New India Assurance Building

{{Infobox building

| name = New India Assurance Building

| image = NewIndiaAssuranceBdg.jpg

| caption = New India Assurance Building in 2008

| building_type = Office

| architectural_style = Art Deco

| location_town = Mumbai

| location_country = India

| client = Maharashtra

| start_date = {{start date and age|1935}}

| completion_date = {{start date and age|1937}}

| floor_count = 6

| architecture_firm = Master, Sathe and Bhuta

}}

File:New India Assurance 2422096584 66db5cacdb.jpg

The New India Assurance Building is an Art Deco office building made of reinforced concrete and designed by Master, Sathe and Bhuta, with artistic designer N. G. Pansare.{{Cite web |date=25 May 2020 |title=Carving a legacy of his own : N. G. Pansare, his life and works |url=https://www.artdecomumbai.com/research/carving-a-legacy-of-his-own-n-g-pansare-his-life-and-works/ |url-status=live |archive-url=https://web.archive.org/web/20230926124042/https://www.artdecomumbai.com/research/carving-a-legacy-of-his-own-n-g-pansare-his-life-and-works/ |archive-date=26 September 2023 |access-date=4 August 2024 |website=Art Deco Mumbai}} It was constructed in 1937 in Mumbai, India for New India Assurance Co. Ltd., an Indian insurance company which was founded by Sir Dorabji Tata in 1919.{{Cite web |date=23 July 2019 |title=New India Assurance's 100 year journey: Private to public and soon-to-be only PSU insurer |url=https://www.moneycontrol.com/news/business/companies/new-india-assurances-100-year-journey-private-to-public-and-soon-to-be-only-psu-insurer-4236531.html/amp |url-status=live |archive-url=https://web.archive.org/web/20190725051637/https://www.moneycontrol.com/news/business/companies/new-india-assurances-100-year-journey-private-to-public-and-soon-to-be-only-psu-insurer-4236531.html/amp |archive-date=25 July 2019 |access-date=4 August 2024 |website=Moneycontrol}}

Architecture

The New India Assurance building's design has been described as Indo-Deco, an architecture style that combines Indian design elements with Art Deco.{{Cite web |title=Victorian Gothic and Art Deco Ensembles of Mumbai |url=https://whc.unesco.org/en/list/1480/ |url-status=live |archive-url=https://web.archive.org/web/20240727021421/https://whc.unesco.org/en/list/1480/ |archive-date=27 July 2024 |access-date=4 August 2024 |website=UNESCO}} The building's architectural style combines modern art deco features with a modified classicism, evidenced in the strong vertical ribs of the façade that give the building a monumental appearance, making it seem larger than it is in reality.

The entrance is flanked by bas-reliefs featuring women in saris and men in traditional dhoti and turbans, working in fields and in factories.{{Cite web |date=20 December 2019 |title=Swadeshi Moderne: Aesthetics, Politics & Appropriation in Bombay's Deco |url=https://www.artdecomumbai.com/research/swadeshi-moderne-aesthetics-politics-and-appropriation-in-bombays-deco/ |url-status=live |archive-url=https://web.archive.org/web/20231128223731/https://www.artdecomumbai.com/research/swadeshi-moderne-aesthetics-politics-and-appropriation-in-bombays-deco/ |archive-date=28 November 2023 |access-date=4 August 2024 |website=Art Deco Mumbai}}{{Cite web |date=31 July 2015 |title=Art Deco-ded: Explore south Mumbai's timeless architecture |url=https://www.hindustantimes.com/art-and-culture/art-deco-ded-explore-south-mumbai-s-timeless-architecture/story-CiANVvBhFHOpP5FW6PbuNK.html |url-status=live |archive-url=https://web.archive.org/web/20220817165711/https://www.hindustantimes.com/art-and-culture/art-deco-ded-explore-south-mumbai-s-timeless-architecture/story-CiANVvBhFHOpP5FW6PbuNK.html |archive-date=17 August 2022 |access-date=4 August 2024 |website=Hindustan Times}}

File:Stamp of India - 2019 - Colnect 909080 - New India Assurance.jpeg

Included in the design was a modern forced air-cooling system with centralized duct work. Projecting surfaces on the eastern and western sides protect windows from the sun. To deal with potential power failures, the windows were constructed to open and close.{{cite book|last=Lang|first=Jon T.|title=A concise history of modern architecture in India|publisher=Orient Blackswan|date=2002|pages=16|isbn=81-7824-017-3|url=https://books.google.com/books?id=gxyGbhlKQXQC&q=New+India+Assurance+Building&pg=PA16|access-date=2009-04-25}}

Notes

External links

{{cite web

|url=http://wikimapia.org/1560421/The-Akola-District-Co-operative-Bank-Building-The-New-India-Assurance-Co-Ltd-s-Divisional-Office

|title=The Akola District Co-operative Bank Building (The New India Assurance Co.Ltd.'s Divisional Office)

|publisher=wikimapia.org

|accessdate=2009-04-25}}

Category:Art Deco architecture in India

Category:Office buildings in Mumbai

Category:Office buildings completed in 1936