Oriental Brewery
{{Short description|South Korean brewery}}
{{Multiple issues|{{One source|date=July 2022}}
{{Cleanup press release|1=article|date=July 2022}}}}
{{Infobox company
| name = Oriental Brewery Co., Ltd.
| native_name = 오비맥주
| logo = Oriental Brewery Co.,Ltd. logo.jpg
| image = CASS BEER IN SEOUL SOUTH KOREA OCT 2012 (8228636363).jpg
| image_size =
| image_alt = Cass beer in a beer mug
| image_caption = Cass beer, one of Oriental Brewery's leading products
| type = joint-stock company
| predecessors =
| foundation = {{start date and age|df=yes|1933|12|18}}
| hq_location_city = Seoul
| hq_location_country = Republic of Korea
| area_served = Worldwide
| key_people =
| industry = Drink industry
| products = Alcoholic beverages: beer and soft drinks
| revenue = 1,542,126,174,946 Won
| revenue_year = 2019
| operating_income = 408,959,810,553 Won
| income_year = 2019
| net_income = 274,319,564,612
| net_income_year = 2019
| assets = 3,091,787,640,376 Won
| assets_year = 2019
| equity =
| equity_year =
| num_employees = 1,994
| num_employees_year = 2019
| parent = AB InBev
| homepage = {{URL|https://www.ob.co.kr}}
| footnotes =
}}
Oriental Brewery or OB ({{Korean|hangul=오비맥주|lit=OB Beer}}) is a South Korean brewery currently owned by AB InBev, and initially founded by Doosan Group.{{Cite web|url=http://www.obbeer.co.kr/EN/company/company_about.asp|title=OB|website=www.obbeer.co.kr|language=ko|access-date=2018-05-11}}
History
In 1933, Showa Kirin Brewery (Kirin Company) established Oriental Brewery.{{Cite web |title=1885 - 1949 {{!}} Company History {{!}} Kirin Holdings |url=https://www.kirinholdings.com/en/profile/history/1885_1949/ |access-date=2023-09-27 |website=Kirin Holdings Company, Limited |language=en}}{{Cite web| title=History of Korean brewing industry | url=https://pdf.medrang.co.kr/FSI/2020/053/FSI053-02-07.pdf | archive-url=https://web.archive.org/web/20231226221001/https://pdf.medrang.co.kr/FSI/2020/053/FSI053-02-07.pdf | archive-date=2023-12-26}} Oriental Brewery was privatized in 1952.{{Cite web |date=2008-08-07 |title=(500) Debut of Beer |url=https://www.koreatimes.co.kr/www/nation/2023/09/165_28933.html |access-date=2023-09-27 |website=The Korea Times |language=en}} Established by the Doosan Group in 1952, it was purchased by InBev in 1998. In July 2009, it was sold by Anheuser-Busch InBev as the parent company sought to reduce its debt. It was sold to an affiliate of Kohlberg Kravis Roberts & Co.. Anheuser-Busch InBev (AB Inbev) has retained the right to purchase OB five years from its sale, at predetermined financial terms. In April 2014, AB Inbev executed its right to repurchase OB. OB became a subsidiary of AB Inbev again. Today OB produces several of Korea's most popular beverages including the OB, Cass and Cafri lager brands. In March 2001, the company merged Cass Beer (State) with the production capacity of 1,120,000 KLE per year, and produced red rock, OBE, KaprI, Budweiser, etc. In July 2002, it was the first beer industry to obtain the ISO 9001 certification from the Korea Standards Association.
It became a foreign company when it was taken over by Dutch beer company Molte Industries in September 2010 and became a subsidiary of Belgian beer company AB InBev in April 2014.
Brands
=OB Golden Lager=
The 4th top selling beer in Korea. OB Lager is a pale, 4.4% A.B.V. pale lager available in cans and bottles, and served on draft in Korea. Originally brewed in 1948; the name was changed from OB Lager simply to OB in 2003; the recipe was altered to include rice. The name changed to OB Blue in June 2006 with another slight recipe tweak.
=OB Light=
It is an OB Lager with 4.2% ABV.
