Omnicom Group
{{short description|American multinational company}}
{{Update|different numbers in the preamble and in the template|date=March 2023}}
{{Infobox company
|name = Omnicom Group Inc.
|logo = Omnicom_Group_logo.svg
|logo_size = 275px
|type = Public
|traded_as = {{Unbulleted list|{{NYSE|OMC}}|S&P 500 component}}
|area_served = Worldwide
|key_people = John D. Wren{{Cite web |title=John D. Wren - Chairman & CEO at Omnicom Group |url=https://theorg.com/org/omnicom-group/org-chart/john-d-wren#:~:text=John%20Wren%20is%20the%20Chairman,and%20elected%20President%20in%201996. |url-status=live |access-date=2 May 2022 |website=theorg.com |language=en |archive-date=2 May 2022 |archive-url=https://web.archive.org/web/20220502105155/https://theorg.com/org/omnicom-group/org-chart/john-d-wren#:~:text=John%20Wren%20is%20the%20Chairman,and%20elected%20President%20in%201996. }}
(CEO and Chairman)
Daryl Simm
(COO and President)
Philip Angelastro
(CFO)
Rochelle Tarlowe
(Treasurer){{Cite web|title=Corporate Leadership Team|url=https://www.omnicomgroup.com/about/leadership/|access-date=2022-05-02|website=Omnicom Group|language=en-US|archive-date=2022-04-09|archive-url=https://web.archive.org/web/20220409045146/https://www.omnicomgroup.com/about/leadership/|url-status=live}}
|industry = {{Unbulleted list|Advertising| public relations}}
|products = {{ublist|Advertising| Branding|Communications|Customer Relationship Management (CRM)|Digital Marketing|Direct and Promotional Marketing|Experiential Marketing|Healthcare Marketing|Interactive Marketing|Public Relations|Strategic Media Planning and Buying}}
|revenue = {{increase}} {{US$|15.69 billion|link=yes}} (2024)
|operating_income = {{increase}} {{US$|2.275 billion}} (2024)
|net_income = {{increase}} {{US$|1.481 billion}} (2024)
|assets = {{increase}} {{US$|29.62 billion}} (2024)
|equity = {{increase}} {{US$|4.194 billion}} (2024)
|num_employees = 74,900 (2024)
|subsid = {{ublist|BBDO Worldwide|Wolff Olins|DDB Worldwide|DAS Group of Companies|Omnicom Media Group|TBWA Worldwide}}
|foundation = {{start date and age|1986}}
|founders = {{Unbulleted list|Allen Rosenshine|Mary C. Choksi{{Cite web|title=Corporate Governance {{!}} Board of Directors|url=https://www.omnicomgroup.com/about/corporate-governance/|access-date=2022-05-02|website=Omnicom Group|language=en-US|archive-date=2022-04-09|archive-url=https://web.archive.org/web/20220409035205/https://www.omnicomgroup.com/about/corporate-governance/|url-status=live}}
Keith Reinhard|John Bernbach}}
|location = New York City, United States
|homepage = {{URL|https://omnicomgroup.com}}
}}
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy.{{cite web | url=http://www.omnicomgroup.com/about | title=Omnicom Group About | publisher=Omnicom | access-date=11 February 2016 | archive-date=23 January 2016 | archive-url=https://web.archive.org/web/20160123061307/http://www.omnicomgroup.com/about/ | url-status=live }}
Omnicom Group acts as the parent company for Omnicom Media Group composed of three agencies (OMD, PHD and Hearts & Science) as well as three global advertising agency networks – BBDO, DDB and TBWA.{{Cite web |title=Positive Corporate Citizenship |url=https://www.omnicomgroup.com/about/ |access-date=2025-01-28 |website=Omnicom Group |language=en-US}} Omnicom Group also manages Flywheel, DAS Group of Companies (comprising the Health Group, the Precision Marketing Group, the Commerce Group and the Advertising Collective) and the Communications Consultancy Network.{{Cite web |title=Advertising and Marketing Agencies |url=https://www.omnicomgroup.com/our-agencies/ |access-date=2025-01-28 |website=Omnicom Group |language=en-US}}
