Nexcare

{{Short description|Personal health care brand}}

{{Infobox brand

| name = Nexcare

| logo = Nexcare logo.svg

| currentowner = 3M

| country = United States

| tagline =

| introduced = 1994

| website = {{URL|www.nexcare.com}}

}}

Nexcare is 3M's personal health care brand. The brand competes with Johnson & Johnson's Band-Aid brand in the adhesive bandage and first aid market.{{Cite web|date=1998-09-10|title=3M's Innovative Lines Cut Into Band-Aids' Market|url=https://www.latimes.com/archives/la-xpm-1998-sep-10-fi-21303-story.html|access-date=2021-07-30|website=Los Angeles Times|language=en-US}}{{Cite web|last=Bomey|first=Nathan|title='Frozen,' 'Star Wars' fuel Band-Aid comeback for Johnson & Johnson|url=https://www.usatoday.com/story/money/2015/11/28/band-aid-johnson-johnson-frozen-star-wars/76362746/|access-date=2021-07-30|website=USA Today|language=en-US}} The brand also sells similar products such as bandages, gauze, surgical tape, cold sore treatment and liquid bandage products.

The brand has used a mascot called "Nexcare Nana", an elderly stunt woman, to demonstrate the durability of the products.{{cite news|url=http://www.adweek.com/agencyspy/grey-brings-back-nexcare-nana/88360|title=Grey Brings Back Nexcare Nana|last=Oster|first=Erik|newspaper=AdWeek|date=June 18, 2015|accessdate=June 13, 2015}} Since 2017, they have been an official supplier of USA Swimming.{{cite web|url=https://swimswam.com/usa-swimming-signs-nexcare-brand-official-supplier/|title=USA Swimming Signs Nexcare Brand as Official Supplier|website=swimswam.com|date=April 17, 2017|accessdate=June 13, 2017}} In 2018, as part of an ad campaign for the brand called "Tough Love" intended to prompt parents not to be over-cautious about their children's play, 3M signed American Ninja Warrior contestant Jessie Graff as a spokeswoman.{{cite web|url=https://www.americanninjawarriornation.com/2018/6/1/17418920/ninja-warrior-jessie-graff-stunt-babysitter-nexcare|title=Jessie Graff is a "stunt" babysitter|first=Nikki|last=Lee|website=SBNation|date=June 1, 2018|accessdate=September 4, 2018}} The brand is also a sponsor of the American Red Cross's observation of World Donor Day to encourage blood donation.{{cite news|url=https://www.brproud.com/news/local-news/world-blood-donor-day-today-in-capital-city/740866220|title=World Blood Donor Day today in capital city|publisher=BRProud.com|first=Norman|last=Dotson|date=June 14, 2018|accessdate=September 4, 2018}}