Onch Movement
{{Short description|American fashion designer}}
{{Infobox person
| name = Onch Movement
| birth_name = Nelson Chung
| birth_date = {{Birth date and age|1985|8|24}}
| birth_place = Taiwan
| nationality = Taiwanese American
| alma_mater = The Art Institute of California - Los Angeles
| occupation = Reality Television Host, Jewelry Designer
| known_for = Paris Hilton's My New BFF
}}
Nelson Chung (born August 24, 1985), known professionally as Onch Movement ({{IPAc-en|ɒ|n|tʃ}}), is a Taiwanese American jewelry designer and television personality. Onch appeared on Season 1 of Paris Hilton's My New BFF, and co-hosted Season 2. Onch Movement's jewelry is known for food-themed accessories,[http://www.mtv.tv/photos/best-accessories-of-2011-05/?flipbook=best-accessories-of-2011 MTV Online "Best Celebrity Accessories, 2011."] as well as jewelry based on licensed products such as My Little Pony, Mr. Potato Head, and Hello Kitty.[http://hollywoodandhighland.com/blog/featured/kitty-forever-exclusive-interview-designer-onch-movement-sneak-peak-pieces/ Hollywood Style Scene Blog interview with Onch Movement. 15 Nov 2012]
Early life
Onch was born in Taiwan.[https://www.imdb.com/name/nm3380453/ Onch Movement at IMDB] In 2003 he immigrated to the United States to pursue a degree in Graphic Design from The Art Institute of California - Los Angeles.[http://www.marpop.com/news-events/qa-onch-movement/ Marpop Blog interview with Onch Movement. 12 Aug 2011][http://www.plushiegalaxyz.com/2014/01/inspiring-person-onch-movement.html PlushieG Blog. 30 Jan 2014]
Career
=Reality Television=
Onch first appeared in Season 1 of the MTV reality show Paris Hilton's My New BFF. He showed early success, winning a challenge in episode 2. In episode 3 he garnered sympathy after being the victim of racist barbs from another contestant. Despite being eliminated in the fourth episode, Onch remained popular among the fanbase, and was invited to do live coverage of following episodes by E! Entertainment's The Soup.
Onch returned as a co-host for Season 2 of 'My New BFF'. He and Paris have remained friends since.
Onch also appeared in an episode of the Dog Whisperer with Cesar Millan which featured his pet chihuahua.TV.com - Dog Whisperer, Season 1, Episode 12: Hank and Paris. 22 Jul 2006. [http://www.tv.com/shows/dog-whisperer/hank-and-paris-time-bomb-part-1-385176/]
=Jewelry Design=
Onch's jewelry first appeared in the fashion tabloids when model Kate Moss was photographed wearing his bloody razor blade necklace.Onch Yeah Lovin' It. His accessory line debuted with designer Heatherette in the 2007 LA Fashion week. Onch, whose logo is a pretzel, gained notoriety in 2010 for designing colorful food themed accessories. His 'meat-lace' necklace (inspired by Lady Gaga),[http://perezhilton.com/cocoperez/2010-10-04-onchmovement_meat_necklace_inspired_by_lady_gaga Perez Hilton. 4 Oct 2010] was profiled in the LA Times,[http://latimesblogs.latimes.com/dailydish/2011/10/food-is-fashionable.html Los Angeles Times Daily Dish Blog. 2 Oct 2011] NBC New York,[http://www.nbcnewyork.com/blogs/threadny/THREAD-Todays-OMG-Accessory-The-Meat-Necklace--104428403.html NBC New York Thread New York blog by Kelly O'Reilly. 6 Oct 2010] and Perez Hilton. Lollipops, chicken wings, bananas, and ice cream cones are other foods featured as Onch accessories. On food as inspiration, Onch said, "we humans all relate to it. We have to eat like three times a day. It's something we all like and something we all have in common."
==Collaborations==
Onch has collaborated with several toy brands to create themed accessories.[http://onchmovement.bigcartel.com/products Onch Movement online store] In 2012 he worked with Sanrio Co., makers of Hello Kitty, and retailer Forever 21, to create jewelry for the Hello Kitty Forever collection. He has since debuted Hello Kitty branded jewelry for Sanrio's online store.
After designing a 30-inch My Little Pony statue for Hasbro Inc., Onch was signed to a long-term deal with the toymaker. He has created lines based on the My Little Pony and Mr. Potato Head franchises.
