Noggin (brand)

Noggin's creation dates back to 1995, when Sesame Workshop (then known as the Children's Television Workshop) planned to start an educational cable channel called "New Kid City."{{cite web |last1=Kaplan |first1=Karen |title=Company Town : TV's 'Sesame Street' Creators Want Their Own Niche on Dial |url=https://www.latimes.com/archives/la-xpm-1995-04-25-fi-58679-story.html |website=Los Angeles Times |date=25 April 1995 |archive-url=https://web.archive.org/web/20130530111358/http://articles.latimes.com/1995-04-25/business/fi-58679_1_sesame-street |archive-date=May 30, 2013 |url-status=live}} The Los Angeles Times reported that "launching its own channel is the only way to ensure a home for its highly acclaimed shows, which are often passed over by networks in favor of more commercially successful fare." Meanwhile, Nickelodeon (owned by MTV Networks (now Paramount Media Networks) planned its own educational channel called "Big Orange."{{cite web |title=NICKELODEON PLANS NEW INTERACTIVE NET |date=May 8, 1995 |url=http://variety.com/1995/scene/markets-festivals/nickelodeon-plans-new-interactive-net-99127436/ |publisher=Variety Media, LLC |archive-url=https://web.archive.org/web/20141226144154/http://variety.com/1995/scene/markets-festivals/nickelodeon-plans-new-interactive-net-99127436/ |archive-date=December 26, 2014 |url-status=live}}{{cite web |title=Noggin brands learning fun |url=https://kidscreen.com/1999/02/01/24323-19990201/ |publisher=Kidscreen |archive-url=https://web.archive.org/web/20120517212545/http://kidscreen.com/1999/02/01/24323-19990201/ |archive-date=May 17, 2012 |url-status=live}} When the two companies learned of each other's ideas, they partnered to create a channel together.{{cite news |title=THE MEDIA BUSINESS; New Network for Children on Cable TV |url=https://www.nytimes.com/1998/04/29/business/the-media-business-new-network-for-children-on-cable-tv.html |work=The New York Times |date=April 29, 1998 |last=Mifflin |first=Lawrie |archive-url=https://web.archive.org/web/20121112101617/http://www.nytimes.com/1998/04/29/business/the-media-business-new-network-for-children-on-cable-tv.html |archive-date=November 12, 2012 |url-status=live}}{{cite news |title=Sesame Launches A Venture Arm To Invest In Startups That Help Kids |url=http://www.fastcompany.com/3055935/most-creative-people/sesame-launches-a-venture-arm-to-invest-in-startups-that-help-kids |publisher=Fast Company |date=February 1, 2016 |last=Kessler |first=Sarah |archive-url=https://web.archive.org/web/20160201225942/http://www.fastcompany.com/3055935/most-creative-people/sesame-launches-a-venture-arm-to-invest-in-startups-that-help-kids |archive-date=February 1, 2016 |url-status=live}}

The channel was named Noggin (a slang term for a person's head), reflecting its purpose: to encourage kids to think, discover new things, and use their imaginations.{{cite news |title=EchoStar Launches New Noggin Network for Kids; DISH Network Teams Up With Nickelodeon and Children's Television Workshop to Offer Educational Programming |url=http://files.shareholder.com/downloads/DISH/0x0x100124/46baee77-6658-4fdd-8a1f-1491ea7e042a/DISH_News_1999_1_8_General.pdf |publisher=Dish Network |date=January 8, 1999 |archive-url=https://web.archive.org/web/20170202031756/http://files.shareholder.com/downloads/DISH/0x0x100124/46baee77-6658-4fdd-8a1f-1491ea7e042a/DISH_News_1999_1_8_General.pdf |archive-date=February 2, 2017 |url-status=dead}} When it started, Noggin was mostly aimed at kids aged 6–12.{{cite news |title=Noggin Channel For Kids Will Be Digital Network and Online Site |url=https://www.chicagotribune.com/1999/01/06/noggin-channel-for-kids-will-be-digital-network-and-online-site/ |archive-url=https://web.archive.org/web/20151026010801/http://articles.chicagotribune.com/1999-01-06/features/9901060349_1_noggin-nickelodeon-dan-martinsen |archive-date=October 26, 2015 |publisher=The Chicago Tribune |date=January 6, 1999 |last=Westbrook |first=Bruce |url-status=live}} Its main goal was to provide "fun shows that help kids learn and inspire their curiosity – all without feeling like they're in school." Noggin's core values included the statements: "Kids want to learn. Kids are naturally curious. There are no stupid questions."

From 1999 until 2019, Noggin used the same logo: the bottom half of a smiling cartoon face.{{cite web |url=https://kidscreen.com/1999/02/01/24323-19990201/ |title=Noggin brands learning fun |date=February 1, 1999 |work=Kidscreen |publisher=Brunico Communications |last=Hood |first=Duncam |archive-url=https://web.archive.org/web/20120517212545/https://kidscreen.com/1999/02/01/24323-19990201/ |archive-date=May 17, 2012 |url-status=live}} The logo's upper half featured different icons that represented topics the head was "thinking of" (such as a beaker to reflect science, or flowers to reflect springtime).{{cite book |title=Articulating Noggin |date=November 23, 1998 |last=Friedman |first=Amy |pages=15–19 |publisher=Viacom International/Sesame Workshop}} Hundreds of different "toppers" were designed for the logo. For its first few years, Noggin often captioned its logo with the slogan "What sparks you?" It also aired videos of kids and teens responding to the question, explaining their favorite topics that "spark" their imaginations.

Noggin's logo was featured in a large amount of original shorts and animations that ran between shows on the channel. In its early years, Noggin's creative team hired "sick and twisted"{{cite book |title=The Guerrilla Guide to Animation |last=Santucci |first=Walter |chapter=The Nirvana of Noggin |page=228 |date=February 12, 2009 |publisher=Continuum International Publishing Group |quote=[Noggin] stressed imagination and thinking, and I was branded an 'edgy' and 'sick and twisted' animator ... Design-wise, the Noggin executives wanted their network to look unlike any other network.}} independent animators to create station ID commercials, hoping that they could each bring their own personal design elements to the logo. The goal was to make the logo "look unlike any other network" and inspire kids' creativity. In 2019, the original Noggin face logo was retired for the first time in 20 years; it was replaced with a lowercase noggin wordmark written in purple.{{cite web |url=https://kidscreen.com/2019/10/29/what-platforms-are-doing-to-tackle-discoverability/ |title=What platforms are doing to tackle discoverability |work=Kidscreen |date=October 29, 2019 |quote=The whole experience was guided by two characters unique to Noggin ... this summer the SVOD rolled out a new interface focused instead on recognizable characters. |archive-url=https://web.archive.org/web/20191030174827/http://kidscreen.com/2019/10/29/what-platforms-are-doing-to-tackle-discoverability/ |archive-date=October 30, 2019 |url-status=live}}