Omnicom Group was ranked as one of the four largest advertising agencies in the world by The New York Times in 2002.{{cite web|url=https://www.nytimes.com/2002/03/31/business/advertising-s-big-four-it-s-their-world-now.html?pagewanted=all&src=pm|title=Advertising's Big Four: It's Their World Now|work=The New York Times|date=31 March 2002|access-date=11 February 2016|author=Elliott, Stuart|archive-date=10 June 2019|archive-url=https://web.archive.org/web/20190610035150/https://www.nytimes.com/2002/03/31/business/advertising-s-big-four-it-s-their-world-now.html?pagewanted=all&src=pm|url-status=live}} In 2014, Omnicom was considered the second largest advertising holding company by The Wall Street Journal.{{cite web|url=https://www.wsj.com/articles/omnicom-sees-earnings-revenue-growth-top-expectations-1406028567|title=Omnicom Posts Strong Sales Growth|publisher=The Wall Street Journal|date=22 July 2014|access-date=11 February 2016|author1=Tadena, Nathalie|author2=Jamerson, Joshua|archive-date=25 February 2016|archive-url=https://web.archive.org/web/20160225085125/http://www.wsj.com/articles/omnicom-sees-earnings-revenue-growth-top-expectations-1406028567|url-status=live}} The company employs more than 77,000 employees{{Cite web|url=http://fortune.com/fortune500/omnicom-group/|title=Omnicom Group|website=Fortune|language=en-US|access-date=2018-11-22|archive-date=2018-11-22|archive-url=https://web.archive.org/web/20181122215556/http://fortune.com/fortune500/omnicom-group/|url-status=live}} in over 100 countries worldwide.{{cite web | url=https://www.forbes.com/companies/omnicom-group/ | title=The Worlds Biggest Public Companies:Omnicom | website=Forbes | access-date=11 February 2016 | archive-date=25 January 2016 | archive-url=https://web.archive.org/web/20160125162142/http://www.forbes.com/companies/omnicom-group/ | url-status=live }}{{cite web|url=http://about.att.com/story/att_to_build_global_network_for_omnicom_group.html|title=AT&T to Build Global Network for Omnicom Group|publisher=AT&T|date=24 July 2017|access-date=1 July 2018|archive-date=30 October 2018|archive-url=https://web.archive.org/web/20181030014025/http://about.att.com/story/att_to_build_global_network_for_omnicom_group.html|url-status=live}}
History
In 1986, Allen Rosenshine, Keith Reinhard and John Bernbach (son of William Bernbach) co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach and Needham Harper Worldwide.{{cite web | url=http://www.beet.tv/2015/08/reinhard-ddb-2.html | title=DDB's Keith Reinhard on the Origins of Omnicom | publisher=Beet.tv | date=5 August 2015 | access-date=10 February 2016 | author=Delo, Cotton | archive-date=23 February 2016 | archive-url=https://web.archive.org/web/20160223070213/http://www.beet.tv/2015/08/reinhard-ddb-2.html | url-status=live }}{{cite web | url=http://www.campaignlive.co.uk/article/omnicom-twenty/543360 | title=The Omnicom Chief Executive, John Wren, Has Combined Creative Integrity and a Humble Outlook to Build the World's Biggest Advertising Holding Company. Caroline Marshal Meets Him in New York | publisher=Campaign Magazine | date=24 February 2006 | access-date=10 February 2016 | author=Marshal, Caroline | archive-date=22 February 2016 | archive-url=https://web.archive.org/web/20160222185611/http://www.campaignlive.co.uk/article/omnicom-twenty/543360 | url-status=live }}{{cite book | title=Adland: A Global History of Advertising | publisher=Kogan Page Publishers | date=3 May 2013 | author=Tungate, Mark | page=149}} In 1989, Rosenshine stepped down as chairman of Omnicom to return to his role running BBDO Worldwide and Bruce Crawford (who had preceded Rosenshine as CEO of BBDO before leaving to run the Metropolitan Opera in 1985)
