Noughty by Nature
{{Distinguish|Naughty by Nature}}
{{Infobox album
| name = Noughty by Nature
| type = mixtape
| artist = Digga D
| cover = Noughtybynature.jpg
| alt =
| released = {{Start date|df=yes|2022|04|15}}
| recorded = 2020–2022
| studio =
| genre = * British hip hop
| length = 41:04
| label = {{hlist|CGM|EGA}}
| producer = {{hlist|4stringz|Aaronorage|AJ Tracey|AoD|AV The Producer|Benji Bandz|Cage Beats|Emrld Beats|Esstwo|DN6|Finn Wigan|Gotcha|Harry Beech|Itchy|Jacob Manson|Jake Gosling|JJ Beats|Kazza|Kieran Nash|Littlevibeats|MacMac Relax|Mason|Mokuba|Nyge|R14 Beats|Sean Murdz|Swidom|The Elements|X10}}
| prev_title = Made in the Pyrex
| prev_year = 2021
| next_title = Back to Square One
| next_year = 2023
| misc = {{Singles
| name = Noughty by Nature
| type = mixtape
| single1 = Wasted
| single1date = 13 August 2021
| single2 = 2k17
| single2date = 9 September 2021
| single3 = Pump 101
| single3date = 20 January 2022
| single4 = G Lock
| single4date = 3 March 2022
| single5 = What You Reckon
| single5date = 31 March 2022
| single6 = Hold It Down
| single6date = 7 April 2022
| single7 = Main Road
| single7date = 14 April 2022
}}
}}
Noughty by Nature (abbreviated as NBN) is the third commercial mixtape by British rapper Digga D. It was released on 15 April 2022 by CGM. It features guest appearances from Still Brickin', Rack5, Dodgy, Horrid1, AJ Tracey, and Maverick Sabre, and American rappers B-Lovee, Moneybagg Yo, and Hotboii.{{cite web |title=Digga D Announces 'Noughty by Nature' Tracklist Featuring AJ Tracey, Moneybagg Yo & More |url=https://grmdaily.com/digga-d-noughty-by-nature-tracklist-announced/ |website=GRM Daily}} The extended edition adds a further guest appearance from Arrdee. The mixtape debuted atop the UK Albums Chart, becoming Digga D's first number-one album.{{cite news |title=Digga D storms to Number 1 with Noughty By Nature mixtape: "Thank you to everyone for the support!" |url=https://www.officialcharts.com/chart-news/digga-d-storms-to-number-1-with-noughty-by-nature-mixtape-thank-you-to-everyone-for-the-support-__36115/ |website=Official Charts }}
Background
Digga D described this mixtape saying "This is the first time in my life I feel free. Free from all the hassle from police, haters, probation and crazy entanglements. Really been living a movie and this mixtape is just a scene from it."{{cite web |title=Digga D Announces Brand-New Mixtape 'Noughty by Nature' |url=https://grmdaily.com/digga-d-noughty-by-nature-announced/ |website=GRM Daily}}{{cite web |title=The Break Presents – Digga D |url=https://www.xxlmag.com/digga-d-interview-the-break/ |website=XXL}}
Singles and promotion
