OGGI

{{about||the Italian magazine|Oggi (magazine)|the subcompact sedan car|Fiat Oggi}}

{{Infobox company

| name = OGGI

| logo = Oodji.png

| type = LLC

| genre =

| fate =

| predecessor =

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| foundation = 1998

| founders = Dmitriy Garbuzov, Dmitriy Ermakov

| products = Clothing, shoes, accessories

| revenue = $300 million (2011)

| defunct =

| location_city = Saint Petersburg

| location_country = Russia

| location =

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| industry = Retail

| services =

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| homepage = {{url|http://oodji.com/}}

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}}

Oodji (in 1998-2011 – OGGI) is a youth fashion chain operating in Russia and former Soviet countries. The brand is specialized in the development and production of clothes and the distribution through a wide network of brand shops.

History

The first OGGI shop opened its doors in 1998 in Saint Petersburg.{{Cite web|url=https://www.oodji.com/about/|title = О компании oodji}} The founders of the brand are Dmitry Garbuzov and Dmitry Yermakov.{{Cite web |last=Серебряков |first=Никита |date=2025-02-04 |title=Смертельный питстоп. Создатель бренда Oodji попал в ДТП в Петербурге |url=https://spb.aif.ru/incidents/smertelnyy-pitstop-sozdatel-brenda-oodji-popal-v-dtp-v-peterburge |access-date=2025-03-26 |website=AiF |language=ru}}

From 1998 to 2011 I worked under the brand "OGGI", producing only women's clothes and accessories. Since 2011 the brand produce men's clothes and accessories, since 2012 - kids' clothes and shoes.{{Cite web|url=https://www.oodji.com/about/|title = О компании oodji}}{{Cite web|url=https://www.kommersant.ru/doc/1803138|title = Oodji создаст пару|date = 25 October 2011}}

For 2011, the brand had about 400 own and franchised stores with women's and men's clothing.

Over 280 OGGI shops have been opened since 1998 in more than a hundred cities around Russia and Ukraine. In 2011-2015 Oodji had shops in Poland, Czech Republic and Slovenia. The brand belongs to the "August" company (the head - Dmitry Garbuzov).

Financial indicators

In 2010 OGGI's revenue was $302 million (according to Esper Group estimates).

The company's revenue for 2020 amounted to 5.23 billion rubles.{{Cite web |title=Свои среди чужих. Какие крупные российские бренды одежды и обуви всё ещё есть на рынке |url=https://secretmag.ru/zhizn/svoi-sredi-chuzhikh-kakie-krupnye-rossiiskie-brendy-odezhdy-i-obuvi-vsyo-eshyo-est-na-rynke.htm |access-date=2025-03-26 |website=secretmag.ru |language=ru}}{{Cite web |title=ООО «Август» |url=https://companies.rbc.ru/id/1037843082100-ooo-avgust/ |access-date=2025-03-26 |website=РБК Компании |language=ru}}

Boycott of OGGI

File:Flashmob Oggi.jpg near "OGGI" in Kyiv, September 2014]]

File:Oodji-Labelling.png: Designed in Paris and made in Uzbekistan.]]

Since 2013, in Ukraine company has become the object of attention of activists of the campaign "Do not buy Russian goods!" Activists urge not to buy in markets "OGGI" nothing pointing to the owners of Russian origin network. Also OGGI hit to public lists of Russian goods of activists and journalists.[http://maidanua.org/2013/10/aktyvisty-kampaniji-ne-kupuj-rosijske-vykryvayut-zamaskovani-rosijski-brendy/ Активісти кампанії «Не купуй російське!» викривають замасковані російські бренди] {{in lang|uk}}. Maidan. 28.10.2013[http://espreso.tv/article/2014/10/01/rosiyski_perevertni_restorany_ta_mahazyny_rosiyi_v_ukrayini Російські ресторани, магазини, торгові марки, які досі заробляють на українцях] {{in lang|uk}}. espreso.tv. 01.10.2014