=OB Premier Dunkel=
=OB Premier Pilsner=
Rich taste with German noble hop. The premier OB Pilsner. Premium all malt beer. Pale lager style.{{Cite web |title=OB Premier Pilsner |url=https://www.ratebeer.com/beer/ob-premier-pilsner/303473/ |access-date=2023-09-27 |website=www.ratebeer.com |language=en}}
=OB Premier Weizen=
=Cass Fresh Cold Brewed=
A pale-golden pale lager with a 4.5% ABV. Originally brewed by the Cass Brewery, the brand had been taken over by Jinro-Coors, one of the country's leading brewers. After having around 70% of the Korean lager market in the 1980s, by 1994 Cass had fallen behind Hite as Korea's top selling lager. Oriental Brewery bought the Cass brand from Jinro-Coors in 1999 and built it up again, with OB declaring a 51% market share in 2000. In 2007, the higher alcohol Cass Red was introduced. In 2011 Cass Lager became South Korea's number one selling brand, overtaking Hite.{{cite news|title=Beer Market in Flux as Imports Gain Popularity|url=http://english.chosun.com/site/data/html_dir/2011/04/01/2011040100840.html|access-date=April 7, 2011|newspaper=The Chosun Ilbo}}
The beer became notable after an endorsement by British celebrity chef Gordon Ramsay who described it as "not pretentious", "easy" and "fresh"; citing it as his preferred beverage with Korean dishes since acquiring a taste for the cuisine 15 years ago.{{cite web|url=http://www.koreaherald.com/view.php?ud=20171119000230|date=19 November 2017|title=Gordon Ramsay calls Cass a 'beer of the people'|author=Won Ho-jung|work=The Korea Herald|access-date=26 January 2018}}{{cite news|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3040970|work=Korea Joongang Daily|title=Ramsay defends Cass against sneers of elite|last1=Jin Eun-soo|date=20 November 2017|access-date=26 January 2018}} His appearance in several of the beer's adverts caused much derision from viewers who found Ramsay's preference for the beer — which was considered to be poor in quality — offending despite his status as a chef very scrutinizing of his food palate.{{cite web|url=https://theguardian.com/lifeandstyle/2017/nov/20/enjoy-responsibly-gordon-ramsay-under-fire-for-korean-beer-ad|date=20 November 2017|title=Beer goggles? Gordon Ramsay under fire over Korean TV advert|first1=Justin|last1=McCurry|work=The Guardian|access-date=26 January 2018}}
Non-alcoholic look-alikes of Cass can be found with brand names such as "Cars" and "Cdss". Some noraebang (singing rooms) establishments have been known to try to pass off these imitations as the real thing, as Korean law prohibits {{transliteration|ko|noraebang}} marked as such from selling alcoholic drinks within its premises ({{transliteration|ko|noraejujeom}} establishments are allowed to sell alcohol).
=Cass Light=
Cass Light is a low-carb pale lager with 4.0% ABV.
=Cass Ice Light=
=Cass 2X=
Cass 2X is 2.9% ABV.
=Cass Red=
A pale lager with 6.9% ABV, this lager contains higher amount of alcohol.
=Cass Beats=
New from OB since 2015.
=Cass Lemon=
Refreshing beer containing natural lemon juice. ABV 6.9%. Contains natural lemon juice.http://www.obbeer.co.kr/EN/brand/brand.asp?brand=4 {{Bare URL inline|date=August 2024}}
= Cass 0.0 =
=Cafri=
Cafri (ABV 4.2%) is perhaps the lightest of all mainstream Korean beers. It is widely available in clear {{convert|330|ml|U.S.oz impoz|1|abbr=on}} long-neck bottles but falls behind OB, Cass and Hite in popularity.