On 13 August 2021, Digga D released the single "Wasted" featuring ArrDee. The single peaked at number 6 on the UK Singles Chart.{{Cite web|url=https://www.officialcharts.com/chart-news/digga-d-arrdee-hit-number-1-on-the-uks-official-trending-chart-with-wasted__33801/|title = Digga D & ArrDee claim the UK's Number 1 trending song with Wasted|website = Official Charts}} On 9 September, he released the song "2K17", which charted at number 26 on the UK Singles Chart.{{cite web |title=Digga D Takes It Old-School For New Drill Offering "2k17" |url=https://www.complex.com/music/digga-d-new-single-2k17 |website=Complex}} He also appeared on the single "Keep Talkin" with Sav'O and Horrid1 on 28 September.{{cite web |title=Digga D teams up with Sav'O and Horrid1 for "Keep Talkin" |url=https://www.revolt.tv/article/2021-09-29/107843/digga-d-teams-up-with-savo-and-horrid1-for-keep-talkin/ |website=Revolt}} On 21 October, he released the single "Red Light Green Light", with the music video referencing the television series Squid Game. The single charted at number 17 on the UK Singles Chart.{{cite web |title=Watch Digga D's 'Squid Game'-Inspired Video For "Red Light Green Light" |url=https://www.complex.com/music/digga-d-red-light-green-light-video |website=Complex}}
On 20 January, Digga D released the single "Pump 101" featuring Still Brickin.{{cite web |title=Digga D Drops Highly-Anticipated Visuals For "Pump 101" Featuring Liverpool's Stillbrickin |url=https://grmdaily.com/digga-d-still-brickin-pump-101/ |website=GRM Daily|date=20 January 2022 }} On 3 March, he released the single "G Lock" featuring American rapper Moneybagg Yo.{{cite web |title=Digga D & Moneybagg Yo Connect On Huge Collaboration "G Lock" |url=https://grmdaily.com/digga-d-moneybagg-yo-g-lock/ |website=GRM Daily}} He released three freestyles in March titled "A Lil Promo", "Life of a Real G", and a freestyle during an appearance the radio station On the Radar in the United States.{{cite web |title=Digga D provides "A Lil Promo" in latest freestyle |url=https://www.revolt.tv/article/2022-03-09/156300/digga-d-a-lil-promo-freestyle/ |website=Revolt}}{{cite web |title=Digga D Drops New "Life of a Real G" Street-Heater Ahead of Mixtape |url=https://www.mixtapemadness.com/blog/music/digga-d-drops-new-life-of-a-real-g-street-heater-ahead-of-mixtape |website=Mixtape Madness}}{{Cite web|url=https://grmdaily.com/digga-d-on-the-radar-freestyle/|title=Digga D Lets Off New Freestyle For On th Radar Radio|first=Courtney|last=W|date=21 March 2022|website=grmdaily.com|access-date=22 March 2022}} On 31 March, Digga D released the third single from the mixtape "What You Reckon", featuring American rapper B-Lovee.{{cite web |title=Digga D Calls On B Lovee For Stateside Collab "What You Reckon?" |url=https://grmdaily.com/digga-d-b-lovee-what-you-reckon/|first=Naimah|last=Archibald-Powell|date=31 March 2022|website=GRM Daily|access-date=31 March 2022}}
On 7 April, the fourth single was released titled "Hold It Down".{{cite web |title=Digga D Pays Tribute To 50 Cent's "21 Questions" With "Hold It Down" |url=https://www.complex.com/music/digga-d-hold-it-down |website=Complex}} On 12 April, he released the song "Amelia Amelia" and revealed the tracklist of the mixtape in the music video.{{cite web |title=Digga D Unveils New Single "Amelia Amelia" |url=https://www.mixtapemadness.com/blog/news/digga-d-unveils-new-single-amelia-amelia |website=Mixtape Madness}} He also released music videos for "Main Road" and "Alter Ego".