{{See also|List of programs broadcast by Noggin}}

The first service established under Noggin was a cable TV channel. It operated from February 2, 1999, until September 27, 2009. When it started, the channel mainly showed reruns from Sesame Workshop and Nickelodeon's libraries.{{cite book |author=Heather Hendershot |title=Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids |url=https://books.google.com/books?id=xtPdNsGjGw8C&pg=PA63 |date=1 February 2004 |publisher=NYU Press |isbn=978-0-8147-3651-7 |pages=63–}}{{cite news |title=MTV uses Nick's Noggin as new net |url=https://variety.com/1998/tv/news/mtv-uses-nick-s-noggin-as-new-net-1117470274/ |work=Variety.com |publisher=Penske Media Corporation |date=April 29, 1998 |last=Katz |first=Richard |archive-url=https://web.archive.org/web/20191228170919/https://variety.com/1998/tv/news/mtv-uses-nick-s-noggin-as-new-net-1117470274/ |archive-date=December 28, 2019 |url-status=live}} Noggin was originally aimed at pre-teens, since Noggin's creative team felt that this age group was "underserved when it comes to new, quality educational television."{{cite news |title=Noggin to Debut Its First Original Series, A Walk in Your Shoes, with Stunt on Nickelodeon |url=http://www.prnewswire.com/news-releases/noggin-to-debut-its-first-original-series-a-walk-in-your-shoes-with-stunt-on-nickelodeon-on-april-30-72721592.html |work=PR Newswire |publisher=Cision Inc. |date=April 19, 2000 |archive-url=https://web.archive.org/web/20170202023205/http://www.prnewswire.com/news-releases/noggin-to-debut-its-first-original-series-a-walk-in-your-shoes-with-stunt-on-nickelodeon-on-april-30-72721592.html |archive-date=February 2, 2017 |url-status=dead}} The Noggin channel was commercial-free and allowed teachers to tape its programs for use in the classroom.{{cite web |url=https://www.hotlink.mtvn.com/noggin/documents/progdesc_click_thru.html |url-status=dead |archive-url=https://web.archive.org/web/20011103232320/https://www.hotlink.mtvn.com/noggin/documents/progdesc_click_thru.html |archive-date=November 3, 2001 |work=MTV Networks |title=NOGGIN Programming |date=2001}}

Noggin's original lineup included classic episodes of The Electric Company, 3-2-1 Contact, Cro, Square One Television, and Ghostwriter from Sesame Workshop's library. It also included series like Wild Side Show, Nick News, and Doug from Nickelodeon's library. From 2000 to 2002, Noggin aired reruns of the science show Bill Nye the Science Guy.{{Cite web |url=https://www.nexttv.com/news/noggin-corrals-nye-science-guy-158595 |title=Noggin Corrals Nye, The Science Guy |first=Linda |last=Moss |date=September 27, 1999 |website=Multichannel News |archive-url=https://web.archive.org/web/20200920234910/https://www.nexttv.com/news/noggin-corrals-nye-science-guy-158595 |archive-date=September 20, 2020 |url-status=live}} Bill Nye also starred in brand-new segments made specially for Noggin, where he played the role of Noggin's "head sparkologist" and tried to find out what topics sparked viewers' imaginations.{{Cite web |url=https://www.cbsnews.com/news/bill-nye-the-science-guy/ |title=Bill Nye, The Science Guy |publisher=CBS News |date=January 7, 2000 |archive-url=https://web.archive.org/web/20160422232157/http://www.cbsnews.com/news/bill-nye-the-science-guy/ |archive-date=April 22, 2016 |url-status=live}}

Noggin's first original show was Phred on Your Head Show, which featured an animated host named Phred.{{cite web|url=http://kidscreen.com/1999/10/01/26862-19991001/ |title=Possible Worlds revolutionizes toon production with 'live' animation technique |work=Kidscreen |url-status=dead |archive-url=https://web.archive.org/web/20160403221138/http://kidscreen.com/1999/10/01/26862-19991001/ |archive-date=April 3, 2016 }} A second original series, A Walk in Your Shoes, premiered in October 1999.{{cite web |url=http://www.viacom.com/press.tin?ixPressRelease=45001655 |archive-url=https://web.archive.org/web/20010914045106/http://www.viacom.com/press.tin?ixPressRelease=45001655 |archive-date=September 14, 2001 |url-status=dead |title=Noggin Presents Its First Original Short-Form Series, A Walk in Your Shoes, Oct. 25-29 |date=October 18, 1999 |work=Viacom}} Each episode of A Walk in Your Shoes followed two different people "switching lives" to better understand each other's cultures.{{cite web |url=https://www.nytimes.com/2000/12/17/tv/for-young-viewers-changing-places-and-graces-for-the-holidays.html |title=Changing places and graces for the holidays |date=December 17, 2000 |work=The New York Times |archive-url=https://web.archive.org/web/20101118061643/http://www.nytimes.com/2000/12/17/tv/for-young-viewers-changing-places-and-graces-for-the-holidays.html |archive-date=November 18, 2010 |url-status=live}} In 2000, Noggin introduced three series of shorts that aired during program breaks: Me in a Box, which showed kids making dioramas to represent their personalities; Citizen Phoebe, about a girl who wants to run for president; and Oobi, a preschool series about bare-hand puppets.

By 2001, original content made up 40% of Noggin's schedule. That year, Noggin premiered four new shows: Big Kids, a British-American co-production;{{cite web |url=https://kidscreen.com/2001/01/01/30576-20010101/ |title=International co-pros: A necessary evil for high-end kids shows |work=Kidscreen |date=January 1, 2001 |last=Clarke |first=Steve |archive-url=https://web.archive.org/web/20201005002021/https://kidscreen.com/2001/01/01/30576-20010101/ |archive-date=October 5, 2020 |quote=Big Kids, billed as 'an educational series' and co-produced with the Nickelodeon- and Sesame Workshop-backed U.S. kids channel Noggin |url-status=live}} On the Team, a documentary about a Little League baseball team;{{cite web |url=https://variety.com/2000/tv/news/noggin-adds-new-series-to-its-lineup-1117788758/ |title=Noggin adds new series to its lineup |magazine=Variety |publisher=Penske Media Corporation |date=November 5, 2000 |last=Bernstein |first=Paula |archive-url=https://web.archive.org/web/20210716160301/https://variety.com/2000/tv/news/noggin-adds-new-series-to-its-lineup-1117788758/ |archive-date=July 16, 2021 |url-status=live}} Sponk!, a game show centered around improv acting;{{cite book |author1=Edward L. Palmer |author2=Brian M. Young |title=The Faces of Televisual Media: Teaching, Violence, Selling To Children |url=https://books.google.com/books?id=rOtT-Pju2-gC&pg=PT89 |date=October 17, 2003 |publisher=Routledge |isbn=978-1-135-63974-7 |pages=89–}} and The URL with Phred Show, which showcased viewers' submissions to the Noggin website. On April 1, 2002, the channel was reorganized into two blocks: a daytime block for preschoolers and a nighttime block, The N, for teens. Play with Me Sesame, a new series featuring Sesame Street characters, debuted on the same day.{{cite web |url=https://kidscreen.com/2002/01/03/noggin-20020103/ |title=Noggin has tween educon on the brain |work=Kidscreen |date=January 3, 2002 |last=Connell |first=Mike |archive-url=https://web.archive.org/web/20180722174728/https://kidscreen.com/2002/01/03/noggin-20020103/ |archive-date=July 22, 2018 |url-status=live}}