=Aleston Black Ale=
=Aleston Brown Ale=
British style beer. Brewed with noble hops & pale malt.{{Cite web |title=Aleston Brown Ale |url=https://www.ratebeer.com/beer/aleston-brown-ale/260080/ |access-date=2023-09-27 |website=www.ratebeer.com |language=en}}
=Bergen bräu=
Discount beer brewed by the Oriental Brewery for the Japanese Daiei Supermarket chain. The Korean "Bergen bräu" is not the same as the Belgían "Bergenbräu".{{Cite web |title=Bergen bräu |url=https://www.ratebeer.com/beer/bergen-brau/108867/ |access-date=2023-09-27 |website=www.ratebeer.com |language=en}}
=Bergen bräu Neu Welt=
Brewed by the Oriental Brewery for the Japanese Daiei Supermarket chain. Korean "Bergen brau" is not to be confused with the Belgium brand "Bergenbräu".{{Cite web |title=Bergen bräu Neu Welt |url=https://www.ratebeer.com/beer/bergen-brau-neu-welt/108866/ |access-date=2023-09-27 |website=www.ratebeer.com |language=en}}
=Bergen bräu Zero=
A beer with no sugar. Brewed by the Oriental Brewery for the Japanese Daiei Supermarket chain. The Korean Bergen bräu brand is not to be confused with the Bergenbräu from Belgium.{{Cite web |title=Bergen bräu Zero |url=https://www.ratebeer.com/beer/bergen-brau-zero/108865/ |access-date=2023-09-27 |website=www.ratebeer.com |language=en}}
=Blue Girl (4.5%)=
Alcoholic Contents: 4.5% alc./vol (China). There is also a 5% version which is produced for sale in Hong Kong, Macau and Taiwan and which is listed separately.{{Cite web |title=Blue Girl (4.5%) |url=https://www.ratebeer.com/beer/blue-girl-45/429346/ |access-date=2023-09-27 |website=www.ratebeer.com |language=en}}
=Blue Girl (5.0%)=
This is the 5%-Version, sold in HongKong, Macao and Taiwan only. Brewed by/for Jebsen Beer.{{Cite web |title=Blue Girl (5.0%) |url=https://www.ratebeer.com/beer/blue-girl-50/17329/ |access-date=2023-09-27 |website=www.ratebeer.com |language=en}}
=Blue Girl Draft=
Retired from the market. Jebsen Beer and formerly brewed at Oriental Brewery (AB-InBev){{Cite web |title=Blue Girl Draft |url=https://www.ratebeer.com/beer/blue-girl-draft/17330/ |access-date=2023-09-27 |website=www.ratebeer.com |language=en}}
=Dester=
=Dester Gold (100% Malt)=
Dester beer brewed with 100% Malt. At the moment only exported to Malaysia and Singapore.{{Cite web |title=Dester Gold (100% Malt) |url=https://www.ratebeer.com/beer/dester-gold-100-malt/398666/ |access-date=2023-09-27 |website=www.ratebeer.com |language=en}}
=Essential Beer=
=Guam USA Beer Company Island Lager=
Guam USA Beer Company Island Lager. Pale lager stye.{{Cite web |title=Guam USA Beer Company Island Lager |url=https://www.ratebeer.com/beer/guam-usa-beer-company-island-lager/145180/ |access-date=2023-09-27 |website=www.ratebeer.com |language=en}}
=Red Rock=
Non pasteurized fresh premium red beer. Amber Lager/Vienna Style.{{Cite web |title=Red Rock |url=https://www.ratebeer.com/beer/red-rock/21936/ |access-date=2023-09-27 |website=www.ratebeer.com |language=en}}
=Sonderberg=
Pilsner lager beer. Pale lager style.{{Cite web |title=Sonderberg |url=https://www.ratebeer.com/beer/sonderberg/162419/ |access-date=2023-09-27 |website=www.ratebeer.com |language=en}}
=Suntory The Premium Malt=
A deep pilsener beer (ABV 5.5). Original from Suntory Holdings Limitedhttp://www.obbeer.co.kr/EN/brand/brand.asp?brand=14 {{Bare URL inline|date=August 2024}}
Global Brands
=Budweiser=
Budweiser is an American-style pale lager produced by American brewer Anheuser-Busch, which is a part of multinational corporation Anheuser–Busch InBev.
Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, it has grown to become one of the highest selling beers in the United States, and is available in over 80 markets worldwide—though, due to a trademark dispute, does not necessarily do so under the Budweiser name. It is made with up to 30% rice in addition to hops and barley malt. Produced in various breweries around the world, Budweiser is a filtered beer available in draft and packaged forms.{{Cite web|url=http://www.obbeer.co.kr/EN/brand/brand.asp?brand=7|title=OB|last=Budweiser|website=www.obbeer.co.kr|language=ko|access-date=2018-05-11}}
=Bud Ice=
Introduced in 1994 as "Ice by Budweiser", it has more alcohol (5.5% ABV) than Budweiser. It is best known for an advertising campaign that involved a malevolent penguin that stalked Bud Ice drinkers and stole their beer, announcing its presence by singing the "doo-be-doo-be-doo" phrase from "Strangers in the Night".
=Hoegaarden=
Hoegaarden Brewery is a brewery in Hoegaarden, Belgium, and the producer of a well-known wheat beer.
=Beck's=
Beck's Brewery, also known as Brauerei Beck & Co., is a brewery in the northern German city of Bremen. In 2001 Interbrew agreed to buy Brauerei Beck for 1.8 billion euro; at that time it was the fourth largest brewer in Germany. Since 2008 it has been part of Anheuser-Busch InBev. US manufacture of Beck's Brew has been based in St. Louis, Missouri since early 2012 but some customers have rebelled against the US market version.
=Stella Artois=
Stella Artois is a Belgian pilsner lager of between 4.8 and 5.2% ABV which was first brewed by Brouwerij Artois (the Artois Brewery) in Leuven, Belgium, in 1926. Since 2008, a 4% ABV version is sold in Britain, Ireland, Canada and New Zealand. Through a series of mergers, Stella Artois is now ordinarily produced by Anheuser-Busch InBev, the world's largest brewer.
=Leffe=
Leffe is a premium beer brand owned by InBev Belgium, the European operating arm of the global Anheuser–Busch InBev brewery giant. There are several beers in the range, and they are marketed as Abbey beers. They are brewed in large quantities and are widely distributed.
=Löwenbräu=
Löwenbräu is a brewery in Munich owned by Anheuser-Busch InBev. Its name means "lion's brew" in German. Most Löwenbräu beers are marketed as being brewed according to the Reinheitsgebot, the Bavarian beer purity regulation of 1516.
=Corona=
Corona Extra is a pale lager produced by Cervecería Modelo in Mexico for domestic distribution and export to all other countries besides the United States, and by Constellation Brands in Mexico for export to the United States. The split ownership is a result of an anti-trust settlement permitting the merger of Grupo Modelo with AB InBev.
The Corona brand is one of the top-selling beers worldwide. Outside Mexico, Corona is commonly served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor.
In the United States, Corona Extra is the top selling imported beer.
=The Hand Malt Beer=
Belgian Wit
Belgian Wit is Belgian-Style white ale.{{Cite web |title=The Hand and Malt |url=https://thehandandmalt.com/eng |access-date=2019-03-29 |website=The Hand and Malt |language=ko-KR}}
5.0 ABV/ IBU 9
Slow IPA
Slow IPA is a low alcohol India pale ale. It has special favors and aromas. The color of beer is like Corona or Pilsner beer.
4.6 ABV/IBU 40
Mocha Stout
Mocha Stout has coffee flavor beer. It contains chocolate stout wite a creamy head.
5.0 ABV / IBU 28
Extra Special Ale
Extra Special Ale is English style beer. The color of beer is strong orange.
5.7 ABV / IBU 23
Belgian Dubbel
Belgian Dubbel is made by Korean Yeot (it can be called Candy).
7.2 ABV / IBU 21
See also
References
{{Reflist}}
External links
{{commons category|Oriental Brewery Company}}
- [http://www.obbeer.co.kr/ OB website] {{Webarchive|url=https://web.archive.org/web/20140115111825/http://www.obbeer.co.kr/ |date=2014-01-15 }}
- [http://www.ratebeer.com/brewers/oriental-brewery-(inbev)/2175/ RateBeer]
- [http://www.inbev.com/press_releases/korea.cfm InBev press release]
- [http://www.ab-inbev.com/press_releases/20090724_1_e.pdf 404 Page not found | AB InBev]
{{Anheuser–Busch InBev}}{{Doosan Group}}
Category:Breweries in South Korea