Not Giving In
{{Use dmy dates|date=June 2014}}
{{Use British English|date=June 2014}}
{{Infobox song
| name = Not Giving In
| cover = NotGivingIn.jpg
| alt =
| type = single
| artist = Rudimental featuring John Newman and Alex Clare
| album = Home
| released = 18 November 2012
| format =
| recorded = 2012
| studio =
| venue =
| genre =
| length = 4:01
| label =
| writer =
- Piers Aggett
- Amir Amor
- Kesi Dryden
- John Newman
| producer =
| chronology = Rudimental
| prev_title = Feel the Love
| prev_year = 2012
| next_title = Waiting All Night
| next_year = 2013
| misc = {{Extra chronology
| artist = John Newman
| type = single
| prev_title = Feel the Love
| prev_year = 2012
| title = Not Giving In
| year = 2012
| next_title = Love Me Again
| next_year = 2013
}}
{{Extra chronology
| artist = Alex Clare
| type = single
| prev_title = Treading Water
| prev_year = 2011
| title = Not Giving In
| year = 2012
| next_title = Hummingbird
| next_year = 2012
}}
}}
"Not Giving In" is a song by British drum and bass band Rudimental. It features the vocals from John Newman and Alex Clare. The song was released in the United Kingdom on 18 November 2012 as the third single from their debut studio album, Home. It came in at number 16 in the 2012 Hottest 100, announced on Australia Day 2013. It was featured in the first episode of season three of Teen Wolf. The song was also used in a 2014 FIFA World Cup commercial for Mercedes-Benz sponsoring the Germany National Football Team and Official Intro of MCE Insurance British Superbikes by Eurosport in 2013.{{cite web|url=https://www.youtube.com/watch?v=gPGvZ0ApWjc |title=Mercedes-Benz WM 2014 TV-Spot: Bereit wie nie. Die deutsche Nationalmannschaft und die neue C-Klasse |publisher=YouTube |date=2014-05-12 |accessdate=2016-01-17}} The song is also featured in the Scottish Government's advertising for keeping up with COVID-19 restrictions.{{cite web|url=https://www.youtube.com/watch?v=CTNw_nQMe4U&ab_channel=ScottishGovernment|publisher= The Scottish Government |title=We've come too far. We're not giving in. |date=2021-04-01 |accessdate=2021-04-07}}
Music video
A music video to accompany the release of "Not Giving In", written and directed by Josh Cole, was first released onto YouTube on 17 October 2012 at a total length of five minutes and twenty-nine seconds.{{cite web|url=https://www.youtube.com/watch?v=J9-Lwpgfd1E |title=Rudimental - Not Giving In ft. John Newman & Alex Clare [Official Video] |publisher=YouTube |date=2012-10-17 |accessdate=2016-01-17}} The video was filmed in the shanty towns of Manila, Philippines, and follows the life of two brothers growing up in poverty. The two later go their separate ways, as one manages to escape the city's underbelly and succeeds in breakdancing, whereas the other becomes trapped in a life of gang violence, drug crime and a murder, eventually resulting in his death.{{cite web|last=Fuertes |first=Jo |url=https://www.vice.com/en/article/rudimental-not-giving-in-video/ |title=Rudimental: "Not Giving In" Video |website=Noisey.vice.com |date=2012-10-17 |access-date=2016-01-17}}{{cite web | url=http://www.rappler.com/entertainment/14933-rudimental-music-vid-shot-in-manila | title=Dance hero's slum story retold in music vid | accessdate=February 4, 2016 | website=Rappler}} The video has won several awards, including best dance video at the UK MVA's{{cite web | url=http://www.ukmva.com/content/past-winners/2013 | title=2013 | accessdate=April 17, 2016 | website=ukmva | archive-url=https://web.archive.org/web/20150228064823/http://www.ukmva.com/content/past-winners/2013 | archive-date=28 February 2015 | url-status=dead }}{{cite web | url=http://www.joshcole.co.uk/#info | title=Josh Cole - Photographer/Director | accessdate=April 17, 2016}} and best new director at the Cannes Lions festival.{{cite web | url=http://www.digitalspy.com/music/news/a496024/rudimental-foxes-debut-new-single-right-here-music-video-watch/ | title=Rudimental, Foxes debut new single 'Right Here' music video - watch | accessdate=April 17, 2016 | website=Digital Spy}}
Reception
=Critical reception=
Lewis Corner of Digital Spy gave the song a positive review stating:
Lashings of jazzy brass, twinkling piano and rumbling bass hears them picking up almost exactly where they left off. "This time I'm gonna be stronger/ I'm not giving in," John Newman declares in his smooth tone, richer than a double chocolate pud and just as satisfying. Rudimental may not have delivered a game-changer, but when your sound is still this fresh, why bother? {{rating|4|5}}.{{cite web|last=Fletcher |first=Harry |url=http://www.digitalspy.co.uk/music/singlesreviews/a435278/rudimental-ft-john-newman--alex-clare-not-giving-in-review.html |title=Rudimental ft. John Newman & Alex Clare: 'Not Giving In' - review |website=Digitalspy.co.uk |date=2012-11-02 |accessdate=2016-01-17}}
In popular culture
From 2014, the song has been used as the team entrance song for the Port Adelaide Football Club at home games at the redeveloped Adelaide Oval. The song was used in a Super Rugby advertising campaign for KFC in New Zealand, during the 2020 season.