Sesame Workshop continued to co-produce shows for Noggin through 2009, most notably Out There{{cite web |url=https://kidscreen.com/2002/03/01/upnext-20020301/ |title=UpNext: What's developing in kids production |last=Connell |first=Mike |date=March 1, 2002 |work=Kidscreen |quote=TDU started out as a purely North American concept set in New York. |archive-url=https://web.archive.org/web/20150405115012/http://kidscreen.com/2002/03/01/upnext-20020301/ |archive-date=April 5, 2015 |url-status=live}} and The Upside Down Show,{{cite web |url=https://www.tvweek.com/in-depth/2005/12/noggin-orders-upside-down/ |title=Noggin Orders 'Upside Down' |work=TVWeek |date=December 6, 2005 |archive-url=https://web.archive.org/web/20211021180650/https://www.tvweek.com/in-depth/2005/12/noggin-orders-upside-down/ |archive-date=October 21, 2021 |url-status=live |access-date=January 11, 2023 }} two live-action series. Both shows were developed by Sesame Workshop's writers in New York and filmed by a multinational team in Australia.{{cite web |url=https://www.c21media.net/news/sesame-nick-go-upside-down/ |title=Sesame, Nick go Upside Down |work=C21 Media |date=March 17, 2005 |quote=New York's Sesame Workshop, Nickelodeon Australia and local prodco Blink Films are coproducing a new preschool series, The Upside Down Show. |archive-url=https://web.archive.org/web/20230111182628/https://www.c21media.net/news/sesame-nick-go-upside-down/ |archive-date=January 11, 2023 |url-status=live |access-date=June 28, 2023 }} The Noggin brand was placed on a six-year hiatus from 2009 to 2015; on September 27, 2009, its channel space was taken over by a 24-hour channel based on Nickelodeon's Nick Jr. block.{{cite web |url=https://www.foxbusiness.com/markets/paramount-explores-sale-majority-stake-noggin-streaming-service |archive-url=https://web.archive.org/web/20230111182628/https://www.foxbusiness.com/markets/paramount-explores-sale-majority-stake-noggin-streaming-service |archive-date=January 11, 2023 |title=Paramount explores sale of majority stake in Noggin streaming service |date=April 7, 2023 |last=Toonkel |first=Jessica |work=Fox Business |url-status=live |access-date=June 28, 2023 }}

{{Main|The N}}

File:Noggin The N block promo.jpg

The N (standing for Noggin) was an overnight programming block on the Noggin channel, aimed at older kids and teenagers. It premiered on April 1, 2002, and aired until December 31, 2007 (May 6, 2009 on Dish). Promotions advertised the block as "The N: The New Name for Nighttime on Noggin." It took several months for Noggin to choose the right name for the block; as reported by Kidscreen in 2002, they needed a name to "help distance and distinguish the tween programming from the preschool fare,"{{cite web |url=https://kidscreen.com/2002/01/03/noggin-20020103/ |title=Noggin has tween educon on the brain |work=Kidscreen |date=January 3, 2002 |last=Connell |first=Mike |quote=The newest addition to that sked is Noggin-produced series Play With Me Sesame... the series marks the first time a State-side entity other than Sesame Workshop has been given permission by Henson to use the Sesame Street Muppets. |archive-url=https://web.archive.org/web/20150201041040/https://kidscreen.com/2002/01/03/noggin-20020103/ |archive-date=February 1, 2015 |url-status=live}} but the legal department also required the block to maintain a relation to Noggin's main name.

Noggin's preexisting tween-targeted shows—like A Walk in Your Shoes and Sponk!—only aired during The N from 2002 onward. Noggin produced several original series for the block, including the animated comedy O'Grady, the drama South of Nowhere, and the competition show Girls v. Boys. The N was also the U.S. broadcast home of the Canadian series Degrassi: The Next Generation.{{cite press release |title=Noggin Tackles Tween Issues with "Degrassi: The Next Generation" |publisher=Viacom |date=March 27, 2002 |url=https://degrassi.ca/2002/04/01/noggin-tackles-tween-issues-with-degrassi-the-next-generation/ |archive-url=https://web.archive.org/web/20201021162415/https://degrassi.ca/2002/04/01/noggin-tackles-tween-issues-with-degrassi-the-next-generation/ |archive-date=October 21, 2020 |url-status=live}} Noggin aimed to promote a variety of life skills through the shows on The N, including self-respect, constructive thinking, and tolerance of diversity.{{cite web |url=http://discussions.the-n.com/ |archive-url=https://web.archive.org/web/20050703074608/http://discussions.the-n.com/ |archive-date=July 3, 2005 |url-status=dead |title=Using The N in Real Life |work=The N on Noggin |date=2005}}

Like the rest of Noggin, The N's shows were created with educational goals,{{cite web |url=http://www.sesameworkshop.org/programs/out_there |archive-url=https://web.archive.org/web/20080809101800/http://www.sesameworkshop.org/programs/out_there |archive-date=August 9, 2008 |title=Out There |work=Sesame Workshop |url-status=dead}} which was uncommon for teen programming at the time. The block was managed by the same team that made Noggin's preschool shows. The team considered it a challenge to focus on both preschoolers and an older audience,{{cite news |last=McGuire |first=Mark |title=Noggin and The N have children covered |url=https://www.chicagotribune.com/news/ct-xpm-2004-11-24-0411240187-story.html |work=The Chicago Tribune |date=November 24, 2004 |archive-url=https://web.archive.org/web/20200407230850/https://www.chicagotribune.com/news/ct-xpm-2004-11-24-0411240187-story.html |archive-date=April 7, 2020 |url-status=live}} but because both focused on educational shows with valuable life lessons, they felt Noggin and The N had a "unified brand identity." From 2007 to 2009, the block was moved from Noggin to a new channel. The channel carried TEENick programming throughout the day and relegated The N's content to a block at night, similar to The N's structure before it spun off from Noggin.{{Cite press release |title=MTVN's NOGGIN and The N Channels to Split into Two Separate 24-Hour Services, Dec. 31, '07 |url=http://www.thefutoncritic.com/news/2007/08/13/mtvns-noggin-and-the-n-channels-to-split-into-two-separate-24-hour-services-dec-31-07-25193/20070813nick01/ |via=The Futon Critic |publisher=Nickelodeon |date=August 13, 2007 |quote=[The channel] will serve tweens and teens with programming from Nickelodeon's popular TEENick block during the day and continue as The N at night.}}{{cite web |url=https://kidscreen.com/2008/04/01/noggin-20080401/ |archive-url=https://web.archive.org/web/20110814203135/http://kidscreen.com/2008/04/01/noggin-20080401/ |archive-date=August 14, 2011 |url-status=live |title=Breaking Up Not So Hard To Do? |work=Kidscreen |last=Calder |first=Kate |date=April 1, 2008 |quote=The gameplan for now is to run a daytime block of TEENick shows{{nbsp}}... and then stack the originals, specials and movies in the evenings{{nbsp}}.... Sarah Tomassi Lindman expects the TEENick fare to create a more gender-balanced audience.}} According to Polygon, "Nickelodeon began phasing out The N's programming and replacing it with TEENick, an entertainment block with no educational curriculum and zero involvement from Noggin. The N lost its footing by 2009, and both [The N] and its website closed down completely."{{cite web|url=https://www.polygon.com/23005206/nickelodeon-the-n-degrassi-avatar-high-fans |title=Nickelodeon's The-N.com created a blueprint for fandom in the early 2000s |publisher=Polygon |date=April 3, 2022 |accessdate=May 26, 2022 |last=Adesanya |first=Abby |archive-url=https://web.archive.org/web/20220403142514/https://www.polygon.com/23005206/nickelodeon-the-n-degrassi-avatar-high-fans |archive-date=April 3, 2022 |url-status=live}}

