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Non-no

{{Short description|Japanese fashion magazine}}

{{Infobox magazine

| image_file = March 2018 Non-no cover.jpg

| image_size =

| image_caption = March 2018 cover with Tsubasa Honda and Kentaro Sakaguchi

| editor =

| editor_title =

| staff_writer =

| frequency = Monthly{{cite web|url=http://www.shueisha.co.jp/english/magazines/#Womens|title=Shueisha Women's Magazines|accessdate=23 April 2015|publisher=Shueisha Inc.}}

| circulation = 1,239,335 (2014){{cite web|url=http://www.j-magazine.or.jp/magadata/?module=list&action=list|script-title=ja:一般社団法人日本雑誌協会 印刷部数公表|trans-title=Japan Magazine Publishers Association Circulation Number Search|accessdate=23 April 2015|work=Japan Magazine Publishers Association|language=Japanese}}

| category = Fashion

| company =

| publisher = Shueisha

| firstdate = February 1971

| country = Japan

| based = Tokyo

| language = Japanese

| website = [https://nonno.hpplus.jp/ nonno.hpplus.jp]

| issn =

}}

{{Nihongo| Non-no|ノン－ノ|non-no|lead="yes"}} is a Japanese women's fashion and lifestyle magazine published by Shueisha. The magazine is headquartered in Tokyo.{{Cite book |author=Roman Cybriwsky|title=Historical Dictionary of Tokyo|url=https://books.google.com/books?id=9pePrUSs7kMC&pg=PA68|accessdate=15 September 2016|date=18 February 2011|publisher=Scarecrow Press|isbn=978-0-8108-7489-3|page=68}}

Men's Non-no, targeted for a male demographic, was first published in 1987.

History

The magazine was established as a fortnightly in 1971.{{citation|author=Sean Mooney|title=5,110 Days in Tokyo and Everything's Hunky-dory: The Marketer's Guide to Advertising in Japan|url=https://books.google.com/books?id=Fkt8CkTejUAC&pg=PA123|accessdate=15 September 2016|year=2000|publisher=Greenwood Publishing Group|isbn=978-1-56720-361-5|page=123}}{{cite journal|author=Fabienne Darling-Wolf|title=The Men and Women of non-no: Gender, Race, and Hybridity in Two Japanese Magazines|journal=Critical Studies in Media Communication|date=2006|volume=23|issue=3|pages=181–199|doi=10.1080/07393180600800734|s2cid=144495642}} The first issue appeared in February 1971.{{cite book|author1=Lise Skov|author2=Brian Moeran|title=Women, Media, and Consumption in Japan|url=https://books.google.com/books?id=OLXfn3_YXqgC&pg=PA60|accessdate=28 April 2016|date=January 1995|publisher=University of Hawaii Press|isbn=978-0-8248-1776-3|page=60}} Its title derives from the Ainu word for "flower."{{Cite web|url=https://www.daytranslations.com/blog/the-hokkaido-ainu-history-future/|title=The Hokkaido Ainu – Its History and Future in Modern Japan|first=Sean Patrick|last=Hopwood|date=August 10, 2018|website=Day Translations Blog}} Like CanCam, non-no has a comparatively longer history than other Japanese fashion magazines e.g. Cawaii!, Olive, and so forth. The magazine targets teens and young women in their early 20s.

Instead of focusing on gossip, Non-no and another women's magazine, An An, provide their readers with materials with the aim of developing their self-identity.{{cite book|author=Yoko Tokuhiro|title=Marriage in Contemporary Japan|url=https://books.google.com/books?id=P7ONAgAAQBAJ&pg=PA45|accessdate=28 April 2016|date=25 September 2009|publisher=Routledge|isbn=978-1-135-23032-6|page=45}}

On 25 May 1987 Shueisha launched the magazine's male counterpart, Men's Non-no.{{cite web|title=Men's Non-no|url=http://www.complex.com/style/2012/01/10-japanese-mens-style-magazines-you-should-know/10|work=Complex|accessdate=31 October 2015}}

