O Malho

{{Short description|Brazilian weekly satirical magazine}}

{{Use dmy dates|date=December 2023}}

{{Infobox magazine

| image_file = Revistaomalho.gif

| image_size = 220px

| image_caption = Logo of O Malho in the first issue

| frequency = Weekly

| category = {{ubl|Satirical magazine |Cultural magazine}}

| editor =

| language = Portuguese

| founder = {{ubl|Luis Bartholomeu Antonio Agnello de Souza e Silva | Antonio Azeredo}}

| publisher =

| country = Brazil

| based = Rio de Janeiro

| founded = 1902

| firstdate = 20 September 1902

| finaldate = January 1954

| issn =

| oclc = 19233235

}}

O Malho (Portuguese: The Mallet) was a Brazilian weekly satirical magazine published from 1902 to 1954. It was based in Rio de Janeiro, Brazil. It was the first commercially successful Brazilian satirical magazine during the Republican regime.{{cite journal|author=Felipe Botelho Correa|title=The Readership of Caricatures in the Brazilian Belle Époque: the Case of the Illustrated Magazine Careta (1908-1922)|url=http://pem.assis.unesp.br/index.php/pem/article/view/40/40|journal=Patrimônio e Memória|date=January 2012

|volume=8|issue=1}}

History and profile

O Malho was established in 1902{{cite web|author1=Rodolfo Espinoza|title=Brazil Culture|work=Brazzil|accessdate=18 February 2017|url=http://www.brazzil.com/p06jun99.htm|date=June 1999}} and the first issue was published on 20 September 1902.{{cite web|title=Malho, O|url=http://cpdoc.fgv.br/sites/default/files/verbetes/primeira-republica/MALHO,%20O.pdf|work=O Centro de Pesquisa e Documentação de História Contemporânea do Brasil|access-date=18 February 2017|language=pt}} Its founders were Luis Bartholomeu Antonio Agnello de Souza e Silva, a member of the Brazilian Parliament, and Antonio Azeredo, a senator. The magazine was headquartered in Rio de Janeiro and was published on a weekly basis.{{cite web|author=Eric Lana|title=Partituras de O Malho e Seu Leitor-Modelo|url=https://www.academia.edu/11305944|publisher=Academia|access-date=18 February 2017|language=pt|date=1 April 2011}} Although the magazine targeted men and women from different social classes, it basically targeted the working-class readers. During the initial years French artist Crispino do Amaral was the main caricaturist of the magazine. Antonio Leal served as the photographer of the magazine.{{cite book|year=1987|author=Randal Johnson|isbn=978-0-8229-7644-8

|title=The Film Industry in Brazil: Culture and the State|url=https://archive.org/details/filmindustryinbr0000john|url-access=registration

|publisher=University of Pittsburgh Press|location=Pittsburgh, PA|page=[https://archive.org/details/filmindustryinbr0000john/page/28 28]}} The magazine was part of the O Malho Group which also published a children's and comics magazine, O Tico Tico.{{cite web|title=Comics: the early editorial market in Brazil (Daniel Serravalle de Sá 2008)|url=http://studiesinfiction.blogspot.com.tr/2009/08/comics-early-editorial-market-in-brazil.html|work=Studies in Fiction|access-date=18 February 2017|date=24 August 2009}}

O Malho was the first Brazilian magazine with color pages.{{cite web|title=Serialized Publications|work=Bibliotica Nacional

|url=https://www.bn.gov.br/en/explore/heritage/serialized-publications|access-date=18 February 2017}} The magazine focused on humor and political satire.{{cite journal|author1=James N. Green|title=Challenging National Heroes and Myths: Male Homosexuality and Brazilian History|url=http://eial.tau.ac.il/index.php/eial/article/view/990/1025|journal=Estudios Interdisciplinarios de América Latina y el Caribe|year=2001|volume=12|issue=1}} It contained caricatures and other satirical materials. The magazine also featured musical scores by composers, poems and chronicles. From its start in 1902 to 1926 the magazine regularly featured piano music-related articles in two pages.{{cite news|author=Tom Moore|title=A Visit to Pianopolis: Brazilian Music for Piano at the Bibliatica Alberto Nepomuceno|work=Notes|date=1 September 2000|access-date=18 February 2017

|url=https://www.thefreelibrary.com/A+VISIT+TO+PIANOPOLIS%3A+BRAZILIAN+MUSIC+FOR+PIANO+AT+THE+BIBLIOTECA...-a065952749}} The work by Elda Coelho on music was covered in the magazine.

Sabino Barroso, president of the Chamber of Deputies, resigned from office due to satirical publications about him in the magazine. In March 1906 O Malho sold 40,000 copies. It folded in January 1954.

References

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