Oui mais... non
{{Infobox song
| name = Oui mais... non
| cover = Oui mais... non.jpg
| alt =
| type = single
| artist = Mylène Farmer
| album = Bleu Noir
| B-side = Remix
| released = 11 October 2010
| recorded = 2010
| studio =
| venue =
| genre = Dance-pop, electropop, europop
| length = 4:19 (radio edit)
| label = Polydor, Universal Music
| writer = Mylène Farmer (lyrics)
RedOne (music)
| producer = RedOne
| prev_title = Paradis inanimé (live)
| prev_year = 2010
| next_title = Bleu Noir
| next_year = 2011
}}
"Oui mais... non" (English: "Yes But... No") is a 2010 song by French pop musician Mylène Farmer. It is the leading single to her eighth studio album Bleu Noir, released in December 2010. The single was released to radio stations on 29 September, then available for pre-order on 11 October in the digital music market, and on 29 November in CD single. The lyrics were written by Farmer and the music composed by RedOne. Unlike all of her previous tracks, Laurent Boutonnat was not involved in the song's production or composition.{{cite web |title=Écoutez "Oui mais... non" : le nouveau single de Mylène Farmer |url=http://www.chartsinfrance.net/Mylene-Farmer/news-71043.html |first=Jonathan |last=Hamard |publisher=Chartsinfrance |date=29 September 2010 |language=fr |access-date=29 September 2010}}
History
On 28 September 2010, NRJ issued a press release announcing that "Oui mais... non" would be aired the next day on the radio, at 7.30 a.m. It also revealed the name of the composer and producer and said that this single would be the first single of Farmer's new album.{{cite web |title=Communiqué de presse — NRJ Hit Music Only — Évènement |url=http://mylene.net/mfpics/mylene-farmer_oui-mais-non_nrj.jpg |publisher=NRJ |date=28 September 2010 |language=fr |access-date=29 September 2010}} Immediately, many newspapers, including Le Parisien,{{cite journal |title=Le nouveau single de Mylène Farmer sur les radios mercredi |url=http://www.leparisien.fr/musique/le-nouveau-single-de-mylene-farmer-sur-les-radios-mercredi-27-09-2010-1085185.php |journal=Le Parisien |date=28 September 2010 |language=fr |access-date=29 September 2010}} Ouest France{{cite journal |title=Mylène Farmer prépare un nouvel album |url=http://mylene.net/presse/presse2010/mylene-farmer_presse_ouest-france_28-09-2010_001.jpg |journal=Ouest France |date=28 September 2010 |language=fr |access-date=29 September 2010}} and Gala,{{cite journal |title=Son nouveau single, "Oui Mais Non", dès demain en radio |url=http://www.gala.fr/l_actu/on_ne_parle_que_de_ca/mylene_farmer_planche_sur_un_nouvel_album_210453 |first=Jean-Christian |last=Hay |journal=Gala |date=28 September 2010 |language=fr |access-date=29 September 2010 |archive-url=https://web.archive.org/web/20101001011808/http://www.gala.fr/l_actu/on_ne_parle_que_de_ca/mylene_farmer_planche_sur_un_nouvel_album_210453 |archive-date=1 October 2010 |url-status=dead }} published the information, and many Internet sites did it also. The next day, the recording company Universal Music said the single would be released first digitally on 11 October.{{cite web |title=Mise en radio du nouveau single de Mylène Farmer ! |url=http://www.universalmusic.fr/mylene-farmer/actu/mise-en-radio-du-nouveau-single-de-mylene-farmer/ |publisher=Universal Music |date=29 September 2010 |language=fr |access-date=30 September 2010}} On 22 October, physical formats with remixes by Tomer G, Klaas and Chew Fu were scheduled to be released on 29 November.{{cite web |title=Tout sur le nouveau Mylène Farmer |url=http://www.francesoir.fr/musique-people/tout-sur-le-nouveau-mylene-farmer.42205 |publisher=France Soir |first=Loïc |last=Torino-Gilles |date=22 October 2010 |language=fr |access-date=22 October 2010 |url-status=dead |archive-url=https://web.archive.org/web/20101025061700/http://www.francesoir.fr/musique-people/tout-sur-le-nouveau-mylene-farmer.42205 |archive-date=25 October 2010 }}
