Novella 2000

{{Infobox magazine

| image_file =

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| editor =

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| frequency = Weekly

| circulation = 3,700 (June 2023)

| category = {{ubl|Women's magazine | Celebrity magazine}}

| company = RCS MediaGroup

| publisher = RCS Pubblicià

| founded = {{start date and age|1919}}

| firstdate =

| country = Italy

| based = Milan

| language = Italian

| website = [http://www.novella2000.it/ Novella 2000]

| issn = 1120-4443

| oclc = 317934485}}

Novella 2000 is a weekly celebrity and women's magazine published in Milan, Italy. Founded in 1919, it is one of the oldest publications in the country. It is also one of the most read and well-known Italian gossip magazines.

History and profile

It was established as a literary magazine with the name Novella (Italian: Short Story) in 1919.{{cite thesis|author=Jennifer A. Myers|title=Everybody's Woman: Gender, Genre, and Transnational Intermediality in Inter-War Italy|location=University of Washington|year=2011

|url=https://www.proquest.com/docview/888160875|page=62|degree=PhD|id={{ProQuest|888160875}}|isbn=978-1-124-84509-8}}{{cite web|work=Listal|title=1940s/1950s/Early 1960s Italian Women's Magazines|access-date=26 April 2015|date=28 January 2014|url=http://www.listal.com/list/1940s1950searly-1960s-italian-womens-magazines}} The magazine was started as a notebook-sized publication, and the publisher was Casa Editrice Italia. As of 1926 it was published on a monthly basis, and its editor was Guido Cantini.{{cite journal|author=Gabriella Bosano|title=Current Italian Periodicals|journal=Italica|date=November 1926|volume=3

|issue=4|page=83|jstor=476108}} In 1927 the magazine was acquired by the Rizzoli,{{cite book

|author1=David Forgacs|author2=Stephen Gundle|author2-link=Stephen Gundle|title=Mass Culture and Italian Society from Fascism to the Cold War

|location=Bloomington, IN}}{{cite journal|author=Deirdre Pirro|title=Angelo Rizzoli. From magazines to movies|journal=The Florentine|date=29 September 2011|issue=149|url=http://www.theflorentine.net/articles/article-view.asp?issuetocId=7171}} now RCS MediaGroup, which is still the owner of the magazine.{{cite book|editor=Georgios Terzis|title=European Media Governance: National and Regional Dimensions|chapter-url=https://books.google.com/books?id=68nbtqst-CsC&pg=PA242|year=2007|publisher=Intellect Books|isbn=978-1-84150-192-5|page=242|location=Bristol; Chicago, IL|chapter=The Italian Media Landscape|author=Fabrizio Tonello}}{{cite web|author1=Diego Ceccobelli|author2=Antonio Ciaglia|author3=Marco Mazzoni|title=Berlusconi's Pop-Politics: When the Private and Public Spheres Converge

|work=University of Salford|url=http://www.salford.ac.uk/__data/assets/pdf_file/0007/187054/Berlusconis-Pop-Politics-When-the-Private-and-Public-Spheres-Converge.pdf|access-date=26 April 2015|format=Conference paper|date=14 December 2012}}{{cite journal|author1=Marco Mazzoni

|author2=Antonio Ciaglia|title=How Italian politics goes popular: Evidence from an empirical analysis of gossip magazines and TV shows

|journal=International Journal of Cultural Studies|year=2013|volume=17|issue=4|pages=381–398|doi=10.1177/1367877913496199|s2cid=153639453 }} Like other Rizzoli magazines it was printed in a certain color which was purple for Novella.{{cite journal|author=Irene Piazzoni|title=Shaping a Weekly 'For Everyone': Italian Rotocalchi Entre-Deux-Guerres|date=Summer 2020|journal=Journal of European Periodical Studies|volume=5|issue=1|pages=31|doi=10.21825/jeps.v5i1.16525|s2cid=225721009 |hdl=2434/761032|hdl-access=free}} During this period it featured fiction narratives and short stories. It also published work by Italian intellectuals, including Gabriele D’Annunzio and Luigi Pirandello.{{cite journal|author=Fabio Guidali|title=Developing Middlebrow Culture in Fascist Italy: The Case of Rizzoli's Illustrated Magazines|journal=Journal of European Periodical Studies|date=Winter 2019|volume=4|issue=2|pages=106–121|doi=10.21825/jeps.v4i2.10774|hdl=2434/740036|s2cid=213408933 |hdl-access=free}} Filippo Piazzi contributed to the magazine between 1934 and 1935.{{cite journal|author=Maria Antonella Pelizzari|title=Make-believe: fashion and Cinelandia in Rizzoli's Lei (1933–38)|journal=Journal of Modern Italian Studies|year=2015|volume=20|issue=1|page=41

