O2 Store
The O2 Store is a chain of retail stores operated by Telefónica Europe, specializing in mobile phones. As of January 2014, O2 has opened over 450 stores in the United Kingdom.{{cite web
| url = http://www.thefranchisemagazine.net/franchise/o2/paterson-file-an-interview-with-02/434
| title = O2: Franchising with a strong brand presence
| accessdate = 22 April 2010
| publisher = O2 Franchise UK}} O2 Stores come in 2 formats - Franchise and Retail. The latter are owned and maintained by O2 UK directly, as opposed to private investors. The majority of stores have an O2 Guru, effectively a Technical Specialist. This free service is offered to all consumers, whether they are a Telefonica customer or not.
Design and innovation
= Microsoft Surface =
{{main|Microsoft Surface}}
Aside from general information, mobile phones are the central motive for visiting an O2 store and this is where the Microsoft Surface Table is being implemented in a selection of stores. Customers can interactively choose from a selection of mobile phones. Data is displayed directly from the existing O2 backend systems and thus are always up to date. Using the touch-sensitive surface, users can filter for desired features, compare handsets and view them from various angles more easily.{{cite web
| url = http://digitalschweinshaxe.net/blog/o2_surface/
| title = O2 Surface Table
| accessdate = 22 April 2010
| publisher = DIGITAL SCHWEINSHAXE}}
Locations
–The first O2 Franchise Store opened in Rotherham, South Yorkshire on {{start date|2005|11|24|df=y}}.
| class="wikitable sortable" width="480px"
! Country ! First store opened ! Total open stores |
| {{flag|United Kingdom}}
| {{start date|2005|11|24|df=y}} | style="text-align:right;" | >450 |
| {{flag|Germany}}
| | style="text-align:right;" | 500 |
| {{flag|Netherlands}}
| | style="text-align:right;" | |
| {{flag|Czech Republic}}
| | style="text-align:right;" | |
| {{flag|Slovakia}}
| | style="text-align:right;" | |
See also
References
{{reflist}}