In 1978 the circulation of Non-no was 850,000 copies.{{cite journal|author=Kazue Sakamoto|title=Reading Japanese women's magazines: the construction of new identities in the 1970s and 1980s|journal=Media, Culture & Society|date=1999|volume=21|url=http://mcs.sagepub.com/content/21/2/173.full.pdf|accessdate=28 April 2016}} In year 2006, the magazine sold 440,870 copies.{{cite web|title=Manga Anthology Circulations 2004-2006|url=https://comipress.com/article/2007/12/26/3040.html|work=ComiPress|accessdate=6 February 2017|date=27 December 2007}}

Exclusive models

= Current =

{{div col|colwidth=25em}}

  • {{ill|v=ib|Yūka Suzuki|ja|鈴木優華}} (2014–present){{cite web |url=https://mdpr.jp/news/detail/1405934 |script-title=ja:新「non‐no」モデル4人初お披露目 フレッシュな美貌に歓声 |date=19 August 2014 |accessdate=24 September 2018 |work=Modelpress |language=ja }}
  • Fumika Baba (2015–present){{cite web |url=https://mdpr.jp/interview/detail/1546768 |script-title=ja:2016年ブレイクの予感…「non・no」モデル馬場ふみかを直撃！|date=2 December 2015 |accessdate=24 September 2018 |work=Modelpress |language=ja }}
  • {{ill|v=ib|Nanaka Matsukawa|ja|松川菜々花}} (2017–present){{cite web |url=https://mdpr.jp/news/detail/1672412/ |script-title=ja:欅坂46渡邉理佐ら新ノンノモデル3人が初お披露目 注目美女のプロフィールをチェック |date=21 March 2017 |accessdate=24 September 2018 |work=Modelpress |language=ja }}
  • Risa Watanabe (2017–present)
  • {{ill|v=ib|Manami Enosawa|ja|江野沢愛美}} (2018–present){{cite web |url=https://mdpr.jp/news/detail/1735400 |script-title=ja:江野沢愛美「non-no」専属モデルに抜擢 |date=19 December 2017 |accessdate=24 September 2018 |work=Modelpress |language=ja }}
  • Asuka Kijima (2018–present){{cite web |url=https://mdpr.jp/news/detail/1793113 |script-title=ja:「non-no」新専属モデルに2人加入 “ドール系美女”多屋来夢＆「ZIP!」お天気キャスター貴島明日香＜GirlsAward 2018 A／W＞ |date=16 September 2018 |accessdate=24 September 2018 |work=Modelpress |language=ja }}
  • Mirei Sasaki (2019–present){{cite web|url=https://natalie.mu/music/news/319878|title=日向坂46加藤史帆、佐々木久美、佐々木美玲、高本彩花が女性誌専属モデルに|date=14 February 2019|website=Natalie|language=ja|accessdate=3 March 2020}}
  • Sakura Endō (2020–present){{Cite web |title=乃木坂遠藤さくらが「ｎｏｎ－ｎｏ」専属モデル就任 - 坂道 : 日刊スポーツ |url=https://www.nikkansports.com/entertainment/news/202005080000720.html |access-date=2023-05-03 |website=nikkansports.com |language=ja}}
  • Mayu Yokota (2020–present)
  • Ayaka Konno (2021–present)
  • Natsuki Deguchi (2022–present){{Cite web |title=話題作に次々出演。注目の女優、出口夏希がノンノモデルに！

|url=https://nonno.hpplus.jp/article/95391 |access-date=2023-10-07 |website=nonno.hpplus.jp |language=ja}}

