Nir Eyal

Nir Eyal was born on February 19, 1980, in Hadera, Israel. When he was three, his family immigrated to the United States and settled in a suburb of Orlando, Florida.{{Cite news |last=Bowles |first=Nellie |date=October 6, 2019 |title=Addicted to Screens? That's Really a You Problem |language=en-US |work=The New York Times |url=https://www.nytimes.com/2019/10/06/technology/phone-screen-addiction-tech-nir-eyal.html |access-date=October 17, 2019 |issn=0362-4331}}{{Cite news |title=How to Cure Your Kids' Addiction to Technology |language=en |work=Haaretz |url=https://www.haaretz.com/us-news/2019-09-06/ty-article-magazine/.premium/how-to-cure-your-kids-addiction-to-technology/0000017f-e0ff-df7c-a5ff-e2ff32450000 |access-date=2022-12-28}}{{Cite web |last=Klug |first=Lisa |title=A ‘kibbutz’ experience in California does wonders for the soul |url=http://www.timesofisrael.com/a-kibbutz-experience-in-california-does-wonders-for-the-soul/ |access-date=2022-12-28 |website=www.timesofisrael.com |language=en-US}} He earned a B.A. at Emory University in 2001."Nir Eyal." Contemporary Authors Online. Gale, 2015. Retrieved via Gale in Context: Biography database, October 11, 2019. He then worked for Boston Consulting Group and started a solar panel company before attending Stanford for his MBA.

After graduating from the Master of Business Administration program at Stanford in 2008, Eyal and fellow students founded a company that placed online ads in Facebook, with Eyal serving as CEO. His work in the company sparked his interest in the psychology of users, and he went on to become a consultant in product design. In 2012, he taught a course in the program on product design at the Stanford University School of Engineering.{{Cite web |last=Shinal |first=John |title=The professor who wrote the book on making addictive technology is having second thoughts |url=https://www.cnbc.com/2018/01/30/nir-eyal-addictive-design-expert-says-tech-industry-needs-new-ethics.html |access-date=2022-12-28 |website=CNBC |language=en}}

Eyal's expertise is in behavioral engineering, which incorporates elements of behavioral science to enable software designers to develop habit-forming products for businesses.{{Cite web |title=Compulsive Behavior Sells |url=https://www.technologyreview.com/2015/03/23/249095/compulsive-behavior-sells/ |access-date=2022-12-28 |website=MIT Technology Review |language=en}} He has taught university courses, given speeches, and published books about the intersection of psychology and technology, and business. His writing has appeared in Fast Company, Harvard Business Review, The Atlantic, Psychology Today and other publications.{{Cite web |last=Eyal |first=Nir |date=June 23, 2019 |title=How the people who built Slack use it without going bonkers |url=https://www.fastcompany.com/90367875/how-the-people-who-built-slack-use-it-without-going-bonkers |access-date=October 11, 2019 |website=Fast Company}}{{Cite news |last=Eyal |first=Nir |date=2014-11-12 |title=How Customers Get Hooked on Products |work=Harvard Business Review |url=https://hbr.org/2014/11/how-customers-get-hooked-on-products |access-date=2022-12-28 |issn=0017-8012}}{{Cite web |last=Eyal |first=Nir |date=August 31, 2016 |title=Should Companies Stop People From Getting Hooked |url=https://www.theatlantic.com/technology/archive/2016/08/the-q-tip-effect/498053/ |access-date=October 11, 2016 |website=The Atlantic}}{{Cite web |title=Are We Really Having Fun at Bars or Just Escaping Reality? {{!}} Psychology Today |url=https://www.psychologytoday.com/us/blog/automatic-you/202208/are-we-really-having-fun-bars-or-just-escaping-reality |access-date=November 5, 2022 |website=www.psychologytoday.com |language=en-US}}

In 2014 Eyal published his first book, Hooked: How to Build Habit-Forming Products, which became a Wall Street Journal best seller.{{Cite web |last=Matveeva |first=Sophia |title=Essential Technology Books For Non-Technical Founders |url=https://www.forbes.com/sites/sophiamatveeva/2019/08/22/essential-technology-books-for-non-technical-founders/ |access-date=2022-12-28 |website=Forbes |language=en}}{{Cite web |last=Fowler |first=Geoffrey A. |title=Take Back Your Brain From Social Media |url=https://www.wsj.com/articles/take-back-your-brain-from-social-media-1485968678 |access-date=2022-12-28 |website=WSJ |language=en-US}} The title reflects Eyal's idea of the "hooked model", which aims to "build products that create habit-forming behavior in users via a looping cycle that consists of a trigger, an action, a variable reward, and continued investment."{{Cite web |title=How the ‘Hook Model’ Can Turn Customers Into Addicts |url=https://fortune.com/2017/01/11/nir-eyal-hook-model/ |access-date=2022-12-28 |website=Fortune |language=en}}

His second book, Indistractable: How to Control Your Attention and Choose Your Life, was written with Julie Li and published in September 2019.{{Cite web |last=Eyal |first=Nir |date=June 5, 2018 |title=This behavioral designer’s top brain hacks for beating distraction |url=https://www.fastcompany.com/40579601/this-behavioral-designers-top-brain-hacks-for-beating-distraction |access-date=October 11, 2019 |website=Fast Company}}{{Cite web |last=Fell |first=Jason |date=2019-05-07 |title=4 Steps to Breaking Free from Time Constraints and Living the Life You Want |url=https://www.entrepreneur.com/living/4-steps-to-breaking-free-from-time-constraints-and-living/333412 |access-date=2022-12-28 |website=Entrepreneur |language=en}}

Eyal has spoken out against over-broad proposals to regulate habit-forming technologies, arguing that it is an individual user's responsibility to control their own use of such products, similar to the arguments used by tobacco and gambling company lobbyists.

In March 2020, he wrote an article for The New York Times titled "Home-Schooling Tweens and Teens During Coronavirus Closings."{{cite news |last1=Eyal |first1=Nir |title=Home-Schooling Tweens and Teens During Coronavirus Closings |url=https://www.nytimes.com/2020/03/12/well/family/coronavirus-school-closings-homeschooling-tweens-teens.html |access-date=6 March 2023 |work=The New York Times |date=12 March 2020}}

• {{Cite book |last=Eyal |first=Nir |title=Indistractable: How to Control Your Attention and Choose Your Life |publisher=BenBella Books |year=2019 |isbn=978-1948836531}}
• {{Cite book |last=Eyal |first=Nir |title=Hooked: How to Build Habit-Forming Products |publisher=Random House |year=2014 |isbn=978-1591847786}}

{{Reflist}}

• {{Official website|https://www.nirandfar.com/}}
• [https://medium.com/p/1a2c4deeb43a Book Review-”Hooked” : How to Build Habit-Forming Products by Nir Eyal]

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Category:Living people

Category:21st-century American non-fiction writers

Category:Israeli Jews

Category:Year of birth missing (living people)