St. Louis.|newspaper=Knight Ridder/Tribune Business News|date=May 1, 2004|access-date=September 1, 2014|url=http://www.highbeam.com/doc/1G1-116099428.html|archive-url=https://web.archive.org/web/20150924062735/http://www.highbeam.com/doc/1G1-116099428.html|url-status=dead|archive-date=September 24, 2015}}

Nestlé Purina Petcare grew from about 11 percent of Nestlé's revenues in 2001, to one-third by 2005. By 2006, it was the largest market-share holder in the pet food industry with 32 per cent of the market.{{cite book|author=Marion Nestle|title=Pet Food Politics: The Chihuahua in the Coal Mine|url=https://books.google.com/books?id=KgJvbjIHavMC&pg=PA17|date=August 16, 2008|publisher=University of California Press|isbn=978-0-520-94198-4|pages=17|access-date=September 2, 2014}}

File:Nestle Purina's solar farm in Arizona.jpg

By 2009, Purina was one of Nestlé's fastest-growing divisions, due to an increasing willingness by consumers to spend more money on pet care. In 2008, it formed a separate company called PurinaCare with headquarters in San Antonio, Texas that sold pet insurance.{{cite news|title=PurinaCare Insurance picks San Antonio for corporate headquarters|date=June 9, 2008|url=http://www.bizjournals.com/sanantonio/stories/2008/06/09/daily8.html|access-date=September 2, 2014|newspaper=San Antonio Business Journal|archive-date=December 15, 2014|archive-url=https://web.archive.org/web/20141215074847/http://www.bizjournals.com/sanantonio/stories/2008/06/09/daily8.html|url-status=live}} PetCare was later acquired by Pethealth Inc. in 2013.{{cite news|title=Pethealth plans to acquire certain assets of PurinaCare|date=May 1, 2013|publisher=DVM360 MAGAZINE|url=http://veterinarynews.dvm360.com/pethealth-plans-acquire-certain-assets-purinacare|access-date=September 2, 2014|archive-date=December 30, 2017|archive-url=https://web.archive.org/web/20171230115604/http://veterinarynews.dvm360.com/pethealth-plans-acquire-certain-assets-purinacare|url-status=dead}} By 2009 Purina had also introduced pet litter products and built new manufacturing facilities in Russia and Thailand.{{cite news|title=Purina Buoys Nestle, Defies Slump as Households Put Pets First|first=Thomas|last=Mulier|date=October 25, 2009|url=https://www.bloomberg.com/apps/news?pid=newsarchive&sid=aPyNCQnXADsE|access-date=September 2, 2014|publisher=Bloomberg|archive-date=September 24, 2015|archive-url=https://web.archive.org/web/20150924155528/http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aPyNCQnXADsE|url-status=live}} Its Colorado plant built the largest privately owned solar panel system in the state.{{cite news|title=Nestlé Purina solar-power plant nothing to bark at|newspaper=Denver Business Journal|first=Cathy|last=Proctor|url=http://www.petfoodindustry.com/uploadedImages/PetfoodIndustry/News/daily67.html|access-date=September 2, 2014|archive-date=December 16, 2014|archive-url=https://web.archive.org/web/20141216021851/http://www.petfoodindustry.com/uploadedImages/PetfoodIndustry/News/daily67.html|url-status=dead}} In September 2010, Nestlé reached an agreement to acquire Waggin' Train, a producer of pet treats with $200 million in annual revenues.{{cite news|title=Nestlé Purina completes Waggin' Train buy, names president|date=September 17, 2010|first=Lisa|last=Brown|url=http://www.stltoday.com/business/nestl-purina-completes-waggin-train-buy-names-president/article_f1ba1356-c27d-11df-900f-00127992bc8b.html|newspaper=St. Louis Dispatch|access-date=September 1, 2014|archive-date=October 28, 2018|archive-url=https://web.archive.org/web/20181028030838/https://www.stltoday.com/business/nestl-purina-completes-waggin-train-buy-names-president/article_f1ba1356-c27d-11df-900f-00127992bc8b.html|url-status=live}}{{cite news|work=Reuters|date=September 10, 2010|title=Nestle to buy U.S. dog food company Waggin' Train|url=https://www.reuters.com/article/nestle-idUSLDE6891RA20100910|access-date=September 1, 2014|archive-date=March 6, 2016|archive-url=https://web.archive.org/web/20160306223226/http://www.reuters.com/article/nestle-idUSLDE6891RA20100910|url-status=live}}

In 2013, Nestlé Purina PetCare acquired the pet adoption website Petfinder.{{cite news|title=Nestle Purina to purchase Petfinder|first=Jim|last=Salter|date=June 5, 2013|access-date=September 1, 2014|url=https://news.yahoo.com/nestle-purina-purchase-petfinder-194342411.html|publisher=Associated Press|archive-date=April 18, 2019|archive-url=https://web.archive.org/web/20190418094400/https://news.yahoo.com/nestle-purina-purchase-petfinder-194342411.html|url-status=live}} The following year it acquired Zuke's, a producer of cat and dog treats.{{cite news|title=Nestle Purina Completes Purchase of Pet-Treat Marketer Zuke's|first1=Lauren|last1=Coleman-Lochner|first2=Matthew|last2=Boyle|date=January 15, 2014|url=http://www.businessweek.com/news/2014-01-15/nestle-purina-completes-purchase-of-pet-treat-marketer-zuke-s|archive-url=https://archive.today/20141126005355/http://www.businessweek.com/news/2014-01-15/nestle-purina-completes-purchase-of-pet-treat-marketer-zuke-s|url-status=dead|archive-date=November 26, 2014|newspaper=Bloomberg BusinessWeek|access-date=September 2, 2014}} From 2010 to 2012, Nestlé expanded its manufacturing operations in Australia, Hungary and Germany. It also implemented the company's largest solar panel farm at its facilities in Atlanta, Georgia.{{cite news|url=http://www.petfoodindustry.com/NestlePurinaPetCare.html|title=Nestlé Purina PetCare|publisher=WATT PetFood Industry|access-date=September 3, 2014|archive-date=May 17, 2014|archive-url=https://web.archive.org/web/20140517180755/http://www.petfoodindustry.com/NestlePurinaPetCare.html|url-status=live}}{{cite news|title=Nestle starts production at expanded west Hungary unit|newspaper=Regional Today|date=April 11, 2013|url=http://connection.ebscohost.com/c/articles/91576559/nestle-starts-production-expanded-west-hungary-unit|archive-url=https://web.archive.org/web/20141214134608/http://connection.ebscohost.com/c/articles/91576559/nestle-starts-production-expanded-west-hungary-unit|url-status=dead|archive-date=December 14, 2014|access-date=September 2, 2014}}{{cite news|newspaper=Budapest Business Journal|title=Nestlé Hungária begins production at new HUF 10bln plant in Western Hungary|date=July 7, 2011|url=http://www.bbj.hu/business/nestle-hungaria-begins-production-at-new-huf-10bln-plant-in-western-hungary-_58763|access-date=September 2, 2014|archive-date=December 21, 2014|archive-url=https://web.archive.org/web/20141221100558/http://www.bbj.hu/business/nestle-hungaria-begins-production-at-new-huf-10bln-plant-in-western-hungary-_58763|url-status=live}} In April 2014, Nestlé Purina PetCare opened the first cat café in the US.{{cite news|title=The Nation's First Cat Cafe Comes to New York|first=Belinda|last=Lanks|date=April 25, 2014|url=http://www.businessweek.com/articles/2014-04-25/the-nations-first-cat-cafe-comes-to-new-york|archive-url=https://web.archive.org/web/20140426112334/http://www.businessweek.com/articles/2014-04-25/the-nations-first-cat-cafe-comes-to-new-york|url-status=dead|archive-date=April 26, 2014|newspaper=Bloomberg BusinessWeek|access-date=September 2, 2014}}{{cite news|title=Nestle Purina Sued Over Dog Treats Owner Says Are Deadly|first=Andrew|last=Harris|date=April 19, 2012|url=https://www.bloomberg.com/news/2012-04-19/nestle-unit-faces-dog-owner-lawsuit-over-allegedly-toxic-treats.html|publisher=Bloomberg|access-date=September 2, 2014|archive-date=June 16, 2012|archive-url=https://web.archive.org/web/20120616205635/http://www.bloomberg.com/news/2012-04-19/nestle-unit-faces-dog-owner-lawsuit-over-allegedly-toxic-treats.html|url-status=live}}