On February 25, 2015, Viacom announced that it would relaunch Noggin on March 5, 2015 as a mobile streaming service aimed at preschoolers.{{cite news |title=Viacom to relaunch Noggin as mobile SVOD service |url=http://www.fiercecable.com/story/viacom-relaunch-noggin-mobile-svod-service/2015-02-25 |work=FierceCable.com |publisher=Questex Media Group |date=February 25, 2015 |archive-url=https://web.archive.org/web/20160711103058/http://www.fiercecable.com/story/viacom-relaunch-noggin-mobile-svod-service/2015-02-25 |archive-date=July 11, 2016 |url-status=live}}{{cite news |title=Viacom's NY layoffs spotlight TV's radical upheaval |url=http://www.crainsnewyork.com/article/20150330/MEDIA_ENTERTAINMENT/303299994/viacoms-ny-layoffs-spotlight-tvs-radical-upheaval |last=Flamm |first=Matthew |work=Crain's New York Business |publisher=Crain Communications |date=March 30, 2015 |archive-url=https://web.archive.org/web/20191229030757/https://www.crainsnewyork.com/article/20150330/ENTERTAINMENT/303299994/viacom-s-ny-layoffs-spotlight-tv-s-radical-upheaval |archive-date=December 29, 2019 |url-status=live}}{{cite news |title=Nickelodeon to Launch Noggin Subscription-Video Service in March |url=https://variety.com/2015/digital/news/nickelodeon-to-launch-noggin-subscription-video-service-in-march-1201441634/ |work=Variety.com |publisher=Penske Media Corporation |date=February 25, 2015 |archive-url=https://web.archive.org/web/20151229030757/https://variety.com/2015/digital/news/nickelodeon-to-launch-noggin-subscription-video-service-in-march-1201441634/ |archive-date=December 29, 2015 |url-status=live}} From 2015 to 2020, it included older shows from Noggin's time as a cable channel. In 2020, Noggin started to make new shows for the service. These included an exercise show called Yoga Friends and a cooking show called School of Yum. Kinderwood, an animated series about five classmates at a magical school, premiered on Noggin in 2020.{{cite web|url=https://kidscreen.com/2021/01/06/noggin-preps-first-original-long-form-show/ |title=Noggin preps first original long-form show |date=January 6, 2021 |last=Whyte |first=Alexandra |work=Kidscreen |quote=The latest original, Titmouse's preschool show Kinderwood (30 x seven minutes), launched on December 3 |archive-url=https://web.archive.org/web/20210106163657/https://kidscreen.com/2021/01/06/noggin-preps-first-original-long-form-show/ |archive-date=January 6, 2021 |url-status=live}} In 2021, the service introduced a half-hour educational show called Noggin Knows and a series of shorts called The Noggins, which featured teal-colored mascots called Noggins.

The Noggin streaming service would expand into international markets, starting with the rollout of a Spanish-language version that launched in Latin America in November 2015.{{cite news |title=Viacom presenta Noggin, una nueva app para chicos de edad pre escolar |url=http://www.tvcinews.com/2016/03/viacom-presenta-noggin-una-nueva-app.html |publisher=TvCinews |work=TvCinews.com |archive-url=https://web.archive.org/web/20170202030927/http://www.tvcinews.com/2016/03/viacom-presenta-noggin-una-nueva-app.html |archive-date=February 2, 2017 |url-status=live |language=es}}{{cite news |title='Noggin' la nueva app para niños en edad pre-escolar |url=http://www.estereofonica.com/tecnologia/noggin-la-nueva-app-para-ninos-en-edad-pre-escolar/ |publisher=Estereofonica |last=Moncada |first=Emilce |date=March 9, 2016 |archive-url=https://web.archive.org/web/20170202004918/http://www.estereofonica.com/tecnologia/noggin-la-nueva-app-para-ninos-en-edad-pre-escolar/ |archive-date=February 2, 2017 |url-status=live |language=es}}{{cite news |title=Cable A La Carte Is Becoming a Reality Outside the U.S. |url=https://www.bloomberg.com/news/articles/2016-03-15/cable-a-la-carte-is-becoming-a-reality-outside-the-u-s |work=Bloomberg L.P. |publisher=Michael Bloomberg |last=Shaw |first=Lucas |date=March 15, 2016 |archive-url=https://web.archive.org/web/20160315152919/http://www.bloomberg.com/news/articles/2016-03-15/cable-a-la-carte-is-becoming-a-reality-outside-the-u-s |archive-date=March 15, 2016 |url-status=live}} This version included some shows that were not available on the English-language service, including the Spanish dub of Rugrats.{{cite news |title=VIMN lanza Noggin, nueva app preescolar |url=http://www.prensario.net/15546-VIMN-lanza-Noggin-nueva-app-preescolar.note.aspx |publisher=Prensario Internacional |date=March 7, 2016 |language=es |archive-url=https://web.archive.org/web/20160308104844/http://www.prensario.net/15546-VIMN-lanza-Noggin-nueva-app-preescolar.note.aspx |archive-date=March 8, 2016 |url-status=live}} A Portuguese version was released on November 21, 2015.{{cite web |title=Noggin: Videos de Nick Jr |url=https://play.google.com/store/apps/details?id=com.mtvn.nogginintlgoogle |archive-url=https://web.archive.org/web/20151121171050/https://play.google.com/store/apps/details?id=com.mtvn.nogginintlgoogle |archive-date=November 21, 2015 |publisher=Google Play |language=br}}{{cite web |title=Noggin Brazil: Termos de Uso |url=http://www.noggin.com/br/terms-of-use/ |archive-url=https://web.archive.org/web/20160520165538/http://www.noggin.com/br/terms-of-use/ |archive-date=May 20, 2016 |publisher=MTV Networks Latin America |language=br}} On September 21, 2020, it was announced that versions of Noggin would launch in the United Kingdom, France, Germany and Austria as an add-on to Amazon Prime Video. The UK version of Noggin replaced the More Milkshake! SVOD service, with the name transitioning over as a section on the service.{{cite web | url=https://senalnews.com/en/content/noggin-will-launch-on-amazon-prime-video-channels | title=Noggin Will Launch on Amazon Prime Video Channels - Señal News |archive-url=https://web.archive.org/web/20201030012520/https://senalnews.com/en/content/noggin-will-launch-on-amazon-prime-video-channels |archive-date=October 30, 2020 |url-status=live}}

On February 13, 2024, SpongieUpdates first reported that Paramount Global laid off the entire working team at Noggin. 2 days later, Kidscreen and corporate owner Paramount Global later announced that the Noggin streaming service would be shutting down later that year, with the entire team being laid off.{{Cite web |title=Paramount has laid off the entire Noggin team |url=https://kidscreen.com/2024/02/15/paramount-has-laid-off-the-entire-noggin-team/ |access-date=2024-06-01}}{{Cite web |last=Spangler |first=Todd |date=2024-02-15 |title=Noggin Is Shutting Down After Paramount Global Laid Off Subscription Service's Entire Staff |url=https://variety.com/2024/digital/news/noggin-shuts-down-paramount-global-layoffs-1235913186/ |access-date=2024-06-01 |website=Variety |language=en-US}} Later, Noggin no longer accepted new subscribers as of April 1 or earlier. On May 1, a email sent by Noggin that parents have gotten saying that the Noggin service would shut down on July 2. The service was shut down on July 2, with all billing stopped by May 30.{{Cite web |title=New Details on Shuttering of Paramount's Kids Streamer Noggin; When did the Service Sunset? |url=https://www.imdb.com/news/ni64568194/ |access-date=2024-06-01 |website=IMDb |language=en-US}} Noggin's programming was moved over to sister streaming service Paramount+ under the Nick Jr. banner. Paramount had already discontinued the apps for Nickelodeon, Nick Jr., MTV, Comedy Central, Showtime, and Paramount Network in January to encourage more users to subscribe and sign up for Paramount+, although this did not include CBS' app.

After the closure of the service, a message was added to the website reading "NOGGIN HAS SHUT DOWN." and "Find your child's favorite preschool shows and watch movies, originals, and more all on Paramount+.". It remained on there until October 3, 2024, when the website was changed to a green version of Noggin's 1999 logo and a message saying "Rebooting...".

