Noonlight

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| name = Noonlight

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| developer = Zach Winkler

| released = 2013

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| operating system = Android, iOS

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| website = {{URL|https://www.noonlight.com/}}

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Noonlight, formerly SafeTrek, is a software company founded in 2013 by CEO Zach Winkler and co-founders Aaron Kunnemann, Brittany LeComte and Nick Droege. Noonlight provides professional monitoring and emergency response through their personal safety app and APIs. The app is available for both Android and iOS devices.

Background

The app was founded on the University of Missouri campus in 2013 by Zach Winkler, Aaron Kunnemann, Brittany LeComte and Nick Droege as part of a technology competition.{{cite news |last1=McPhie |first1=Em |title=St. Louis startup Noonlight to partner with Tinder, Match - Student Life |url=https://www.studlife.com/news/2020/01/30/st-louis-startup-noonlight-to-partner-with-tinder-match |work=Student Life |publisher=Washington University in St. Louis |date=30 January 2020 |language=en}}{{cite web|url=https://www.forbes.com/profile/noonlight/?sh=57a78ef62440|title=Noonlight|website=Forbes|access-date=2023-10-02}} It was developed as a mobile solution to the blue lights found on the university’s campus. {{cite web| url=https://www.missouribusinessalert.com/news/business/q-a-zach-winkler-missouri-alumnus-and-founder-of-safetrek-app/article_3a486243-2630-58d6-8647-016c13406e90.html|title=Q&A: Zach Winkler, Missouri alumnus and founder of SafeTrek app|last= Salomone|first=Cecilia|date=2016-07-15|website=Missouri Business Alert}}

Noonlight has since grown into a software company whose APIs are used to integrate personal safety services,{{cite web|url=https://www.businesswire.com/news/home/20210303005765/en/Jiobit-Announces-Jiobit-Protect%E2%84%A2-a-Personal-Safety-Service-with-a-Direct-Link-to-911-Dispatch-Centers|title=Jiobit Announces Jiobit Protect™, a Personal Safety Service with a Direct Link to 911 Dispatch Centers|date=2023-03-03|website=Businesswire}} professional sensor monitoring,{{cite press release|url=https://www.globenewswire.com/en/news-release/2021/04/08/2206864/0/en/Wyze-Expands-Partnership-with-Noonlight-to-Offer-24-7-Home-Security-Monitoring.html|title=Wyze Expands Partnership with Noonlight to Offer 24/7 Home Security Monitoring|date=2021-04-08|website=GlobeNewswire}} video verification, and emergency response to other companies' products and IoT devices{{cite press release| url=https://www.globenewswire.com/news-release/2018/06/26/1529873/0/en/Noonlight-Launches-Connected-Safety-Platform-for-Homes-Cars-and-Health.html|title=Noonlight Launches Connected Safety Platform for Homes, Cars, and Health|date=2018-06-26|website=Globe Newswire}} including Wyze, Sabre,{{cite web|url=https://www.prnewswire.com/news-releases/sabre-launches-safety-app-with-gps-tracking-and-alerts-and-offers-sneak-preview-of-connected-smart-pepper-spray-at-ces-2021-301205434.html|title=SABRE Launches Safety App with GPS Tracking and Alerts and Offers Sneak Preview of Connected SMART Pepper Spray at CES 2021|date=2021-01-11|website=PR Newswire}} and Roku.{{cite web|url=https://www.theverge.com/2023/5/10/23717697/roku-smart-tv-home-security-system-price-release-date|title=Your Roku smart TV can now help protect your home|last=Tuohy|first=Jennifer Pattison|date=2023-05-10|website=The Verge}}

In October 2022, Alarm.com acquired a majority stake in Noonlight. The terms of the transaction were not disclosed.{{Cite web |title=Noonlight - Products, Competitors, Financials, Employees, Headquarters Locations |url=https://www.cbinsights.com/company/safetrek-inc |access-date=2023-07-20 |website=www.cbinsights.com}}

The Noonlight app has been reported in local media to have helped stop two kidnappings.{{cite web|url=https://www.denverpost.com/2018/12/08/red-panic-button-app-saves-colorado-teen-kidnapping/|title=App that works as panic button helped save Grand Junction teen from alleged kidnapping|last=Whaley|first=Monte|date=2018-12-21|website=The Denver Post}} {{cite web|url=https://www.wsbtv.com/news/local/coweta-county/phone-app-helps-police-find-georgia-woman-who-was-allegedly-raped-along-with-accused-attacker/AY4MZOQR7VCNLGW6HAU7YKOTAE/|title=App helps Georgia deputies track down man accused of raping 17-year-old|last=McCowan|first=Candace|date=2022-09-13|website=WSBTV}}

Data collection and analysis

{{See also|Crime analysis|Predictive policing|Crime mapping}}

Gizmodo has reported that Noonlight shares data with ad tech companies, such as Meta and Google. The company has denied that it sells user data.{{cite web|url=https://gizmodo.com/tinders-new-panic-button-is-sharing-your-data-with-ad-t-1841184919|title=Tinder's New Panic Button Is Sharing Your Data With Ad-Tech Companies|last=Wodinsky|first=Shoshona|website=Gizmodo|date=January 2020}}{{cite web |last1=Radu |first1=Sintia |date=July 2016 |title=Downtown STL partners with SafeTrek to increase safety in downtown St. Louis |url=http://www.stltoday.com/business/local/downtown-stl-partners-with-safetrek-to-increase-safety-in-downtown/article_567f0ad6-95de-5661-9cdc-89b2a370c938.html |accessdate=6 January 2017 |website=stltoday.com}}

References

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