In an interview, RedOne explained why he had decided to compose for Farmer, stating: "I've always been a fan of Mylène Farmer. It's like a legend to me. And when Pascal Nègre called me if I wanted to work with her, I said: "Absolutely! I am a big fan!""{{cite web |title=Réveil de Star : RedOne - Le producteur de Lady Gaga - Le 6/9 NRJ |url=http://www.nrj.fr/nrj-tv-528/nrj-videos-533/media/video/286010-reveil-de-star-redone-le-producteur-de-lady-gaga-le-6-9-nrj.html |date=25 October 2010 |language=fr |access-date=26 October 2010 |url-status=dead |archive-url=https://web.archive.org/web/20101027005514/http://www.nrj.fr/nrj-tv-528/nrj-videos-533/media/video/286010-reveil-de-star-redone-le-producteur-de-lady-gaga-le-6-9-nrj.html |archive-date=27 October 2010 }}
Music video
According to Pascal Nègre, the music video will be available in early November.{{cite web |title=Mylène Farmer au Top avec "Oui... mais non" |url=http://www.chartsinfrance.net/Mylene-Farmer/news-71147.html |first1=Jonathan |last1=Hamard |first2=Albin |last2=Schmitt |publisher=Chartsinfrance |date=12 October 2010 |language=fr |access-date=12 October 2010}} The music video premiered on the temporary website for the album on 16 November 2010. The video is directed by Chris Sweeney.{{cite web |title=Oui mais... Non: NOM DU REALISATEUR + Clip en HD + Réactions du net |url=http://www.mylene.net/modules/index.php?r=4&z=2842 |publisher=mylene.com |date=18 November 2010 |language=fr |access-date=20 November 2010}} In it, the singer appeared dressed in shiny black leather with a crucifix around her neck, and is surrounded by dancers performing a choreographed dance. Many critics consider that this video is inspired by the music videos for "Bad Romance" and "Alejandro" by Lady Gaga.{{cite web |title=Découvrez "Oui mais... non", le nouveau clip de Mylène Farmer |url=http://www.chartsinfrance.net/Mylene-Farmer/news-71465.html |publisher=Chartsinfrance |first=Jonathan |last=Hamard |date=16 November 2010 |language=fr |access-date=11 December 2010}}{{cite journal |title=Mylène Farmer de plus en plus Gaga? Regardez le clip de "Oui mais... non" |url=http://www.tetu.com/actualites/culture/mylene-farmer-de-plus-en-plus-gaga-regardez-le-clip-de-oui-mais-non-18279 |journal=Têtu |first=Sylvain |last=Zimmermann |date=17 November 2010 |language=fr |access-date=11 December 2010}}
Critical reception
Ozap stated that "those who accused the singer to not renew herself may be satisfied" and qualified the song as "a dance track, far from the melodies to which the singer has accustomed us", but added that "the production is, unsurprisingly, focused on very 1990s synths".{{cite web |title=Découvrez "Oui mais non", le nouveau single de Mylène Farmer (son) |url=http://www.ozap.com/actu/extrait-audio-oui-mais-non-mylene-farmer-redone/368956 |first=Charles |last=Decant |publisher=Ozap |date=29 September 2010 |language=fr |access-date=29 September 2010}} According to RTL, the song "will make dance the dancefloors".{{cite web |title="Oui mais non" : le nouveau Mylène Farmer a un petit goût de Lady Gaga! |url=http://www.rtl.fr/actualites/culture-loisirs/article/oui-mais-non-le-nouveau-mylene-farmer-a-un-petit-gout-de-lady-gaga-5952976163 |publisher=RTL |date=29 September 2010 |language=fr |access-date=29 September 2010}} By contrast, Voici refused to give its review, saying that it would be negative.{{cite web |title=Écoutez "Oui mais... non", le single de Mylène Farmer — Un titre à la sauce Lady Gaga |url=http://www.voici.fr/potins-people/les-potins-du-jour/ecoutez-oui-mais-non-le-single-de-mylene-farmer-integral-374628 |publisher=Voici |date=29 September 2010 |language=fr |access-date=13 October 2010}} Jon O'Brien from AllMusic slammed the song for the "irritating Scooter-esque high-pitched synths".{{cite web |title=2001-2011 album review |url=http://www.allmusic.com/album/2001-2011-mw0002278869 |publisher=Allmusic |access-date=6 November 2012}} Kylie Minogue and Lady Gaga publicly stated they liked the song.