Throughout its history, Noggin has featured unique cartoon characters who act as the hosts and mascots of the brand. During Noggin's time as a cable channel, these mascots often appeared during program breaks to introduce shows. Noggin has had the following mascots:

• Phred (1999–2002) – A small green creature (voiced by Doug Preis) who was Noggin's first mascot.{{cite web |url=http://www.awn.com/news/dma-designs-noggin-host-character |title=DMA designs Noggin host character |work=Animation World Network |last=Kilmer |first=David |date=June 21, 1999 |archive-url=https://web.archive.org/web/20160403222406/https://www.awn.com/news/dma-designs-noggin-host-character |archive-date=April 3, 2016 |url-status=live}} He talked in a New York accent and liked to make jokes. He interacted with live-action guests by hopping on top of their heads and talking to them.{{cite web|last=Kilmer |first=David |url=http://www.awn.com/mag/issue4.05/4.05pages/4.05television.php3 |title=DMA, Possible Worlds and MTV Animation put Phred on your head |publisher=Animation World Network |url-status=dead |archive-url=https://web.archive.org/web/20020328150405/http://www.awn.com/mag/issue4.05/4.05pages/4.05television.php3 |archive-date=March 28, 2002}}
• Feetface (2002–03) – This mascot (voiced by Jessica DiCicco), shaped like a circular face with legs,{{cite web |url=http://www.noggin.com/activities/printables/pdf/03.pdf |archive-url=https://web.archive.org/web/20030308050235/http://www.noggin.com/activities/printables/pdf/03.pdf |archive-date=March 8, 2003 |url-status=dead |work=Noggin.com |publisher=MTV Networks/Sesame Workshop |date=2002 |page=2 |title=Mix and Match with Play with Me Sesame}} hosted Noggin's preschool block from April 1, 2002 to April 6, 2003.
• Moose and Zee (2003–09; 2015–19) – A talking yellow moose (voiced by Paul Christie) and a mute blue bird, who hosted Noggin's preschool block from April 7, 2003 onward. When Noggin became Nick Jr. on September 28, 2009, they remained as hosts until February 29, 2012. They also hosted the Noggin streaming service from 2015 until 2019.
• The Alpha Teens (2004–05; The N) – The N's first mascots. A group of high schoolers drawn in a comic book style.{{cite web |work=The New York Times |title=DGrassi Is tha Best Teen TV N da WRLD! |first=Ben |last=Neihart |date=March 20, 2005 |url=https://www.nytimes.com/2005/03/20/magazine/dgrassi-is-tha-best-teen-tv-n-da-wrld.html |quote=The alpha teens were created for The N by Berkeley-based comic-book author Adrian Tomine |archive-url=https://web.archive.org/web/20150529190756/http://www.nytimes.com/2005/03/20/magazine/dgrassi-is-tha-best-teen-tv-n-da-wrld.html |archive-date=May 29, 2015 |url-status=live}} They first appeared on The N block in 2004. They introduced the shows on The N's schedule.
• The Noggins (2021–24) – A group of short, teal-colored creatures with purple eyes, who have appeared as mascots on the Noggin streaming service since 2021. They would remain as the hosts until 2024, when the Noggin service was shuttered.{{cite web |url=https://www.paramountplus.com/shows/the-noggins/ |archive-url=https://web.archive.org/web/20210828023625/https://www.paramountplus.com/shows/the-noggins/ |archive-date=August 28, 2021 |title=The Noggins – Paramount+ |work=Paramount+ |publisher=Paramount Streaming |date=January 31, 2021 |url-status=live}}

The Noggin channel launched along with an interactive website, Noggin.com, which was active until 2009, and was active again in 2015. The website features games, blogs, printables, and fact sheets. The website was integrated into many of Noggin's earlier shows, like Sponk! and The URL with Phred Show, which featured viewer-submitted questions and artwork from Noggin.com.{{cite news |title=Uncharted territory ahead for the Media and Entertainment industry |url=http://facultynh.syr.edu/masiclat/resources/Uncharted%20territory%20ahead%20for%20the%20Media%20and%20Entertainment%20industry.pdf#page=10 |publisher=Syracuse University |work=Syr.edu |archive-url=https://web.archive.org/web/20100610195913/http://facultynh.syr.edu/masiclat/resources/Uncharted%20territory%20ahead%20for%20the%20Media%20and%20Entertainment%20industry.pdf |archive-date=June 10, 2010 |url-status=dead}}{{Cite news |url=https://www.nytimes.com/2001/09/16/tv/for-young-viewers-spontaneous-reaction.html |title=FOR YOUNG VIEWERS; Spontaneous Reaction |newspaper=The New York Times |date=September 16, 2001 |archive-url=https://web.archive.org/web/20110123002354/http://www.nytimes.com/2001/09/16/tv/for-young-viewers-spontaneous-reaction.html |archive-date=January 23, 2011 |url-status=live}} Throughout 2000, Bill Nye of Bill Nye the Science Guy answered questions asked by Noggin.com users between airings of his show.{{cite news |title=Bill Nye, the Science Guy: Head Sparkologist |url=http://www.cbsnews.com/news/bill-nye-the-science-guy/ |work=CBS News |date=January 7, 2000 |archive-url=https://web.archive.org/web/20170202002743/http://www.cbsnews.com/news/bill-nye-the-science-guy/ |archive-date=February 2, 2017 |url-status=live}}{{cite news |title='Bill Nye, the Science Guy' Premieres on Noggin September 10, 2000 With an All-Day Marathon of Science |url=http://www.prnewswire.com/news-releases/bill-nye-the-science-guy-premieres-on-noggin-september-10-2000-with-an-all-day-marathon-of-science-73116752.html |work=PR Newswire |date=September 5, 2000 |archive-url=https://web.archive.org/web/20160304081802/http://www.prnewswire.com/news-releases/bill-nye-the-science-guy-premieres-on-noggin-september-10-2000-with-an-all-day-marathon-of-science-73116752.html |archive-date=March 4, 2016 |url-status=dead}} In 2001, Noggin launched "Chattervision", which allowed viewers to comment on different shows online and see their conversations appear live on TV.{{cite news |title=It's Not Television, It's 'Chattervision' |url=http://www.prnewswire.com/news-releases/its-not-television-its-chattervision-71935767.html |work=PR Newswire |publisher=Cision Inc. |date=September 5, 2001 |archive-url=https://web.archive.org/web/20170202020838/http://www.prnewswire.com/news-releases/its-not-television-its-chattervision-71935767.html |archive-date=February 2, 2017 |url-status=dead}}