was named chairman of Omnicom.{{cite web | url=https://www.bloomberg.com/bw/stories/1991-03-31/advertisings-big-bang-is-making-noise-at-last | title=Advertising's 'Big Bang' Is Making Noise at Last | publisher=Bloomberg Business | date=31 March 1999 | access-date=10 February 2016 | archive-date=23 February 2016 | archive-url=https://web.archive.org/web/20160223024827/http://www.bloomberg.com/bw/stories/1991-03-31/advertisings-big-bang-is-making-noise-at-last | url-status=live }} In 1997, John Wren, the number two executive at Omnicom, became the company's chief executive officer, while Crawford remained as chairman.{{cite web | url=https://www.chicagotribune.com/1996/12/05/wren-to-land-on-top-perch-at-omnicom-group/ | title=Wren To Land On Top Perch At Omnicom Group | publisher=The Chicago Tribune | date=5 December 1996 | access-date=10 February 2016 | author=Lazarus, George | archive-date=23 February 2016 | archive-url=https://web.archive.org/web/20160223152058/http://articles.chicagotribune.com/1996-12-05/business/9612050126_1_omnicom-group-diversified-agency-services-john-wren | url-status=live }}
In July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group, but by May 2014 it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen.{{cite news|url=http://www.chicagotribune.com/news/chi-publicis-omnicom-merger-20130728,0,4589938.story|author=Channick, Robert|title=Leo Burnett parent in huge ad merger deal|work=Chicago Tribune|date=28 July 2013|access-date=3 October 2017|archive-date=28 July 2013|archive-url=https://archive.today/20130728151438/http://www.chicagotribune.com/news/chi-publicis-omnicom-merger-20130728,0,4589938.story|url-status=dead}}{{cite news|url=https://dealbook.nytimes.com/2014/05/08/ad-agency-giants-said-to-call-off-35-billion-merger/?_php=true&_type=blogs&hpw&rref=business&_r=0|author=Celles, David|title=At Odds, Omnicom and Publicis End Merger|work=New York Times|date=8 May 2014|access-date=3 October 2017|archive-date=3 October 2017|archive-url=https://web.archive.org/web/20171003125457/https://dealbook.nytimes.com/2014/05/08/ad-agency-giants-said-to-call-off-35-billion-merger/?_php=true&_type=blogs&hpw&rref=business&_r=0|url-status=live}}
By 2014, Omnicom was the second largest agency holding company and had revenue of over $15 billion.{{cite web | url=http://adage.com/article/agency-news/omnicom-boosts-net-income-11-4-1-billion-2014/297064/ | title=Omnicom Boosts Net Income 11.4% to Over $1 Billion in 2014 | publisher=Advertising Age | date=10 February 2015 | access-date=10 February 2016 | author=Bruell, Alexandra | archive-date=23 February 2016 | archive-url=https://web.archive.org/web/20160223122912/http://adage.com/article/agency-news/omnicom-boosts-net-income-11-4-1-billion-2014/297064/ | url-status=live }} Omnicom launched Omniwomen in April 2014 with the goal of increasing the number and influence of female leaders within the organization. Omniwomen has more than 10 branches in the US, UK, Canada, France, Germany, China and the UAE.{{Cite web|url=http://adage.com/article/global-news/omnicom-starts-omniwomen-u-k-plans-global/297493/|title=Omnicom Starts Omniwomen in U.K., Plans to Go Global|author=Jardine, Alexandra|date=9 March 2015|work=AdAge|access-date=20 November 2017|archive-date=1 December 2017|archive-url=https://web.archive.org/web/20171201034314/http://adage.com/article/global-news/omnicom-starts-omniwomen-u-k-plans-global/297493/|url-status=live}}{{Cite web|url=http://arabianmarketer.ae/omnicom-launches-omniwomens-uae-chapter/|title=Omnicom Launches Omniwomen's UAE Chapter|date=16 March 2017|author=Mahmud, Sana|work=The Arabian Marketer|access-date=20 November 2017|archive-date=1 December 2017|archive-url=https://web.archive.org/web/20171201131901/https://arabianmarketer.ae/omnicom-launches-omniwomens-uae-chapter/|url-status=live}}{{cite web|url=http://interbrand.com/newsroom/omniwomen-expands-to-canada-with-the-goal-of-advancing-women-in-leadership/|title=Omniwomen Expands to Canada with the Goal of Advancing Women in Leadership|date=7 March 2017|work=Interbrand|access-date=20 November 2017|archive-date=1 December 2017|archive-url=https://web.archive.org/web/20171201092521/http://interbrand.com/newsroom/omniwomen-expands-to-canada-with-the-goal-of-advancing-women-in-leadership/|url-status=dead}}
