Oaklandish
{{Short description|American fashion line and retail store}}
{{Infobox company
| name = Oaklandish
| logo = Oaklandish_logo.jpg
| logo_caption = Company logo
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| industry = {{ubl|fashion|retail store}}
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| foundation = Oakland, California {{Start date|2000}}
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| location_city = Oakland
| location_country = United States
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| area_served = San Francisco Bay Area
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| revenue = $3.26 million (2015)
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| homepage = {{URL|oaklandish.com}}
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Oaklandish is a fashion line and retail store located in Oakland, California, in the United States. The company logo is a modified version of the city logo, an oak tree with wide outspread roots. 10% of the proceeds from the sales of Oaklandish items goes to local non-profit community groups through the "Oakland Innovators Award" grant program.{{cite web|last=Vice|first=Zoe|title=The Local Love & Civic Charm Known as Oaklandish|url=https://ww2.kqed.org/arts/2012/06/28/the_local_love__oakland_charm_known_as_oaklandish/|work=Fashion/Design|date=28 June 2012 |publisher=KQED|accessdate=1 November 2012}} Everything sold in the store is screen-printed in Oakland.{{cite web|title=Oakland Is More Than "San Francisco's Brooklyn"|url=http://gothamist.com/2014/09/05/five_reasons_to_visit_oakland_ca.php|website=Gothamist|accessdate=16 September 2016|url-status=dead|archiveurl=https://web.archive.org/web/20160917143920/http://gothamist.com/2014/09/05/five_reasons_to_visit_oakland_ca.php|archivedate=17 September 2016}} In 2016, the store was named the 38th fastest growing inner city business in the United States by Fortune.{{cite web|title=Oaklandish|url=http://fortune.com/inner-city-100/oaklandish-38/|website=Fortune|accessdate=16 September 2016}}
Background
Oaklandish, created by local artist Jeff Hull,{{Cite web |last=Longreads |date=2015-09-24 |title='We Value Experience': Can a Secret Society Become a Business? |url=http://longreads.com/2015/09/24/we-value-experience-can-a-secret-society-become-a-business-2/ |access-date=2024-01-07 |website=Longreads |language=en-US}}{{Cite web |last=Marech |first=Rona |date=2002-08-23 |title=Oakland artists celebrate ignored beauty / Video festival, Web... |url=https://www.sfgate.com/bayarea/article/Oakland-artists-celebrate-ignored-beauty-Video-2779308.php |access-date=2024-01-07 |website=SFGATE |language=en}}{{Cite web |date=2020-11-25 |title=Gifts from Oaklandish give back |url=https://eastbayexpress.com/gifts-from-oaklandish-give-back-1/ |access-date=2024-01-07 |website=East Bay Express {{!}} Oakland, Berkeley & Alameda |language=en-US}}{{Cite web |date=2006-06-07 |title=Oaklandish Uprooted, Replanted |url=https://eastbayexpress.com/oaklandish-uprooted-replanted-1/ |access-date=2024-01-07 |website=East Bay Express {{!}} Oakland, Berkeley & Alameda |language=en-US}} began in 2000 as a street art and viral marketing campaign designed to raise awareness about local history and culture.{{cite news|last=Marech|title=Oakland artists celebrate ignored beauty|url=http://www.sfgate.com/bayarea/article/Oakland-artists-celebrate-ignored-beauty-Video-2779308.php|publisher=SF Chronicle|date=23 August 2002}}{{cite web|title=On sellouts, guerrilla spirit and Oakland as hella cool|url=http://www.latimes.com/local/california/la-me-adv-chat-selfie-angela-tsay-20150816-story.html|website=Chat & Selfie|date=16 August 2015 |publisher=Los Angeles Times|accessdate=16 September 2016}}{{Cite web |last=Green |first=Matthew |date=2007-08-22 |title=Lake Merritt merriment: Radio Regatta promises fun on the water |url=https://www.sfgate.com/thingstodo/article/Lake-Merritt-merriment-Radio-Regatta-promises-2545205.php |access-date=2024-01-07 |website=SFGATE |language=en}} Original projects included a wheat-paste poster series, the "Oakland-Love Retrospective" slide show (projected onto downtown architectural landmarks), the Liberation Drive-In{{cite web|last=Shuman|first=Aaron|title=Working the Graim Sublime|date=21 August 2002 |url=http://www.eastbayexpress.com/ebx/working-the-grime-sublime/Content?oid=1068200}} parking lot movie series, and the Oakslander Lakeside Gazette zine.{{cite web|last=St.Clair|first=Katy|title=There There There|date=15 January 2003 |url=http://www.eastbayexpress.com/ebx/there-there-there/Content?oid=1069148|publisher=East Bay Express}}{{cite web|last1=Zillman|first1=Claire|title=Is this city the next Brooklyn? It'd rather not be.|url=http://fortune.com/2014/10/17/oakland-business-growth/|website=Fortune|accessdate=16 September 2016}} These projects aimed to infuse cultural content into negative urban spaces during a time of rapid development in the city.{{cite web|last=Tian|first=Ye|title=Oaklandish to open downtown retail shop on Wednesday|date=5 July 2011 |url=http://oaklandnorth.net/2011/07/05/oaklandish-to-open-downtown-retail-shop-on-wednesday/|publisher=Oakland North|accessdate=1 November 2012}}