Artwork
Critical reception
{{Album ratings
| rev1 = Clash
| rev1score = 9/10{{Cite web|url=https://www.clashmusic.com/reviews/digga-d-noughty-by-nature|title=Digga D - Noughty By Nature|first=Cora|last=Jordon|date=15 April 2022|work=Clash|access-date=20 April 2022}}
| rev2 = The Guardian
| rev3 = NME
| rev4 = Pitchfork
| rev4score = 7.2/10{{cite web|url=https://pitchfork.com/reviews/albums/digga-d-noughty-by-nature/|title=Digga D: Noughty By Nature Album Review|website=Pitchfork|last=Pritchard|first=Will|date=28 April 2022|access-date=29 April 2022}}
}}
Noughty by Nature was met with widespread critical acclaim from music critics. The Guardian scored the mixtape 4 out of 5 stars and noted the versatility on the mixtape, saying he achieved this under extraordinary circumstances due to a criminal behaviour order that prevents him from rapping about violence. The mixtape contains influence of early 2000's hip hop, with the writer saying "Digga is clearly trying to expand beyond drill to encompass trap and even pop balladry. This is sometimes to the album’s detriment. Its most thrilling moments come when it sticks fast to drill's minimal and now distinctively British blueprint, rather than looking back towards the US."{{cite web |last=Petridis |first=Alexis |author-link=Alexis Petridis |title=Digga D: Noughty By Nature review – UK drill figurehead has a flow for the ages |url=https://www.theguardian.com/music/2022/apr/14/digga-d-noughty-by-nature-review-uk-drill |website=The Guardian}}
NME also rated the mixtape a 4 out of 5 stars, claiming it features some of Digga D's best and deepest work, saying "Once upon a time, Digga D's career was riddled with ifs and buts, yet he keeps growing musically, challenging what drill music can be. On Noughty by Nature, he confirms he's a genre juggernaut, but in wearing his heart a little more on his sleeve, he's also evolving right in front of us."{{cite web |last=Williams |first=Kyann-Sian |title=Digga D – 'Noughty By Nature' review: the west Londoner's deepest record yet |url=https://www.nme.com/reviews/album/digga-d-noughty-by-nature-mixtape-review-50-cent-b-lovee-moneybagg-yo-cgm-3204141 |website=NME}} Clash gave the mixtape a 9/10, calling Digga D an icon, saying the project "truly shines when he does what he does best. Speedy wordplay against a club-thumping beat is what makes this a memorable mixtape."
= Year-end lists =
class="wikitable sortable plainrowheaders"
|+ Select year-end rankings of Noughty by Nature |
scope="col"| Publication
! scope="col" class="unsortable"| List ! scope="col"| Rank ! scope="col" class="unsortable"| {{abbr|Ref.|Reference}} |
---|
scope="row"| Complex UK
| Complex UK's Best Albums of 2022 | style="text-align: center;"| 16 | style="text-align: center;"| {{cite web |url=https://www.complex.com/music/complex-uk-best-albums-of-2022/ |title=Complex UK's Best Albums Of 2022 |work=Complex Networks |date=29 December 2022 |access-date=May 31, 2024}} |
scope="row"| The Quietus
| The Quietus Albums Of The Year 2022 | style="text-align: center;"| 99 | style="text-align: center;"| {{cite web |title=Quietus Albums Of The Year 2022 |url=https://thequietus.com/articles/32400-the-quietus-top-100-albums-of-2022-norman-records |website=The Quietus |access-date=May 31, 2024 |date=31 December 2022}} |
Commercial performance
In the United Kingdom, Noughty by Nature debuted at number one on the UK Albums Chart, with first-week sales of 8,855 album-equivalent units.{{Cite web|last=Jones|first=Alan|date=22 April 2022|title=Charts analysis: Digga D's third mixtape gives rapper his first No.1|url=https://www.musicweek.com/analysis/read/charts-analysis-digga-d-s-third-mixtape-gives-rapper-his-first-no-1/085673|url-status=live|access-date=October 15, 2023|website=Music Week|archive-url=https://web.archive.org/web/20220817003122/https://www.musicweek.com/analysis/read/charts-analysis-digga-d-s-third-mixtape-gives-rapper-his-first-no-1/085673 |archive-date=17 August 2022 }} The album had the lowest number 1 first week sales since Taylor Swift's December 2020, Evermore.