  • Kanon (2022–present) {{div col end}}

= Former =

{{div col|colwidth=25em}}

  • Airi Tanaka
  • Akiko Kikuchi
  • Anne Watanabe{{cite web|url=http://eiga.com/person/83115/|script-title=ja:杏|trans-title=An Personal Information|accessdate=23 April 2015|work=Eiga|language=Japanese}}
  • Ayumi
  • Azusa Takehana
  • Emi
  • Etsuko Sugai
  • Hana
  • Hana Matsushima
  • Izumi Yamaguchi
  • Keiko Kurihara
  • Lina Ohta
  • Manami Teruya
  • Michi Ōmori
  • Miki
  • Momoko Nagano
  • Nishida Naomi
  • Noriko Amakasu
  • Satsuki Katayama
  • Shiho
  • Yasue Sato
  • Yuko Gomiyo
  • Sachie Futamura
  • Mina Sayado
  • Yasuko Matsuyuki (1990s){{cite web |url=https://ciatr.jp/topics/209997 |script-title=ja:雑誌「non-no」出身の女優まとめ【小雪や佐々木希も！】 |date=6 July 2017 |accessdate=24 September 2018 |publisher=Ciatr |language=ja }}
  • Yui Natsukawa (1990s){{cite web|url=http://eiga.com/person/54155/|script-title=ja:夏川結衣|trans-title=Yui Natsukawa Personal Information|accessdate=23 April 2015|work=Eiga|language=Japanese}}
  • Ryō (1990s)
  • Sachiko Katō (1990s)
  • Koyuki (1990s)
  • Kimiko Mori (1999–2001)
  • Miho Tanaka (2000–2012)
  • Ema Fujisawa (2001–2005)
  • Sachiko Ogata (2002–2005)
  • Rena Takeshita (2004–2009)
  • Miyu Kogawa (2004–2010)
  • Momoko Kuroki (2005–2007)
  • Mew Azama (2006–2007)
  • Miyu (2006–2010)
  • Saori Watanabe (2007–2010)
  • Emi Takahashi (2007–2011)
  • Mikiko Yano (2008–2012)
  • Cecil Kishimoto (2008–2015)
  • Yumi Yamamoto 2009–2010)
  • Moeka Nozaki 2009–2012)
  • Nanao (2010–2011)
  • Naoko Akatani (2010–2012)
  • Shiori Sato (2010–2012)
  • Nanaka (2010–2012)
  • Nozomi Sasaki (2010–2013)
  • Arisa Sato (2010–2014)
  • Tsubasa Honda (2010–2018){{cite web|url=http://hpplus.jp/nonno/special/models_profile/|title=non-no Model Profile|accessdate=23 April 2015|publisher=Shueisha Inc.|language=Japanese}}
  • Arisa Nishida (2011–2013)
  • Noa Iwamoto (2011–2013)
  • Nagisa Ōshima (2011–2013)
  • Erena Mizusawa (2011–2013){{cite web|url=http://ameblo.jp/erena-mizusawa/|archiveurl=https://web.archive.org/web/20130319031445/http://ameblo.jp/erena-mizusawa/|script-title=ja:水沢エレナ オフィシャルブログ|trans-title=Erena Mizusawa Official Blog|archivedate=19 March 2013|accessdate=23 April 2015|work=Ameblo|language=Japanese}}
  • Kyoko Hinami (2011–2013){{cite web|url=http://ameblo.jp/kyoko-173/|archiveurl=https://web.archive.org/web/20130813011918/http://ameblo.jp/kyoko-173/|script-title=ja:日南響子オフィシャルブログ|trans-title=Kyoko Hinami Official Blog|archivedate=13 August 2013|accessdate=23 April 2015|work=Ameblo|language=Japanese}}
  • Aya Ōmasa (2011–2016){{cite web|url=https://mdpr.jp/news/detail/1624848|script-title=ja:大政絢「non-no」専属モデル卒業を発表|accessdate=29 October 2016|publisher=modelpress|language=Japanese}}
  • Mao Ueda (2011–2016)
  • Mio Uema (2012–2013)
  • Saori Seto (2012–2014)
  • Moe Arai (2012–2014)