In July 2017, Omnicom announced that Gracia Martore, former President and CEO of TEGNA Inc., had joined its Board as an independent director. Her appointment brings the total to 13 directors, 11 of which are independent.{{cite web|url=https://www.thestreet.com/story/14232684/1/gracia-martore-joins-omnicoms-board-of-directors.html|title=Gracia Martore Joins Omnicom's Board Of Directors|date=18 July 2017|author=PR Newswire|work=The Street|access-date=20 November 2017|archive-date=1 December 2017|archive-url=https://web.archive.org/web/20171201035918/https://www.thestreet.com/story/14232684/1/gracia-martore-joins-omnicoms-board-of-directors.html|url-status=dead}} In February 2018, Ronnie S. Hawkins was appointed to the company's board as an independent director, bringing the total to 14 members, 12 of which are independent.{{cite web|url=http://www.4-traders.com/OMNICOM-GROUP-13904/news/Omnicom-Ronnie-S-Hawkins-Appointed-to-Omnicom-Group-Board-of-Directors-26047091/|title=Omnicom : Ronnie S. Hawkins Appointed to Omnicom Group Board of Directors|publisher=4-Traders|date=23 February 2018|access-date=1 July 2018|archive-date=2 July 2018|archive-url=https://web.archive.org/web/20180702011031/http://www.4-traders.com/OMNICOM-GROUP-13904/news/Omnicom-Ronnie-S-Hawkins-Appointed-to-Omnicom-Group-Board-of-Directors-26047091/|url-status=live}} In May 2018, Omnicom Group brought its language strategy agency, maslansky + partners, to Australia.{{Cite news|url=http://www.adnews.com.au/news/omnicom-opens-language-strategy-agency-maslansky-partners|title=Omnicom opens language strategy agency maslansky + partners - AdNews|access-date=2018-06-11|language=en|archive-date=2018-06-12|archive-url=https://web.archive.org/web/20180612141902/http://www.adnews.com.au/news/omnicom-opens-language-strategy-agency-maslansky-partners|url-status=live}}
In November 2021, Daryl Simm was promoted to president and COO.{{Cite web|title=Daryl Simm Promoted To Omnicom Group President & COO|url=https://www.shootonline.com/news/daryl-simm-promoted-omnicom-group-president-coo|access-date=2021-11-17|website=SHOOTonline|language=en|archive-date=2021-11-17|archive-url=https://web.archive.org/web/20211117181734/https://www.shootonline.com/news/daryl-simm-promoted-omnicom-group-president-coo|url-status=live}}{{Cite news|last=Bruell|first=Alexandra|date=2021-11-01|title=Omnicom Names Media Agency Boss Daryl Simm as President, Operating Chief|language=en-US|work=Wall Street Journal|url=https://www.wsj.com/articles/omnicom-names-media-agency-boss-daryl-simm-as-president-operating-chief-11635783318|access-date=2021-11-17|issn=0099-9660|archive-date=2021-11-17|archive-url=https://web.archive.org/web/20211117060946/https://www.wsj.com/articles/omnicom-names-media-agency-boss-daryl-simm-as-president-operating-chief-11635783318|url-status=live}} That next month, Florian Adamski was announced as the next CEO of Omnicom Media Group, after previously working as CEO at OMD Worldwide.{{Cite web |url=https://www.adweek.com/agencies/with-two-new-leaders-at-the-helm-heres-whats-next-for-omnicoms-media-agencies/ |title=With Two New Leaders at the Helm, Here's What's Next for Omnicom's Media Agencies |date=29 November 2021 |access-date=2021-12-28 |archive-date=2021-12-28 |archive-url=https://web.archive.org/web/20211228175233/https://www.adweek.com/agencies/with-two-new-leaders-at-the-helm-heres-whats-next-for-omnicoms-media-agencies/ |url-status=live }}
