Outbox (company)
{{Short description|Ticket sales company}}
{{Infobox company
| name = Outbox
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| industry = Entertainment and sports, ticketing
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| key_people = Jean-Francoys Brousseau, Fred D. Rosen
| products = Waiting Room
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Outbox Enterprises was founded in 2011 and based in Los Angeles.{{Cite web |last=Morris |first=Chris |date=2010-10-11 |title=Ticketmaster exec to head Outbox |url=https://variety.com/2010/music/news/ticketmaster-exec-to-head-outbox-1118025504/ |access-date=2023-02-22 |website=Variety |language=en-US}} It offers a white label system to sell tickets directly to customers, allowing live entertainment venues to control their inventory, pricing, and consumer data without third party involvement. Cirque du Soleil, a client, is also a shareholder.{{cite web |title=A second chance at the ticket promotion business is a global success |url=https://financialpost.com/entrepreneur/fp-startups/a-second-chance-at-the-ticket-promotion-business-is-a-global-success |website=financialpost |language=en-CA}}
History
In 2011, Outbox and AEG created AXS, a competitor to Ticketmaster.{{Cite news |last=Sisario |first=Ben |date=2011-08-23 |title=Ticketmaster Competitor to Unveil a Web Site |language=en-US |work=The New York Times |url=https://www.nytimes.com/2011/08/23/business/media/aeg-starts-ticket-selling-site-to-take-on-ticketmaster.html |access-date=2023-02-22 |issn=0362-4331}} The former Ticketmaster CEO Frederic D. Rosen became the CEO of Outbox Enterprises.{{Cite web |last=Smith |first=Ethan |title=Ticketmaster Ex-CEO to Lead a New Rival |url=https://www.wsj.com/articles/SB10001424052748703712604575543153885240466 |access-date=2023-02-22 |website=WSJ |language=en-US}} After a year, Fred Rosen had to step down, which suggests a sign of internal troubles at Outbox.{{Cite web |last=Waxman |first=Sharon |date=2012-03-07 |title=Fred Rosen Out as CEO of Outbox, Concert Ticketing Start-Up (Exclusive) |url=https://www.thewrap.com/fred-rosen-out-at-ticket-selling-startup-outbox-36047/ |access-date=2023-02-22 |language=en-US}} Outbox Enterprises was born from Outbox Technology, founded in 2005 by Jean-Francoys Brousseau.{{cite web |title=A second chance at the ticket promotion business is a global success |url=https://financialpost.com/entrepreneur/fp-startups/a-second-chance-at-the-ticket-promotion-business-is-a-global-success |website=financialpost |language=en-CA}}
In 2015, it changed its name to OutboxAXS,{{Cite web |date=2015-06-11 |title=AEG's event ticket-selling service Outbox AXS is merging with Veritix |url=https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-aeg-ticket-selling-service-outbox-axs-to-merge-with-veritix-20150611-story.html |access-date=2023-02-22 |website=Los Angeles Times |language=en-US}} indicating a clash of visions between Outbox and AEG. In 2019, Outbox sold its stake in AXS to AEG.{{Cite web|url=https://www.ticketnews.com/2019/09/aeg-confirms-buyout-of-partners-for-full-ownership-of-axs/|title=AEG Confirms Buyout of Partners for Full Ownership of AXS|date=September 20, 2019}} In 2015, OutboxAXS also merged with the paperless ticketing system Veritix.{{Cite web |date=2015-06-11 |title=AEG's event ticket-selling service Outbox AXS is merging with Veritix |url=https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-aeg-ticket-selling-service-outbox-axs-to-merge-with-veritix-20150611-story.html |access-date=2023-02-22 |website=Los Angeles Times |language=en-US}}
In 2020, the Cirque du Soleil, a major shareholder of Outbox, went bankrupt.
References
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