In addition to toymakers, Onch has worked with Mugo Electronics on a custom MP3 player,[http://www.walmart.com/ip/Mugo-2GB-Onch-Movement-by-Onch-Movement-USB-Flash-Drive-MP3-Player/19801357 Walmart Online Store] with Japanese artist ShoJono Tomom,[http://www.meltcomics.com/blog/2012/06/25/shojono-tomo/ Meltdown Comics Blog. 25 June 2012] and with candy store SWEET! Hollywood.
==Celebrity Endorsements==
Onch Movement jewelry is most closely associated with Nicki Minaj,{{Cite web|url = http://www.mtv.com/news/2516305/nicki-minaj-teddy-bear-shoes/|archive-url = https://web.archive.org/web/20160409134857/http://www.mtv.com/news/2516305/nicki-minaj-teddy-bear-shoes/|url-status = dead|archive-date = April 9, 2016|title = Nicki Minaj Sports Wedges Made Entirely Of Teddy Bears At Kids' Choice Awards|last =|first =|date =|website =MTV|publisher =|access-date =}} with whom Onch has a branding deal.[http://www.hollywoodreporter.com/news/nicki-minaj-signs-seven-figure-301715 Hollywood Reporter. 19 Mar 2012] Minaj wore an Onch ice cream necklace{{Cite web|url = http://www.mtv.com/news/2515000/nicki-minaj-raver-vma/|archive-url = https://web.archive.org/web/20160409140420/http://www.mtv.com/news/2515000/nicki-minaj-raver-vma/|url-status = dead|archive-date = April 9, 2016|title = Full Anatomy Of Nicki Minaj's VMA Candy Raver Outfit|website = MTV News|access-date = 2016-03-19}} when she won Best Rapper of the Year at MTV's 2011 Video Music Awards. Onch designed his Pink Fried Chicken Wing necklace{{Cite web|url = http://fashionista.com/2011/09/nicki-minaj-wore-a-chicken-wing-here-are-her-most-delicious-onch-movement-necklaces|title = Nicki Minaj Wore a Chicken Wing Around Her Neck: Here Are Her Most Delicious Onch Movement Necklaces|last =|first =|date =|website =|publisher =|access-date =}} specifically for the singer. He based the design on a Minaj lyric in a Britney Spears Till the World Ends remix: "I ain't talkin' poultry when I say this chicken's fried."[https://web.archive.org/web/20111202191921/http://remotecontrol.mtv.com/2011/11/30/onch-chung-paris-hilton-bff/ MTV Shows Blog. 30 Nov 2011] Minaj's popularization of the jewelry led MTV to declare Onch's "food-bling" #2 on the list of Best Celebrity Accessories of 2011.
In addition to Nicki Minaj, celebrities who have worn Onch Movement Jewelry include singer Cher Lloyd[http://musicfashionland.com/category/onch-movement/#sthash.iL9PHkY6.dpbs Music Fashion Land Blog. 21 Oct 2010] for her 2012 world tour, Kate Moss, Kim Kardashian, and duo Sophia Grace & Rosie. Aaron Carter even rocked Onch's pizza chain along with his dog, Onyx, wearing Onch's 14k Gold Pretzel chain for the cover of Contrast Magazine.{{Cite web|url = http://contrastmagazine.net/aaron-carter-new-era-new-aaron/|title = Aaron Carter: New Era. New Aaron.|last =|first =|date =|website =|publisher =|access-date =}}
Meaning of "Onch Movement"
Chung rebranded himself Onch Movement in college. The name Onch comes from the last two letters of his first name, Nelson, and the first two letters of his last name, Chung. In addition, it is a backronym for "Original Niche Collaborative Heat," his concept for "a bunch of original people collaborating together to create something magical." His stated goal has been to "create an art movement," thus "Movement," his last name.
Chris Crocker Promotional Deal and Lawsuit
In September 2007, Onch allegedly signed a promotional deal with YouTube Celebrity Chris Crocker (of "Leave Britney Alone" fame).[http://www.aolcdn.com/tmz_documents/1006_crocker_wm.pdf Legal Complaint filed in Los Angeles Superior Court] In exchange for round trip airfare to LA, Crocker would "wear solely Onch Movement jewelry" during his stay, and would participate in two days of publicity engagements. In October, Onch sued Crocker for $1 million for alleged breach of contract and fraud. The case was settled out of court for an undisclosed sum.
Personal life
Onch lives in Los Angeles, California.
References
{{reflist}}
External links
- [http://onchmovement.bigcartel.com/ Onch Movement Online Store]
- {{IMDb name|3380453}}
- {{instagram|onchmovement}}
- {{YouTube|u=onchtv|{{PAGENAMEBASE}}}}
- {{tumblr|onchmovement}}
{{DEFAULTSORT:Movement, Onch}}
Category:American people of Taiwanese descent
Category:American jewelry designers