In February 2019, the company announced plans to spend $115 million to expand its factory in Bloomfield, Missouri, to support the demand for Tidy Cats.{{Cite news|last=Barr|first=Diana|date=February 21, 2019|title=Purina to spend $115M on Missouri plant expansion|work=St. Louis Business Journal|url=https://www.bizjournals.com/stlouis/news/2019/02/21/purina-to-spend-115m-on-missouri-plant-expansion.html|archive-date=June 10, 2020|access-date=June 10, 2020|archive-url=https://web.archive.org/web/20200610160943/https://www.bizjournals.com/stlouis/news/2019/02/21/purina-to-spend-115m-on-missouri-plant-expansion.html|url-status=live}} In November, the company invested $320 million in an old textile factory in Hartwell, Georgia.{{Cite web|last=Pierre|first=Kathy|title=New Nestle Purina Factory in Hartwell, Georgia to create jobs in Upstate SC|url=https://www.independentmail.com/story/news/2019/11/19/new-nestle-purina-factory-hartwell-georgia-create-jobs-upstate-sc/4229785002/|access-date=2020-06-10|website=Independent Mail|language=en|archive-date=October 20, 2020|archive-url=https://web.archive.org/web/20201020224706/https://www.independentmail.com/story/news/2019/11/19/new-nestle-purina-factory-hartwell-georgia-create-jobs-upstate-sc/4229785002/|url-status=live}}

In April 2020, Nestlé Purina PetCare acquired Lily's Kitchen, a UK-based natural pet food brand.{{Cite web|last=Barr|first=Diana|date=April 1, 2020|title=Nestlé Purina PetCare buys U.K. natural pet food brand|url=https://www.bizjournals.com/stlouis/news/2020/04/01/nestl-purina-petcare-buys-u-k-natural-pet-food.html|website=St. Louis Business Journal|access-date=June 10, 2020|archive-date=August 26, 2020|archive-url=https://web.archive.org/web/20200826130848/https://www.bizjournals.com/stlouis/news/2020/04/01/nestl-purina-petcare-buys-u-k-natural-pet-food.html|url-status=live}}

In November 2020, Purina announced Nina Leigh Krueger as the new company CEO.{{Cite press release|last=PetCare|first=Nestlé Purina|title=Nestlé Purina PetCare Announces Leadership Transition|url=https://www.prnewswire.com/news-releases/nestle-purina-petcare-announces-leadership-transition-301165009.html|access-date=2021-04-06|website=www.prnewswire.com|language=en|archive-date=April 3, 2024|archive-url=https://web.archive.org/web/20240403142322/https://www.prnewswire.com/news-releases/nestle-purina-petcare-announces-leadership-transition-301165009.html|url-status=live}} Krueger is the first female CEO of Nestlé Purina PetCare for the Americas.{{Cite web|last=Greenbaum|first=Kurt|date=November 5, 2020|title=From intern to CEO: Nina Leigh Krueger named first woman to lead Nestlé Purina PetCare|url=https://olinblog.wustl.edu/2020/11/from-intern-to-ceo-nina-leigh-krueger-named-first-woman-to-lead-nestle-purina-petcare/|access-date=2021-04-06|website=Olin Blog|language=en-US|archive-date=March 24, 2021|archive-url=https://web.archive.org/web/20210324222227/https://olinblog.wustl.edu/2020/11/from-intern-to-ceo-nina-leigh-krueger-named-first-woman-to-lead-nestle-purina-petcare/|url-status=live}} Purina's president and CEO, Nina Kruneger was named Chair of Pet Food Institute in 2023.{{Cite web |date=10 January 2023 |title=Nestlé Purina President and CEO Appointed Chair of Pet Food Institute |url=https://www.petproductnews.com/news/nestl-purina-president-and-ceo-appointed-chair-of-pet-food-institute/article_f71c4998-90f8-11ed-8d00-3b36f506eaf8.html |access-date=11 January 2023 |website=Pet Product News |archive-date=January 11, 2023 |archive-url=https://web.archive.org/web/20230111155626/https://www.petproductnews.com/news/nestl-purina-president-and-ceo-appointed-chair-of-pet-food-institute/article_f71c4998-90f8-11ed-8d00-3b36f506eaf8.html |url-status=live }}

In October 2022, Purina announced the opening of its new facility in Rayong, Thailand.{{Cite web |date=6 October 2022 |title=Nestlé Purina invests millions into new facility |url=https://www.petfoodprocessing.net/articles/15886-nestle-purina-invests-millions-into-new-facility |access-date=8 April 2023 |website=Pet Food Processing |archive-date=December 8, 2024 |archive-url=https://web.archive.org/web/20241208152444/https://www.petfoodprocessing.net/articles/15886-nestle-purina-invests-millions-into-new-facility |url-status=live }} Also in October, Purina celebrated the completion of expansion at its local factory in Clinton, Iowa which would bring about other new 96 positions.{{Cite press release |title=Purina celebrates completion of $156 million factory expansion in Clinton, Iowa |url=https://www.prnewswire.com/news-releases/purina-celebrates-completion-of-156-million-factory-expansion-in-clinton-iowa-301641928.html |access-date=9 June 2023 |website=PR Newswire |archive-date=April 3, 2024 |archive-url=https://web.archive.org/web/20240403142322/https://www.prnewswire.com/news-releases/purina-celebrates-completion-of-156-million-factory-expansion-in-clinton-iowa-301641928.html |url-status=live }}

Later in November, Nestlé Purina PetCare announced its alliance with Riceland Foods to work on encouraging Riceland farm members to cultivate and grow rice with sustainable techniques starting in 2023.{{Cite web |title=Riceland Foods, Nestlé Purina PetCare partner on sustainability practices |url=https://talkbusiness.net/2022/11/riceland-foods-nestle-purina-petcare-partner-on-sustainability-practices/ |access-date=19 May 2023 |website=Talk Business & Politics |date=November 16, 2022 |archive-date=April 16, 2024 |archive-url=https://web.archive.org/web/20240416233753/https://talkbusiness.net/2022/11/riceland-foods-nestle-purina-petcare-partner-on-sustainability-practices/ |url-status=live }}{{Cite web |title=Purina joins sustainability program |url=https://www.petfoodprocessing.net/articles/16012-purina-joins-sustainability-program |access-date=19 May 2023 |website=Pet Food Processing |archive-date=April 25, 2024 |archive-url=https://web.archive.org/web/20240425042510/https://www.petfoodprocessing.net/articles/16012-purina-joins-sustainability-program |url-status=live }} The same year, Purina announced its partnership with pet-care startups from Europe and North Africa to meet the demands of more sustainable solutions for the well-being of pets.{{Cite web |date=5 May 2022 |title=Nestlé Purina PetCare's Unleashed partners with pet startups on alternative proteins, more |url=https://www.foodengineeringmag.com/articles/100263-nestle-purina-petcares-unleashed-partners-with-pet-startups-on-alternative-proteins-more |access-date=8 April 2023 |website=Food Engineering |archive-date=November 27, 2024 |archive-url=https://web.archive.org/web/20241127042344/https://www.foodengineeringmag.com/articles/100263-nestle-purina-petcares-unleashed-partners-with-pet-startups-on-alternative-proteins-more |url-status=live }} Also in 2022, Purina reported the launch of its new full-range pouch packages that are designed to be recycled.{{Cite web |title=Purina debuts recyclable packaging |url=https://www.petfoodprocessing.net/articles/15893-purina-debuts-recyclable-packaging |access-date=4 October 2023 |website=Pet Food Processing |archive-date=August 8, 2024 |archive-url=https://web.archive.org/web/20240808041416/https://www.petfoodprocessing.net/articles/15893-purina-debuts-recyclable-packaging |url-status=live }} The pet food company seeks to achieve 100% recyclable or reusable packaging on the global level.