In October 2023, Omnicom agreed to acquire Flywheel Digital for $835 million.{{cite web|last=Graham|first=Megan|title=WSJ News Exclusive {{!}} Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million|url=https://www.wsj.com/articles/omnicom-buys-e-commerce-shop-flywheel-digital-for-835-million-a40212d4 |website=Wall Street Journal|date=October 30, 2023}}
The Wall Street Journal reported on December 8, 2024, that Omnicom Group and Interpublic Group (IPG) are in advanced merger discussions. This potential merger could value Interpublic at between $13 billion and $14 billion, excluding debt. If completed, this deal would unite the third and fourth largest advertising firms globally, potentially making the merged entity the world's largest advertising company, surpassing WPP in size.{{Cite news|last1=Vranica|first1=Suzanne|last2=Thomas|first2=Lauren|date=2024-12-08|title=Omnicom in Advanced Talks to Buy Interpublic Group|url=https://www.wsj.com/articles/omnicom-in-advanced-talks-to-buy-interpublic-group-1575770620|work=The Wall Street Journal|access-date=2024-12-09}} On the New York Stock Exchange, the new firm kept the Omnicom name and trade as "OMC," with John Wren as chairman and CEO of Omnicom and Phil Angelastro as chief financial officer and executive vice president.{{cite news|last=Chapman|first=Michelle|url=https://apnews.com/article/omnicom-interpublic-advertising-7e49c0cb220d31c1930d27cc264fd9b8|title=NYC ad agency titans Omnicom and Interpublic to form $30 billion marketing powerhouse|work=Associated Press|date=2024-12-09|access-date=2024-12-09}}
Operations
Omnicom is composed of five major agency networks that oversee 1500+ agencies as parent companies. The networks are BBDO Worldwide, Diversified Agency Services (DAS), DDB Worldwide, Omnicom Media Group (OMG) and TBWA Worldwide.{{cite web| url=http://www.omnicomgroup.com/our-agencies/| title=Our Agencies| publisher=Omnicom Group| access-date=September 3, 2017| archive-date=July 30, 2017| archive-url=https://web.archive.org/web/20170730074141/http://www.omnicomgroup.com/our-agencies/| url-status=live}}
BBDO Worldwide, one of the companies present from the initial merger, is a creative agency which has been recognized as one of the most creative networks in the world.{{cite web | url=http://www.adweek.com/news/advertising-branding/agency-year-bbdos-tenacity-turned-major-client-loss-minor-setback-161927 | title=Agency of the Year:BBDO's Tennacity Turned a Major Client Loss Into a Minor Setback | publisher=ADWeek | date=15 December 2014 | access-date=10 February 2016 | author=O'Leary, Noreen | archive-date=23 February 2016 | archive-url=https://web.archive.org/web/20160223054456/http://www.adweek.com/news/advertising-branding/agency-year-bbdos-tenacity-turned-major-client-loss-minor-setback-161927 | url-status=live }} Founded in 2000, Proximity Worldwide is BBDO's digitally focused marketing arm. In January 2016, BBDO Worldwide acquired a majority stake in Wednesday Agency Group.{{cite news|url=https://www.wsj.com/articles/bbdo-buys-majority-stake-in-wednesday-agency-group-1452146401|title=BBDO Buys Majority Stake in Wednesday Agency Group|newspaper=Wall Street Journal|date=7 January 2016|last1=Tadena|first1=Nathalie|access-date=10 March 2017|archive-date=7 February 2017|archive-url=https://web.archive.org/web/20170207224820/https://www.wsj.com/articles/bbdo-buys-majority-stake-in-wednesday-agency-group-1452146401|url-status=live}} At the 2017 Cannes Lions International Festival of Creativity, BBDO Worldwide was awarded Network of the Year for the sixth time. Clemenger BBDO Melbourne was named Agency of the Year.