Now I'm in It
{{short description|2019 single by Haim}}
{{Infobox song
| name = Now I'm in It
| type = single
| cover = Haim - Now I'm in It.png
| alt =
| artist = Haim
| album = Women in Music Pt. III
| released = {{start date|2019|10|30}}
| recorded =
| genre = {{hlist|Electropop|synth-pop|pop rock}}
| length = {{duration|m=3|s=24}}
| label = * Polydor
| writer = * Danielle Haim
- Este Haim
- Alana Haim
- Rostam Batmanglij
- Ramesh Srivastava
| producer = * Ariel Rechtshaid
- Danielle Haim
- Rostam Batmanglij
| prev_title = Summer Girl
| prev_year = 2019
| next_title = Hallelujah
| next_year = 2019
| misc = {{External music video|{{YouTube|G-UnzRM24IM|"Now I'm in It"}}}}
}}
"Now I'm in It" is a song by American band Haim, released as a single on October 30, 2019.{{cite web|url=https://music.apple.com/us/album/now-im-in-it-single/1484658118|title=Now I'm In It - Single by HAIM on Apple Music|website=iTunes|accessdate=October 31, 2019}}
Background
In an interview with The Guardian, the band members talked about two upcoming songs titled "Hallelujah" and "Now I'm in It", with the latter having been announced as their next single. The song was described as a "breathy pop ballad". About the song's lyrics, Danielle revealed that "people think Now I’m in It is a break-up song because I sing: ‘We can’t be friends’ but I’m talking about me and my mind. It was gnarly and I was not OK with myself".{{cite web|url=https://www.theguardian.com/music/2019/oct/05/haim-we-can-go-toe-to-toe-with-any-male-rock-band-and-blow-them-out-of-the-water|title=Haim: 'We can go toe-to-toe with any male rock band and blow them out of the water'|last=Wolfson|first=Sam|website=The Guardian|date=October 5, 2019|accessdate=October 31, 2019}} Shortly before its release, Danielle revealed that the song was about going through a bout of depression.{{cite web|url=https://www.stereogum.com/2063249/haim-now-im-in-it-paul-thomas-anderson/video/|title=Haim – "Now I'm In It" Video (Dir. Paul Thomas Anderson)|last=Quinlan|first=Keely|website=Stereogum|date=October 30, 2019|accessdate=October 31, 2019}}
Critical reception
Abby Jones of Pitchfork thought that the song was a "far cry from the minimalistic groove" of their previous single "Summer Girl" and even "much of Haim's discography". She further compared the bassline to Taylor Swift's "Style". Jones concluded that "though the song does feel a little more Haimy with some organic instrumentals, a glaring awkwardness results from the otherwise electro-pop aesthetic".{{cite web|url=https://pitchfork.com/reviews/tracks/haim-now-im-in-it/|title=Haim: "Now I'm in It"|website=Pitchfork|last=Jones|first=Abby|date=October 30, 2019|accessdate=October 31, 2019}}
Music video
The music video premiered on YouTube on October 30, 2019 and was directed by long-time collaborator Paul Thomas Anderson.{{cite web|url=https://www.billboard.com/articles/columns/pop/8541569/haim-now-im-in-it-video|title=Haim Reveal Emotional Battle With Depression in New Song & Video "Now I'm In It"|last=Pace|first=Lilly|website=Billboard|date=October 30, 2019|accessdate=October 31, 2019}} It primarily focuses on a day in Danielle's life and its recurring monotony. Throughout the video, the singer is seen working at a diner, getting carried on a stretcher and passing through a car wash before emerging from the fog of her depression with her sisters by her side.{{cite web|url=https://www.complex.com/music/2019/10/haim-now-im-in-it-video|title=HAIM Shares New Video for "Now I'm in It"|last=Espinoza|first=Joshua|website=Complex|date=October 30, 2019|accessdate=October 31, 2019}}
