Now and Later

Now and Later was created in Brooklyn, New York in 1962 by The Phoenix Candy Company.{{cite web|url=http://www.retroland.com/now-and-later/|title=Now and Later|date=2014-07-17}}

The name Now and Later was meant to suggest to customers that they are going to like them now and then want some more later.{{cite web |title=Fun Facts |url=http://www.ferrarausa.com/now-later-fun-facts/ |url-status=dead |archiveurl=https://web.archive.org/web/20130926235228/http://www.ferrarausa.com/now-later-fun-facts/ |archivedate=September 26, 2013 |accessdate=2013-10-23 |publisher=Ferrara Candy Company}}{{cite web |url=http://redlandsweb.com/ |title=Redlands Web |date=2012-08-14 |publisher=Redlands Web |accessdate=2013-10-23 |url-status=dead |archiveurl=https://web.archive.org/web/20131016210900/http://redlandsweb.com/ |archivedate=2013-10-16 }} Alluding to the candy's signature chewy texture, the name also suggests that if one puts a piece in one's mouth now, one will still be chewing it later. The Phoenix Candy Company also sold several candy-and-a-toy products.{{Cite web|url=http://www.collectingcandy.com/wordpress/?p=2450|title=Phoenix Candy Company's Candy-and-a-Toy – Flash Gordon|last=Liebig|first=Jason|date=2012-03-16|website=CollectingCandy.com|language=en-US|access-date=2016-09-15}}

In 1978, Phoenix was sold to Beatrice Foods.

The company merged with Leaf in 1983, and sold it to Nabisco in 1992. Farley's & Sathers Candy Company bought it in 2002 after Kraft/Philip Morris' acquisition of Nabisco. In 2012, Farley's & Sathers Candy Company merged with Ferrara Pan Candy Company and the name of the company was changed to Ferrara Candy Company.{{cite news|url=http://www.startribune.com/business/153123465.html|title=Farley's & Sathers to merge with Ferrara Pan|last=Hughlett|first=Mike|date=2012-05-24|newspaper=Star Tribune|accessdate=2013-10-23}}

The twelve flavors of Now and Later available are apple, banana, blue raspberry, cherry/apple splits, cherry, grape, strawberry, tropical lemonade, tropical punch, watermelon, wild fruits, and "original".

• Starburst
• List of confectionery brands
• Mamba

{{Reflist}}

• {{Official website|https://www.nowandlater.com/|name=Now and Later website}}
• [http://www.ferrarausa.com Ferrara Candy Company]

{{Ferrara Candy}}

Category:Brand name confectionery

Category:Ferrara Candy Company brands

Category:Products introduced in 1962

Category:Food and drink introduced in 1962

Category:American brands