One sheet#Cinema

In 1909, the one sheet was introduced and standardized ({{convert|27|×|41|in|cm}}) by Thomas Edison's Motion Picture Patents Company, and was printed via lithography.{{cite web |title=One Sheet Poster |url=http://learnaboutmovieposters.com/NewSite/INDEX/ARTICLES/onesheet.asp |website=learnaboutmovieposters.com |archive-url=https://web.archive.org/web/20020225170320/http://learnaboutmovieposters.com/NewSite/INDEX/ARTICLES/onesheet.asp |archive-date=25 February 2002}}{{cite web |title=Thomas Edison and the Movie Poster |last1=Kennedy |first1=Adam |url=https://artofthemovies.co.uk/blogs/original-movie-posters/thomas-edison-and-movie-poster |website=Art of the Movies |access-date=22 July 2023 |language=en |date=23 July 2019}}John Parris Springer [https://researchportal.helsinki.fi/files/264946260/The_Golden_Age_of_Hollywood_B_MoviesDraft_3_.pdf The Golden Age of Hollywood B Movies: Lobby Cards from the Bob Burke Film and Autograph Collection] Max Chambers Library, University of Central Oklahoma, Edmond, Oklahoma, 13 April 2017{{cite journal |last1=Silver |first1=Jonathan Derek |title=Hollywood's dominance of the movie industry : how did it arise and how has it been maintained? |journal=PhD thesis |date=2007 |url=https://eprints.qut.edu.au/16687/ |access-date=22 July 2023 |publisher=Queensland University of Technology |language=en}}{{cite web |title=What Is The Difference Between A Quad And A One Sheet Movie Poster? |url=https://artofthemovies.co.uk/blogs/original-movie-posters/what-is-the-difference-between-a-quad-and-a-one-sheet-movie-poster |last1=Kennedy |first1=Adam |website=Art of the Movies |access-date=22 July 2023 |language=en |date=24 February 2021}}{{cite book |last1=Lessig |first1=Lawrence |author1-link=Lawrence Lessig |title=Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity |date=2004 |publisher=Penguin Group (USA) |location=New York City |isbn=1594200068 |url=https://www.americansforthearts.org/by-program/reports-and-data/legislation-policy/naappd/free-culture-how-big-media-uses-technology-and-the-law-to-lock-down-culture-and-control-creativity |access-date=22 July 2023 |language=en}}{{free access}}{{cite book |last1=Gaines |first1=Jane M. |title=Contested Culture: The Image, the Voice, and the Law |date=9 November 2000 |publisher=Univ of North Carolina Press |isbn=978-0-8078-6164-6 |page=38 |language=en |quote=1909 ... Motion Picture Patents Company}}

A one sheet is a specific size (typically {{convert|27|×|41|in|cm}} before 1985; {{convert|27|×|40|in|cm}} after 1985) of film poster advertising. Multiple one-sheets are used to assemble larger advertisements, which are referred to by their sheet count, including 24-sheet{{cite journal |title=24 Sheet Posters: how Outdoor Billboards are Made |journal=Design |date=January 1952 |volume=53 |issue=4 |pages=86–87 |doi=10.1080/00119253.1952.10743187 |url=https://www.tandfonline.com/doi/abs/10.1080/00119253.1952.10743187 |url-access=subscription }} billboards, and 30-sheet billboards. The term is also used as synonym for the poster artwork and the film poster itself.{{cite news

| first = Nancy

| last = Miller

| url = http://www.ew.com/ew/article/0,,264510,00.html

| archive-url = https://web.archive.org/web/20120211094137/http://www.ew.com/ew/article/0,,264510,00.html

| archive-date = 2012-02-11

| title = One-Sheet Wonders

| publisher = Entertainment Weekly

| date = June 28, 2002

| access-date = 2007-01-31

}}

Since a one sheet is used in the official advertising for a film, they are prized by both collectors of memorabilia for specific films and of film posters themselves.{{cite web |title=Dwight Cleveland collection of posters |url=https://oac.cdlib.org/findaid/ark:/13030/c8cj8k49/ |website=Margaret Herrick Library |publisher=Academy of Motion Picture Arts and Sciences |access-date=22 July 2023 |quote=The Online Archive of California is a service of the UC Libraries, powered by the California Digital Library.}} Film posters sold in general retail are in poster size, {{convert|24|×|36|in|cm}}. Prior to 1985, the majority of film posters sent to cinemas were folded before mailing, although, on rare occasions, they were instead rolled and shipped in tubes. While today there are several ways to eliminate these fold lines, many purists prefer film posters in their used conditions.

In music publicity and distribution, a one sheet is exactly what the name implies: one sheet of paper, on which information is provided about the musician and/or a specific release which is being distributed.{{cite web |title=What Is a One-Sheet in Music? |url=https://www.liveabout.com/what-is-a-one-sheet-in-music-2460602 |website=LiveAbout |access-date=22 July 2023 |language=en}} One sheets often accompany a record or CD when it is being shipped to radio stations and music publications (i.e., magazines, web-based forums, etc.). A one sheet is sometimes also referred to as a press sheet, Artist One-Sheet,{{cite web |last1=Reverditto |first1=Larissa |title=Music One-Sheet: Ultimate 5 Point Checklist for Aspiring Musicians |url=https://www.omarimc.com/music-one-sheet-checklist/ |website=Omari MC |access-date=22 July 2023}} or a promo sheet.

Depending on the purpose it serves, a one sheet will often contain a variety of information about its subject. Often comprising both images and text, one sheets typically serve as a way to introduce the unfamiliar reader to a particular artist. The name of the artist (and perhaps the title of the release) will appear prominently. Some common elements found on a one-sheet can include:

• Logo
• Biographical information
• Photograph(s) of the artist
• Cover artwork for the release
• Names of the stronger, more representative tracks
• Names of tracks that might be in violation of U.S. Federal Communications Commission (FCC) guidelines (for radio airplay)
• List of similar artists
• Contact information for the artist, record label, or distributor
• Planned retail release date

• Fact sheet

{{Reflist}}

• {{cite web |last1=Novin |first1=Guity |author1-link=Guity Novin |title=Chapter 46: A history of the American Movie Posters |url=https://guity-novin.blogspot.com/2011/09/chapter-46-history-of-american-movie.html |website=A History of Graphic Design }}

Category:Advertising

Category:Entertainment industry