Never Say Die (2017 film)

{{other uses|Never Say Die (disambiguation)}}

{{Infobox film

| name = Never Say Die

| image = Never Say Die (2017 film) poster.jpeg

| alt =

| caption = Poster

| native_name = {{Infobox Chinese/Chinese|child=yes|hide=no|header=none|s=羞羞的铁拳|t=羞羞的鐵拳|p=xiūxiū de tiěquán

|l=Bashful Iron Fist}}

| director = Song Yang
Zhang Chiyu

| producer =

| writer =

| screenplay =

| story =

| based_on =

| starring = Ai Lun
Ma Li
Shen Teng
Tian Yu
Xue Haowen

| narrator =

| music =

| cinematography =

| editing =

| studio =

| distributor = Tianjin Maoyan Media
Huaxia Film Distribution
Sihai Distribution Association
Eastern Mordor

| released = {{Film date|df=y|2017|9|30|China}}

| runtime = 100 minutes

| country = China

| language = Mandarin

| budget =

| gross = {{CNY|2.18 billion}} (US$334 million)

}}

Never Say Die ({{zh|羞羞的铁拳}}; literally: The Bashful Iron Fist) is a 2017 Chinese comedy film directed by Song Yang and Zhang Chiyu and starring Ai Lun, Ma Li, Shen Teng, Tian Yu and Xue Haowen.{{cite web |url= https://movie.douban.com/subject/27038183/|title= 羞羞的铁拳 (2017)|accessdate= 10 November 2017|work= movie.douban.com|language= Chinese}} Adapted from the popular stage comedy of the same name, it was released in China on 30 September 2017.{{cite web |url= http://www.cbooo.cn/m/661004|title= 羞羞的铁拳(2017)|accessdate= 10 November 2017|work= cbooo.cn|language= Chinese}} According to The Hollywood Reporter, the film is the highest-grossing comedy film ever in a single (its home domestic) box office market.{{Cite web | url=https://www.hollywoodreporter.com/news/box-office-never-say-die-becomes-biggest-single-market-comedy-ever-280m-1048998 | title=China Box Office: 'Never Say Die' Becomes Biggest Single-Market Comedy Ever with $280M | website=The Hollywood Reporter | date=15 October 2017 }}

Plot

{{more plot|date=November 2017}}

Addison (played by Allen), who makes a living by playing fake punches, was originally an enemy of Ma Xiao (played by Ma Li), a sports reporter with a strong sense of justice. Unexpectedly, due to an accidental electric shock, the bodies of men and women were switched. After gender confusion, the two cheated on each other, causing a great earthquake in the boxing world. They also revealed the secrets of the fake boxing world and caused a lot of trouble. In the end, the two got together under the deputy head of the "Julian Sect" Zhang Zhuyu (played by Zhang Zhuyu). Under the guidance of Shen Teng (played by Shen Teng), he waved a shy iron fist at the evil forces.{{Cite web |title=羞羞的铁拳_剧情_1905电影网 |url=https://www.1905.com/mdb/film/2239634/scenario/ |access-date=2024-03-25 |website=www.1905.com |language=zh-cmn-Hans}}

The main character, Addison (played by Allen), is a professional boxer with excellent skills but is often defeated in matches due to the manipulation of corrupt forces, leading to a dismal life. On the other hand, Ma Xiao (played by Ma Li) is a female journalist who dares to expose the dark side of the sports world. She is strong-willed, meticulous in her work, and focused on uncovering the injustices in boxing competitions.

In a bizarre twist of fate,Addison and Ma Xiao switch bodies due to a lightning strike during an accidental encounter. This strange event leaves them at a loss, forcing them to face drastically different lifestyles and career challenges. Addison must learn how to work as a woman, especially in the journalism industry, while Ma Xiao must adapt to the life of a male boxer and master complex boxing techniques.

After the initial chaos of switching bodies, Addison and Ma Xiao gradually start adapting to each other's lives. Ma Xiao, in Addison's body, uses her intelligence to gradually expose the corruption in the boxing world, while Addison, in Ma Xiao's body, experiences the hardships and responsibilities of being a journalist. They not only need to tackle external challenges but also face internal growth and transformation.

As the plot progresses, Addison and Ma Xiao's relationship evolves from mutual annoyance to mutual understanding and support. With each other's help, they become stronger and eventually decide to face an upcoming important match together. In this match, they not only have to defeat powerful opponents but also reveal the corruption in boxing competitions, seeking justice for themselves and other athletes.

In the end, with Ma Xiao's wisdom and Addison's boxing skills combined, they successfully expose the injustices in boxing matches and win the competition. The film, set in a light-hearted and humorous atmosphere, conveys positive themes about justice, friendship, and perseverance.

Cast

Box office

The film is the third highest-grossing in China in 2017{{cite web |url= http://www.cbooo.cn/year?year=2017|title= 年度票房 2017|accessdate= 10 November 2017|work= cbooo.cn|language= Chinese}} and the sixth highest-grossing ever in the country,{{cite web |url= http://www.cbooo.cn/Alltimedomestic|title= 内地总票房排名|accessdate= 10 November 2017|work= cbooo.cn|language= Chinese}} with a gross of {{CNY|2.181 billion}} (US$334 million).{{cite web| url = https://www.boxofficemojo.com/movies/intl/?page=&wk=2017W39&id=_fNEVERSAYDIE01| title = Never Say Die - Box Office Mojo}}

Awards and nominations

class="wikitable"

!Awards

!Category

!Recipient

!Result

!Ref.

9th Macau International Movie FestivalBest Picturerowspan=2| Never Say Die{{nom}}{{cite web|url=http://movie.mtm.mo/?act=app&appid=37&mid=234&p=view|title= 2017年第九屆澳門國際電影節獎項提名名單|work=Macau International Movie Festival Official Website|language=zh}}
rowspan=3|9th China Film Director's Guild Awards

| Best Film

| {{nom}}

| rowspan=3|{{cite web|url=http://ent.ifeng.com/a/20180227/43031359_0.shtml|title=电影导演协会2017年度入围名单揭晓 吴京入围最佳导演|date=February 27, 2018|work=ifeng|language=zh}}

Best Director

|rowspan=2| Song Yang, Zhang Chiyu

|{{nom}}

Best Young Director

|{{nom}}

rowspan=2|23rd Huading Awards

|Best Supporting Actor

|Shen Teng

|{{nom}}

|rowspan=2|{{cite web|url=http://eladies.sina.com.cn/news/star/2018-03-20/1336/doc-ifyskeuc6757543.shtml|title=第23届华鼎奖提名:《战狼2》、《芳华》双雄逐鹿|date=March 20, 2018|website=Sina|language=zh}}

Best New Director

|Song Yang, Zhang Chiyu

|{{nom}}

On June 22, 2018, the film won the 2017 "Smoke-free Film Award",On August 18 of the same year, it was named the Outstanding Love Film of 2017.{{Cite web |title=电视剧《风筝》等烟草镜头最多时间最长,被颁"脏烟灰缸奖"_绿政公署_澎湃新闻-The Paper |url=https://www.thepaper.cn/newsDetail_forward_2211952 |access-date=2024-03-25 |website=www.thepaper.cn}}

References

{{reflist}}