Nuts (magazine)

{{For-multi|the affiliated television channel|Nuts TV|the American fashion magazine|Nuts (fashion magazine)}}

{{Infobox magazine

| title = Nuts

| image_file = Nutsmagazine.jpg

| logo = Nuts_logo.png

| image_caption = British glamour model Lucy Pinder on the 2014 cover of the final issue of Nuts

| editor = Dominic Smith

| editor_title = Editor

| frequency = Weekly

| circulation = 53,342 (ABC Jul - Dec 2013){{cite news|last=Plunkett|first=John|title=FHM circulation drops below 100,000|url = https://www.theguardian.com/media/2014/feb/13/fhm-circulation-drops-below-100000 | access-date = 13 February 2014|newspaper=The Guardian|date=13 February 2014}}
Print

| category = Men's magazines

| company = IPC Media (Inspire), Time Inc.{{cite web|title=Case details for trade mark EU003274693|url=http://www.ipo.gov.uk/tmcase/Results/4/EU003274693|work=Intellectual Property Office (UK)|access-date=8 August 2013}}

| publisher = IPC Media

| founded = {{start date and age|2004}}

| lastdate = {{start date and age|29 April 2014}}

| country = United Kingdom

| language = English

| website = {{URL|nuts.co.uk}}{{dead link |date=April 2025}}

| issn =

}}

Nuts was a British lads' mag published weekly in the United Kingdom on Tuesdays from 2004 until 2014. Nuts{{'}} marketing campaign at its launch in 2004{{cite book|author1=Di Hand|author2=Steve Middleditch|title=Design for Media: A Handbook for Students and Professionals in Journalism, PR, and Advertising|url=https://books.google.com/books?id=UrAABAAAQBAJ&pg=PA8|access-date=2 August 2015|date=10 July 2014|publisher=Routledge|isbn=978-1-317-86402-8|page=8}} used the slogan "When you really need something funny".{{cite news|last=Sherwin|first=Adam|url=https://www.independent.co.uk/news/media/press/lads-mag-nuts-looking-for-a-buyer-as-it-faces-closure-after-10-years-9226711.html|title='Lads’ mag ‘Nuts’ looking for a buyer as it faces closure after 10 years|newspaper=The Independent|date=1 April 2014}}

Sector profile

Nuts{{'}} main rival magazine was Zoo, another weekly, which was aimed at much the same demographic, 18–30-year-old men,{{cite news|url=https://www.bbc.co.uk/news/blogs-magazine-monitor-26837490|title=R.I.P. Nuts magazine|website=BBC News Magazine Monitor|date=1 April 2014}} and had similar content. Nuts always outsold Zoo, with the sales figures for the later half of 2013 showing a gap of nearly 25,000 copies per week. Other magazines in competition with Nuts included Zip and men's monthly publications such as FHM and Loaded.

Decline and closure

The circulation of the magazine declined from 2007 onwards. The average number of copies sold in the second half of 2013 was 53,342, whereas the magazine had sales of 306,802 at its peak in 2005.

On 8 August 2013, editor Dominic Smith announced their publication would no longer be sold by Co-op supermarkets. Smith withdrew the publication in response to the Co-op's request for publishers to put their 'lads' mags' in modesty bags to mask their explicit front covers. The Co-op said that it was responding to consumer concern.{{cite AV media|people=Sillito, David (reporter)|title=BBC 6 o'clock news "Co-op supermarket to stop selling Nuts magazine"|medium=Television news broadcast|access-date=8 August 2013|url=https://www.bbc.co.uk/news/uk-23626232|publisher=BBC News|location=London|quote=To the Co-op we are saying that we are not putting our magazines in modesty bags, and if that means that they are no longer going to stock us then we will encourage our readers to shop elsewhere, and our readers will buy their copy of Nuts, their petrol, their fags, their shopping somewhere else. - Dominic Smith, Editor of Nuts }}

In March 2014 IPC Media announced that Nuts might soon cease publication after a 30-day consultation with staff.{{cite web |url=https://www.theguardian.com/media/2014/mar/31/nuts-magazine-close |title=Nuts magazine to close |last1=Deans |first1=Jason |date=31 March 2014 |work=The Guardian |access-date=31 March 2014}}{{cite news|url=https://www.bbc.co.uk/news/business-26835072|title=Nuts magazine could fold as readers migrate to internet|publisher=BBC News|date=1 April 2014}} Digital monthly sales of 8,776 (Jul-Dec 2013) suggested to industry observers that the magazine was not making a successful transition to an online platform.

The magazine's last issue was published on 29 April 2014.{{cite news|last=Ponsford|first=Dominic|url=http://www.pressgazette.co.uk/weeping-lucy-pinder-marks-last-issue-nuts-and-demise-magazine-sector|title=Weeping Lucy Pinder marks last issue of Nuts and the demise of a magazine sector|website=Press Gazette|date=30 April 2014}} Lucy Pinder, who was a regular model for Nuts, appeared on the cover of the last issue. The Independent journalist Ella Alexander wrote at the time: "The magazine stayed true to its ethos right until the bitter end – passive, unthreatening, with (objectified versions of) women for everyone."{{cite news|last=Alexander|first=Ella|url=https://www.independent.co.uk/news/people/nuts-final-issue-lucy-pinder-cries-on-the-front-cover-as-the-lads-mag-9310248.html|title=Nuts final issue: Lucy Pinder cries on the front cover as the lads' mag|newspaper=The Independent|date=1 May 2014|access-date=26 June 2022}}

Models

The following is a list of models who have appeared in shoots with the magazine.{{cite web |last=Hoare |first=Peter | url = http://www.complex.com/style/2012/08/the-25-hottest-british-glamour-models/ | title = The 25 Hottest British Glamour Models | work = complex.com | date = 7 August 2012 | accessdate = 10 March 2017}}