One of the website's first games was the "Noggimation Station," which taught visitors about the animation process and allowed them to design their own animations, some of which were chosen to air on TV.{{cite web | url=http://www.viacom.com/press.tin?ixPressRelease=45002132 | archive-url=https://web.archive.org/web/20010914040722/http://www.viacom.com/press.tin?ixPressRelease=45002132 | archive-date=September 14, 2001 | title=Head Sparkologist Bill Nye Double Teams the Airwaves at Noggin and Nickelodeon with 'Noggin's What Sparks You Special,' April 7 |url-status=dead}} Another website, called MyNoggin.com, was launched in October 2007.{{cite news |title=Nick's MyNoggin Goes Live |url=http://kidscreen.com/2007/10/22/nick-20071022/ |publisher=Brunico Communications |work=Kidscreen |last=Rusak |first=Gary |date=October 22, 2007 |archive-url=https://web.archive.org/web/20160304081802/http://kidscreen.com/2007/10/22/nick-20071022/ |archive-date=March 4, 2016 |url-status=live}} It was a subscription-based site that offered educational games and allowed parents to track their child's progress in different subjects.{{cite news |title=Noggin's Got Game with Pre-School Targeted Web Service |url=http://www.multichannel.com/news/internet-video/noggin-s-got-game-pre-school-targeted-web-service/300706 |publisher=Multichannel News |work=Multichannel.com |last=Umstead |first=R. Thomas |archive-url=https://web.archive.org/web/20170202025245/http://www.multichannel.com/news/internet-video/noggin-s-got-game-pre-school-targeted-web-service/300706 |archive-date=February 2, 2017 |url-status=live}}{{cite web |url=http://www.barkbark.com/projects/mynoggin-mission-possible/ |title=MyNoggin Mission Possible |work=BarkBark.com |publisher=Bark Bark |archive-url=https://web.archive.org/web/20180828204811/http://www.barkbark.com/projects/mynoggin-mission-possible/ |archive-date=August 28, 2018 |url-status=live}} On October 3, 2024, the Noggin website was changed to show a green 1999 Noggin logo, with green text at the bottom saying "Rebooting...".{{Cite web |title=Noggin {{!}} Rebooting... |url=https://www.noggin.com/ |access-date=2024-10-06 |website=www.noggin.com}} It was later revealed that Paramount sold the Noggin trademark to a different, unknown company based in the United Kingdom, who's currently hosting the website on Amazon servers. Later on February 24, 2025, the page had a waitlist form added to it, where the user could sign up to "be the first to know when Noggin is back". The website also added a privacy policy page, which reveals that Paramount likely no longer owns the rights to Noggin anymore, and it is instead operated by a new company known as Noggin Holdings, Inc.

Blocks based on Noggin have appeared on other channels. TV Land aired a one-night Noggin special on April 26, 1999.{{cite news |title=TV Land to power new cabler with 'Electric Company' run |url=https://variety.com/1999/tv/news/tv-land-to-power-new-cabler-with-electric-company-run-1117493272/ |work=Variety |date=April 14, 1999 |last=Katz |first=Richard}}{{cite news |title='Electric Company' Revived |url=https://www.courant.com/1999/04/20/electric-company-revived/ |publisher=Hartford Courant |work=Courant.com |date=April 20, 1999 |url-status=live |archive-url=https://web.archive.org/web/20170202122103/http://articles.courant.com/1999-04-20/features/9904170032_1_noggin-tv-land-joan-rivers |archive-date=February 2, 2017}} Spanning two hours, the special featured reruns of The Electric Company, along with animated shorts featuring the Noggin logo.{{cite news |title='Electric Company' a peek at Noggin |url=http://www.tulsaworld.com/archives/electric-company-a-peek-at-noggin/article_8b96f8b5-ae63-52b9-a19e-f3ff16768128.html |publisher=Tulsa World |work=TulsaWorld.com |date=April 18, 1999}} Noggin shows were also occasionally seen on the main Nickelodeon channel.{{cite web |title=Noggin - Nickelodeon |url=http://www.nick.com/docs/tv/shows/p282t1c1.tin |archive-url=https://web.archive.org/web/20000510151146/http://www.nick.com/docs/tv/shows/p282t1c1.tin |archive-date=May 10, 2000 |publisher=Viacom International, Inc.}} On June 6, 1999, Nickelodeon ran the first episode of Noggin's Phred on Your Head Show.{{cite AV media|date=June 1999|title=Noggin Special Event: Phred on Your Head Show Premiere on Nick Promo|medium=Advertisement|publisher=Nickelodeon|url=https://www.youtube.com/watch?v=ITY7rW71KrA |archive-url=https://ghostarchive.org/varchive/youtube/20211221/ITY7rW71KrA |archive-date=2021-12-21 |url-status=live}}{{cbignore}}

On March 27, 2000, Nickelodeon introduced a half-hour block of Noggin shows that aired every weekday morning until June 2001. The block was originally titled "Noggins Up" and became "Noggin on Nickelodeon" during its second year on the air.{{cite news |url=http://journaltimes.com/lifestyles/leisure/from-the-entertainment-wire/article_b7eccf06-2219-5b2d-aa5c-993afe61003f.html |title=From the entertainment wire |publisher=Racine Journal Times |date=March 13, 2000}} It showcased one tween-oriented program every weekday, including A Walk In Your Shoes and On the Team. The block attracted thousands of visitors to the Noggin.com site.{{cite news |last=Moss |first=Linda |url=http://www.multichannel.com/news/orphan-articles/preview-may-help-phred-escape-pluto/145392 |title=Preview may help Phred escape Pluto |publisher=Multichannel News |date=July 18, 1999}} Nickelodeon revived the block for a single day on April 7, 2003.{{cite news |title=3 series headed to Noggin |url=https://variety.com/2003/tv/news/3-series-headed-to-noggin-1117881811/ |work=Variety.com |publisher=Penske Media Corporation |date=March 25, 2003}}{{cite news |last=Heffley |first=Lynne |title=Noggin network gathers a lineup of gigglies for the preschool set |url=https://www.latimes.com/archives/la-xpm-2003-apr-07-et-lynne7-story.html |work=The Los Angeles Times |date=April 7, 2003}}{{cite web |title=Noggin Introduces Oobi – The Friend Who's Always With You! |url=http://biz.viacom.com/sites/nickelodeonpress/nick%20jr/Pages/showpdf.aspx?FileName=Oobi%20Release.pdf&ItemID=28&ListName=Press%20Releases |work=Viacom.com |publisher=Viacom International |date=March 25, 2003 |access-date=January 21, 2017 |archive-url=https://web.archive.org/web/20160207075829/http://biz.viacom.com/sites/nickelodeonpress/nick%20jr/Pages/showpdf.aspx?FileName=Oobi%20Release.pdf&ItemID=28&ListName=Press%20Releases |archive-date=February 7, 2016 |url-status=dead }} Following the block's removal, premiere episodes of Noggin series were often simulcast on Nickelodeon and Noggin.{{cite news |title=Nick Jr. and Noggin Preschool Shows Sizzle |url=http://www.prnewswire.com/news-releases/nick-jr-and-noggin-preschool-shows-sizzle-54997877.html |work=PR Newswire |publisher=Cision Inc. |date=September 15, 2005 |archive-url=https://web.archive.org/web/20170202023156/http://www.prnewswire.com/news-releases/nick-jr-and-noggin-preschool-shows-sizzle-54997877.html |archive-date=February 2, 2017}}