In 2023, it was announced that Purina's portfolio specifically entailed dry dog food (30%), wet dog food (4%), dry cat food (19%), wet cat food (32%) and other pet nutrition products (15%).{{Cite web |title=Purina commits billions in pet food R&D, production to foster growth |url=https://www.petfoodprocessing.net/articles/16687-purina-commits-billions-in-pet-food-r-and-d-production-to-foster-growth |access-date=1 June 2023 |website=Pet Food Processing |archive-date=July 15, 2024 |archive-url=https://web.archive.org/web/20240715150248/https://www.petfoodprocessing.net/articles/16687-purina-commits-billions-in-pet-food-r-and-d-production-to-foster-growth |url-status=live }} In February 2023, Purina reported its plan to acquire Red Collar Pet Foods' pet treats factory in Miami.{{Cite web |date=7 February 2023 |title=Purina Announces Planned Acquisition of Red Collar Pet Foods' Treats Factory in Miami, Oklahoma |url=https://finance.yahoo.com/news/purina-announces-planned-acquisition-red-184900421.html |website=Yahoo! Finance |access-date=April 12, 2023 |archive-date=April 12, 2023 |archive-url=https://web.archive.org/web/20230412140445/https://finance.yahoo.com/news/purina-announces-planned-acquisition-red-184900421.html |url-status=live }}

In October 2023, Purina announced the opening of two new production units at its factory in Hungary.{{Cite web |title=Nestlé expands pet-food production in Hungary |url=https://www.just-food.com/news/nestle-expands-petfood-production-in-hungary/?cf-view |access-date=14 December 2023 |website=Just Food|date=October 6, 2023 }}

In 2024, Purina PetCare invested €472 million to open a pet food factory in Mantua, Italy.{{Cite web |title=Nestlé to invest €472 million in Italian pet food factory |url=https://www.petfoodindustry.com/production/news/15668322/nestl-to-invest-472-million-in-italian-pet-food-factory |access-date=11 July 2024 |website=Petfood Industry |date=April 10, 2024 |archive-date=September 26, 2024 |archive-url=https://web.archive.org/web/20240926083152/https://www.petfoodindustry.com/production/news/15668322/nestl-to-invest-472-million-in-italian-pet-food-factory |url-status=live }} It also opened a new facility in Eden.{{Cite web |title=Nestlé Purina Opens $450M Pet Food Plant |url=https://www.powderbulksolids.com/food-beverage/nestl-purina-opens-450m-pet-food-plant |access-date=11 July 2024 |website=Powder Bulk Solids |archive-date=July 20, 2024 |archive-url=https://web.archive.org/web/20240720153340/https://www.powderbulksolids.com/food-beverage/nestl-purina-opens-450m-pet-food-plant |url-status=live }}{{Cite web |title=Nestle Purina opens new facility in Eden |url=https://myfox8.com/news/north-carolina/piedmont-triad/nestle-purina-opens-new-facility-in-eden/ |access-date=11 July 2024 |website=Fox8 |archive-date=July 11, 2024 |archive-url=https://web.archive.org/web/20240711151943/https://myfox8.com/news/north-carolina/piedmont-triad/nestle-purina-opens-new-facility-in-eden/ |url-status=live }} Later, in May, Purina invested $220 million to stimulate production in Mexico.{{Cite web |title=Nestlé Purina invests $220 million to boost production in Mexico |url=https://www.petfoodindustry.com/pet-food-market/news/15670883/nestl-purina-invests-220-million-to-boost-production-capacity-in-mexico |access-date=10 July 2024 |website=Petfood Industry |date=May 15, 2024 |archive-date=December 8, 2024 |archive-url=https://web.archive.org/web/20241208152121/https://www.petfoodindustry.com/pet-food-market/news/15670883/nestl-purina-invests-220-million-to-boost-production-capacity-in-mexico |url-status=live }}{{Cite web |title=Nestlé: investissement dans une usine Purina au Mexique |url=https://www.abcbourse.com/marches/nestle-investissement-dans-une-usine-purina-au-mexique_630941 |access-date=11 July 2024 |website=ABC Bourse |archive-date=December 8, 2024 |archive-url=https://web.archive.org/web/20241208152214/https://www.abcbourse.com/marches/nestle-investissement-dans-une-usine-purina-au-mexique_630941 |url-status=live }}

In May 2014, Nestlé Purina PetCare began a legal dispute with Blue Buffalo regarding its advertising practices. Blue Buffalo advertised that its products contain no meat byproduct or corn, whereas Purina said independent lab tests confirmed that they do.{{cite news|title=Nestle Purina sues over pet food competitor claims|first=Jim|last=Salter|date=May 6, 2014|url=http://www.businessweek.com/ap/2014-05-06/nestle-purina-sues-over-pet-food-competitor-claims|archive-url=https://archive.today/20141126005336/http://www.businessweek.com/ap/2014-05-06/nestle-purina-sues-over-pet-food-competitor-claims|url-status=dead|archive-date=November 26, 2014|agency=Associated Press|access-date=September 2, 2014}} Blue Buffalo made similar allegations against Purina in a counter-suit less than a week later.{{cite news|title=Legal battle over pet food ingredients escalates|date=May 14, 2014|url=http://www.businessweek.com/ap/2014-05-14/legal-battle-over-pet-food-ingredients-escalates|archive-url=https://archive.today/20141126005346/http://www.businessweek.com/ap/2014-05-14/legal-battle-over-pet-food-ingredients-escalates|url-status=dead|archive-date=November 26, 2014|newspaper=Bloomberg BusinessWeek|agency=Associated Press|access-date=September 2, 2014}} It also alleged Purina was engaging in what it characterized as a "smear campaign". The National Advertising Review Board and the Advertising Self-Regulatory Council found that Blue Buffalo's advertising was misleading and its claims that competitors were hiding information about their ingredients were unsubstantiated.{{cite news|title=Dog Food Fight! Purina Says Blue Buffalo Is 'Built on Lies'|first=Paul|last=Barrett|date=July 24, 2014|newspaper=Bloomberg BusinessWeek|url=http://www.businessweek.com/articles/2014-07-24/blue-buffalo-vs-dot-purina-in-dog-food-fight-over-nutrition-claims|archive-url=https://web.archive.org/web/20140726051806/http://www.businessweek.com/articles/2014-07-24/blue-buffalo-vs-dot-purina-in-dog-food-fight-over-nutrition-claims|url-status=dead|archive-date=July 26, 2014|access-date=September 1, 2014}} Blue Buffalo said it disagreed but would obey the ruling.{{cite news|title=Pet Food Fight: Ad Industry Review Board Smacks Blue Buffalo|first=Paul|last=Barrett|date=August 26, 2014|url=http://www.businessweek.com/articles/2014-08-26/pet-food-fight-ad-industry-review-board-sides-against-blue-buffalo|archive-url=https://web.archive.org/web/20140826174338/http://www.businessweek.com/articles/2014-08-26/pet-food-fight-ad-industry-review-board-sides-against-blue-buffalo|url-status=dead|archive-date=August 26, 2014|newspaper=Bloomberg BusinessWeek|access-date=September 2, 2014}}