{{Cite web|url=http://www.campaignlive.co.uk/article/bbdo-wpp-top-company-awards-cannes-lions/1437568|title=BBDO and WPP take top company awards at Cannes Lions|date=24 June 2017|access-date=20 November 2017|archive-date=21 October 2017|archive-url=https://web.archive.org/web/20171021205744/http://www.campaignlive.co.uk/article/bbdo-wpp-top-company-awards-cannes-lions/1437568|url-status=live}} BBDO was the top agency network featured in the 2018 WARC 100, an annual ranking of advertising and media effectiveness.{{Cite web|url=https://www.warc.com/NewsAndOpinion/news/BBDO_agencies_dominate_WARC_100_category_rankings/0377ad2a-8ab1-477d-8052-eb53ae11e64c|title=BBDO agencies dominate WARC 100 category rankings|date=May 24, 2017|access-date=November 20, 2017|archive-date=September 3, 2017|archive-url=https://web.archive.org/web/20170903210424/https://www.warc.com/NewsAndOpinion/news/BBDO_agencies_dominate_WARC_100_category_rankings/0377ad2a-8ab1-477d-8052-eb53ae11e64c|url-status=live}}{{cite web|url=http://www.campaignindia.in/article/warc-100-ariels-sharetheload-is-worlds-most-effective-campaign/442929|title=WARC 100: #ShareTheLoad is World's Most Effective Campaign|publisher=Campaign India|date=26 February 2018|access-date=1 July 2018|archive-date=2 July 2018|archive-url=https://web.archive.org/web/20180702035559/https://www.campaignindia.in/article/warc-100-ariels-sharetheload-is-worlds-most-effective-campaign/442929|url-status=live}} In 2018, several of the BBDO agencies were ranked in the top 10 awarded individual agencies in the world by The Gunn Report.{{cite web|url=https://www.campaignlive.com/article/gunn-report-creatively-awarded-advertising-2017/1456675|title=The Gunn Report: The Most Creatively Awarded Advertising of 2017|publisher=Campaign US|first=Emma|last=Wilkie|date=12 February 2018|access-date=1 July 2018|archive-date=1 July 2018|archive-url=https://web.archive.org/web/20180701222318/https://www.campaignlive.com/article/gunn-report-creatively-awarded-advertising-2017/1456675|url-status=live}}
The DAS Group of Companies comprises more than 200 companies focused on public relations, CRM, healthcare, events, promotional marketing, vehicle testing, branding and research.{{Cite news|url=https://amciglobal.com/testing/|title=AMCI|access-date=2017-05-17|language=en-US|archive-date=2017-03-03|archive-url=https://web.archive.org/web/20170303075635/https://amciglobal.com/testing/|url-status=live}}{{Cite web|url=http://www.dasglobal.com|title=Diversified Agency Services|website=www.dasglobal.com|access-date=2017-02-27|archive-date=2017-01-10|archive-url=https://web.archive.org/web/20170110170145/http://dasglobal.com/|url-status=live}} In 2016 and 2017, Omnicom formed two separate holding groups for healthcare and PR agencies: Omnicom Health Group and Omnicom Precision Marketing Group. Later in 2016, Omnicom Health Group acquired majority stakes in Biopharm Communications and Rabin Martin.{{cite web|url=https://www.campaignlive.com/article/luke-taylor-joins-omnicom-head-new-crm-division/1444240|title=Luke Taylor Joins Omnicom to Head New CRM Division|publisher=Campaign US|first=Gideon|last=Spanier|date=11 September 2017|access-date=1 July 2018|archive-date=1 July 2018|archive-url=https://web.archive.org/web/20180701222310/https://www.campaignlive.com/article/luke-taylor-joins-omnicom-head-new-crm-division/1444240|url-status=live}} In 2018, Omnicom Health Group acquired Snow Companies a patient engagement communications agency.