Nissan Gobi

Bruce Campbell{{cite news |url=http://wardsauto.com/news-analysis/nissan-s-campbell-retiring-us-design-head |title=Nissan's Campbell Retiring as U.S. Design Head |date=11 March 2010 |work=Wards Auto |access-date=23 January 2018}} and Diane Allen{{cite book |chapter-url=https://books.google.com/books?id=DTz1TYq8hYcC&pg=PT128 |title=The End of Detroit: How the Big Three Lost Their Grip on the American Car Market |author=Maynard, Micheline |chapter=The Challenger |date=23 September 2003 |publisher=Crown Publishing Group |isbn=978-0385511520 |access-date=23 January 2018}} are separately credited with designing the Gobi concept.

The cab of the Gobi concept was influenced by helicopter design and was laid out asymmetrically with driver-oriented controls.{{cite magazine |url=https://books.google.com/books?id=0uQDAAAAMBAJ&pg=PA33 |title=Dream Haulers |author=Gromer, Cliff |date=September 1990 |magazine=Popular Mechanics |page=34 |access-date=23 January 2018}} The concept was a styling exercise that was built on a shortened Nissan Hardbody pickup truck platform and could reach showrooms in 18 months, if approved. Hirshberg called it "an economical entry-level vehicle with the excitement of a sports car" although a Nissan spokesman noted it was engendering an enthusiastic reception among "women and young professional people [...] not as much by entry-level buyers."{{cite news |url=https://cdnc.ucr.edu/cgi-bin/cdnc?a=d&d=SCS19900225.1.32 |title=Nissan hopes concept truck will appeal to women buyers |author=Doo, Jack |date=25 February 1990 |newspaper=Santa Cruz Sentinel |access-date=23 January 2018}}

Storage bins on the Gobi concept were whimsically labeled for "stuff and things" and "odds and ends".{{cite news |url=https://www.latimes.com/archives/la-xpm-1990-01-06-fi-539-story.html |title=Changing Concepts in the Auto Industry: Design: Show cars once were meant to be attention-grabbers at expos. But today, they may be a glimpse of what will be appearing on the highways. |author=Lee, Patrick |date=6 January 1990 |newspaper=Los Angeles Times |access-date=23 January 2018}} The glovebox is removable and can be worn as a backpack when detached, and the sides of the bed fold down to facilitate movement of cargo.

The last showing of the car was in April 1990 at the New York Auto Show. Plans to produce the Gobi were shelved in August 1990 as "production costs would exceed what the consumers would pay."{{cite news |url=https://www.orlandosentinel.com/1990/08/09/nissan-kills-plan-for-gobi-pickup/ |title=Nissan Kills Plan for Gobi Pickup |date=9 August 1990 |newspaper=Orlando Sentinel |agency=Autoweek |access-date=23 January 2018}} {{as of|2014}} the Gobi concept was stored in the basement of the Lane Motor Museum in Nashville, Tennessee, near Nissan North America headquarters.{{cite news |url=http://www.autonews.com/article/20140125/OEM03/301279937 |title=Concepts keep coming, but historic autos are a chore to store |author=Chappell, Lindsay |date=25 January 2014 |work=Automotive News |access-date=23 January 2018}}

{{reflist}}

• {{youtube |id=wopptBtCnBQ |title="Nissan Titan Truckumentary" Chapter 1: Our Truck History}}. Gobi is shown starting at 3:14.
• {{cite magazine |url=https://books.google.com/books?id=mvgDAAAAMBAJ&pg=PA32 |title=Creating Cars |author=Butterworth IV, W. E. |date=February 1992 |magazine=Boys' Life |pages=32–37; 57 |access-date=23 January 2018}}
• {{cite magazine |title=What a Concept! Nissan's Helicopter-Like Gobi Embodies Fun, Practicality |date=February 1990 |magazine=Nissan News }}
• {{cite web |url=https://www.cartalk.com/blogs/jim-motavalli/inside-nissans-hidden-wacky-heritage-collection |title=Inside Nissan's Hidden, Wacky Heritage Collection |author=Motavalli, Jim |date=6 June 2016 |publisher=Car Talk |access-date=23 January 2018}}
• {{cite news |url=https://www.nytimes.com/1990/04/15/sports/about-cars-some-expensive-toys-at-the-auto-show.html |title=About Cars; Some Expensive Toys at the Auto Show |author=Schuon, Marshall |date=15 April 1990 |newspaper=The New York Times |access-date=24 January 2018 |quote=Gobi is on the show's lower level with the rest of the trucks (and the Batmobile), and it is world-class cute. Its originator, Jerry Hirshberg, is vice president of Nissan Design International, the Japanese manufacturer's American studio in San Diego, and he was stuck in traffic when he came up with the idea for a truck that looks like a bubble-bodied helicopter.}}

{{Nissan}}

Gobi