In 2015, after a dog died and others got sick, a class-action lawsuit was filed against Purina alleging that the company's Beneful brand of dog food contained propylene glycol and mycotoxins produced by mould found in grains – grain being a major ingredient in Beneful.{{cite news|title=Lawsuit Claims Purina's Beneful Is Poisoning, Killing Dogs|first=Daniella|last=Silva|date=February 24, 2015|url=https://www.nbcnews.com/news/us-news/lawsuit-claims-purinas-beneful-poisoning-killing-dogs-n312176|agency=NBC News|access-date=February 25, 2015|archive-date=November 8, 2020|archive-url=https://web.archive.org/web/20201108124316/https://www.nbcnews.com/news/us-news/lawsuit-claims-purinas-beneful-poisoning-killing-dogs-n312176|url-status=live}}{{cite news|title=Dogs Were "Poisoned": Discovery Bay Man Sues Purina After His Dogs Die, Get Sick|first1=Jodi|last1=Hernandez|first2=Lisa|last2=Fernandez|url=http://www.nbcbayarea.com/news/local/Dogs-Were-Poisoned-Discovery-Bay-Man-Sues-Purina-After-His-Dogs-Die-Get-Sick-294255971.html|access-date=February 27, 2015|publisher=NBC|archive-date=March 1, 2015|archive-url=https://web.archive.org/web/20150301182800/http://www.nbcbayarea.com/news/local/Dogs-Were-Poisoned-Discovery-Bay-Man-Sues-Purina-After-His-Dogs-Die-Get-Sick-294255971.html|url-status=live}} The lawsuit was unsuccessful when the judge ruled that the plaintiff's attorneys did not prove that the food caused the dogs' illnesses, and the dog's death was found to have been caused by a heart tumour.{{cite web |url=https://consumerist.com/2016/11/18/court-lawsuit-failed-to-show-that-purinas-beneful-sickened-thousands-of-dogs/ |title=Court: Lawsuit Failed To Show That Purina's Beneful Sickened Thousands Of Dogs |website=consumerist.com |date=November 18, 2016 |access-date=2019-06-25 |archive-date=November 8, 2020 |archive-url=https://web.archive.org/web/20201108111718/https://consumerist.com/2016/11/18/court-lawsuit-failed-to-show-that-purinas-beneful-sickened-thousands-of-dogs/ |url-status=live }}

In April 2017, another lawsuit, regarding Purina's Beggin' line of dog treats and the accusation that its advertising fooled consumers into thinking that it was full of bacon, was dropped.{{Cite news|url=https://www.reuters.com/article/us-nestle-purina-begginstrips-idUSKBN17F2HQ|title=Nestle Purina 'Beggin' dog treat lawsuit is scrapped|date=April 13, 2017|work=Reuters|access-date=2017-04-26|archive-date=November 12, 2020|archive-url=https://web.archive.org/web/20201112040258/https://www.reuters.com/article/us-nestle-purina-begginstrips-idUSKBN17F2HQ|url-status=live}}

In 2005, Nestlé Purina Petcare voluntarily recalled all of its dry pet food produced from a plant in La Encrucijada, Venezuela after an internal investigation verified contaminants that were causing illnesses in pets.{{cite news|title=Purina PetCare recalls pet food made in Venezuela|newspaper=St Louis Post-Dispatch|date=February 20, 2005|first=Mary Jo|last=Feldstein|url=http://www.highbeam.com/doc/1G1-129027888.html|archive-url=https://web.archive.org/web/20150924124245/http://www.highbeam.com/doc/1G1-129027888.html|url-status=dead|archive-date=September 24, 2015}} According to Fortune Magazine, in 2007 the pet food market "plunged into turmoil" due to the widespread discovery of contaminated ingredients.{{cite news|title=Pet food wars: David v. Goliath edition|first=Elizabeth|last=Olson|date=May 28, 2014|url=http://fortune.com/2014/05/28/pet-food-wars-david-v-goliath-edition/|access-date=September 2, 2014|archive-date=September 11, 2014|archive-url=https://web.archive.org/web/20140911095202/http://fortune.com/2014/05/28/pet-food-wars-david-v-goliath-edition/|url-status=live}} During this period, Nestle Purina voluntarily recalled some of its Alpo Prime Cuts in Gravy products{{cite news|url=https://news.google.com/newspapers?nid=1310&dat=20070318&id=8PRYAAAAIBAJ&pg=6779,4063448|first=Matthew|last=Verrinder|access-date=August 27, 2014|agency=Associated Press|title=dog, cat owners worry over recall of food brands|archive-date=December 19, 2020|archive-url=https://web.archive.org/web/20201219201320/https://news.google.com/newspapers?nid=1310&dat=20070318&id=8PRYAAAAIBAJ&pg=6779,4063448|url-status=live}}{{cite news|url=https://news.google.com/newspapers?nid=1908&dat=20070401&id=OwYxAAAAIBAJ&pg=4080,21010|first=Andrew|last=Bridges|agency=Associated Press|access-date=August 27, 2014|title=Pet food recall grows to include first dry products|archive-date=December 19, 2020|archive-url=https://web.archive.org/web/20201219195436/https://news.google.com/newspapers?nid=1908&dat=20070401&id=OwYxAAAAIBAJ&pg=4080,21010|url-status=live}} in the US that contained wheat gluten from China contaminated with melamine.{{cite news|url=http://www.ctvnews.ca/contaminated-pet-food-recall-once-again-expands-1.235536|title=Contaminated pet food recall once again expands|publisher=CTV News|date=November 5, 2007|last=Dilworth|first=Dianna|access-date=September 1, 2014|archive-date=December 10, 2014|archive-url=https://web.archive.org/web/20141210184757/http://www.ctvnews.ca/contaminated-pet-food-recall-once-again-expands-1.235536|url-status=live}}

In August 2013 Purina recalled some of its Purina ONE Beyond dog food, because of one bag that was found to contain salmonella.{{cite news|title=Purina recalls some dog food for salmonella risk|date=August 30, 2013|url=http://www.businessweek.com/ap/2013-08-30/purina-recalls-some-dog-food-for-salmonella-risk|archive-url=https://archive.today/20141126005346/http://www.businessweek.com/ap/2013-08-30/purina-recalls-some-dog-food-for-salmonella-risk|url-status=dead|archive-date=November 26, 2014|access-date=September 2, 2014|newspaper=Bloomberg BusinessWeek}} In 2012 a consumer sued Nestlé Purina PetCare when his pet died after eating Waggin' Train treats.{{Cite news|title=Nestle Purina Sued Over Dog Treats Owner Says Are Deadly|first=Andrew|last=Harris|date=April 19, 2012|url=http://www.businessweek.com/news/2012-04-19/nestle-unit-faces-dog-owner-lawsuit-over-allegedly-toxic-treats|archive-url=https://web.archive.org/web/20120428092944/http://www.businessweek.com/news/2012-04-19/nestle-unit-faces-dog-owner-lawsuit-over-allegedly-toxic-treats|url-status=dead|archive-date=April 28, 2012|access-date=September 2, 2014}} The Food and Drug Administration received more than 900 reports from grieving pet owners that alleged the treatment was causing illness or death in their pets due to chicken products from China.{{cite news|title=Chinese Pet Treats Linked to 900 Dog Deaths, Illnesses|date=May 23, 2012|first=Cindy|last=Galli|work=ABC News|url=https://abcnews.go.com/Blotter/chinese-pet-treats-linked-900-dog-deaths-illnesses/story?id=16414600|access-date=October 2, 2014|archive-date=July 2, 2019|archive-url=https://web.archive.org/web/20190702063904/https://abcnews.go.com/Blotter/chinese-pet-treats-linked-900-dog-deaths-illnesses/story?id=16414600|url-status=live}} The FDA had issued warnings regarding these ingredients, but lab tests repeatedly confirmed there were no contaminants. Later that year, another consumer started a petition on Change.org asking retailers to voluntarily stop carrying the product. The petition attracted 60,000 signatures.{{cite news|title=Grieving pet owners take jerky treat fight to the stores|date=September 27, 2012|url=http://vitals.nbcnews.com/_news/2012/09/27/14114813-grieving-pet-owners-take-jerky-treat-fight-to-the-stores|access-date=September 2, 2014|work=ABC News|archive-date=December 28, 2018|archive-url=https://web.archive.org/web/20181228082851/http://vitals.nbcnews.com/_news/2012/09/27/14114813-grieving-pet-owners-take-jerky-treat-fight-to-the-stores|url-status=live}} The following year, Waggin' Train and Canyon Creek dog treats were voluntarily taken off the market temporarily after the New York State Department of Agriculture and Markets identified trace amounts of antibiotic residue, which is allowed in Europe and China, but not approved in the US.{{cite news|title=Purina, Milo's Kitchen pulling some dog treats|date=January 9, 2013|url=http://www.businessweek.com/ap/2013-01-09/purina-taking-some-jerky-dog-treats-off-market|archive-url=https://archive.today/20141126005317/http://www.businessweek.com/ap/2013-01-09/purina-taking-some-jerky-dog-treats-off-market|url-status=dead|archive-date=November 26, 2014|agency=Associated Press|access-date=September 2, 2014}} In early 2014, a $6.5 million settlement was reached, pending approval by the court.{{cite news|title=Jerky Pet Treat Deal: Makers Agree to $6.5 Million Fund|first=Jonel|last=Aleccia|url=https://www.nbcnews.com/health/health-news/jerky-pet-treat-deal-makers-agree-6-5-million-fund-n119021|date=May 30, 2014|access-date=September 2, 2014|archive-date=August 5, 2019|archive-url=https://web.archive.org/web/20190805153403/https://www.nbcnews.com/health/health-news/jerky-pet-treat-deal-makers-agree-6-5-million-fund-n119021|url-status=live}} According to The Washington Post, the company later re-introduced the brands after "revamping its manufacturing process and overhauling its supply chain".{{cite news|title=Chasing the toxic culprit|first=Dennis|last=Brady|newspaper=The Washington Post|date=March 29, 2014|page=A.1}}