=Finnish misheard lyrics=
The song became a meme in Finland, as "not giving in", when sung in the chorus, sounds similar to "nakkivene" which translates to "wiener boat" in Finnish. When Rudimental performed the song during Provinssirock 2014, people threw wieners with small "sails" at the stage.{{citation needed|date=November 2016}}
Track listings
{{Tracklist
| headline = iTunes digital download
| title1 = Not Giving In
| length1 = 4:01
| title2 = Not Giving In
| note2 = Bondax Remix
| length2 = 3:23
| title3 = Not Giving In
| note3 = Loadstar Remix
| length3 = 4:13
| title4 = Feel the Love
| note4 = Live from BBC Radio 1's Hackney Weekend 2012
| length4 = 5:35
}}
{{Tracklist
| headline = Trackitdown digital download{{cite web|url=http://www.trackitdown.net/search/keyword?q=not+giving+in|title=Trackitdown - Dance Music Download/Merchandise/Ticket Distribution Centre|publisher=Trackitdown|date=2012-11-18}}{{Dead link|date=April 2020 |bot=InternetArchiveBot |fix-attempted=yes }}
| title1 = Not Giving In
| length1 = 4:01
| title2 = Not Giving In
| note2 = Bondax Remix
| length2 = 3:23
| title3 = Not Giving In
| note3 = Loadstar Remix
| length3 = 4:13
| title4 = Not Giving In
| note4 = Phaeleh Remix
| length4 = 5:31
}}
{{Tracklist
| headline = Juno digital download{{cite web|url=http://www.junodownload.com/products/rudimental-john-newman-alex-not-giving-in/2082123-02/|title=Not Giving In by Rudimental feat John Newman/Alex Clare on MP3 and WAV at Juno Download|publisher=Juno Download|date=2012-11-18}}
| title1 = Not Giving In
| length1 = 4:01
| title2 = Not Giving In
| note2 = Bondax Remix
| length2 = 3:23
| title3 = Not Giving In
| note3 = Loadstar Remix
| length3 = 4:13
| title4 = Not Giving In
| note4 = Stay+ Remix
| length4 = 3:46
}}
{{Tracklist
| headline = Drum & Bass Arena digital download{{cite web|url=http://download.breakbeat.co.uk/lpsepsartists/rudimental/notgivingin.aspx|title=Not Giving In by Rudimental mp3 download - Drum & Bass Arena Download|publisher=Drum & Bass Arena|date=2012-11-18|access-date=19 March 2014|archive-url=https://web.archive.org/web/20140320040209/http://download.breakbeat.co.uk/lpsepsartists/rudimental/notgivingin.aspx|archive-date=20 March 2014|url-status=dead}}
| title1 = Not Giving In
| length1 = 4:01
| title2 = Not Giving In
| note2 = Bondax Remix
| length2 = 3:23
| title3 = Not Giving In
| note3 = Loadstar Remix
| length3 = 4:13
| title4 = Not Giving In
| note4 = Ed Rush Remix
| length4 = 5:12
}}
{{Tracklist
| headline = Beatport digital download{{cite web|url=http://www.beatport.com/release/not-giving-in/998080|title=Not Giving In (Asylum) :: Beatport|publisher=Beatport|date=2012-11-19}}
| title1 = Not Giving In
| length1 = 4:01
| title2 = Not Giving In
| note2 = Bondax Remix
| length2 = 3:23
| title3 = Not Giving In
| note3 = Loadstar Remix
| length3 = 4:13
| title4 = Not Giving In
| note4 = Huxley Remix
| length4 = 8:31
}}
Charts
{{col-begin}}
{{col-2}}
=Weekly charts=
| class="wikitable sortable" |
| Chart (2012)
! Peak |
|---|