Credits and personnel
Credits adapted from Tidal.{{cite web|url=https://listen.tidal.com/album/120850585/track/120850586|title=Now I'm in It // Haim|website=Tidal|accessdate=October 31, 2019}}
Musicians
- Danielle Haim – vocals, acoustic and electric guitar, conga
- Alana Haim – vocals, conga
- Este Haim – vocals, bass
- Rostam Batmanglij – electric guitar, piano, synthesizer, drum and synthesizer programming
- Ariel Rechtshaid – synthesizer, drum and synthesizer programming
- Buddy Ross – synthesizer
Technical
- Ariel Rechtshaid – engineering
- Rostam Batmanglij – engineering
- Dalton Ricks – engineering
- John DeBold – engineering
- Manny Marroquin – mixing
- Jasmine Chen – assistant recording engineering
- Matt DiMona – assistant recording engineering
- Emily Lazar – mastering engineering
- Chris Allgood – assistant mastering engineering
Charts
| class="wikitable sortable plainrowheaders" style="text-align:center" |
| scope="col"| Chart (2019)
! scope="col"| Peak |
|---|
| scope="row"| Hot Canadian Digital Song Sales (Billboard){{cite web|url=https://www.billboard.com/artist/haim/chart-history/cns/|title=Haim Chart History: Hot Canadian Digital Song Sales|publisher=Billboard|accessdate=July 6, 2020}}
| 38 |
| {{single chart|Flanders Tip|22|artist=Haim|song=Now I'm in It|rowheader=true|accessdate=November 30, 2019}} |
| scope="row"| Norway Radio (VG-lista){{cite web|url=https://topplista.no/charts/radio/2020-w04/|title=Radio 2020 uke 04|publisher=VG-lista|access-date=April 10, 2024}}
| 24 |
| scope="row"| New Zealand Hot Singles (RMNZ){{cite web|url=https://aotearoamusiccharts.co.nz/archive/hot-singles/2019-11-08|title=NZ Hot Singles Chart|publisher=Recorded Music NZ|date=November 11, 2019|access-date=November 9, 2019}}
| 25 |
| {{single chart|Scotland|64|date=20191108|rowheader=true|accessdate=November 9, 2019}} |
| scope="row"| Switzerland Airplay (Schweizer Hitparade){{cite web|url=https://hitparade.ch/charts/airplay/50-2019|title=Schweizer Airplay Charts 50/2019 - hitparade.ch |publisher=hitparade.ch |access-date=February 22, 2022}}
| 74 |
| {{single chart|UKdownload|68|date=20191108|rowheader=true|accessdate=March 3, 2020}} |
| {{single chart|Billboarddigitalsongs|32|artist=Haim|rowheader=true|accessdate=November 12, 2019}} |
| {{single chart|Billboardrocksongs|9|artist=Haim|rowheader=true|accessdate=November 12, 2019}} |
Release history
| class="wikitable plainrowheaders" |
| scope="col"| Region
! scope="col"| Date ! scope="col"| Format ! scope="col"| Label(s) ! scope="col"| {{abbr|Ref.|Reference}} |
|---|
| scope="row"| Various
| October 30, 2019 | {{hlist|Digital download|streaming}} | {{cite web|url=https://music.apple.com/us/album/now-im-in-it-single/1484658118|title=Now I'm In It - Single|website=Apple Music|accessdate=December 20, 2019}} |
| scope="row"| Australia
| November 1, 2019 | rowspan="2"| Contemporary hit radio |
| scope="row"| United Kingdom
| November 22, 2019 | {{cite web|url=https://www.bbc.co.uk/programmes/articles/3tqPdBWF9yMbTrfjWvfKV8t/radio-1-playlist|archive-url=https://web.archive.org/web/20191122202513/https://www.bbc.co.uk/programmes/articles/3tqPdBWF9yMbTrfjWvfKV8t/radio-1-playlist|url-status=dead|archive-date=November 22, 2019|title=Radio 1 Playlist|website=BBC|accessdate=December 20, 2019}} |