Optimystix Entertainment
{{Short description|Production company}}
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{{Use Indian English|date=August 2019}}
{{Infobox company
| name = Optimystix Entertainment India Private Limited
| logo = Optimystix Entertainment Logo.jpg
| logo_alt = Saffron, green, blue, and gold lines forming square above lowercase text of company's name.
| type = Private
| industry = Television production
| genre =
| founded = {{Start date and age|2000|10|31}} in Mumbai, India
| founder = {{Unbulleted list|Sanjiv Sharma|Vipul D. Shah}}
| hq_location_city = Andheri, Mumbai
| hq_location_country = India
| area_served = India
| key_people = Vipul D. Shah (Founding Chairman & MD)
Rajesh Bahl (CEO)
Nikul Desai (Content and Creative Director)
| products = {{Plainlist|
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| brands =
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| divisions = Wakaoo Films
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| website = {{URL|https://optimystix.tv/}}
| footnotes = {{cite news |last1=Verma |first1=Meenakshi |title=Optimystix scouting for investor |url=http://articles.economictimes.indiatimes.com/2007-12-22/news/28662937_1_strategic-investor-content-adag |access-date=9 June 2022 |work=The Economic Times |publisher=Bennett, Coleman & Co. Ltd. |date=22 December 2007 |archive-url=https://web.archive.org/web/20160305084249/http://articles.economictimes.indiatimes.com/2007-12-22/news/28662937_1_strategic-investor-content-adag |archive-date=5 March 2016 |location=New Dehli |language=en}}{{cite web |title=Company Overview of Optimystix Entertainment India Pvt. Ltd. |url=http://www.bloomberg.com/research/stocks/private/people.asp?privcapId=39641514 |website=Bloomberg |publisher=Bloomberg L.P. |access-date=9 June 2022 |archive-url=https://web.archive.org/web/20160811180958/http://www.bloomberg.com/research/stocks/private/people.asp?privcapId=39641514 |archive-date=11 August 2016 |language=en |url-status=dead}}}}
Optimystix Entertainment India Pvt. Ltd. (also known as Optimystix Media) is an Indian television and film production studio founded by Vipul D Shah and Sanjiv Sharma.{{cite web |title=Optimystix Entertainment inks co-production deal with Sparks Network |url=https://www.exchange4media.com/media-tv-news/optimystix-entertainment-inks-co-production-deal-with-sparks-network-20952.html |access-date=9 June 2022 |work=exchange4media |publisher=Adsert Web Solutions Pvt Ltd |date=5 May 2006 |archive-url=https://web.archive.org/web/20210709182439/https://www.exchange4media.com/media-tv-news/optimystix-entertainment-inks-co-production-deal-with-sparks-network-20952.html |archive-date=9 July 2021 |language=en}} It primarily produces various types of programming and content for Indian television{{cite web |title=Optimystix has format down pat; looks to widen view |url=https://www.indiantelevision.com/special/y2k6/optimystix.htm |website=Indian Television |publisher=Indiantelevision Dot Com Pvt Ltd. |access-date=9 June 2022 |archive-url=https://web.archive.org/web/20210612230556/https://www.indiantelevision.com/special/y2k6/optimystix.htm |archive-date=12 June 2021 |language=en |date=27 September 2006 |url-status=live}} and is most known for involvement in Pritam Pyare Aur Woh, Baalveer, Y.A.R.O. Ka Tashan, Ring Wrong Ring, Indian Idol, Comedy Circus, and Crime Patrol among others.{{cite news |last1=Bapna |first1=Amit |title=Media companies GroupM, Optimystix join hands to launch MashUp |url=https://economictimes.indiatimes.com/industry/media/entertainment/media/media-companies-groupm-optimystix-join-hands-to-launch-mashup/articleshow/20022662.cms |access-date=9 June 2022 |work=The Economic Times |publisher=Bennett, Coleman & Co. Ltd. |date=13 May 2013 |archive-url=https://web.archive.org/web/20220609051814/https://economictimes.indiatimes.com/industry/media/entertainment/media/media-companies-groupm-optimystix-join-hands-to-launch-mashup/articleshow/20022662.cms |archive-date=9 June 2022 |location=Mumbai |language=en |quote=something it has been doing for nearly 13 years for television with TRP-topping shows like Indian Idol, Comedy Circus, Crime Patrol}}
In February 2020, Optimystix Entertainment and Ashwin Varde entered into a strategic partnership to launch Wakaoo Films with an aim to produce feature films, web series, and web films.{{cite news |title=Optimystix Entertainment & Ashwin Varde join hands to launch 'Wakaoo Films' |url=https://www.mumbailive.com/en/entertainment/optimystix-entertainment-and-ashwin-varde-join-hands-to-launch-wakaoo-films-45307 |access-date=9 June 2022 |work=Mumbai Live |publisher=Mumbai Live |date=12 February 2020 |archive-url=https://web.archive.org/web/20200212185832/https://www.mumbailive.com/en/entertainment/optimystix-entertainment-and-ashwin-varde-join-hands-to-launch-wakaoo-films-45307 |archive-date=12 February 2020 |location=Mumbai |language=en}}