On the Regular

{{Infobox song

| name = On the Regular

| cover = Shamir - On the Regular cover.jpg

| alt =

| type = single

| artist = Shamir

| album = Ratchet

| released = {{Start date|2014|10|28}}

| recorded =

| studio =

| venue =

| genre = Hip house{{Cite web|url=https://www.treblezine.com/27517-10-essential-hip-house-tracks/|title=10 Essential hip house tracks|first=|last=Treble staff|date=January 21, 2016}}

| length = {{Duration|m=2|s=56}}

| label = XL

| writer = {{hlist|Shamir Bailey|Nick Sylvester}}

{{cite web|url=https://www.ascap.com/repertory#/ace/search/workID/888776244|title=ASCAP Songview repertory entry for this song |work=|accessdate=January 3, 2024}}

| producer = Nick Sylvester

| prev_title = If It Wasn't True

| prev_year = 2014

| next_title = Call It Off

| next_year = 2015

}}

"On the Regular" is a song recorded by American musician Shamir. It was released by XL Recordings on October 28, 2014. "On the Regular" is also featured on Shamir's 2015 debut album Ratchet.{{cite web|work=PopMatters|url=http://www.popmatters.com/review/193454-shamir-ratchet/|author=Lathan, Ryan|title=Ratchet|date=May 20, 2015}}

The song features a prominent rhythm with cowbell and heavy bass.{{cite web |url=https://www.npr.org/2014/10/30/360154998/shamir-on-the-regular |title=Shamir, 'On The Regular' |last=King |first=Jason |date=October 30, 2014 |publisher=NPR |access-date=February 15, 2015}}{{cite web |url=http://prettymuchamazing.com/videos/video-shamir-regular |title=New: Shamir – 'On the Regular' |last=Oliver |first=Genevieve |date=October 29, 2014 |publisher=Pretty Much Amazing |access-date=February 15, 2015}} Shamir uses an androgynous falsetto, delivering rhymes in contrast to his singing on Northtown.{{cite web |url=https://www.theguardian.com/music/2014/dec/24/the-playlist-best-new-bands-of-2014-shamir-prada-mane |title=The playlist: the best new bands of 2014, with Shamir and Prada Mane |last=Lester |first=Paul |date=December 24, 2014 |website=The Guardian |access-date=February 15, 2015}} The lyrics are an unrelated set of observations. Shamir taunts others and brags about his style. In the song's bridge, he switches from rapping to innocent, soulful singing.{{cite web |url=http://pitchfork.com/reviews/tracks/17194-shamir-on-the-regular/ |title=Shamir: 'On the Regular' |last=Gordon |first=Jeremy |date=October 30, 2014 |publisher=Pitchfork Media |access-date=February 15, 2015}} Music critics referenced Azealia Banks' 2011 debut single "212" for its bassline, dance beat, and playful reinvention of urban music.{{cite web |url=http://diymag.com/2014/10/29/shamir-airs-infectious-new-video-for-on-the-regular |title=Shamir airs infectious new video for 'On the Regular' |date=October 29, 2014 |website=DIY |access-date=February 15, 2015}}{{cite web |url=http://www.timeout.com/newyork/things-to-do/shamir-yvette-mister-small |title=Shamir + Yvette + Mister Small |date=November 13, 2014 |website=Time Out New York |access-date=February 15, 2015}} The Fader likened the song's "bubblegum hip-hop" to a younger-sounding Leif.{{cite web |url=http://www.thefader.com/2014/10/28/shamir-on-the-regular |title=Shamir Is An Angel And XL Knows It |last=McDermott |first=Patrick D. |date=October 28, 2014 |website=The Fader |access-date=February 15, 2015}}

It had viral success in the United Kingdom,{{cite web |url=https://www.nytimes.com/aponline/2014/12/16/us/ap-us-spotify-most-viral-tracks.html |title=Spotify's Top 10 Most Viral Tracks |date=December 16, 2014 |website=The New York Times |access-date=February 15, 2015}} and it reached number 36 on the Billboard Twitter Emerging Artists chart.{{cite web |url=http://www.billboard.com/artist/6319315/shamir/chart |title=Shamir - Chart history |website=Billboard |access-date=February 15, 2015 |archive-date=September 6, 2015 |archive-url=https://web.archive.org/web/20150906031524/http://www.billboard.com/artist/6319315/shamir/chart |url-status=dead }} The attention brought by "On the Regular" allowed Shamir to embark on a European tour in late 2014.{{cite web |url=http://www.columbiatribune.com/arts_life/after_hours/singles-she-wears-my-favorite-color-every-day-in-her/article_8c8a4e1d-78d0-5d68-82ae-451b10b74fb2.html |title=Singles 2014: 'She wears my favorite color/every day in her eyes' |last=Bland |first=Pete |date=January 2, 2015 |website=Columbia Daily Tribune |access-date=February 15, 2015}} It placed 68th on the 2014 Pazz & Jop poll of music critics.{{cite web |url=http://www.villagevoice.com/pazznjop/singles/2014/ |title=The Village Voice's 42nd Pazz & Jop Music Critics' Poll: The Last Word on the Year in Music |website=The Village Voice |access-date=February 15, 2015}} Pitchfork Media named it the 11th best track of 2014,{{cite web |url=http://pitchfork.com/features/staff-lists/9555-the-100-best-tracks-of-2014/9/ |title=The 100 Best Tracks of 2014 |last=Torres |first=Eric |date=December 2014 |publisher=Pitchfork Media |access-date=February 15, 2015}} Drowned in Sound placed the song 18th on its year-end list,{{cite web |url=http://drownedinsound.com/in_depth/4148547-drowned-in-sounds-40-favourite-songs-of-2014 |title=Drowned In Sound's 40 Favourite Songs of 2014 |last=Leedham |first=Robert |date=December 8, 2014 |website=Drowned in Sound |access-date=February 15, 2015 |archive-date=February 2, 2015 |archive-url=https://web.archive.org/web/20150202044755/http://drownedinsound.com/in_depth/4148547-drowned-in-sounds-40-favourite-songs-of-2014 |url-status=dead }} and BlackBook magazine ranked the song 12th.{{cite web |url=http://www.bbook.com/20-best-songs-2014/ |title=The 20 Best Songs of 2014: From Nick Minaj and BANKS to Sam Smith and Sylvan Esso |last=Rosenzweig |first=Mathias |year=2014 |website=BlackBook |access-date=February 15, 2015}}

The music video for "On the Regular" was directed by Anthony Sylvester,{{cite web |url=http://pitchfork.com/news/57242-shamir-shares-on-the-regular-video-signs-to-xl/ |title=Shamir Shares 'On the Regular' Video, Signs to XL |last=Minsker |first=Evan |date=October 28, 2014 |publisher=Pitchfork Media |access-date=February 15, 2015}} brother of the song's producer Nick Sylvester.{{cite web |url=http://www.complex.com/music/top-new-songs/shamir-on-the-regular |title=Shamir 'On the Regular' |last=Werthman |first=Christine |website=Complex |access-date=February 15, 2015}}{{Cite web|url=http://www.highclouds.org/channel-tres-topdown-video/|title=Channel Tres shares "Topdown" video|date=2018-10-11|website=HighClouds|language=en-GB|access-date=2019-10-21}} It shows Shamir with different hairstyles, flashy patterns, and a fringe jacket. He plays with a rubber band gun and makes balloons burst into color.