Outfittery
{{Short description|German clothing online personal shopping service}}
Outfittery GmbH is a German online personal shopping service founded by Julia Bösch.{{cite news |last1=Weishaupt |first1=Georg |last2=Steger |first2=Johannes |title=Badly dressed men (you know who you are) get help from artificial intelligence |url=https://global.handelsblatt.com/companies/badly-dressed-men-know-get-help-artificial-intelligence-911018 |accessdate=21 November 2018 |work=Handelsblatt Global |date=11 May 2018}} She came up with the idea of an online personal shopping service when a friend tried out a personal shopper service in New York.{{Cite news|url=https://www.deutsche-startups.de/2012/09/07/fuenfzehn-fragen-an-julia-boesch-von-outfittery/|title=Fünfzehn Fragen an Julia Bösch von Outfittery - deutsche-startups.de|date=2012-09-07|work=deutsche-startups.de|access-date=2018-11-20|language=de-DE}} Together with the other cofounder Anna Alex she raised €50 million for their Berlin-based startup and established Outfittery in 2012.{{Cite news|url=https://www.forbes.com/sites/kittyknowles/2018/04/12/outfitterys-human-and-ai-stylists-are-the-polar-opposite-of-basic-amazon/#2a3f1cdd7612|title=With $62 Million in Funding, This German Startup Uses AI and Human Stylists to Free You From Amazon|last=Knowles|first=Kitty|work=Forbes|access-date=2018-11-20|language=en}} Outfittery combines Artificial Intelligence with real-life stylists to help customers find the right clothes. In 2018, Outfittery served 500,000 customers in eight European countries. Originally, the service was only available for menswear. In 2021, Outfittery started offering womenswear.{{Cite web |last=Eichler |first=Ricarda |title=Outfittery kleidet nun auch Frauen ein |url=https://www.onlinehaendler-news.de/online-handel/marktplaetze/135375-outfittery-frauen |access-date=2022-03-31 |website=www.onlinehaendler-news.de |language=de-de}}
Company founder Bösch previously worked as Head of International Business Development at Zalando{{cite web | url=https://www.forbes.com/profile/julia-bosch/#53d031285154|access-date=2018-11-21 |title=Julia Bösch| work=Forbes}} and as a student she went on a student exchange to Columbia Business School, where she saw many fellow students starting a business right after graduation.{{Cite web|url=https://www.userlike.com/en/blog/ecommerce-story-outfittery|title=The Story of Outfittery: How Two Women Disrupted the Men's Clothing Industry|website=Userlike Live Chat|access-date=2018-11-20}} She was listed in the Forbes list of Europe's Top 50 Women in Tech 2018.{{Cite news|url=https://www.forbes.com/top-tech-women-europe/list/2/#tab:overall|title=Europe's Top 50 Women In Tech|work=Forbes|access-date=2018-11-20|language=en}}
In 2020, Outfittery were reprimanded for breaching GDPR Article 5(1)(a), Article 6(1), Article 17(1), Article 21(3) and Article 24(1).{{Cite web |last=Berlin Commissioner for Data Protection and Freedom of Information |date=2020 |title=Reprimand for a violation of the General Data Protection Regulation (GDPR) |url=https://edpb.europa.eu/system/files/2021-08/debe_2021-02_right_to_objet_to_access_to_erasure_decision_redacted.pdf |access-date=16 February 2024 |website=European Data Protection Board}}