According to a SWOT analysis by MarketLine, Nestlé Purina PetCare's pet food brands that contribute substantially to revenue include Purina, Purina Dog Chow, Friskies, Purina Beneful and Purina One.{{cite news|title=Nestle Purina PetCare Company SWOT Analysis|date=June 2013|publisher=MarketLine}} Some brands, such as Friskies are intended for budget shoppers, while others like Purina One and Beneful cost more and are for health or ingredient-conscious consumers. Purina One has been its fastest-growing brand.{{cite book|author=Tyya Turner|title=Vault Guide to the Top Consumer Products Employers|url=https://books.google.com/books?id=aT59Q0J1QV0C&pg=PA261|date=July 2007|publisher=Vault Inc.|isbn=978-1-58131-404-5|pages=261}}

The company introduced an appetiser cat food, Fancy Feast Appetizers, in 2009.{{cite news|title=Fancy Feast treats make Nestle Purina the cats' meow|date=July 18, 2010|first=Lisa|last=Brown|newspaper=St. Louis Dispatch|url=http://www.stltoday.com/business/fancy-feast-treats-make-nestle-purina-the-cats-meow/article_3474ab27-18dd-59d3-9d75-a151a654a5c3.html|access-date=September 2, 2014}} A Purina Pro Plan line for senior dogs was introduced in 2010. It contains medium-chain triglycerides (MCTs) for brain function and whole grains for digestion.{{cite news|title=Scientists claim you can teach an old dog new tricks if you feed them right|first=Richard|last=Alleyne|date=June 1, 2010|url=http://www.petfoodindustry.com/uploadedImages/PetfoodIndustry/News/Scientists-claim-you-can-teach-an-old-dog-new-tricks-if-you-feed-them-right.html|work=The Telegraph|access-date=September 2, 2014|archive-date=December 14, 2014|archive-url=https://web.archive.org/web/20141214192759/http://www.petfoodindustry.com/uploadedImages/PetfoodIndustry/News/Scientists-claim-you-can-teach-an-old-dog-new-tricks-if-you-feed-them-right.html|url-status=dead}} A grain-free product, Purina ONE Beyond, was introduced in 2011.{{cite news|title=Nestle offers healthier Stouffer's meals|date=October 23, 2010|url=http://www.stltoday.com/business/nestle-offers-healthier-stouffer-s-meals/article_3ae0936b-7ca7-5d41-b9b3-d3cda2fa14d4.html|agency=Associated Press|access-date=September 2, 2014}} Purina Pro Plan Sport, which contains extra fat and protein and is intended for athletic dogs, was made available in 2013.{{cite news|title=Nestle's Purina Targets Fitness Fans With New Dog Food Offering|first=Paul|last=Jarvis|date=January 11, 2013|url=http://www.businessweek.com/news/2013-01-11/nestle-s-purina-targets-fitness-fans-with-new-dog-food-offering|archive-url=https://web.archive.org/web/20130718154518/http://www.businessweek.com/news/2013-01-11/nestle-s-purina-targets-fitness-fans-with-new-dog-food-offering|url-status=dead|archive-date=July 18, 2013|newspaper=Bloomberg BusinessWeek}} In 2014, Purina introduced a product for the growing Brazilian market called Ravena, which used locally available ingredients, such as acerola and jabuticaba fruits.{{cite news|title=Growl From Ipanema Lures Purina to Largest Dog Population|first=Matthew|last=Boyle|date=May 29, 2014|newspaper=Bloomberg BusinessWeek|url=http://www.businessweek.com/news/2014-05-28/growl-from-ipanema-lures-purina-to-largest-dog-population|archive-url=https://archive.today/20141126005320/http://www.businessweek.com/news/2014-05-28/growl-from-ipanema-lures-purina-to-largest-dog-population|url-status=dead|archive-date=November 26, 2014}} Purina-branded accessories, such as training pads, beds, leashes and cleaners began being sold in 2011 under the Purina PetGear name through brand licensing agreements with other manufacturers.{{cite news|title=Purina Pet Gear Products Launch At Walmart, Others|first=Tanya|last=Irwin|date=July 29, 2011|url=http://www.mediapost.com/publications/article/154814/purina-pet-gear-products-launch-at-walmart-others.html|publisher=MediaPost|access-date=September 2, 2014|archive-date=October 16, 2015|archive-url=https://web.archive.org/web/20151016174159/http://www.mediapost.com/publications/article/154814/purina-pet-gear-products-launch-at-walmart-others.html|url-status=live}}{{cite news|title=Nestlé Purina Gets Pets in Gear By Becky Ebenkamp|date=June 17, 2009|newspaper=Adweek|url=http://www.adweek.com/news/advertising-branding/nestl-purina-gets-pets-gear-105960|access-date=September 2, 2014|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304073933/http://www.adweek.com/news/advertising-branding/nestl-purina-gets-pets-gear-105960|url-status=live}}

Purina's significant brands and product lines include:

In the mid-1970s, the Purina Cat Chow brand launched the "Chow-Chow-Chow" advertising campaign, variations of which would run for the next 20 years. The television commercials featured cats seemingly dancing the cha-cha-cha, through a post-production and editing trick that involved rapidly playing the film forward and backward, giving the humorous illusion of the cats dancing as they walked or ran in time with the music. The earliest such spots featured character actress Patsy Garrett, who would appear in several other Cat Chow spots as an official spokesperson for many more years.{{Cite web|url=https://www.hollywoodreporter.com/news/patsy-garrett-dead-chow-chow-764429|title=Patsy Garrett, 'Chow-Chow-Chow' Lady of Cat Food Commercials, Dies at 93|website=The Hollywood Reporter|date=January 16, 2015|language=en|access-date=2019-01-20|archive-date=November 8, 2020|archive-url=https://web.archive.org/web/20201108165936/https://www.hollywoodreporter.com/news/patsy-garrett-dead-chow-chow-764429|url-status=live}}