{{cite web|url=http://www.mmm-online.com/agencies/omnicom-health-acquires-snow-companies/article/742117/|title=Omnicom Health Acquires Snow Companies|publisher=MM&M|first=Lauren|last=Evans|date=6 February 2018|access-date=1 July 2018|archive-date=2 July 2018|archive-url=https://web.archive.org/web/20180702011049/http://www.mmm-online.com/agencies/omnicom-health-acquires-snow-companies/article/742117/|url-status=live}} Also in 2018, Omnicom Precision Marketing Group acquired a majority stake in Credera.{{cite web | url=https://www.adweek.com/agencies/omnicom-acquires-management-and-technology-consultancy-credera/ | title=Omnicom Acquires Management and Technology Consultancy Credera | publisher=Adweek | date=2 Aug 2018 | access-date=1 January 2019 | archive-date=2 January 2019 | archive-url=https://web.archive.org/web/20190102004142/https://www.adweek.com/agencies/omnicom-acquires-management-and-technology-consultancy-credera/ | url-status=live }}
DDB Worldwide, one of the three initial companies, is a global advertising network.{{cite web | url=http://www.hoovers.com/company-information/cs/company-profile.DDB_Worldwide_Communications_Group_Inc.10f50e183b5f1976.html | title=DDB Worldwide Communications Group Inc. Company Profile | publisher=Hoovers | access-date=10 February 2016 | archive-date=3 September 2017 | archive-url=https://web.archive.org/web/20170903210404/http://www.hoovers.com/company-information/cs/company-profile.DDB_Worldwide_Communications_Group_Inc.10f50e183b5f1976.html | url-status=live }}{{cite web | url=http://www.mediapost.com/publications/article/228721/ddb-reorganizes-its-new-york-operations.html?edition= | title=DDB Reorganizes Its New York Operations | publisher=MediaPost | date=24 June 2014 | access-date=10 February 2016 | author=McClellan, Steve | archive-date=13 April 2016 | archive-url=https://web.archive.org/web/20160413165849/http://www.mediapost.com/publications/article/228721/ddb-reorganizes-its-new-york-operations.html?edition= | url-status=live }} In November 2015, DDB Worldwide acquired Grupo ABC, the largest advertising group in Brazil.{{cite web|url=http://adage.com/article/ad-age-on-campus/ddb-buys-brazil-s-grupo-abc/301473/|title=DDB Buys Grupo ABC, Brazil's Biggest Independent Ad Group|date=23 November 2015|access-date=15 February 2016|archive-date=26 January 2016|archive-url=https://web.archive.org/web/20160126181138/http://adage.com/article/ad-age-on-campus/ddb-buys-brazil-s-grupo-abc/301473/|url-status=live}} In June 2016, DDB Health was launched as a combination of healthcare-focused advertising agencies, which added medical and healthcare brand services to DDB's profile.{{cite web|url=https://www.zacks.com/stock/news/222137/omnicom-unit-forms-ddb-health-amp-appoints-josh-prince-ceo|title=Omnicom Unit Forms DDB Health & Appoints Josh Prince CEO|date=20 June 2016|work=Zacks|access-date=20 November 2017|archive-date=1 December 2017|archive-url=https://web.archive.org/web/20171201031114/https://www.zacks.com/stock/news/222137/omnicom-unit-forms-ddb-health-amp-appoints-josh-prince-ceo|url-status=live}}{{cite web|url=http://www.mmm-online.com/agencies/omnicom-merges-agencyrx-flashpoint-and-three-other-agencies-to-form-ddb-health/article/506334/|title=Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health|author=McCaffrey, Kevin|date=29 June 2016|work=MM&M|access-date=20 November 2017|archive-date=1 December 2017|archive-url=https://web.archive.org/web/20171201043721/http://www.mmm-online.com/agencies/omnicom-merges-agencyrx-flashpoint-and-three-other-agencies-to-form-ddb-health/article/506334/|url-status=live}} Some of the businesses included in the DDB Worldwide unit are Tribal Worldwide, TracyLocke, adam&eveDDB, Roberts + Langer, Spike DDB, Rodgers Townsend, ONC Worldwide, Alma and Uproar!@DDB.
