Neva End

{{Use mdy dates|date=June 2020}}

{{Infobox song

| name = Neva End

| cover = Future NevaEndRemix.png

| alt =

| border = yes

| type = single

| artist = Future featuring Kelly Rowland

| album = Pluto and Pluto 3D

| released = {{Start date|2012|12|04}}

| recorded = 2011–2012

| studio = 11th Street Studio
(Atlanta, Georgia)
Chalice Recording Studios
(Los Angeles, California)

| venue =

| genre = {{hlist|Hip hop|pop}}

| length = {{Duration|m=4|s=23}}

| label = {{hlist|A1|Freebandz|Epic}}

| writer = {{hlist|Kelly Rowland|Nayvadius Wilburn|Michael Williams|Pierre Ramon Slaughter|Theron Thomas|Timothy Thomas}}

| producer = {{hlist|Mike Will Made It|P-Nasty}}

| chronology = Future

| prev_title = We in This Bitch 1.5

| prev_year = 2012

| next_title = Love Me

| next_year = 2013

| misc = {{Extra chronology

| artist = Kelly Rowland

| type = single

| prev_title = Mama Told Me

| prev_year = 2012

| title = Neva End

| year = 2012

| next_title = Kisses Down Low

| next_year = 2013

}}

{{External music video|{{YouTube|S0AFEZ07d90|"Neva End"}} }}

}}

"Neva End" is a song by American hip-hop recording artist Future from his debut studio album Pluto. The hip hop and pop song was produced by Mike Will Made It, and on December 4, 2012, it was released as the fifth official single from Pluto. The single version features an additional verse by American singer-songwriter Kelly Rowland, and was included in the 2012 re-release of Pluto, titled Pluto 3D.

Background and release

"Neva End" was originally written by Nayvadius Wilburn, Michael Williams and Pierre Ramon Slaughter. It was produced by Mike Will Made It and was featured on his debut studio album Pluto. The song was officially remixed featuring a guest appearance from American singer Kelly Rowland and was released as the lead single for his re-release, Pluto 3D. Future premiered the song on October 16, 2012,{{cite web |url=http://www.rap-up.com/2012/10/16/new-music-future-f-kelly-rowland-neva-end-remix/ |title=New Music: Future f/ Kelly Rowland – 'Neva End (Remix)' |publisher=Rap-Up.com |date=October 16, 2012 |access-date=November 29, 2012}} and it was sent to rhythmic radio on December 4, 2012.{{cite web |url=http://www.allaccess.com/top40-rhythmic/future-releases |title=Top 40 Rhythmic Future Releases |publisher=All Access |access-date=December 13, 2012 |archive-url=https://web.archive.org/web/20091008135716/http://www.allaccess.com/top40-rhythmic/future-releases |url-status=live |archive-date=October 8, 2009}}

Music video

The music video was filmed in November 2012.{{cite web |url=http://www.thisisrnb.com/2012/11/kelly-rowland-gets-up-close-with-future-in-neva-end-video/ |title=Kelly Rowland Gets Up Close with Future in "Neva End" Video |publisher=ThisIsRNB.com |date=November 5, 2012 |access-date=December 13, 2012}} On November 21, 2012, the music video for "Neva End" premiered on 106 & Park.{{cite web |url=http://www.rap-up.com/2012/11/21/video-future-f-kelly-rowland-neva-end-remix/ |title=Video: Future f/ Kelly Rowland – 'Neva End (Remix)' |publisher=Rap-Up.com |date=November 21, 2012 |access-date=December 6, 2012}} The music video was directed by Erik White, and it was shot in Los Angeles. The house the visual was shot in used to belong to American singer Madonna.

Live performances

On November 27, 2012, Future performed the song along with Kelly Rowland on Jimmy Kimmel Live!.{{cite web |url=http://www.rap-up.com/2012/11/28/future-performs-with-kelly-rowland-on-jimmy-kimmel-live/ |title=Future Performs with Kelly Rowland on 'Jimmy Kimmel Live!' |publisher=Rap-Up.com |date=November 28, 2012 |access-date=December 13, 2012}}

Chart performance

Neva End peaked at number 52 on US Billboard Hot 100 chart and spent a total of 20 weeks on the chart. The single also peaked at number 14 on the US Hot R&B/Hip-Hop Songs and number 11 on the US Hot Rap Songs charts.

Certifications

{{Certification Table Top}}

{{Certification Table Entry|region=United States|type=single|digital=true|award=Platinum|certyear=2020|artist=Future|title=Neva End|access-date=May 25, 2020}}

{{Certification Table Bottom|nosales=true | noshipments=true|streaming=true}}

Charts

{{col-start}}

{{col-2}}

=Weekly charts=

class="wikitable plainrowheaders sortable"

!scope="col"|Chart (2012–2013)

!scope="col"|Peak
position

scope="row"{{singlechart|Billboardhot100|52|artist=Future|song=Neva End|artistid=535213|access-date=13 December 2012}}
scope="row"{{singlechart|Billboardrandbhiphop|14|artist=Future|song=Neva End|artistid=535213|access-date=13 December 2012}}
scope="row"{{singlechart|Billboardrapsongs|11|artist=Future|song=Neva End|artistid=535213|access-date=13 December 2012}}

{{col-2}}

=Year-end charts=

class="wikitable"
scope="col"|Chart (2013)

!scope="col"|Position

US Hot R&B/Hip-Hop Songs (Billboard){{cite web |url=http://www.billboard.com/charts/year-end/2013/hot-r-b-hip-hop-songs?page=5 |title=2013 Year End Charts — R&B/Hip-Hop Songs |publisher=Prometheus Global Media |access-date=December 13, 2013}}

| style="text-align:center;"|51

US Rap Songs (Billboard){{cite web |url=http://www.billboard.com/charts/year-end/2013/rap-songs?page=3 |title=2013 Year End Charts — Rap Songs |publisher=Prometheus Global Media |access-date=December 13, 2013}}

| style="text-align:center;"|38

{{col-end}}

Release history

class="wikitable plainrowheaders"

|+ List of release dates by region, including format details, and record label

scope="col"| Region

! scope="col"| Date

! scope="col"| Format

! scope="col"| Version

! scope="col"| Label

scope="row"| United States

| December 4, 2012

| Mainstream and rhythmic radio

| rowspan="1"|Remix Version

| rowspan="1"| Epic Records

References

{{Reflist}}