OR Group
{{Short description|Russian footwear company}}
{{Rough translation|1=RU|listed=yes|date=April 2025}}
{{Infobox company
| name = OR Group
| logo = OR Group итог.png
| logo_size = 200px
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| foundation = {{Start date|2003|||df=y}}
| founder = Anton Titov
| location = Novosibirsk, Russia
| area_served =
| key_people = Anton Titov
| industry =
| products = shoes
| services =
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| homepage = {{URL|http://obuvrus.ru}}
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}}
OR Group (Obuv Rossii) is a Russian shoe company founded in Novosibirsk in 2003 by Anton Titov.[https://www.kommersant.ru/doc/859000 Сибирский башмачник. Коммерсантъ.]
History
The company was founded in 2003 in Novosibirsk.[https://www.interfax.ru/russia/739184 "Обувь России" сменит название. Интнрфакс.]
In March 2007, a project was launched in several Novosibirsk stores of the company: customers could take an interest-free loan for 3–5 months to buy shoes, but the purchase had to be more than 3000 rubles, and as a result, sales in the shops grew by 15% in three months.[https://www.vedomosti.ru/newspaper/articles/2007/11/01/tapochki-v-rassrochku Тапочки в рассрочку. Ведомости.]
In 2010, the firm has signed a one-year advertising contract with singer Valeriya.[https://www.kommersant.ru/doc/1553232 Певица Валерия стала лицом обувной сети «Вестфалика». Коммерсантъ.]
In 2015, Obuv Rossii bought the S-TEP, a Novosibirsk shoe company, which owned a shoe factory in Berdsk.[https://www.rbc.ru/business/19/11/2015/564c61579a79471f19b8d240 «Обувь России» в кризис увеличит производство вдвое. РБК.][https://www.kommersant.ru/doc/2858037 «Обувь России» приобрела компанию S-TEP. Коммерсантъ.]
In November 2020, the company decided to change the name Obuv Rossii to OR Group; it also decided to go beyond the fashion segment and become a universal retailer developing a trading platform and online marketplace under the brand name Prodayom.[https://plus.rbc.ru/pressrelease/6006f5077a8aa9815dba6987 «Обувь России» начала размещение выпуска облигаций на ₽1,5 млрд. РБК+.]
Brands
The company's stores operate under the brands Westfalika, Peshekhod, Rossita, Emilia Estra and Lisette. The OR Group also develops footwear and clothing brands for an active lifestyle: S-TEP, all.go and Snow Guard. The number of stores is 851, 175 of which are franchised.
Rossita, сеть обувных магазинов 01.jpg|Rossita
Westfalika.jpg|Westfalika
Shoe factories
The company owns two shoe factories in Novosibirsk and Berdsk. It also planned to build a shoe factory in Linyovo, Novosibirsk Oblast, but refused to build it due to problems associated with the coronavirus pandemic.[https://www.kommersant.ru/doc/4762415 Обуви не дали ходу. Коммерсантъ.]
Finance
=2020=
- Revenue – 10.8 billion rubles;
- Net profit - 600 million rubles;
- EBITDA – 2.3 billion rubles.[https://www.forbes.ru/newsroom/biznes/435335-obuv-rossii-zaymetsya-proizvodstvom-detskoy-obuvi-pod-brendami-universal «Обувь России» займется производством детской обуви под брендами Universal Studios. Forbes.]
Headquarters
The company's headquarters is located in Kalininsky District at Bohdan Khmelnitsky Street 56. The OR Group occupies a 6-storey building that previously belonged to the Belon coal mining company.[https://tayga.info/117274 «Обувь России» купила в Новосибирске бывший офисный комплекс «Белона». Тайга.инфо.]