Nitha Palakshappa
{{Short description|New Zealand professor of marketing}}
{{Use dmy dates|date=January 2024}}
{{Use New Zealand English|date=January 2024}}
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| thesis1_title = Collaborative relationships in New Zealand : an exploratory examination
| thesis1_url = https://hdl.handle.net/10092/5873
| thesis1_year = 2003
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Nitha Palakshappa, also known as Nitha Dolli, is a New Zealand marketing academic, and is a full professor at Massey University, specialising in sustainability and marketing in the fashion and food sectors.
Academic career
Palakshappa completed a PhD titled Collaborative relationships in New Zealand: an exploratory examination at the University of Canterbury in 2003.{{Cite thesis |title=Collaborative relationships in New Zealand : an exploratory examination |last=Palakshappa |first=Nitha |date=2003 |degree=PhD |publisher=UC Research Repository, University of Canterbury |url=https://hdl.handle.net/10092/5873}} Palakshappa then joined the faculty of the University of Waikato, and then Massey University, rising to associate professor in 2022, and full professor in 2024.{{Cite web |title=2021 Professorial promotions announced |url=https://www.massey.ac.nz/about/news/2021-professorial-promotions-announced/ |access-date=2024-01-03 |website=www.massey.ac.nz |language=en-NZ}}{{Cite web |title=2023 Professorial promotions announced |url=https://www.massey.ac.nz/about/news/2023-professorial-promotions-announced/ |access-date=2024-01-03 |website=www.massey.ac.nz |language=en-NZ}}
Palakshappa's research and teaching centre on sustainability in the fashion and food sectors, covering topics such as ethical value chains, conscious consumption, and how brands can meet sustainability goals. Palakshappa was involved in a Swedish research project funded through the Swedish Institute for Strategic Environmental Research, a cross-disciplinary study aimed at understanding how environmental communication could transform Sweden's sustainability. The marketing stream of the research worked with brands such as IKEA, Global Compact Network, Nudie Jeans, KappAhl, and H&M on sustainability reporting, transparency and social responsibility.{{Cite web |title=Reflections on four years of Mistra Environmental Communication |url=https://www.slu.se/en/subweb/mistra-ec/blog-posts/reflections/ |access-date=2024-01-03 |website=SLU.SE |language=en}}
In New Zealand, Palakshappa has worked on food system sustainability, and was co-leader of the Farming to Flourish project in Taranaki. In this project Palakshappa worked with Sita Venkateswa (Massey), Dirk Roep (Wageningen University), and Carl Freeman (Farm Next Door and Freeman Farms) to learn how to educate people about farming, and how to encourage regenerative farming and diversify crops.{{Cite web |title=Farming to Flourish research partnership spreads seeds of local farming knowledge |url=https://www.massey.ac.nz/research/research-impact-stories/farming-to-flourish-research-partnership-spreads-seeds-of-local-farming-knowledge/ |access-date=2024-01-03 |website=www.massey.ac.nz |language=en-NZ}}{{Cite web |title=Research focus on Taranaki’s sustainable food producers |url=https://www.massey.ac.nz/about/news/research-focus-on-taranakis-sustainable-food-producers/ |access-date=2024-01-03 |website=www.massey.ac.nz |language=en-NZ}}{{Cite news |last=Watson |first=Mike |date=2021-05-02 |title=Taranaki foodies out to lunch on locally grown fare |language=en |work=Stuff |url=https://www.stuff.co.nz/business/farming/agribusiness/300290443/taranaki-foodies-out-to-lunch-on-locally-grown-fare |access-date=2024-01-03}}
Selected works
{{scholia}}
- {{CiteQ|Q124097114}}
- {{CiteQ|Q124097141}}
- {{CiteQ|Q124097244}}
- {{CiteQ|Q124097333}}
- {{CiteQ|Q124097335}}
- {{CiteQ|Q124096375}}
References
{{reflist}}
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{{DEFAULTSORT:Palakshappa, Nitha}}
Category:Year of birth missing (living people)
Category:New Zealand academics
Category:New Zealand women academics
Category:University of Canterbury alumni
Category:Academic staff of Massey University