On 11 October, Universal Music announced on its website that the song rocked atop of the digital chart after just a few hours.{{cite web |title=Mylène Farmer, son nouveau single est N°1 des téléchargements ! |url=http://www.universalmusic.fr/mylene-farmer/actu/mylene-farmer-son-nouveau-single-est-n-1-des-telechargements/ |publisher=Universal Music |date=12 October 2010 |language=fr |access-date=12 October 2010}} It entered at number one with about 9,200 downloads, which was considered as disappointing,{{cite web |title=Disques : Pas de raz-de-marée digital pour Mylène Farmer |url=http://www.ozap.com/actu/ventes-disques-france-mylene-farmer-soprano-rene/373630 |first=Charles |last=Decant |publisher=Ozap |date=21 October 2010 |language=fr |access-date=21 October 2010}} then directly dropped to number 17, which is the biggest drop for a number-one on this chart.{{cite web |title=Disques : Gadin pour Mylène Farmer, très belle semaine pour Shakira |url=http://www.ozap.com/actu/ventes-disques-france-mylene-farmer-shakira-eddy/375084 |publisher=Ozap |first=Charles |last=Decant |date=27 October 2010 |language=fr |access-date=27 October 2010}} However, after dropping to number 28, it regained some positions every week until reaching number 13 at the end of November and number 6 in mid-December, thus having a much better chart performance than "Dégénération", the first single from her previous album.{{cite web |title=Mylène Farmer - Oui mais... Non - Classements |url=http://mylene.net/mylene/mylene-farmer_oui-mais-non_classements.php |publisher=mylene.net |date=19 December 2010 |language=fr |access-date=1 January 2011}}
On the physical chart, the single debuted at number one on 3 December 2010, selling about 9,700 units, dislodging René la Taupe's hit "Mignon "Mignon".{{cite web |title=Disques : les Black Eyed Peas et Mylène Farmer battent des records |url=http://www.ozap.com/actu/disques-black-eyed-peas-mylene-farmer-records/384476 |publisher=Ozap |first=Charles |last=Décant |date=9 December 2010 |language=fr |access-date=11 December 2010}} The single remained atop the following week with 14,961 units.{{cite web |title=Tops : Mylène Farmer explose les records avec plus de 139 000 ventes ! |url=http://www.chartsinfrance.net/Mylene-Farmer/news-71694.html |publisher=Chartsinfrance |first=Thierry |last=Cadet |date=14 December 2010 |language=fr |access-date=14 December 2010}} It remained in the top position of the chart for another one week. To date, it has sold about 50,000 CDs and was downloaded legally more than 80,000 times, overall selling about 130,000 copies, thus being even more successful than Farmer's 2005 single "Fuck Them All" (which was released when the music market was in a better shape), and her biggest hit since "C'est une belle journée" (2002). It is also the forty-third commercially most successful single in France in 2010 (sales and downloads), although released in October.{{cite web |title=Mylène Farmer - Oui mais... non - Classements |url=http://mylene.net/mylene/mylene-farmer_oui-mais-non_classements.php |publisher=mylene.net |language=fr |access-date=9 February 2011}}{{cite web |title=Classements - Ventes - Certifications |url=http://mylene.net/mylene/classements_singles_france |publisher=mylene.net |language=fr |access-date=9 February 2011}}
In Belgium (Wallonia), the single debuted at number three on the chart edition of 23 October 2010. It then dropped the next few weeks to number 19, then climbed to a peak of number two on 11 December 2010.{{cite web |title="Oui mais... non", Belgian (Wallonia) Singles Chart |url=https://www.ultratop.be/fr/song/b7c39/Mylene-Farmer-Oui-mais...-non |publisher=Ultratop |language=fr |access-date=22 October 2010}} In Switzerland, the single peaked at number 52 in the second week, on 31 October 2010.