  • Azusa Mine (2012–2014)
  • Mirei Kiritani (2012–2015)
  • Haru (2012–2015)
  • Sayaka Okada (2012–2018)
  • Azusa Okamoto (2012–2018)
  • Honoka Miki (2013–2014){{cite web |url=http://mdpr.jp/news/detail/1280542 |script-title=ja:「non・no」に美女3人が新加入 5000人から勝ち抜き |date=20 September 2013 |accessdate=24 September 2018 |work=Modelpress |language=ja |archiveurl=https://web.archive.org/web/20131002200053/http://mdpr.jp/news/detail/1280542 |archivedate=2 October 2013 |url-status=dead }}{{cite news|url=http://gamebiz.jp/?p=128881|title=DeNA、300万DL突破の『パズ億～爽快パズルゲーム』が新テレビCMを放送開始！雑誌「non-no」専属モデル未来穂香さんが出演|trans-title=Non-no exclusive model Miki Honoka appears on DeNA TV-CM.|accessdate=23 April 2015|work=Social Game Info Inc.|language=Japanese}}
  • Sachie Futamura (2013–2015)
  • Seika Taketomi (2013–2016){{cite web|url=http://mdpr.jp/news/detail/1238651|script-title=ja:「non・no」に18歳・美少女が新加入|accessdate=20 April 2016|work=modelpress|language=Japanese}}
  • Hinako Kinoshita (2013–2017){{cite web |url=https://mdpr.jp/news/detail/1637193 |script-title=ja:木下ひなこ「non-no」専属モ:卒業を発表 今後の活動は |accessdate=20 November 2016 |work=modelpress |language=Japanese |url-status=dead |archiveurl=https://web.archive.org/web/20161120150046/https://mdpr.jp/news/detail/1637193 |archivedate=20 November 2016}}
  • Miki Sato (2014–2016){{cite web|url=http://www.oricon.co.jp/news/2030438/full/|script-title=ja:ホリプロTSC、栃木の20歳・佐藤美希さんが頂点に 『non-no』でモデルデビュー|accessdate=20 April 2016|work=oricon ME inc.|language=Japanese}}
  • Kang Ji-young (2014–2016)
  • Akiko Kuji (2014–2017){{cite web |url=http://hpplus.jp/nonno/clip/2223425/ |script-title=ja:ノンノ編集部:直筆メッセージ掲載！久慈暁子、non-noモデルをで卒業します! ! |date=21 February 2017 |accessdate=24 September 2018 |work=nonnotown |publisher=Shueisha |language=ja |archiveurl=https://web.archive.org/web/20170225132640/http://hpplus.jp/nonno/clip/2223425/ |archivedate=25 February 2017 |url-status=dead |title=Non-no Web}}
  • Nina Endō (2014–2018)
  • Mina Sayado (2015–2018)
  • Anri Okamoto (2015–2018)
  • Yuuna Suzuki (2014–2019)
  • Haru Izumi (2013–2019)
  • Riho Takada (2014–2019)
  • Eri Satō (2016–2019)
  • Raimu Taya (2018–2020)
  • Mana Kinjō (2016–2020)
  • Rena Takeda (2016–2021)
  • Yua Shinkawa (2015–2021)
  • Yuko Araki (2014–2021)
  • Nanase Nishino (2015-2022)

{{div col end}}

References

{{Reflist|33em}}

External links

  • [https://nonno.hpplus.jp/ non-no] - Official website {{in lang|ja}}

{{Japanese fashion magazines}}

{{Authority control}}

{{DEFAULTSORT:Non no}}

Category:1971 establishments in Japan

Category:Biweekly magazines published in Japan

Category:Magazines established in 1971

Category:Magazines published in Tokyo

Category:Monthly magazines published in Japan

Category:Shueisha magazines

Category:Women's magazines published in Japan

Category:Women's fashion magazines published in Japan