Onvo
{{Short description|Chinese electric vehicle brand owned by Nio Inc.}}
{{Infobox company
| name = Onvo
| logo = Onvo logo.svg
| logo_size = 150px
| type = Brand
| industry = Automotive
| foundation = {{start date and age|2024|03}}
| hq_location_city = Shanghai
| hq_location_country = China
| num_locations =
| area_served = China
| products = Electric vehicle
| services =
| key_people = Shen Fei (president){{Cite web |last=Kang |first=Lei |date=2025-04-02 |title=Shen Fei confirms he begins Onvo president role |url=https://cnevpost.com/2025/04/02/shen-fei-begins-onvo-president-role/ |access-date=2025-06-01 |website=CnEVPost |language=en-US}}
| parent = Nio Inc.
| divisions =
| website = {{URL|https://www.onvo.cn|onvo.cn}}
| module =
| footnotes =
}}{{Infobox Chinese
| s = 乐道
| p = Lèdào
| order = st
| hide = no
| altname = Trading name
}}
Onvo ({{zh|p=Lèdào|s=乐道}}) is a Chinese electric vehicle subordinate brand under Nio Inc., intended to target at the general mass market. The brand was released in 2024 and is based in Shanghai.
Onvo's first model, the L60, went on sale in September 2024.
History
In spring 2023, Nio announced plans to expand its portfolio with two additional brands, including a more affordable line aimed at the European market.{{Cite web |title=New Nio sub-brand to focus on affordable electric cars |url=https://www.autoexpress.co.uk/nio/355789/new-nio-sub-brand-focus-affordable-electric-cars |access-date=2024-09-21 |website=Auto Express |language=en}} One of these brands was internally referred to as "Alps".{{Cite web |last=Zhang |first=Phate |date=2024-03-05 |title=New spy shots of Nio Alps model revealed, aims to beat Tesla Model Y |url=https://cnevpost.com/2024/03/05/new-spy-shots-of-nio-alps-model-revealed/ |access-date=2024-09-21 |website=CnEVPost |language=en-US}} By February 2024, images of a camouflaged prototype from this brand were published, still under the "Alps" codename.{{Cite web |title=Nio's first Alps branded EV brags that it's better than the Tesla Model Y in spy shots |url=https://www.arenaev.com/nios_first_alps_branded_ev_boasts_that_its_better_than_the_tesla_model_y_in_spy_shots-news-3230.php |access-date=2024-09-21 |website=ArenaEV.com |language=en-US}} In March 2024, Nio disclosed the brand's official name, Onvo, by including it on the prototype.{{Cite web |last=Zhang |first=Phate |date=2024-05-06 |title=Nio sub-brand Onvo's website goes online |url=https://cnevpost.com/2024/05/06/nio-onvo-website-online/ |access-date=2024-05-16 |website=CnEVPost |language=en-US}}{{Cite web |last=Opletal |first=Jiri |date=2024-05-15 |title=Nio's Onvo L60 SUV-coupe starts pre-sale at 30,500 USD, has lower energy density than Model Y and 1000 km range |url=https://carnewschina.com/2024/05/15/nio-launches-mass-market-brand-onvo-l60-suv-coupe-has-lower-energy-density-than-model-y-and-1000-km-range/ |access-date=2024-05-16 |website=CarNewsChina.com |language=en-US}}
Onvo was formally introduced in May 2024. Onvo stands for "On Voyage," while its Chinese name, {{zh|p=Lèdào|s=乐道|labels=no}}, is intended to evoke the idea of a family enjoying time together.{{Cite web |last=Cheng |first=Evelyn |date=2024-05-15 |title=Tesla's Chinese rival Nio launches a new brand and car that undercuts the Model Y by $4,000 |url=https://www.cnbc.com/2024/05/15/china-ev-price-wars-nios-onvo-brand-undercuts-tesla-model-y.html |access-date=2024-05-16 |website=CNBC |language=en}} Onvo was identified as a key element to help Nio increase its market share and expand its customer base.{{Cite web |last=Zhang |first=Phate |date=2024-05-06 |title=Nio sub-brand Onvo's website goes online |url=https://cnevpost.com/2024/05/06/nio-onvo-website-online/ |access-date=2024-05-16 |website=CnEVPost |language=en-US}} The launch included the introduction of the brand's website, mobile application, and Alan Ai (Ai Tiecheng), a senior vice president at Nio, as president of the brand.{{Cite web |last=Zhang |first=Phate |date=2024-05-15 |title=Who is head of Onvo? Nio president explains |url=https://cnevpost.com/2024/05/15/who-is-head-of-nio-onvo/ |access-date=2024-09-21 |website=CnEVPost |language=en-US}} Its first product, a mid-size SUV named the L60, was also unveiled.{{Cite web |last=Zhang |first=Phate |date=2024-05-15 |title=Nio formally launches Onvo sub-brand, 1st model L60 to challenge Tesla Model Y |url=https://cnevpost.com/2024/05/15/nio-launches-onvo-sub-brand-l60-starts-pre-sale/ |access-date=2024-09-21 |website=CnEVPost |language=en-US}} Positioned to compete with the Tesla Model Y, the L60 features low energy consumption, a long range, and is priced competitively. Nio CEO William Li stated that Onvo vehicles would be available in domestic and export markets such as Europe, with deliveries of the L60 expected to begin in September 2024.{{Cite web |last=Zhang |first=Phate |date=2024-05-16 |title=Onvo L60 likely to help Nio top 20,000 unit monthly sales, says Deutsche Bank |url=https://cnevpost.com/2024/05/16/onvo-l60-likely-help-nio-20000-monthly-sales-db/ |access-date=2024-09-21 |website=CnEVPost |language=en-US}}
Products
- Onvo L60 (2024–present), mid-size coupe SUV
- Onvo L80 (upcoming), mid-size SUV{{Cite web |last=Zhang |first=Phate |date=2025-04-23 |title=Nio to unveil 3rd-gen ES8, launch Onvo L80 in Q4 |url=https://cnevpost.com/2025/04/23/nio-3rd-gen-es8-onvo-l80-q4/ |access-date=2025-05-02 |website=CnEVPost |language=en-US}}
- Onvo L90 (upcoming), full-size SUV
File:Onvo L60 001 (cropped).jpg|Onvo L60
File:Onvo L90 001.jpg|Onvo L90
See also
References
External links
- {{Official website}}
{{NIO (car company)}}
{{Automotive industry in China}}