OrangeSoda
{{Use dmy dates|date=September 2023}}
{{Infobox company
| name = OrangeSoda
| logo = File:OrangeSoda_Logo.png
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| founded = 2006
| founders = Jay Bean, Chris Finken, and Derek Miner
| defunct =
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| parent = Deluxe Corporation
| website = {{URL|https://www.orangesoda.com/}}
}}
OrangeSoda Inc. is an Internet marketing company. They focus on creating geo-targeted search engine marketing (SEM), search engine optimization (SEO), and pay per click (PPC) campaigns.Cameron Christoffers, [http://www.techcrunchit.com/2009/07/16/who-loves-orangesoda-small-businesses-might/ "Who Loves OrangeSoda? Small Businesses Might…"], Tech Crunch IT, 2009-7-16 It is currently owned by Deluxe Corporation and based in Kansas City, having moved operations from Utah in 2015.
History
OrangeSoda was founded in 2006 by Jay Bean, Chris Finken, and Derek Miner, using private funds, local money from investors, and a strategic partner.Tom Harvey, [http://unified-communications.tmcnet.com/news/2008/12/20/3870360.htm "OrangeSoda: You have to ask them what they do"], The Salt Lake Tribune, 2008-12-20{{cite web|title=Barking Frog Can Change the Face of Your Business Today!|url=http://barkingfrogseo.com|website=barkingfrogseo|accessdate=8 November 2015}}
Not affiliated with the orange soft drink, Bean used a domain name he had already purchased for unrelated reasons. In the first year, the company grew from 4 employees to 65.Utah Valley Business Magazine, [http://www.uvmag.com/springbiz08/50_51.htm "Startups to Watch"], Utah Valley Business Quarterly, 2008 Spring
As of 2011, OrangeSoda has 175 employees, 6000 customers, and did $19 million in revenue in 2010.Adriana Gardella, [https://www.nytimes.com/2011/04/14/business/smallbusiness/14sbiz.html?_r=2 "Advice From a Sticky Web Site on How To Make Yours the Same"], The New York Times, 2011-04-13
OrangeSoda was partnered with CityGrid Media, Yellow Pages Group (YPG), and Freedom Communications to provide social, mobile, and search services to their customers.AlwaysOn Network, [http://www.aonetwork.com/AOStory/CEO-Showcase-OrangeSoda "CEO Showcase: OrangeSoda"], aonetwork.com, 2011-3-20
In 2009, OrangeSoda was recognized as one of the top 100 fastest growing companies in Utah by MountainWest Capital Network.Mountain West Capital Network, [http://www.mwcn.org/2009-utah-100-rankings "Title of article"], Mountain West Capital Network, 2009
In 2010, the company was voted as the best startup venture in Utah Valley and one of the top 3 places to work by Utah Valley Business Quarterly.Briana Stewart [http://www.utahvalleybusinessq.com/summer2010/index.html "Best of UV Business 2010"], Utah Valley Business Quarterly, 2010 Summer
In 2012, OrangeSoda was acquired by Deluxe Corp. for $27.7M.{{Cite news |url=https://www.bizjournals.com/twincities/news/2012/06/05/deluxe-buys-orangesoda.html |title=Deluxe buys Internet marketing company OrangeSoda for $28 million |website=www.bizjournals.com |access-date=2017-11-16}}{{cite web|title=Deluxe buys OrangeSoda Inc. for $27.7 million|url=http://www.deseretnews.com/article/865557014/Deluxe-buys-OrangeSoda-Inc-for-277-million.html?pg=all|archive-url=https://web.archive.org/web/20120610221050/http://www.deseretnews.com/article/865557014/Deluxe-buys-OrangeSoda-Inc-for-277-million.html?pg=all|url-status=dead|archive-date=10 June 2012|website=Deseret News|date=6 June 2012}}
In 2015 they closed their offices in American Fork, Utah, making 60 workers redundant, and moved all business to Kansas City.{{cite web|last1=Curry|first1=Tessa|title=After 10 years OrangeSoda closes American Fork office, lays off 60|url=https://siliconslopes.com/after-10-years-orangesoda-closes-american-fork-office-lays-off-60-8adc4a468d36|website=Silicon Slopes|date=2015}}
References
{{Reflist}}
External links
- [http://www.orangesoda.com/ Official website]