Omnicom Media Group is the media division of the Omnicom Group Inc.{{cite web | url=http://www.omnicommediagroup.com/default.htm | title=Omnicom Media Group Profile | access-date=10 February 2016 | archive-date=15 January 2019 | archive-url=https://web.archive.org/web/20190115023553/http://omnicommediagroup.com/default.htm | url-status=dead }} In 2017, three Omnicom Media Group agency networks competed at the Cannes Lions International Festival of Creativity, including OMD Worldwide, which was named Media Network of the Year.{{cite web|url=http://adobomagazine.com/global-news/cannes-lions-2017-omnicom-media-group-agencies-stand-out-cannes|title=Cannes Lions 2017: Omnicom Media Group agencies stand out at Cannes|date=23 June 2017|work=Adobo Magazine|access-date=20 November 2017|archive-date=28 January 2018|archive-url=https://web.archive.org/web/20180128205137/http://www.adobomagazine.com/global-news/cannes-lions-2017-omnicom-media-group-agencies-stand-out-cannes|url-status=dead}}
TBWA is a global agency network, normally billed as 'The Disruption Company'.{{cite web | url=http://www.adweek.com/news/advertising-branding/inside-tbwa-new-yorks-reinvention-162968 | title=Inside TBWA New York's Reinvention; After Exec Changes and Account Losses, Shop Aims to Become Network Flagship | publisher=Adweek | date=16 February 2015 | access-date=10 February 2016 | author=O'Leary, Noreen | archive-date=5 March 2016 | archive-url=https://web.archive.org/web/20160305085210/http://www.adweek.com/news/advertising-branding/inside-tbwa-new-yorks-reinvention-162968 | url-status=live }} It was purchased in 1993 and then merged with the Chiat Day firm in 1995. In the United States, some of the company's offices still retain the TBWA\Chiat\Day name.{{cite web | url=http://www.adbrands.net/us/tbwa_us.htm | title=TBWA Worldwide Profile | publisher=Ad Brands | access-date=10 February 2016 | archive-date=4 September 2017 | archive-url=https://web.archive.org/web/20170904014442/https://www.adbrands.net/us/tbwa_us.htm | url-status=dead }} Companies operating under the TBWA network include, Media Arts Lab, Digital Arts Network (DAN), Lucky Generals,{{Cite web|url=http://www.campaignlive.co.uk/article/tbwa-buys-majority-stake-lucky-generals/1425068|title=TBWA buys majority stake in Lucky Generals|date=22 February 2017|access-date=20 November 2017|archive-date=3 September 2017|archive-url=https://web.archive.org/web/20170903210730/http://www.campaignlive.co.uk/article/tbwa-buys-majority-stake-lucky-generals/1425068|url-status=live}} Designory, NEBOKO, and other TBWA branded regional agencies.
See also
References
{{reflist|30em}}
Further reading
- {{Cite book |url=https://archive.org/details/internationaldir0001unse_v9x1/ |title=International Directory of Company Histories |publisher=St. James Press |year=1988 |isbn=0-912289-10-4 |volume=1 |pages=28–32 |chapter=Omnicom Group, Inc.}}
External links
- {{Official Website|http://www.omnicomgroup.com}}
- {{cite web|url=https://www.resolutiondigital.com.au/|publisher=Resolution Digital|title=Resolution Digital - Australian Digital Marketing Agency}}
{{Finance links
| name = Omnicom Group
| symbol = OMC
| sec_cik = OMC
| yahoo = OMC
| google = OMC
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{{Omnicom}}
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Category:American companies established in 1986
Category:Companies listed on the New York Stock Exchange
Category:Advertising agencies of the United States
Category:Companies based in New York City