In 2006, Nestlé Purina Petcare introduced a sponsored email application, Doggie-Mail, that could send messages online through a talking dog.{{cite news|title=A Letter From Three Dogs?|first=Stuart|last=Elliott|date=December 4, 2006|newspaper=The New York Times|url=https://www.nytimes.com/2006/12/04/business/media/04adco_column.html?module=Search&mabReward=relbias%3Ar%2C%7B%221%22%3A%22RI%3A8%22%7D&_r=0|access-date=September 2, 2014|archive-date=December 3, 2024|archive-url=https://web.archive.org/web/20241203160238/https://www.nytimes.com/2006/12/04/business/media/04adco_column.html?module=Search&mabReward=relbias%3Ar%2C%7B%221%22%3A%22RI%3A8%22%7D&_r=0|url-status=live}} In 2009, it sponsored the PawNation.com site developed by AOL, which hosted crowd-sourced pet videos, tips, Q&As and other content about pet ownership.{{cite news|title=AOL Launches Pets Site|date=May 18, 2009|url=http://www.mediapost.com/publications/article/106199/aol-launches-pets-site.html?edition=|publisher=MediaPost|access-date=September 2, 2014|archive-date=October 3, 2014|archive-url=https://web.archive.org/web/20141003084704/http://www.mediapost.com/publications/article/106199/aol-launches-pets-site.html?edition=|url-status=live}} Purina also sponsored Martha Stewart's pet tips site, Living Omnimedia.{{cite news|title=Purina Backs Martha Stewart Pet Site|date=March 16, 2009|url=http://www.mediapost.com/publications/article/102248/purina-backs-martha-stewart-pet-site.html|publisher=MediaPost|access-date=September 2, 2014|archive-date=May 5, 2015|archive-url=https://web.archive.org/web/20150505162044/http://www.mediapost.com/publications/article/102248/purina-backs-martha-stewart-pet-site.html|url-status=live}} The company introduced an advertising campaign for the Alpo brand with the slogan "Real dogs eat meat". In the ad, over-pampered pets were "rescued" and fed Alpo, implying that pets needed to stay in touch with their primal nature by eating real meat.{{cite news|title=Market Report: The dogness effect|date=June 8, 2009|newspaper=Watt Petfood Industry|access-date=September 2, 2014|url=http://www.petfoodindustry.com/Market_Report__The_dogness_effect.html}} In 2009, it released a free iPhone app called "petcentric places" that allows users to map local pet-related locations, like dog parks or pet-friendly hotels.{{cite news|title=Purina mobile initiative aims to pamper pets|first=Chris|last=Harnick|date=September 1, 2009|url=http://www.mobilemarketer.com/cms/news/advertising/4073.html|publisher=Mobile Marketer|access-date=September 2, 2014|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304060431/http://www.mobilemarketer.com/cms/news/advertising/4073.html|url-status=live}} In 2010, Purina released a branded Facebook game called Purina Pet Resort, where players manage a virtual pet resort.{{cite news|title=Purina Debuts Facebook Pet Resort Game|first=Karlene|last=Lukovitz|date=August 16, 2010|url=http://www.mediapost.com/publications/article/133865/purina-debuts-facebook-pet-resort-game.html|publisher=MediaPost|access-date=September 2, 2014|archive-date=May 5, 2015|archive-url=https://web.archive.org/web/20150505154135/http://www.mediapost.com/publications/article/133865/purina-debuts-facebook-pet-resort-game.html|url-status=live}}

In 2011, Nestlé Purina PetCare became the official sponsor of the Westminster show hosted by the American Kennel Club.{{cite news|title=Nestlé Purina nabs Westminster Kennel Club sponsorship|date=June 7, 2011|first=Lisa|last=Brown|access-date=September 2, 2014|url=http://www.stltoday.com/business/columns/lisa-brown/nestl-purina-nabs-westminster-kennel-club-sponsorship/article_68dd45ec-9119-11e0-8510-001a4bcf6878.html|newspaper=St. Louis Dispatch|archive-date=August 28, 2014|archive-url=https://web.archive.org/web/20140828223742/http://www.stltoday.com/business/columns/lisa-brown/nestl-purina-nabs-westminster-kennel-club-sponsorship/article_68dd45ec-9119-11e0-8510-001a4bcf6878.html|url-status=live}} The company introduced a competition for pet owners to win a part-time job earning $50,000 annually to travel with their cat, interview other pet owners and write for the Purina website.{{cite news|title=Have a cat? Want $50,000 to travel?|first=Kitty|last=Yancey|newspaper=USA Today|date=March 4, 2011|url=http://travel.usatoday.com/destinations/dispatches/post/2011/03/have-a-cat-want-50000-to-travel-/146142/1|access-date=September 2, 2014|archive-date=August 29, 2014|archive-url=https://web.archive.org/web/20140829173840/http://travel.usatoday.com/destinations/dispatches/post/2011/03/have-a-cat-want-50000-to-travel-/146142/1|url-status=live}}{{cite news|title=Purina finalists vie at cat callbacks|date=May 8, 2011|first=Lisa|last=Brown|url=http://www.stltoday.com/business/local/purina-finalists-vie-at-cat-callbacks/article_f4d9eff8-95d1-51dd-a5f7-e1112a00fa96.html|newspaper=St. Louis Dispatch}} Nestle Purina also produced television advertisements intended for Austria that had audio effects only pets could hear.{{Cite web |date=4 October 2011 |title=Nestlé lance la première publicité pour chien |url=https://www.lexpress.fr/societe/nestle-lance-la-premiere-publicite-pour-chien_1036883.html |access-date=8 April 2023 |website=L'Express |archive-date=April 8, 2023 |archive-url=https://web.archive.org/web/20230408140233/https://www.lexpress.fr/societe/nestle-lance-la-premiere-publicite-pour-chien_1036883.html |url-status=live }} It was the first set of advertisements targeting pets directly, rather than their owners.{{cite news|title=St. Joseph tied to ad aimed at dogs|newspaper=St. Joseph News-Press|date=September 30, 2011 | first=Greg |last=Kozol|url=http://www.highbeam.com/doc/1P2-29780859.html|archive-url=https://web.archive.org/web/20150924192211/http://www.highbeam.com/doc/1P2-29780859.html|url-status=dead|archive-date=September 24, 2015|access-date=September 1, 2014}}

In 2012, Purina and another Nestlé business, Jenny Craig, jointly created "Project: Pet Slim Down", an online program intended to help pets and pet owners lose weight together.{{cite news|title=Project: Pet Slim Down, Nestle-Jenny Craig Joint Venture, Aims To Help Pets And Owners Lose Weight|agency=Reuters|date=January 9, 2012|url=http://www.huffingtonpost.com/2012/01/09/project-pet-slim-down_n_1193789.html|access-date=September 2, 2014|archive-date=November 10, 2014|archive-url=https://web.archive.org/web/20141110140306/http://www.huffingtonpost.com/2012/01/09/project-pet-slim-down_n_1193789.html|url-status=live}} Grumpy Cat became a "spokescat" for the Friskies brand in late 2013.{{cite news|title=Cheer up, Grumpy Cat: You have an endorsement deal|first=Jim|last=Salter|date=September 17, 2013|url=http://www.businessweek.com/ap/2013-09-17/cheer-up-grumpy-cat-you-have-an-endorsement-deal|archive-url=https://archive.today/20141126005317/http://www.businessweek.com/ap/2013-09-17/cheer-up-grumpy-cat-you-have-an-endorsement-deal|url-status=dead|archive-date=November 26, 2014|agency=Associated Press|access-date=September 2, 2014}} In 2013, Purina featured ads during the Westminster Show that featured crowd-sourced videos submitted to Purina in response to the question "How is Your Dog Great?".{{cite news|title=Purina Debuts Spot During Westminster Show|first=Tanya|last=Irwin|date=February 12, 2013|url=http://www.mediapost.com/publications/article/193287/purina-debuts-spot-during-westminster-show.html|publisher=MediaPost|access-date=September 2, 2014|archive-date=March 1, 2015|archive-url=https://web.archive.org/web/20150301155630/http://www.mediapost.com/publications/article/193287/purina-debuts-spot-during-westminster-show.html|url-status=live}}