Track listing
{{Track listing
| headline = Noughty by Nature track listing
| extra_column = Producer(s)
| title1 = Intro
| writer1 = Rhys Herbert
| extra1 = {{hlist|Swidom|Kazza}}
| length1 = 2:02
| title2 = Alter Ego
| writer2 = Herbert
| extra2 = Mokuba
| length2 = 2:13
| title3 = Load Up
| writer3 = Herbert
| extra3 = {{hlist|Aaronorage|R14 Beats}}
| length3 = 3:14
| title4 = Stuck in the Mud
| writer4 = Herbert
| extra4 = Finn Wigan
| length4 = 1:54
| title5 = Pump 101
| note5 = with Still Brickin'
| writer5 = {{hlist|Herbert|Still Brickin'}}
| extra5 = Aaronorage
| length5 = 2:32
| title6 = Hold It Down
| writer6 = Herbert
| extra6 = Cage Beats
| length6 = 2:13
| title7 = What You Reckon
| note7 = with B-Lovee
| writer7 = {{hlist|Herbert|Qwayshawn Cannon}}
| extra7 = {{hlist|Aaronorage|R14 Beats}}
| length7 = 3:25
| title8 = Main Road
| writer8 = Herbert
| extra8 = Sean Murdz
| length8 = 3:25
| title9 = Secret
| note9 = with Rack5, Dodgy, and Horrid1
| writer9 = {{hlist|Herbert|Rack5|Dodgy|Horrid1}}
| extra9 = Esstwo . DN6 . Banrisk
| length9 = 3:12
| title10 = G Lock
| note10 = with Moneybagg Yo
| writer10 = {{hlist|Herbert|DeMario White, Jr.}}
| extra10 = {{hlist|Nyge|AoD}}
| length10 = 3:10
| title11 = Statement
| writer11 = Herbert
| extra11 = {{hlist|Aaronorage|Harry Beech|Kieran Nash|4stringz}}
| length11 = 1:43
| title12 = Addicted
| writer12 = Herbert
| extra12 = Jake Gosling
| length12 = 1:55
| title13 = Attention
| writer13 = Herbert
| extra13 = {{hlist|Littlevibeats|Mason|JJ Beats}}
| length13 = 2:15
| title14 = Rambo
| note14 = with Hotboii
| writer14 = {{hlist|Herbert|Javarri Walker}}
| extra14 = Itchy
| length14 = 2:16
| title15 = Why
| note15 = with AJ Tracey
| writer15 = {{hlist|Herbert|Ché Grant}}
| extra15 = {{hlist|The Elements|AJ Tracey}}
| length15 = 2:34
| title16 = Let It Go
| note16 = with Maverick Sabre
| writer16 = {{hlist|Herbert|Michael Stafford}}
| extra16 = Jake Gosling
| length16 = 2:53
| total_length = 41:04
}}
{{Track listing
| headline = Noughty by Nature (Extended Edition)
| extra_column = Producer(s)
| title17 = Wasted
| note17 = with ArrDee
| writer17 = {{hlist|Herbert|Riley Davies}}
| extra17 = {{hlist|Jacob Manson|Finn Wigan}}
| length17 = 2:54
| title18 = 2K17
| writer18 = Herbert
| extra18 = X10
| length18 = 3:26
| title19 = Red Light Green Light
| writer19 = Herbert
| extra19 = {{hlist|MacMac Relax|Benji Bandz}}
| length19 = 2:52
| title20 = A Lil Promo (Freestyle)
| writer20 = Herbert
| extra20 = Emrld Beats
| length20 = 2:02
| title21 = Life of a Real G (Freestyle)
| writer21 = Herbert
| extra21 =
| length21 = 2:42
| title22 = On the Radar (Freestyle)
| writer22 = Herbert
| extra22 = Itchy
| length22 = 1:44
| title23 = Amelia Amelia
| writer23 = Herbert
| extra23 = {{hlist|AV the Producer|Gotcha}}
| length23 = 2:43
| total_length = 59:30
}}
Charts
class="wikitable sortable plainrowheaders" style="text-align:center"
|+ Chart performance for Noughty by Nature ! scope="col"| Chart (2022) ! scope="col"| Peak |
{{album chart|Ireland3|17|date=20220422|rowheader=true|access-date=22 April 2022}} |
{{album chart|Scotland|1|date=20220422|rowheader=true|access-date=23 April 2022}} |
{{album chart|UK2|1|date=20220422|rowheader=true|access-date=22 April 2022}} |
{{album chart|UKR&B|1|date=20220422|rowheader=true|access-date=23 April 2022}} |
Certifications
{{Certification Table Top|caption=Certifications for Noughty by Nature}}
{{Certification Table Entry|region=United Kingdom|artist=Digga D|title=Noughty by Nature|award=Silver|type=album|relyear=2022|certyear=2023|access-date=March 25, 2023|id=18820-5054-2}}
{{Certification Table Bottom|streaming=true|nosales=true|noshipments=true}}