Oticon

{{Short description|Danish hearing aid manufacturer}}

{{Use dmy dates|date=October 2021}}

{{Infobox company

| name = Oticon A/S

| logo = Oticon logo ny 0.jpg

| type = Subsidiary (A/S)

| industry = Medical devices

| founded = {{start date and age|1904}}

| founder = Hans Demant

| hq_location_city = Smørum, Egedal

| hq_location_country = Denmark

| products = Hearing aids

| num_employees = 3,000+

| parent = Demant A/S

| homepage = {{URL|oticon.global}}

}}

File:Intra aural hearing aid Wellcome L0065955.jpg

Oticon is a Danish hearing aid manufacturer based near Copenhagen in Denmark. The company is a subsidiary of Demant A/S. It was founded in 1904 by Hans Demant, whose wife was hearing impaired.

Oticon has branches in several countries, including a production plant in Poland, with more than 3,000 employees worldwide.{{Cite web |title=Oticon Hearing Aids |url=https://www.apexhearing.co.uk/hearing-aids/ |access-date=6 May 2014 |publisher=Apex Hearing}} The company claims to be the world's second-largest manufacturer of hearing aids, and it uses a management style known as "spaghetti organization",{{Cite web |title=Oticon A/S: Spaghetti Organization and Beyond |url=http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR318.htm |access-date=12 September 2012 |publisher=IBS Center for Management Research}}{{Cite web |title=Case Study: Revolution at Oticon A/S: The Spaghetti Organization (Condensed) |url=http://hbr.org/product/revolution-at-oticon-a-s-the-spaghetti-organizatio/an/IMD083-PDF-ENG |access-date=10 September 2012 |publisher=Harvard Business Review}} which was introduced by Lars Kolind{{Cite book |last=Peters |first=Tom |url=https://archive.org/details/liberationmanage00pete/page/880 |title=Liberation Management |date=January 1994 |publisher=Ballantine Books |isbn=0-449-90888-7 |location=United States |page=[https://archive.org/details/liberationmanage00pete/page/880 880] |url-access=registration}}{{Cite web |last=Ewing, Jack |date=6 August 2007 |title=Denmark's Masters of E-Mail Marketing |url=http://www.businessweek.com/stories/2007-08-06/denmarks-masters-of-e-mail-marketingbusinessweek-business-news-stock-market-and-financial-advice |archive-url=https://web.archive.org/web/20120709221600/http://www.businessweek.com/stories/2007-08-06/denmarks-masters-of-e-mail-marketingbusinessweek-business-news-stock-market-and-financial-advice |url-status=dead |archive-date=9 July 2012 |access-date=12 September 2012 |publisher=Bloomberg Businessweek}}{{Cite book |last=Poulsen |first=Per Thygesen |title=Tænk det utænkelige: Revolutionen i Oticon |publisher=Schultz Erhvervsbøger |year=1993 |isbn=87-569-7920-7 |location=Denmark |page=174}} under his leadership between 1988 and 1998.{{Cite book |url=https://books.google.com/books?id=MOwZygAACAAJ |title=Tænk det utænkelige: Revolutionen i Oticon |year=1993 |isbn=9788756979207 |access-date=12 September 2012}}{{Cite web |title=Think the Unthinkable (in Danish: Tænk det utænkelige!) |url=http://kolindkuren.dk/2008/07/23/t%C3%A6nk-det-ut%C3%A6nkelige/ |access-date=12 September 2012 |publisher=Kolind Kuren}}{{Cite book |last=Morsing |first=Mette |title=Managing the Unmanageable for a Decade |last2=Eiberg |first2=Kristian |publisher=Oticon A/S |year=1998 |location=Denmark |page=244}}