Nestlé Purina PetCare is operated as a subsidiary of Nestlé. It is headquartered in St Louis, Missouri and has operations in North America, Asia, Africa, Europe, Latin America and Oceania. There are sixteen buildings on 50 acres at its headquarters,{{RP|3}} including a 15-story main tower,{{Cite web|title=Nestlé Purina Careers {{!}} 360° St. Louis Campus Tour – YouTube|url=https://www.youtube.com/watch?v=lhuPBfWvy3g|access-date=2020-08-25|website=www.youtube.com| date=July 11, 2016 |archive-date=October 28, 2020|archive-url=https://web.archive.org/web/20201028000940/https://www.youtube.com/watch?v=lhuPBfWvy3g&gl=US&hl=en|url-status=live}} four-story research facility built in 2010{{cite news|title=Nestle Purina plans 'cat hotel'|newspaper=St. Joseph News-Press|date=August 5, 2010 | first=Ray|last=Scherer|access-date=September 1, 2014|url=http://www.highbeam.com/doc/1P2-25468071.html|archive-url=https://web.archive.org/web/20150924191606/http://www.highbeam.com/doc/1P2-25468071.html|url-status=dead|archive-date=September 24, 2015}} and a Learning and Training centre built in 2011.{{cite news|title=Nestlé Purina PetCare – Best Places to Work Winner: Large Companies|url=http://www.bizjournals.com/stlouis/print-edition/2013/03/15/nestle-purina-petcare---best-places-to.html|newspaper=St. Louis Business Journal|access-date=September 2, 2014|date=March 15, 2013|archive-date=October 16, 2014|archive-url=https://web.archive.org/web/20141016171924/http://www.bizjournals.com/stlouis/print-edition/2013/03/15/nestle-purina-petcare---best-places-to.html?|url-status=live}}{{cite news|title=Nestlé Purina PetCare to build $15M addition to HQ|date=July 15, 2010|url=http://www.bizjournals.com/stlouis/stories/2010/07/12/daily55.html|newspaper=St. Louis Business Journal|first=Kelsey|last=Volkmann|access-date=September 2, 2014|archive-date=December 15, 2014|archive-url=https://web.archive.org/web/20141215074835/http://www.bizjournals.com/stlouis/stories/2010/07/12/daily55.html|url-status=live}} In 2010, Purina built the $10 million Purina Event Center for dog shows and competitions.{{cite news|url=http://www.highbeam.com/doc/1A1-D9HM82F80.html|archive-url=https://web.archive.org/web/20150924041704/http://www.highbeam.com/doc/1A1-D9HM82F80.html|url-status=dead|archive-date=September 24, 2015|agency=Associated Press|title=Purina center launch aided by top dogs|date=August 19, 2010|access-date=September 1, 2014|first=Jim|last=Salter}} Nestlé Purina Petcare sponsors various charitable activities, such as the Pet Care Pride Day annual event where employees do volunteer work.{{cite news|title=Nestle employees take half a day to help others|newspaper=St. Joseph News-Press|date=May 21, 2008 | first=Alonzo|last=Weston|url=http://www.highbeam.com/doc/1P2-17199476.html|archive-url=https://web.archive.org/web/20150924185404/http://www.highbeam.com/doc/1P2-17199476.html|url-status=dead|archive-date=September 24, 2015|access-date=September 1, 2014}} Employees are allowed to bring their pets to work.{{RP|3}} The company has on-site gyms, physical fitness trainers, medical care, and an employee turnover of approximately 5 per cent. NestlePurina also has its in-house creative agency called, CheckMark. Purina's St Louis headquarters houses between 2,500 and 3000 employees and also houses IT and auditing departments as part of Nestle Shared Services.

As of 2005, Purina PetCare was Nestlé's second most profitable division behind pharmaceuticals.{{cite news|title=Pet food makers try to catch high-end market while appealing to budget shoppers|newspaper=St Louis Post-Dispatch|date=January 14, 2005|url=http://www.highbeam.com/doc/1G1-127036768.html|archive-url=https://web.archive.org/web/20150924122342/http://www.highbeam.com/doc/1G1-127036768.html|url-status=dead|archive-date=September 24, 2015|access-date=September 1, 2014|first=Mary Jo |last=Feldstein}} It was the largest pet food manufacturer by market share in the US and the second-largest in Europe.{{cite book|author1=Marion Nestle|author2=Malden Nesheim|title=Feed Your Pet Right: The Authoritative Guide to Feeding Your Dog and Cat|url=https://books.google.com/books?id=tuhlS_MH26AC&pg=PA49|date=May 11, 2010|publisher=Simon and Schuster|isbn=978-1-4391-6644-4|pages=49}} As of 2012, globally Purina has a 23.1 per cent share of the pet food market, while its largest competitor, Mars, has a 23.4 per cent share.{{cite news|url=http://www.businessweek.com/news/2014-04-09/mars-to-buy-p-and-g-pet-food-brands-for-2-dot-9-billion-in-cash|archive-url=https://archive.today/20141126005235/http://www.businessweek.com/news/2014-04-09/mars-to-buy-p-and-g-pet-food-brands-for-2-dot-9-billion-in-cash|url-status=dead|archive-date=November 26, 2014|publisher=Bloomberg|title=Mars to Buy P&G Pet-Food Brands for $2.9 Billion in Cash|first=Lauren|last=Coleman-Lochner|date=April 9, 2014|access-date=September 2, 2014}} According to a Research and Markets report, competition between Nestlé and Mars has been "fierce."{{cite news|title=Nestlé SA in Pet Care (World)|date=November 2013|publisher=Euromonitor International|url=http://www.researchandmarkets.com/research/817ed9/nestle_sa_in_pet_care_world|access-date=September 3, 2014|archive-date=June 12, 2015|archive-url=https://web.archive.org/web/20150612223248/http://www.researchandmarkets.com/research/817ed9/nestle_sa_in_pet_care_world|url-status=live}}

In 2010, Nestlé Purina PetCare won the Malcolm Baldrige National Quality Award based on organizational and manufacturing performance.{{Cite news|title=Nestlé Purina: building on a tradition of trust|first=Debbie|last=Phillips-Donaldson|date=March 7, 2011|url=http://www.petfoodindustry.com/Nestl%C3%A9_Purina__building_on_a_tradition_of_trust.html|access-date=September 2, 2014|publisher=Watt Petfood Industry|archive-date=February 23, 2015|archive-url=https://web.archive.org/web/20150223061847/http://www.petfoodindustry.com/Nestl%C3%A9_Purina__building_on_a_tradition_of_trust.html|url-status=dead}}{{cite news|title=How Nestlé Purina PetCare earned the Malcolm Baldrige Award|date=March 7, 2011|url=http://www.petfoodindustry.com/NestleBaldrige.aspx|access-date=September 2, 2014|publisher=WATT Pet Food Industry|archive-date=February 11, 2015|archive-url=https://web.archive.org/web/20150211093649/http://www.petfoodindustry.com/NestleBaldrige.aspx|url-status=live}} Its manufacturing operations have continuously reduced the amount of materials used in packaging, increased the recycling of waste products and reduced water usage, in addition to installing solar panels to produce electricity for its offices and facilities.{{cite news|title=Heroes of the Planet – Nestlé Purina PetCare|date=October 26, 2012|url=http://www.bizjournals.com/stlouis/print-edition/2012/10/26/heroes-of-the-planet---nestle-purina.html|newspaper=St. Louis Dispatch|access-date=September 2, 2014|archive-date=December 15, 2014|archive-url=https://web.archive.org/web/20141215074829/http://www.bizjournals.com/stlouis/print-edition/2012/10/26/heroes-of-the-planet---nestle-purina.html|url-status=live}} In 2011, Nestlé Purina PetCare was ranked as one of the 11 most sustainable companies in Two Tomorrow's annual ranking.{{cite news|title=Nestle Purina's parent company ranks among top 'green' firms|first=Debbie|last=Phillips-Donaldson|date=October 27, 2011|url=http://www.petfoodindustry.com/Nestle_Purina_s_parent_company_ranks_among_top__green__firms.html|archive-url=https://archive.today/20141126005410/http://www.petfoodindustry.com/Nestle_Purina_s_parent_company_ranks_among_top__green__firms.html|url-status=dead|archive-date=November 26, 2014|access-date=September 2, 2014|publisher=WATT Pet Food Industry}} As of 2014, it has 19 manufacturing plants.{{citation|url=https://www.nestlepurinacareers.com/why-purina/our-locations/|archive-url=https://archive.today/20141126005208/https://www.nestlepurinacareers.com/why-purina/our-locations/|url-status=dead|archive-date=November 26, 2014|title=Our locations|publisher=Nestle Purina Petcare|access-date=November 5, 2014}}{{efn|Nestle Purina had 26 manufacturing facilities in 2012}}

In 2021, Purina PetCare enabled Nestlé to reach its highest sales in five years.{{Cite web |title=Nestlé sales rise on petcare and vitamins boom during pandemic |url=https://www.ft.com/content/987a5029-b1b8-4e6c-8db1-7c820abd1f34 |access-date=9 June 2023 |website=Financial Times |date=February 18, 2021 |archive-date=June 22, 2024 |archive-url=https://web.archive.org/web/20240622235254/https://www.ft.com/content/987a5029-b1b8-4e6c-8db1-7c820abd1f34 |url-status=live |last1=Evans |first1=Judith }} During the pandemic, consumers tended to buy petcare supplements.