| {{singlechart|Australia|12|artist=Rudimental feat. John Newman & Alex Clare|song=Not Giving In}} |
| {{singlechart|Flanders Tip|4|artist=Rudimental feat. John Newman & Alex Clare|song=Not Giving In}} |
| {{singlechart|Wallonia Tip|27|artist=Rudimental feat. John Newman & Alex Clare|song=Not Giving In}} |
| {{singlechart|Czech Republic|27|year=2013|week=6}} |
| {{singlechart|Hungary|24|year=2012|week=47}} |
| Iceland (Tonlist){{cite web |url=http://www.tonlist.is/Music/Chartlist/544/ |title=Icelandic Singles Chart |publisher=Tonlist.is |date= |accessdate=2013-05-11 |archive-url=https://web.archive.org/web/20130719155657/http://www.tonlist.is/Music/Chartlist/544/ |archive-date=19 July 2013 |url-status=dead }}
| style="text-align:center;"|4 |
| {{singlechart|Dutch100|71|artist=Rudimental feat. John Newman & Alex Clare|song=Not Giving In}} |
| {{singlechart|New Zealand|11|artist=Rudimental feat. John Newman & Alex Clare|song=Not Giving In}} |
| {{singlechart|Scotland|16|artist=Rudimental feat. John Newman & Alex Clare|song=Not Giving In|date=2012-12-01}} |
| {{singlechart|UKdance|1|artist=Rudimental feat. John Newman & Alex Clare|song=Not Giving In|date=2012-12-01}} |
| {{singlechart|UK|14|artist=Rudimental feat. John Newman & Alex Clare|song=Not Giving In|date=2012-12-01}} |
{{col-2}}
=Year-end charts=
| class="wikitable sortable plainrowheaders"
|+2012 year-end chart performance for "Not Giving In" !Chart (2012) !Position |
| scope="row"| UK Singles (Official Charts Company)[https://ukchartsplus.co.uk/UKChartsPlusEOY2012.pdf "End of Year Singles Chart 2012"]. UK Charts Plus. Retrieved January 28, 2025.
| style="text-align:center;"|188 |
|---|
| class="wikitable sortable plainrowheaders"
|+2013 year-end chart performance for "Not Giving In" !Chart (2013) !Position |
| scope="row"| UK Singles (Official Charts Company)[https://ukchartsplus.co.uk/UKChartsPlusEOY2013.pdf "End of Year Singles Chart 2013"]. UK Charts Plus. Retrieved January 28, 2025.
| style="text-align:center;"|163 |
|---|
{{col-end}}
Certifications
{{Certification Table Top}}
{{Certification Table Entry|region=Australia|artist=Rudimental|title=Not Giving In|type=single|award=Platinum|number=2|relyear=2012|certyear=2013}}
{{Certification Table Entry|region=New Zealand|artist=Rudimental feat. John Newman And Alex Clare|title=Not Giving In|type=single|award=Platinum|number=2|relyear=2012|certyear=2016|certmonth=5|source=radioscope|access-date=2025-01-03}}
{{Certification Table Entry|region=United Kingdom|artist=Rudimental|title=Not Giving In|type=single|award=Platinum|relyear=2012|certyear=2024|id=12496-3812-1}}
{{Certification Table Bottom | streaming=true}}
Release history
| class=wikitable |
| scope="col" | Region
! scope="col" | Date ! scope="col" | Format ! scope="col" | Label |
|---|
| United Kingdom
| 18 November 2012 |
References
{{Reflist}}
{{Rudimental}}
{{John Newman}}
{{Alex Clare}}
{{Authority control}}
Category:John Newman (singer) songs
Category:Asylum Records singles
Category:Song recordings produced by Rudimental