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Now for Plan A

{{Infobox album

| name = Now For Plan A

| type = Album

| artist = The Tragically Hip

| cover = Now_For_Plan_A.jpg

| alt =

| released = October 2, 2012

| recorded =

| venue =

| studio =

| genre = Alternative rock

| length = 39:18

| label = Universal

| producer = Gavin Brown

| prev_title = We Are the Same

| prev_year = 2009

| next_title = Man Machine Poem

| next_year = 2016

| misc = {{Singles

| name = Now For Plan A

| type = studio

| single1 = At Transformation

| single1date = May 18, 2012

| single2 = Streets Ahead

| single2date = August 24, 2012

}}

}}

Now For Plan A is the 12th studio album by Canadian rock band, The Tragically Hip. At a length of 39:18, it is the band's shortest album. The album's first single, "At Transformation", was released on May 18, 2012. The album's second single, "Streets Ahead", was released to radio on August 24. On September 25, the band made the album available to stream online in its entirety via SoundCloud.{{cite web|url=https://soundcloud.com/the-tragically-hip/sets/now-for-plan-a|title=Now For Plan A|publisher=SoundCloud|accessdate=October 2, 2012}} The album was nominated for Rock Album of the Year at the 2013 Juno Awards.{{cite web|url=http://junoawards.ca/nominees-winners#Rock_Album_of_the_Year_sponsored_by_the_Musicians_Rights_Organization_Canada|title=2013 JUNO Award Winners|publisher=junoawards.ca|accessdate=April 22, 2013|url-status=dead|archiveurl=https://web.archive.org/web/20130221085934/http://junoawards.ca/nominees-winners/#Rock_Album_of_the_Year_sponsored_by_the_Musicians_Rights_Organization_Canada|archivedate=February 21, 2013}}

{{Album ratings

|rev1 = Allmusic

|rev1score = {{Rating|3.5|5}}[{{AllMusic|class=album|id=mw0002417356|pure_url=yes}} Allmusic review]

|rev2 = Toronto Star

|rev2score = {{Rating|3|4}}{{cite news|url=https://www.thestar.com/entertainment/music/cd%20review/article/1265205--album-review-tragically-hip-stays-fresh-with-effort|title=Tragically Hip’s Now for Plan A: Album review|newspaper=Toronto Star|accessdate=October 2, 2012|date=October 2, 2012}}

|rev3 = Calgary Herald

|rev3score = {{Rating|3|5}}{{cite news|url=https://calgaryherald.com/entertainment/Review+Tragically+Plan/7327839/story.html|title=Review: The Tragically Hip, Now For Plan A|newspaper=Calgary Herald|accessdate=October 2, 2012}}

}}

Commercial performance

Now For Plan A debuted at #3 on the Canadian Albums Chart.{{cite magazine|url=http://www.billboard.com/charts/2012-10-20/canadian-albums|title=Canadian Albums - Week of October 20, 2012|magazine=Billboard|accessdate=October 15, 2012 }} It was the band's first album since their 1991 release Road Apples to debut lower than the number two position on the chart. The album sold 12,000 copies in its first week, less than half of the first week sales of the band's two previous albums, 2009's We Are the Same and 2006's World Container.{{cite web|url=http://o.canada.com/2012/10/11/sinking-sales-for-the-tragically-hip-shows-that-music-ownership-belongs-to-the-past/|title=Sinking sales for the Tragically Hip show that music ownership belongs to the past|website=o.canada.com|accessdate=October 15, 2012 }} In the United States, the album debuted at #129 on the Billboard 200, the band's highest position on that chart in their history. The album was certified gold in Canada on January 14, 2013.{{cite web|url=http://www.musiccanada.com/GPSearchResult.aspx?st=Now%20For%20Plan%20A&ica=False&sa=The%20Tragically%20Hip&sl=&smt=0&sat=-1&ssb=Artist|title=Gold Platinum Database: The Tragically Hip - Now for Plan A|publisher=Music Canada|accessdate=January 15, 2013 }}

Track listing

{{Track list

|all_lyrics = Gordon Downie

|all_music = The Tragically Hip

|title1 = At Transformation

|length1 = 3:44

|title2 = Man Machine Poem

|length2 = 3:52

|title3 = The Lookahead

|length3 = 2:26

|title4 = We Want to Be It

|length4 = 3:28

|title5 = Streets Ahead

|length5 = 3:26

|title6 = Now for Plan A

|length6 = 5:07

|title7 = The Modern Spirit

|length7 = 3:21

|title8 = About This Map

|length8 = 3:47

|title9 = Take Forever

|length9 = 3:10

|title10 = Done and Done

|length10 = 2:53

|title11 = Goodnight Attawapiskat

|length11 = 4:04

}}

Personnel

The Tragically Hip

  • Gord Downie – lead vocals
  • Rob Baker – lead guitar
  • Paul Langlois – rhythm guitar, backing vocals
  • Gord Sinclair – bass guitar, backing vocals
  • Johnny Fay – drums

Additional musicians

  • Sarah Harmer – backing vocals ("The Lookahead" and "Now for Plan A")

Charts

class="wikitable sortable"

!Chart (2012)

!Peak
position

align="left"|Canadian Albums Chart

|align="center"|3

align="left"|U.S. Billboard 200{{cite web| url=http://www.allmusic.com/album/now-for-plan-a-mw0002417356/awards | title=Now for Plan A - The Tragically Hip: Awards| website=allmusic| accessdate=June 11, 2013}}

| align="center"|129

align="left"|U.S. Billboard Rock Albums

| align="center"|44

align="left"|U.S. Billboard Heatseekers Albums

| align="center"|3

References

{{Reflist}}

{{The Tragically Hip}}

{{Authority control}}

Category:2012 albums

Category:The Tragically Hip albums

Category:Universal Music Canada albums

Category:Albums produced by Gavin Brown (musician)

Category:Albums recorded at Noble Street Studios

{{2010s-rock-album-stub}}