In FY21, Purina PetCare's annual revenue reached US$16.903 billion.{{Cite web |date=22 February 2022 |title=Purina FY21 sales up US$1.7 bil, gaining market globally |url=https://www.petfoodindustry.com/articles/11057-purina-fy21-sales-up-us1-bil-gaining-market-globally |access-date=20 April 2023 |website=Petfood Industry |archive-date=April 20, 2023 |archive-url=https://web.archive.org/web/20230420140152/https://www.petfoodindustry.com/articles/11057-purina-fy21-sales-up-us1-bil-gaining-market-globally |url-status=live }} By the start of 2022, Purina PetCare's sales witnessed an increase of nearly 14%.{{Cite web |date=24 October 2022 |title=Purina PetCare pet food sales up 14% so far in 2022 |url=https://www.petfoodindustry.com/articles/11702-purina-petcare-pet-food-sales-up-14-so-far-in-2022 |access-date=8 April 2023 |website=Petfood Industry |archive-date=April 8, 2023 |archive-url=https://web.archive.org/web/20230408134050/https://www.petfoodindustry.com/articles/11702-purina-petcare-pet-food-sales-up-14-so-far-in-2022 |url-status=live }} Indeed, Purina PetCare sales grew each quarter in 2022.{{Cite web |date=18 May 2023 |title=Purina PetCare made up 35% of Nestle's global e-commerce in 2022 |url=https://www.petfoodindustry.com/articles/12295-purina-petcare-made-up-35-of-nestles-global-e-commerce-in-2022 |access-date=19 May 2023 |website=Petfood Industry |archive-date=May 19, 2023 |archive-url=https://web.archive.org/web/20230519142620/https://www.petfoodindustry.com/articles/12295-purina-petcare-made-up-35-of-nestles-global-e-commerce-in-2022 |url-status=live }} In that year, Purina managed to rise and eventually lead to Nestlé's expansion worldwide.{{Cite web |date=22 March 2023 |title=Nestle Purina PetCare performance by geographic region in 2022 |url=https://www.petfoodindustry.com/articles/12121-nestle-purina-petcare-performance-by-geographic-region-in-2022 |access-date=8 April 2023 |website=Petfood industry}} Also, Purina PetCare accounted for 90% of Nestlé's online pet sales in 2022.{{Cite web |title=Purina sees pet food sales potential in emerging markets |url=https://www.petfoodindustry.com/news-newsletters/pet-food-news/article/15540814/purina-sees-pet-food-sales-potential-in-emerging-markets |access-date=22 June 2023 |website=Petfood Industry |date=June 19, 2023 |archive-date=April 25, 2024 |archive-url=https://web.archive.org/web/20240425044705/https://www.petfoodindustry.com/news-newsletters/pet-food-news/article/15540814/purina-sees-pet-food-sales-potential-in-emerging-markets |url-status=live }} For instance, Purina's sales underwent a double-digit growth in China due to sales in online commerce and pet speciality. Accordingly, Purina's sales in FY22 reached $19.385 billion and its organic growth attained 14.5%. It was announced in 2023 that North America and Europe were still Purina's 'largest segments'.

In January 2023, Purina was the largest pet care company in the US.{{Cite web |date=30 January 2023 |title=Nestlé Petcare implements new retail organization system |url=https://www.petfoodindustry.com/articles/11944-nestle-petcare-implements-new-retail-organization-system |access-date=20 April 2023 |website=Petfood Industry |archive-date=April 20, 2023 |archive-url=https://web.archive.org/web/20230420134023/https://www.petfoodindustry.com/articles/11944-nestle-petcare-implements-new-retail-organization-system |url-status=live }} The same year, in March, it was announced that Purina PetCare was the second largest category of Nestlé, following coffee, and had the largest market share in the U.S.{{Cite web |date=1 March 2023 |title=5 pet foods brands lead US market share, Purina tops |url=https://www.petfoodindustry.com/articles/12042-5-pet-foods-brands-lead-us-market-share-purina-tops |access-date=12 April 2023 |website=Petfood Industry |archive-date=April 12, 2023 |archive-url=https://web.archive.org/web/20230412140647/https://www.petfoodindustry.com/articles/12042-5-pet-foods-brands-lead-us-market-share-purina-tops |url-status=live }} During the first three months of 2023, Purina PetCare sales were US$5,267 million.{{Cite web |date=26 April 2023 |title=Purina PetCare continues to lead Nestle growth in Q1 2023 |url=https://www.petfoodindustry.com/articles/12212-purina-petcare-continues-to-lead-nestle-growth-in-q1-2023 |access-date=26 May 2023 |website=Petfood Industry |archive-date=May 26, 2023 |archive-url=https://web.archive.org/web/20230526131936/https://www.petfoodindustry.com/articles/12212-purina-petcare-continues-to-lead-nestle-growth-in-q1-2023 |url-status=live }} Accordingly, Purina remained the "largest contributor" to Nestlé's organic growth. Dry dog food, dry cat food and wet cat food make up 80% of Purina's sales.{{Cite web |title=3 pet food types account for 80% of Purina PetCare sales |url=https://www.petfoodindustry.com/pet-food-market/article/15469579/3-pet-food-types-account-for-80-of-purina-petcare-sales |access-date=22 December 2023 |website=Petfood Industry |date=February 27, 2023 |archive-date=July 15, 2024 |archive-url=https://web.archive.org/web/20240715083557/https://www.petfoodindustry.com/pet-food-market/article/15469579/3-pet-food-types-account-for-80-of-purina-petcare-sales |url-status=live }} Purina PetCare's performance during the first half of 2023, contributed the most to Nestlé as its sales from January to June reached US$10,799.{{Cite web |date=July 27, 2023 |title=Purina PetCare contributed most to Nestle H1 2023 |url=https://www.petfoodindustry.com/news-newsletters/pet-food-news/article/15543198/purina-petcare-contributed-most-to-nestle-h1-2023 |access-date=3 November 2023 |website=Petfood Industry |archive-date=July 23, 2024 |archive-url=https://web.archive.org/web/20240723060810/https://www.petfoodindustry.com/news-newsletters/pet-food-news/article/15543198/purina-petcare-contributed-most-to-nestle-h1-2023 |url-status=live }}{{Cite web |title=Purina grows through cost inflation, capacity constraints |url=https://www.petfoodprocessing.net/articles/17534-purina-grows-through-cost-inflation-capacity-constraints |access-date=22 December 2023 |website=Pet Food Processing |archive-date=June 19, 2024 |archive-url=https://web.archive.org/web/20240619044241/https://www.petfoodprocessing.net/articles/17534-purina-grows-through-cost-inflation-capacity-constraints |url-status=live }}{{Cite web |title=Purina PetCare continues leading growth in Q3 2023 |url=https://www.petfoodindustry.com/pet-food-market/market-trends-and-reports/article/15636934/purina-petcare-continues-leading-growth-in-q3-2023 |access-date=3 November 2023 |website=Petfood Industry |date=October 20, 2023 |archive-date=December 2, 2023 |archive-url=https://web.archive.org/web/20231202145422/https://www.petfoodindustry.com/pet-food-market/market-trends-and-reports/article/15636934/purina-petcare-continues-leading-growth-in-q3-2023 |url-status=live }}

• W. Patrick McGinnis, former president and CEO (2001–2015), then non-executive chairman (2015–2017){{cite web|url=http://investors.energizerholdings.com/board-of-directors?item=12|title=Board of Directors – Energizer Holdings|website=Energizer Holdings – Investors|access-date=January 26, 2018|archive-date=January 27, 2018|archive-url=https://web.archive.org/web/20180127083814/http://investors.energizerholdings.com/board-of-directors?item=12|url-status=live}}

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Category:Nestlé brands

Category:Cat food brands

Category:Dog food brands

Category:Food and drink companies of the United States

Category:American companies established in 2001

Category:Food and drink companies established in 2001

Category:2001 establishments in Missouri

Category:American subsidiaries of foreign companies