The Noggin name was used for an otherwise unrelated programming block on Nick Jr. UK from May 2004 until September 2005.{{cite web |title=Noggin on Nick Jr. UK |url=http://nickjr.co.uk/noggin/index.aspx |archive-url=https://web.archive.org/web/20040618025622/http://nickjr.co.uk/noggin/index.aspx |archive-date=June 18, 2004 |publisher=Viacom International, Inc. |work=NickJr.co.uk}} It ran for two hours every night and included reruns of older British television series for children.{{cite web |title=Nick Jr. UK Schedule |url=http://nickjr.co.uk/schedule/nick/NickSchedule.aspx |archive-url=https://web.archive.org/web/20050523234723/http://nickjr.co.uk/schedule/nick/NickSchedule.aspx |archive-date=May 23, 2005 |publisher=Viacom International, Inc. |work=NickJr.co.uk}} On January 30, 2006, Noggin was launched as a block on TMF in the United Kingdom, this time in the style of the US Noggin.{{cite news |title=Nickelodeon to launch Noggin block on Freeview |url=http://www.digitalspy.com/tech/terrestrial/news/a27890/nickelodeon-to-launch-noggin-block-on-freeview/ |last=Wilkes |first=Neil |work=Digital Spy |publisher=Hearst Magazines UK |date=January 5, 2006 |archive-url=https://web.archive.org/web/20170202102641/http://www.digitalspy.com/tech/terrestrial/news/a27890/nickelodeon-to-launch-noggin-block-on-freeview/ |archive-date=February 2, 2017 |url-status=live}}{{cite news |title=Viacom Launches Noggin on Freeview |url=http://www.brandrepublic.com/article/538627/viacom-launches-noggin-freeview-dora-thomas |archive-url=https://web.archive.org/web/20160409213850/http://www.brandrepublic.com/article/538627/viacom-launches-noggin-freeview-dora-thomas |archive-date=April 9, 2016 |url-status=live |work=BrandRepublic.com |publisher=Haymarket Media Group |date=January 6, 2006}} It ran every weekday from 7 a.m. to 9 a.m.{{cite news |title=Nickelodeon to Air Kids Programming via Freeview |url=http://mediatel.co.uk/newsline/2006/01/06/nickelodeon-to-air-kids-programming-via-freeview/ |work=Mediatel.co.uk |publisher=Mediatel Newsline |date=January 6, 2006 |archive-url=https://web.archive.org/web/20170202072041/http://mediatel.co.uk/newsline/2006/01/06/nickelodeon-to-air-kids-programming-via-freeview/ |archive-date=February 2, 2017 |url-status=live}}{{cite web |last=Stewart |first=Lianne |title=New kid on the U.K. Freeview block |url=http://kidscreen.com/2006/04/01/abc-20060401/ |work=Kidscreen |publisher=Brunico Communications |date=April 1, 2006 |archive-url=https://web.archive.org/web/20150407081713/http://kidscreen.com/2006/04/01/abc-20060401/ |archive-date=April 7, 2015 |url-status=live}} Noggin continued for a short time on TMF's successor, VIVA, until March 2010.

From May 2021 to March 2022, the Nick Jr. Channel aired an hour-long block of programming from the Noggin streaming service every Friday.{{cite web |url=http://www.nickjr.com/tvschedule/ |archive-url=https://web.archive.org/web/20210528143549/http://www.nickjr.com/tvschedule/ |archive-date=May 28, 2021 |work=NickJr.com |date=May 28, 2021 |title=NickJr.com TV Schedule 2021 |url-status=dead}}{{cite web |title=Nick Jr. TV Schedule 2022 |url=http://www.nickjr.com/tvschedule/ |archive-url=https://web.archive.org/web/20220311151249/http://www.nickjr.com/tvschedule/ |work=NickJr.com |date=March 11, 2022 |archive-date=March 11, 2022 |url-status=dead}} The block, titled "Noggin Hour," featured shows such as Noggin Knows and Kinderwood,{{cite web |url=http://www.thefutoncritic.com/showatch/noggin-knows/listings/ |title=Noggin Knows on Nick Jr. |work=The Futon Critic |date=2021 |quote=completed airing its first season on 6/11/21}}{{cite web |url=http://www.thefutoncritic.com/showatch/kinderwood/listings/ |title=Kinderwood on Nick Jr. |work=The Futon Critic |date=2021 |quote=6/4/21: Dandy Dandelion (R)}} as well as the acquired series Hey Duggee and JoJo & Gran Gran. Noggin interstitials played during commercial breaks, and a purple screen bug reading "On Noggin" was shown toward the beginning of each show.

Noggin held live events to promote its shows. At the 2001 North American Trade Show in Minnesota, Noggin presented a replica of the set from Oobi.{{cite web |title=Oobi Educational Tour |url=http://www.matthewallar.com/ps_production_post/oobi-educational-tour/ |last=Allar |first=Matthew |access-date=August 27, 2013 |location=Saint Paul, ME |archive-url=https://web.archive.org/web/20160402201321/http://www.matthewallar.com/ps_production_post/oobi-educational-tour/ |archive-date=April 2, 2016 |url-status=live}} In spring 2002, Noggin launched a live version of its Play with Me Sesame series, featuring mascot characters and music from the show.{{cite news |title=Noggin Sets Play Dates at Malls |url=http://www.multichannel.com/news/orphan-articles/noggin-sets-play-dates-malls/137387 |publisher=Multichannel News |work=Multichannel News |date=March 20, 2002 |last=Hogan |first=Monica |archive-url=https://web.archive.org/web/20170202023714/http://www.multichannel.com/news/orphan-articles/noggin-sets-play-dates-malls/137387 |archive-date=February 2, 2017 |url-status=live}}{{cite news |title=Noggin's New Preschool Series, 'Play With Me Sesame' Hits the Road on a Nine-City National Mall Tour Commencing in April |url=http://www.prnewswire.com/news-releases/noggins-new-preschool-series-play-with-me-sesame-hits-the-road-on-a-nine-city-national-mall-tour-commencing-in-april-76553837.html |archive-url=https://web.archive.org/web/20170202020744/http://www.prnewswire.com/news-releases/noggins-new-preschool-series-play-with-me-sesame-hits-the-road-on-a-nine-city-national-mall-tour-commencing-in-april-76553837.html |archive-date=February 2, 2017 |work=PR Newswire |publisher=Cision Inc. |date=March 20, 2002 |url-status=dead}} In May 2002, the Jillian's restaurant chain offered "Noggin Play Days" each Wednesday afternoon, where attendees could watch a live feed of Noggin with themed activities and meals.{{cite press release |title='Burb Marketing: Jillian's and Noggin Team Up For Cross-Promotional Marketing and Media Partnership |url=http://www.prnewswire.com/news-releases/burb-marketing-jillians-and-noggin-team-up-for-cross-promotional-marketing-and-media-partnership-77312042.html |archive-url=https://web.archive.org/web/20170202024713/http://www.prnewswire.com/news-releases/burb-marketing-jillians-and-noggin-team-up-for-cross-promotional-marketing-and-media-partnership-77312042.html |archive-date=February 2, 2017 |publisher=PR Newswire |date=May 7, 2002 |url-status=dead}}