Formats and track listings
These are the formats and track listings of single releases of "Oui mais... non":{{cite web |title=Mylène Farmer - "Oui mais... non" - Supports |url=http://www.mylene.net/mylene/mylene-farmer_oui-mais-non_supports.php |publisher=Mylene.net |language=fr |access-date=14 March 2011}}
- CD single
{{Tracklist
| title1 = Oui mais... non
| note1 = single version
| length1= 4:19
| title2 = Oui mais... non
| note2 = chorus version
| length2= 4:19
}}
- CD maxi
{{Tracklist
| title1 = Oui mais... non
| note1 = single version
| length1= 4:19
| title2 = Oui mais... non
| note2 = Tomer G club remix
| length2= 6:16
| title3 = Oui mais... non
| note3 = Jeremy Hills club remix
| length3= 5:57
| title4 = Oui mais... non
| note4 = Chew Fu refix
| length4= 6:22
| title5 = Oui mais... non
| note5 = Klaas mix club edit
| length5= 5:49
}}
- Digital download
{{Tracklist
| title1 = Oui mais... non
| note1 = radio edit
| length1= 4:19
}}
- CD single - Promo
{{Tracklist
| title1 = Oui mais... non
| note1 = radio edit
| length1= 4:19
}}
- CD single - Promo club remix
{{Tracklist
| title1 = Oui mais... non
| note1 = Jeremy Hills club remix
| length1= 5:58
| title2 = Oui mais... non
| note2 = Jeremy Hills dub remix
| length2= 5:54
}}
- CD single - Promo remixes
{{Tracklist
| title1 = Oui mais... non
| note1 = Tomer G club remix
| length1= 6:16
| title2 = Oui mais... non
| note2 = Jeremy Hills dub remix
| length2= 5:55
| title3 = Oui mais... non
| note3 = Jeremy Hills club remix
| length3= 5:57
| title4 = Oui mais... non
| note4 = Klaas extended dub mix
| length4= 5:40
| title5 = Oui mais... non
| note5 = Chew Fu refix
| length5= 6:21
| title6 = Oui mais... non
| note6 = single version
| length6= 4:19
}}
- CD single - Promo remix
{{Tracklist
| title1 = Oui mais... non
| note1 = Glam as You radio mix
| length1= 3:50
}}
- CD single - Promo club mix
{{Tracklist
| title1 = Oui mais... non
| note1 = Glam as You club mix
| length1= 7:59
}}
Credits and personnel
These are the credits and the personnel as they appear on the back of the single:{{cite web |title=Mylène Farmer - "Oui mais... non" - Crédits |url=http://www.mylene.net/mylene/mylene-farmer_oui-mais-non_credits.php |publisher=Mylene.net |language=fr |access-date=14 March 2011}}
- Mylène Farmer – lyrics
- RedOne – music
- Hervé Lewis - photos
- Henry Neu – design
- RedOne Productions LLC / Stuffed Monkey – editions
- Made in the E.U.
Charts and sales
{{col-begin}}
{{col-2}}
=Weekly charts=
{{col-2}}
=Year-end charts=
| class="wikitable plainrowheaders" style="text-align:center"
|+ Year-end chart performance for "Oui mais... non" ! scope="col"| Chart (2010) ! scope="col"| Position |
| scope="row"|French SNEP Singles Chart{{cite web |title=Classement Singles - année 2010 |url=http://www.disqueenfrance.com/fr/pag-259376-Classements-Annuels.html |publisher=Syndicat National de l'Édition Phonographique |language=fr |access-date=12 January 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120123164511/http://www.disqueenfrance.com/fr/pag-259376-Classements-Annuels.html |archive-date=23 January 2012 }}
| 6 |
|---|
=Sales=
| class="wikitable"
!Country !Certification !Physical sales !Digital downloads |
| France{{cite web |title=Mylène Farmer - Oui mais... Non - Classements |url=http://mylene.net/mylene/mylene-farmer_oui-mais-non_classements.php |publisher=mylene.net |language=fr |access-date=8 December 2011}}
|align="center"|— |align="center"|43,000 |align="center"|130,000 |
{{col-end}}
See also
References
{{Reflist|30em}}
External links
- [https://www.youtube.com/watch?v=fVb8dBQ7jKg Music video of "Oui mais...non" on YouTube]
{{Mylène Farmer}}
{{Authority control}}
{{DEFAULTSORT:Oui Mais... Non}}
Category:Songs with lyrics by Mylène Farmer
Category:Song recordings produced by RedOne
Category:SNEP Top Singles number-one singles