No Milk Today
{{Use British English|date=January 2014}}
{{Use dmy dates|date=January 2014}}
{{More citations needed|date=January 2014}}
{{Infobox song
| name = No Milk Today
| cover = No_Milk_Today.jpg
| alt =
| type = single
| artist = Herman's Hermits
| album = There's a Kind of Hush All Over the World
| B-side = My Reservation's Been Confirmed
| released = *30 September 1966 (UK)
- January 1967 (US)
| format =
| recorded = 13 August 1966
| studio = De Lane Lea, London
| venue =
| genre = Baroque pop, pop
| length = 2:56
| label =
| writer = Graham Gouldman
| producer = Mickie Most
| prev_title = This Door Swings Both Ways
| prev_year = 1966
| next_title = East West
| next_year = 1966
}}
File:NoMilkToday.jpg) in a Dutch dairy factory, after the handing over of a gold record for "No Milk Today" in the Netherlands (1966)]]
"No Milk Today" is a song that was written by Graham Gouldman and originally recorded by British pop band Herman's Hermits. It was first released as a single by the Mancunian group in the UK in October 1966 and, with the B-side "My Reservation's Been Confirmed", enjoyed chart success, peaking at No. 7 in the UK Singles Chart.{{cite book
| first= David
| last= Roberts
| year= 2006
| title= British Hit Singles & Albums
| edition= 19th
| publisher= Guinness World Records Limited
| location= London
| isbn= 1-904994-10-5
| page= 251}} Although not released as a single in the US ("Dandy" was released in its place with the same B-side), it was popular enough to become a moderate hit when it was released there as the B-side to "There's a Kind of Hush", reaching No. 35 in 1967 (the A-side reaching No. 4). It was also a major hit in many European countries.
Music and lyrics
The song, which is dominated by its downcast reflective verses in A-minor and neatly complemented by its interjecting upbeat chorus in A-major, was the second major song Gouldman wrote for Herman's Hermits (the previous being "Listen People", a US #3).{{cite web|url=http://www.musicvf.com/song.php?title=Listen+People+by+Herman%27s+Hermits&id=19161 |title=Listen People (song by Herman's Hermits) • Music VF, US & UK hits charts |website=Musicvf.com |date=1966-02-19 |accessdate=2016-09-29}}
The lyrics refer to the practice, common at the time, of milkmen delivering fresh milk in bottles to residential houses each morning. The love interest of the song's protagonist has just moved out, so the household needs less milk. The notice in front of the house, asking the milkman not to leave the usual bottle, while seeming mundane to passers-by ("how could they know just what this message means?"), symbolises to the singer himself the break-up of his relationship ("the end of all my dreams").{{cite web|last=Ricci |first=Charlie |url=http://somethingelsereviews.com/2013/08/20/almost-hits-hermans-hermits-no-milk-today-1967/ |title=Almost Hits: Herman's Hermits, "No Milk Today" (1967) | Something Else! |website=Somethingelsereviews.com |date= 20 August 2013|accessdate=2016-09-29}}
Gouldman wrote the song for The Hollies after he saw a "no milk today" notice outside a friend's house one day, and his father observed that could be for various reasons.{{cite web |url=http://www.hermanshermits.com/articles/misc/1983_gb_p9.html |title=Magazine Articles |accessdate=2014-01-20 |url-status=dead |archiveurl=https://web.archive.org/web/20160304080359/http://www.hermanshermits.com/articles/misc/1983_gb_p9.html |archivedate=4 March 2016 |df=dmy-all }}
The single was the first track for which the band employed a string section.
John Paul Jones, later of Led Zeppelin fame, was credited for introducing the chimes during the song, publicly praised by Peter Noone.
Chart performance
Recordings
Later the song was recorded by Gouldman himself as the sole single (released with "The Impossible Years") from his 1968 debut album The Graham Gouldman Thing and, in 2006, it was included on the compilation album Greatest Hits ... And More, released by Gouldman's own band 10cc.
The song was extensively used in a 2009 commercial campaign for the Norwegian milk company Tine. It was also used for a commercial of the Australian milk company NSW Milk in the 1990s.
A German version "Brötchen und Milch" was released by the Oldenburg beat group The Four Kings on the Metronome label in 1966.
The Spanish rendering "Todo Cambió" was recorded in 1967 by Lita Torelló (es).
In 1984 it became a big Czechoslovakian hit sung by Josef Melen as "Né, pětku né!" (words by František Ringo Čech).
"No Milk Today" has also been included in the official Sons of Anarchy soundtrack, covered by frequent soundtrack contributor The Forest Rangers, featuring folk singer Joshua James. The cover appeared in the first episode of season 3.
The ex YU and Serbian band Riblja Čorba produced a hard rock cover in Serbian, "Danas nema mleka", a protest song criticizing the Slobodan Milošević regime, for their 1993 album Zbogom, Srbijo. Inspired by the title of the original, the Serbian cover turns the meaning around and opens up with the lyrics "Danas nema mleka, danas nema hleba" ("today there is no milk, today there is no bread"), criticizing the heavily declined standard of living in Serbia at the time.{{cite web|url=http://www.rogershermansociety.org/yugoslavia.htm|title=The Worst Episode of Hyperinflation in History: Yugoslavia 1993-94|website=Rogershermansociety.org|accessdate=11 January 2019|archive-date=9 April 2015|archive-url=https://web.archive.org/web/20150409145533/http://www.rogershermansociety.org/yugoslavia.htm|url-status=dead}}
See also
References
{{Reflist}}
{{Herman's Hermits}}
{{authority control}}
Category:Herman's Hermits songs
Category:Song recordings produced by Mickie Most