In March 2004, Noggin partnered with GGP shopping malls to host a free arts-and-crafts program called Club Noggin.{{cite news |title=CLUB Noggin Lakeland |url=https://news.google.com/newspapers?nid=1346&dat=20050616&id=61JIAAAAIBAJ&pg=1717,5292839&hl=en |publisher=The Ledger |date=June 16, 2005}}{{cite news |title=Noggin and GGP Team-Up To Launch 'Club Noggin,' A New Interactive Educational Experience for Preschoolers, at Malls Nationwide |url=http://www.thefreelibrary.com/Noggin+and+GGP+Team-Up+To+Launch+'Club+Noggin,'+A+New+Interactive...-a0113850126 |publisher=PR Newswire |date=March 3, 2005}}{{cite news |title=Cool stuff for families |url=https://news.google.com/newspapers?nid=1320&dat=20060328&id=qeJWAAAAIBAJ&pg=1523,4737025&hl=en |publisher=The Gainesville Sun |date=March 28, 2006}} It debuted at five malls in April of the same year.{{cite news |last=Donohue |first=Steve |title=Going 'clubbing' at local malls: Noggin promo drives traffic, viewership |url=https://www.highbeam.com/doc/1G1-115835142.html |archive-url=https://web.archive.org/web/20170202002009/https://www.highbeam.com/doc/1G1-115835142.html |url-status=dead |archive-date=February 2, 2017 |publisher=Multichannel News |date=April 19, 2004|via=HighBeam}} Attendance at the first few events exceeded expectations,{{cite news |last=Mikus |first=Kim |title=Club Noggin Draws Big Crowd |url=https://www.questia.com/read/1G1-120208652 |publisher=Daily Herald |date=25 July 2004}}{{dead link|date=July 2021}} leading GGP to bring Club Noggin to over 100 malls across the United States.{{cite news |title=Kids love Club Noggin |url=http://www.tricityvoice.com/articledisplay.php?a=3706 |publisher=Tri-City Voice |date=May 31, 2005}} The monthly events were hosted by trained YMCA leaders, who offered crafts and activities based on Noggin characters.{{cite news |title=Club Noggin |url=https://news.google.com/newspapers?nid=1346&dat=20050824&id=O1JIAAAAIBAJ&pg=6815,3674128&hl=en |publisher=The Ledger |date=August 24, 2005}} Each meeting was themed around a different Noggin show.{{cite news |title=Kids club debuts at mall |url=http://airwolf.lmtonline.com/news/archive/080104/pagea1.pdf |publisher=Laredo Morning Times |date=August 1, 2004 |last=Flores |first=Mayra |archive-url=https://web.archive.org/web/20170202013218/http://airwolf.lmtonline.com/news/archive/080104/pagea1.pdf |archive-date=February 2, 2017 |url-status=dead }}{{cite news |last=Mikus |first=Kim |title=Club Noggin Ready to Entertain Little Ones |url=https://www.questia.com/read/1G1-119871194 |archive-url=https://web.archive.org/web/20200119094813/https://www.questia.com/read/1G1-119871194/club-noggin-ready-to-entertain-little-ones |archive-date=January 19, 2020 |publisher=Daily Herald |date=July 18, 2004}}

From October 2005 until late 2006, Noggin sponsored a music festival called "Jamarama Live", which toured the United States.{{cite news |title=With Jamarama Club, 9:30 Truly is All Ages |url=https://www.washingtonpost.com/wp-dyn/content/article/2005/11/21/AR2005112100275.html |newspaper=The Washington Post |last=Harrington |first=Richard |date=November 18, 2005}}{{cite news |title=National dancing toddler tour begins |url=https://business.highbeam.com/435361/article-1G1-153240261/national-dancing-toddler-tour-begins |archive-url=https://web.archive.org/web/20170202001539/https://business.highbeam.com/435361/article-1G1-153240261/national-dancing-toddler-tour-begins |url-status=dead |archive-date=February 2, 2017 |publisher=Youth Markets Alert |date=October 15, 2006|via=HighBeam}} The tour had performances from Laurie Berkner, a musician on Jack's Big Music Show.{{cite magazine |title=Billboard Bits: Ludacris, Austin City Limits, Jamarama Live! |url=http://www.billboard.com/articles/news/61290/billboard-bits-ludacris-austin-city-limits-jamarama-live |magazine=Billboard |date=September 28, 2005 |last=Jeckell |first=Barry}}{{cite news |last=Heffley |first=Lynne |title=Mosh pits with juice boxes? |url=https://www.latimes.com/archives/la-xpm-2006-mar-02-wk-kids2-story.html |work=The Los Angeles Times |date=March 2, 2006}} It also had appearances from a mascot costume of Moose A. Moose.{{cite news |title=Jamarama gets kids jammin' |url=https://business.highbeam.com/435361/article-1G1-135022084/jamarama-gets-kids-jammin |archive-url=https://web.archive.org/web/20170202001118/https://business.highbeam.com/435361/article-1G1-135022084/jamarama-gets-kids-jammin |url-status=dead |archive-date=February 2, 2017 |publisher=Youth Markets Alert |date=August 1, 2005|via=HighBeam}} Reviewers for Time Magazine compared Jamarama to a family-friendly version of Lollapalooza.{{cite news |title=Jamarama Live! Kidsfest Music Festival Tour Kicks off Third Leg October 2006 |url=http://www.businesswire.com/news/home/20061003005040/en/Youre-Walk-Youre-Rock!-Jamarama-Live!-Kidsfest |work=Business Wire |publisher=Berkshire Hathaway |date=October 3, 2006}}

In November 2005, a Noggin float appeared at America's Thanksgiving Parade.{{cite web |title=The Parade Company: Parade Events |url=http://www.theparade.org/parade/parade_events.html |archive-url=https://web.archive.org/web/20051124041147/http://www.theparade.org/parade/parade_events.shtml |archive-date=November 24, 2005 |publisher=America's Thanksgiving Parade}} In November 2006, Noggin hosted an online charity auction on its website, called the "Noggin Auction." Viewers could bid on props from different Noggin shows.{{cite web|url=http://www.nogginauctions.com/cgi-bin/auction.cgi?action=ProductList&Type=All&Mode=Browse&CategoryID=0017001|archive-url=https://web.archive.org/web/20061114071030/http://www.nogginauctions.com/cgi-bin/auction.cgi?action=ProductList&Type=All&Mode=Browse&CategoryID=0017001|date=2006|title=Noggin Auction|work=Noggin|archive-date=November 14, 2006}} Noggin also auctioned off props from The N's teen shows, with the money going to homeless shelters.{{cite web |url=http://www.the-nauctions.com/cgi-bin/auction.cgi?action=BuyerViewProductDetail&ProductID=1000000000268383 |archive-url=https://web.archive.org/web/20070111190315/http://www.the-nauctions.com/cgi-bin/auction.cgi?action=BuyerViewProductDetail&ProductID=1000000000268383 |archive-date=January 11, 2007 |url-status=dead |work=The N |publisher=MTV Networks |date=2006 |title=The N Auctions: South of Nowhere Dolls}} In August 2007, Noggin partnered with St. Jude Children's Research Hospital and sponsored its annual Trike-A-Thon program.{{cite web |title=St. Jude Trike-A-Thon Event to Raise Funds for St. Jude Children's Research Hospital |url=http://www.stjude.org/SJFile/trike_template.doc |publisher=St. Jude Children's Research Hospital |work=StJude.org}}{{cite news |title=Noggin joins St. Jude for bike safety |url=http://kidscreen.com/2007/08/09/noggin-20070809/ |publisher=Brunico Communications |work=Kidscreen |date=August 9, 2007 |last=Rusak |first=Gary}}

• List of programs broadcast by Noggin

{{reflist}}

• {{Official website|http://www.noggin.com}}
• [https://web.archive.org/web/20010312171141/http://www.nick.com/all_nick/everything_nick/tv_noggin.html Noggin description] (archive)

{{Noggin shows}}

{{VOD services}}

{{KidsTVBlocksUSA}}

{{Children's channels in UK & Ireland}}

{{Paramount Media Networks}}

{{Paramount Global}}

{{Nickelodeon}}

{{Sesame Street}}

{{Sesame Workshop series}}

{{Webby Awards|cat=Broadband|year=2004|type=Winner|cat2=Youth|year2=2005|type2=Winner|cat3=Television|year3=2008|type3=Nominee}}

{{Portal bar|Television|United States|Companies|1990s}}

Category:Noggin (brand)

Category:1999 establishments in New York (state)

Category:2009 disestablishments in New York (state)

Category:Television channels and stations established in 1999

Category:Television channels and stations disestablished in 2009

Category:Internet properties established in 2015

Category:Internet properties disestablished in 2024

Category:Preschool education television networks

Category:Children's television networks in the United States

Category:Defunct subscription services

Category:Defunct video on demand services

Category:Entertainment companies based in New York City

Category:Internet television channels

Category:Internet television streaming services

Category:Subscription video on demand services

Category:Nickelodeon

Category:Sesame Workshop

Category:Paramount Streaming

Category:The Jim Henson Company

Category:Webby Award winners