Ones to Watch

{{short description|American music blog}}

{{Multiple issues|{{primary sources|date=September 2020}}{{unreliable sources|date=September 2020}}}}

{{Infobox website

| name = Ones to Watch

| logo = Ones to Watch logo.jpg

| type = Music blog

| language =

| owner = {{plainlist|

• Live Nation
• Skype Inc. (former){{citation needed|date=May 2020}}

}}

| author =

| url = {{url|onestowatch.com}}

| commercial = Yes

| launch_date = October 2013

}}

Ones to Watch is an American music blog primarily aimed at showcasing new talent. The website was created independently by House of Blues Entertainment (a division of Live Nation Entertainment) in October 2013, before becoming a collaborative venture with Skype Inc. in February 2014.{{Cite web|title=Hey world - nice to meet you! Welcome to Ones to Watch|url=https://www.onestowatch.com/blog/hey-world-nice-to-meet-you-welcome-to-ones-to|date=October 3, 2013|website=Ones To Watch|access-date=May 24, 2020}}{{Cite web|title=House of Blues Entertainment and Skype Collaborate To Enhance Emerging Artists Program, Offering Unprecedented Fan Access|url=https://www.livenationentertainment.com/2014/02/house-of-blues-entertainment-and-skype-collaborate-to-enhance-emerging-artists-program-offering-unprecedented-fan-access/|date=February 6, 2014|website=Live Nation Entertainment|language=en-US|access-date=May 24, 2020}}{{Cite web|title=Skype launches 'Ones to Watch' music promotion with Live Nation|url=https://musically.com/2014/02/21/skype-launches-ones-to-watch-music-promotion-with-live-nation/|date=February 21, 2014|website=Music Ally|access-date=May 24, 2020}}{{Cite web|title=Case Study: Ones to Watch|url=https://havenagency.com/casestudies/onestowatch|website=Haven Agency|access-date=May 24, 2020}} In September 2016, French telecommunications company Alcatel started a marketing sponsorship with Ones To Watch.{{Cite web|title=Alcatel To Sponsor 'Ones To Watch,' An Emerging Artist Platform Powered By Live Nation|url=https://www.prnewswire.com/news-releases/alcatel-to-sponsor-ones-to-watch-an-emerging-artist-platform-powered-by-live-nation-300325657.html|date=September 6, 2019|website=PR Newswire|language=en|access-date=May 24, 2020}} The publication is currently based in Los Angeles and is powered by Live Nation Entertainment exclusively.{{Cite web|title=About - Ones To Watch: Facebook|url=https://www.facebook.com/pages/category/Entertainment-Website/onestowatch/about/|website=Facebook|language=en|access-date=May 24, 2020}}{{Cite web|title=Ones To Watch|url=http://www.onestowatch.com/|website=Ones To Watch|access-date=May 24, 2020}} Ones To Watch alumni include Dua Lipa,{{Cite web|title=Where Are They Now? Catch Up With OTW Alumni, Dua Lipa|url=http://www.onestowatch.com/blog/where-are-they-now-catch-up-with-otw-alumni-dua|last=Polo|first=Maxamillion|date=November 20, 2017|website=Ones To Watch|access-date=May 24, 2020}} Logic and Imagine Dragons.{{Cite web|title=Live Nation: Ones To Watch Alumni|url=https://livenationforbrands.com/capabilities/artist-relations/|website=Live Nation Entertainment|language=en-US|access-date=May 24, 2020}}

Ones to Watch continuously holds concert tours and series with Live Nation and Skype.{{Cite magazine|title=Skype, Live Nation Team For 'Ones To Watch' Concert Series At House of Blues (Exclusive)|url=http://www.billboard.com/articles/business/5900934/skype-live-nation-team-for-ones-to-watch-concert-series-at-house-of-blues|last=Hampp|first=Andrew|date=February 6, 2014|magazine=Billboard|access-date=May 24, 2020}} These tours often headline one act and guest multiple supporting acts whilst performing at venues of the House of Blues franchise.{{Cite web|title=Ones To Watch with Skype Presents: Kodaline|url=http://www.onestowatch.com/blog/ones-to-watch-with-skype-presents-kodaline|date=December 8, 2014|website=Ones To Watch|access-date=May 24, 2020}}{{Cite web|title=Ones To Watch Presents: 'Ashe: Mom's First Headline Tour' [ANNOUNCEMENT]|url=http://www.onestowatch.com/blog/ones-to-watch-presents-ashe-moms-first|last=Polo|first=Maxamillion|date=June 17, 2019|website=Ones To Watch|access-date=May 24, 2020}}{{Cite web|title=Ones to Watch Presents: Saint Motel - the saintmotelevision tour|url=http://www.onestowatch.com/blog/ones-to-watch-presents-saint-motel-the|date=July 11, 2016|website=Ones To Watch|access-date=May 24, 2020}}{{Cite web|title=Vinyl Theatre kicks off Live Nation's "Ones to Watch" tour|url=https://www.wtsp.com/article/entertainment/vinyl-theatre-kicks-off-live-nations-ones-to-watch-tour/67-61627204|date=February 16, 2016|website=WTSP|language=en-US|access-date=May 24, 2020}}{{Cite web|title=LOCASH Headlines Live Nation's 'Ones To Watch' Nationwide Tour|url=https://www.broadwayworld.com/bwwmusic/article/LOCASH-Headlines-Live-Nations-Ones-To-Watch-Nationwide-Tour-20160919|date=September 19, 2016|website=BroadwayWorld|language=en|access-date=May 24, 2020}}

The website's main interface includes a panel of new artists which can be filtered alphabetically and by genre, in addition to the newest blogposts and a Spotify playlist (#NowWatching) of music released in that week. The publication created a YouTube channel in January 2019 which has gained millions of views.{{Cite web|title=Ones To Watch - About|url=https://www.youtube.com/channel/UCnWLE7kL8F_gvGRMZIBJRsQ/about|website=YouTube|language=en|access-date=May 24, 2020}} Their most popular video series, "Live From The Rooftop", has over 32 episodes consisting of live acoustic performances from the Live Nation Headquarters on Hollywood Boulevard.{{Cite web|title=Ones To Watch: Live From The Rooftop|url=https://www.onestowatch.com/blog/tag/live-from-the-rooftop|website=Ones To Watch|access-date=May 24, 2020}}{{Cite web|title=Ones To Watch Presents Live From The Rooftop: Bruno Major- "Just The Same"|url=http://www.onestowatch.com/blog/live-from-the-rooftop-bruno-major|last=Damoui|first=Yasmin|date=January 16, 2018|website=Ones To Watch|access-date=May 24, 2020}} Other series include one-on-one introduction interviews with new artists ("Who Is?"), self-recorded video tutorials by artists themselves ("How To") as well as simple live performances ("All Eyes On").{{Cite web|title=Playlists: Ones To Watch|url=https://www.youtube.com/channel/UCnWLE7kL8F_gvGRMZIBJRsQ/playlists|website=YouTube|language=en|access-date=May 24, 2020}}