From 2003 to 2005 they operated an art gallery in Jack London Square. When the space closed, Oaklandish began selling their wares from a modified camper van at street festivals and farmers markets. Owner Angela Tsay credits the reopening of the Fox Oakland Theatre in 2009 as the catalyst for reinvigorating a deteriorating downtown Oakland, which led to the eventual opening of Oaklandish's flagship store in Downtown Oakland in 2011. That year, they also introduced a new clothing brand representing cities across the country, called There There. In 2012 they partnered with Town Park, a skate park in Oakland, to create skateboards.{{cite web|last=Arnold|first=Erik|title=Town Park partners with Oaklandish for new line of skateboards, clothing|url=http://oaklandlocal.com/article/town-park-partners-oaklandish-new-line-skateboards-clothing|publisher=Oakland Local|accessdate=1 November 2012}} In 2013, they opened a store in the Dimond neighborhood, followed by the Oakland Supply Co. store in Jack London Square in 2014.{{cite web|last1=Veale|first1=Liz|title=Oaklandish opens new store in the Dimond|url=http://oaklandlocal.com/2013/12/oaklandish-opens-new-store-in-the-dimond/|website=Oakland Local|accessdate=16 September 2016}}{{cite web|last1=Mernit|first1=Susan|title=Oaklandish opening new retail store in Jack London Square|url=http://oaklandlocal.com/2014/04/oaklandish-opening-new-retail-store-in-jack-london-square/|website=Oakland Local|accessdate=16 September 2016}}
Every year, the flagship store gives away t-shirts to Oakland Unified School District students who earn a grade point average of 3.5 or higher.{{cite web|last1=LaVenture|first1=Louis|title=Oaklandish rewards good grades|url=http://thepioneeronline.com/31878/metro/oaklandish-rewards-good-grades/|website=The Piorneer|accessdate=16 September 2016}} Oaklandish also produces "Dubs Gear," a label of Golden State Warriors clothing that is independent of the franchise.{{cite web|title=Knockoff Warriors gear: For 'Dub Nation,' no T-shirt is out of bounds|url=http://www.mercurynews.com/2015/06/10/knockoff-warriors-gear-for-dub-nation-no-t-shirt-is-out-of-bounds/|website=Sports|date=10 June 2015 |publisher=Mercury News|accessdate=16 September 2016}} In 2015, Oaklandish partnered with Adidas and basketball player Damian Lillard to design and sell a limited edition basketball shoe.{{cite web|last1=Verry|first1=Peter|title=Adidas' D Lillard 1 Oaklandish Hits Stores Today|url=http://footwearnews.com/2015/focus/athletic-outdoor/adidas-d-lillard-1-oaklandish-damian-lillard-sneakers-release-photos-147361/|website=Footwear News|date=10 September 2015 |accessdate=16 September 2016}} A second clothing line, There There, features designs for other major cities, including Philadelphia and Baltimore.{{cite news|last1=Haber|first1=Matt|title=Oakland: Brooklyn by the Bay|work=The New York Times |date=2 May 2014 |url=https://www.nytimes.com/2014/05/04/fashion/oakland-california-brooklyn-by-the-bay.html|accessdate=16 September 2016}}
In 2016, Fortune named Oaklandish the 38th fastest growing inner city business in the United States. They described Oaklandish's business model as "pioneering" and recognized the business as the first American company to operate a mobile retail component, by using campers to sell products throughout the city. In 2015, the business made $3.26 million in revenue. Krazy George Henderson and Jean Quan are customers of the store.{{cite news|last=Kuruvilla|first=Matthai|title=Oaklandish opens T-shirt shop to rebrand city|url=http://www.sfgate.com/bayarea/article/Oaklandish-opens-T-shirt-shop-to-rebrand-city-2335578.php|work=News|publisher=SFGate|accessdate=1 November 2012|date=8 August 2011}}
References
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External links
- [http://oaklandish.com/ Official website]
- {{Twitter}}
- [http://www.oaklandmagazine.com/Oakland-Magazine/December-2011/Hella-Local/ "Hella Local: Oaklandish Spreads the Love Here and Everywhere"] in Oakland Magazine
- [http://www.sfchronicle.com/style/article/Oaklandish-Booming-business-rooted-in-Oakland-6176294.php "Oaklandish: Booming business rooted in Oakland pride"] in the San Francisco Chronicle
Category:Clothing brands of the United States
Category:Clothing retailers of the United States
Category:Retail companies based in California
Category:Companies based in Oakland, California
Category:Culture of Oakland, California
Category:American companies established in 2000
Category:Clothing companies established in 2000