|doi=10.1080/1354571X.2014.973153|s2cid=144013857 }}

The magazine was relaunched in 1967 as a gossip magazine.{{cite journal|author1=Antonio Ciaglia|author2=Marco Mazzoni|title=Pop-politics in times of crisis: The Italian tabloid press during Mario Monti's government|issue=4|journal=European Journal of Communication|year=2014

|volume=29|pages=449–464 |doi=10.1177/0267323114529535|s2cid=144183208 }}{{cite book|editor1=Rebecca Hyde Parker|editor2=Karla Guadarrama Garcia|title=Thinking Translation: Perspectives from Within and Without: Conference Proceedings, Third UEA Postgraduate Translation Symposium|chapter-url=https://books.google.com/books?id=NTcvNd5GpU4C&pg=PA138|location=Boca Raton|year=2008|publisher=Brown Walker Press|isbn=978-1-59942-461-3|page=138|author=Ilaria Parini|chapter=Domesticating or foreignizing texts? Niccolò Ammaniti's Ti Prendo e Ti Porto Via translated into English}} This drastic transformation which was done by the director of the magazine, Guido Cantini, was a business success. Following this the magazine began to publish a monthly supplement entitled I Romanzi di Novella which was a best-selling romance series.

Novella 2000 is published by RCS Pubblicià, magazine division of RCS MediaGroup, on a weekly basis in Milan{{cite news|title=RCS MediaGroup SpA|url=https://www.bloomberg.com/research/stocks/snapshot/snapshot_article.asp?ticker=RCS:IM&articlepage=1&txtsize=s|access-date=26 April 2015|work=Bloomberg Business}}{{cite book|editor1=Mark Gilbert|editor2=Robert K. Nilsson|title=Historical Dictionary of Modern Italy|year=2007|url=https://books.google.com/books?id=XQCyAAAAQBAJ&pg=PA355|publisher=Scarecrow Press|isbn=978-0-8108-6428-3|page=355

|location=Lanham, MD}} and features articles on celebrity gossip and scandalous events.{{cite book|author1=Franca Merlonghi

|url=https://books.google.com/books?id=JXkIAAAAQBAJ&pg=PA400|year=2011|page=400|publisher=Cengage Learning|isbn=978-1-133-17121-8}} Its content is mostly accompanied by paparazzi photographs.{{cite book|editor=Andrew Whittaker|title=Italy: Be Fluent in Italian Life and Culture|url=https://books.google.com/books?id=VkI7VU2D-twC&pg=PT225|year=2010|publisher=Thorogood Publishing|isbn=978-1-85418-628-7

|page=225}} The weekly is one of the Italian magazines which published Lady Diana's photographs in her final moments in September 1997.

=Circulation=

The circulation of the magazine was 300,000 copies in the period 1952–1953.{{cite journal|author=Mitchell V. Charnley|title=The Rise of the Weekly Magazine in Italy|journal=Journalism Quarterly|date=September 1953|volume=30|issue=4|page=477|doi=10.1177/107769905303000405|s2cid=191530801 }} In 1984 Novella 2000 had a circulation of 365,256 copies.{{cite web|author=Maria Teresa Crisci|title=Relationships between numbers of readers per copy and the characteristics of magazines|access-date=26 April 2015|url=http://www.pdrf.net/wp-content/uploads/2013/03/196.pdf

|work=The Print and Digital Research Forum}} From December 2002 to November 2003 its average circulation was down to 174,095 copies.{{cite web|title=Rcs Mediagroup|url=http://www.borsaitaliana.it/bitApp/view.bit?lang=it&target=StudiDownloadFree&filename=pdf%2F22312.pdf|work=Borsa Italiana|access-date=26 April 2015|date=12 March 2004}} In 2007 the weekly sold 146,030 copies.{{cite web|title=Dati ADS (tirature e vendite)|url=http://www.fotografi.org/periodici_tirature.htm#SETTIMANALI|work=Fotografi|access-date=26 April 2015|language=Italian|url-status=dead|archive-url=https://web.archive.org/web/20150424142426/http://www.fotografi.org/periodici_tirature.htm#SETTIMANALI|archive-date=24 April 2015|df=dmy-all}}{{cite web|author=Anne Austin|display-authors=etal|title=Western Europe Market and Media Fact

|url=http://conan.lib.muohio.edu/ebooks/Western_Europe_Market_MediaFact_2008/Western%20Europe%20Market%20&%20MediaFact%202008.pdf|work=Zenith Optimedia|access-date=26 April 2015|date=2008|archive-url=https://web.archive.org/web/20150205131709/http://conan.lib.muohio.edu/ebooks/Western_Europe_Market_MediaFact_2008/Western%20Europe%20Market%20%26%20MediaFact%202008.pdf|archive-date=5 February 2015|url-status=dead}}