Oracle CRM

Oracle hired Mark Barrenechea in 1997 to build a CRM development team.{{Cite book|last=Symonds|first=Matthew|url=https://www.worldcat.org/oclc/52638805|title=Softwar : an intimate portrait of Larry Ellison and Oracle|date=2003|publisher=Simon & Schuster|isbn=0-7432-2504-X|location=New York|oclc=52638805}} That development team evolved into the CRM division of Oracle in 1998, the first year that Oracle CRM was released.{{Cite web|title=What is Oracle Customer Experience Cloud (Oracle CX Cloud)?|url=https://searchcustomerexperience.techtarget.com/definition/Oracle-Customer-Experience-Cloud-Oracle-CX-Cloud|access-date=2021-09-01|website=SearchCustomerExperience|language=en}} Later, Barrenechea was responsible for the CRM half of Oracle's E-Business Suite (EBS) when he helped to bridge the separation between CRM and ERP by creating a single database that covered marketing, sales, order management, and accounting. This allowed Oracle to automate the entire CRM business flow, from lead to billing.

In 2012, Oracle announced a new cloud-based focus on customer experience (CX) within its CRM business.{{Cite web|last=Kanaracus|first=Chris|date=2012-12-20|title=Oracle buys Eloqua for marketing software in $871 million deal|url=https://www.infoworld.com/article/2616144/oracle-buys-eloqua-for-marketing-software-in--871-million-deal.html|access-date=2021-09-22|website=InfoWorld|language=en}} At the time, CX was a relatively new term and referred to “the notion of providing a much more personalized approach to marketing and support." In 2021, Oracle combined its CX products with those from Oracle Data Cloud and renamed them Oracle Advertising and Customer Experience (CX).{{Cite web|title=Third-party cookie cull: Ready for the cliff-face?|url=https://www.thedrum.com/news/2021/05/20/third-party-cookie-cull-ready-the-cliff-face|access-date=2021-09-22|website=The Drum}}{{Cite web|last=Evans|first=Bob|date=2021-02-16|title=The Disruptive Larry Ellison: Shatters Tradition to Reflect New Cloud Realities|url=https://cloudwars.co/oracle/oracle-larry-ellison-shatter-tradition-advertising-and-cx/|access-date=2021-09-22|language=en-US}} Oracle Advertising and Customer Experience (CX) is the name of Oracle's CRM system in the cloud.

Oracle provides the following CRM functionalities in its products:{{Cite web|date=2019-02-21|title=Best CRM Software & Solutions for 2021 {{!}} CRM Software List|url=https://www.itbusinessedge.com/it-management/best-crm-software/|access-date=2021-10-21|website=IT Business Edge|language=en-US}}

• Lead management through Oracle Marketing
• Contact management through Oracle Sales
• Reporting and analytics through Oracle Analytics
• Sales force automation through Oracle Sales
• Mobile CRM through Oracle Sales
• AI through Oracle Sales and Oracle Marketing
• Email marketing through Oracle Marketing
• Sales forecasting through Oracle Sales
• Marketing automation through Oracle Marketing

Oracle offers different installations of the CRM system:

• On premises system
• PeopleSoft Enterprise CRM (formerly owned by PeopleSoft, which was acquired by Oracle in 2005)[http://www.oracle.com/us/products/applications/peoplesoft-enterprise/crm/index.html PeopleSoft Customer Relationship Management (CRM) Applications | Oracle]
• eBusiness Suite CRM{{Cite web|title=Oracle E-Business Suite support deadline sparks upgrades|url=https://searchitchannel.techtarget.com/feature/Oracle-E-Business-Suite-support-deadline-sparks-upgrades|access-date=2021-11-24|website=SearchITChannel|language=en}}
• Siebel CRM
• Cloud
• Oracle Advertising and Customer Experience (CX)
• Advertising
• Marketing
• Sales
• Service

2005

• Siebel Systems{{Cite news|date=2005-09-13|title=Oracle to Pay $5.85 Billion for Siebel|work=The New York Times|url=https://www.nytimes.com/2005/09/13/technology/oracle-to-pay-585-billion-for-siebel.html}}

2010

• Art Technology Group (ATG){{Cite web|date=2010-11-02|title=Oracle Buys eCommerce Software Giant ATG For $1 Billion|url=https://techcrunch.com/2010/11/02/oracle-buys-ecommerce-software-giant-atg-for-1-billion/|website=TechCrunch}}

2011

• RightNow Technologies

2012

• Eloqua

2013

• Compendium{{Cite web|date=2013-10-17|title=Oracle Buys Compendium, A Content Marketing Startup, To Build Up Its Arsenal Against Salesforce|url=https://techcrunch.com/2013/10/17/oracle-buys-compendium-a-content-marketing-startup-to-build-up-its-arsenal-against-frenemy-salesforce/|website=TechCrunch}}
• Responsys{{Cite web|date=2013-12-20|title=Oracle to Buy Responsys for $1.5 Billion|url=https://dealbook.nytimes.com/2013/12/20/oracle-to-buy-responsys-for-1-5-billion/}}
• BigMachines{{Cite web|date=2013-10-23|title=Oracle's Big Machines Acquisition Predicts The Future Of Cloud Selling Applications|url=https://www.forbes.com/sites/louiscolumbus/2013/10/23/oracles-big-machines-acquisition-predicts-the-future-of-cloud-selling-applications/|website=Forbes}}

2014

• TOA Technologies{{Cite web|date=2014-08-01|title=Oracle Buys TOA Technologies for Field Service SaaS|url=https://www.eweek.com/enterprise-apps/oracle-buys-toa-technologies-for-field-service-saas}}
• BlueKai{{Cite web|date=2014-02-24|title=Oracle acquires BlueKai, rounds out its marketing cloud|url=https://www.zdnet.com/article/oracle-acquires-bluekai-rounds-out-its-marketing-cloud/|website=ZDNet}}

2015

• Maxymiser{{Cite web|date=2015-08-20|title=Oracle snags Maxymiser to goose its marketing push|url=https://fortune.com/2015/08/20/oracle-buys-maxymiser/|website=Fortune}}

2018

• DataFox{{Cite web|date=2018-10-22|title=Oracle acquires DataFox, a developer of 'predictive intelligence as a service' across millions of company records|url=https://techcrunch.com/2018/10/22/oracle-acquires-datafox-a-developer-of-predictive-intelligence-as-a-service-and-a-trove-of-company-information/|website=TechCrunch}}

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Category:Customer relationship management software

Category:Oracle software

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